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<br /> <br /> <br /> Vol. 30, No. 5 September/October 2014<br /> On the Hunt<br /> with Jordan Hembrough<br /> Star of the Travel<br /> Channel's Toy Hunter<br /> Talks Trends,<br /> Collecting,<br /> and Unexpected<br /> Stardom page 110<br /> Toy Trends<br /> for 2015<br /> page 27<br /> page 85<br /> Digital Tips for<br /> Independent Retailers<br /> page S4<br /> The New Age<br /> of Science Toys<br /> page S8<br /> Retailer Spotlight:<br /> PlayAbility Toys<br /> page S12<br /> page 32<br /> Clockwise from top: Unicorn Poppers, from Hog<br /> Wild; okiedog Wildpack Tiger Suitcase, from<br /> Neat-Oh!; K'NEX Education Robotics, from K'NEX;<br /> STYLEModel Design Studio, from Schylling; WWE<br /> John Cena ATV, from NKOK<br /> <br /> <br<a title="The Toy Book September/October 2014 page 1" href="http://viewer.zmags.com/publication/f0b9c6af?page=1"> </a> <a title="The Toy Book September/October 2014 page 2" href="http://viewer.zmags.com/publication/f0b9c6af?page=2"> </a> <a title="The Toy Book September/October 2014 page 3" href="http://viewer.zmags.com/publication/f0b9c6af?page=3"> Vol. 30, No. 5 September/October 2014 </a> <a title="The Toy Book September/October 2014 page 4" href="http://viewer.zmags.com/publication/f0b9c6af?page=4"> </a> <a title="The Toy Book September/October 2014 page 5" href="http://viewer.zmags.com/publication/f0b9c6af?page=5"> </a> <a title="The Toy Book September/October 2014 page 6" href="http://viewer.zmags.com/publication/f0b9c6af?page=6"> </a> <a title="The Toy Book September/October 2014 page 7" href="http://viewer.zmags.com/publication/f0b9c6af?page=7"> </a> <a title="The Toy Book September/October 2014 page 8" href="http://viewer.zmags.com/publication/f0b9c6af?page=8"> </a> <a title="The Toy Book September/October 2014 page 9" href="http://viewer.zmags.com/publication/f0b9c6af?page=9"> </a> <a title="The Toy Book September/October 2014 page 10" href="http://viewer.zmags.com/publication/f0b9c6af?page=10"> </a> <a title="The Toy Book September/October 2014 page 11" href="http://viewer.zmags.com/publication/f0b9c6af?page=11"> </a> <a title="The Toy Book September/October 2014 page 12" href="http://viewer.zmags.com/publication/f0b9c6af?page=12"> </a> <a title="The Toy Book September/October 2014 page 13" href="http://viewer.zmags.com/publication/f0b9c6af?page=13"> </a> <a title="The Toy Book September/October 2014 page 14" href="http://viewer.zmags.com/publication/f0b9c6af?page=14"> </a> <a title="The Toy Book September/October 2014 page 15" href="http://viewer.zmags.com/publication/f0b9c6af?page=15"> </a> <a title="The Toy Book September/October 2014 page 16" href="http://viewer.zmags.com/publication/f0b9c6af?page=16"> </a> <a title="The Toy Book September/October 2014 page 17" href="http://viewer.zmags.com/publication/f0b9c6af?page=17"> </a> <a title="The Toy Book September/October 2014 page 18" href="http://viewer.zmags.com/publication/f0b9c6af?page=18"> viewpoint Gearing Up Editor's FOR 2015 </a> <a title="The Toy Book September/October 2014 page 19" href="http://viewer.zmags.com/publication/f0b9c6af?page=19"> </a> <a title="The Toy Book September/October 2014 page 20" href="http://viewer.zmags.com/publication/f0b9c6af?page=20"> update Industry FanTOYstic Fact Bazooka Can</a> <a title="The Toy Book September/October 2014 page 21" href="http://viewer.zmags.com/publication/f0b9c6af?page=21"> </a> <a title="The Toy Book September/October 2014 page 22" href="http://viewer.zmags.com/publication/f0b9c6af?page=22"> T he Big Toy Book's fifth annual Sw</a> <a title="The Toy Book September/October 2014 page 23" href="http://viewer.zmags.com/publication/f0b9c6af?page=23"> It's Back! The Toy Insider Returns for the Ninth </a> <a title="The Toy Book September/October 2014 page 24" href="http://viewer.zmags.com/publication/f0b9c6af?page=24"> Toy IndustrypAesrsospciaeticontives i: Customi</a> <a title="The Toy Book September/October 2014 page 25" href="http://viewer.zmags.com/publication/f0b9c6af?page=25"> Marvel characters help you move your furnitureetw</a> <a title="The Toy Book September/October 2014 page 26" href="http://viewer.zmags.com/publication/f0b9c6af?page=26"> STAT SHOT A Look at Tablets and Toys </a> <a title="The Toy Book September/October 2014 page 27" href="http://viewer.zmags.com/publication/f0b9c6af?page=27"> TopfToory2T0r1re5nds for 2015 by Reyne R</a> <a title="The Toy Book September/October 2014 page 28" href="http://viewer.zmags.com/publication/f0b9c6af?page=28"> The Toy Market: Where Is It Going This Year? </a> <a title="The Toy Book September/October 2014 page 29" href="http://viewer.zmags.com/publication/f0b9c6af?page=29"> </a> <a title="The Toy Book September/October 2014 page 30" href="http://viewer.zmags.com/publication/f0b9c6af?page=30"> In Percent of Total Fisher-Price U.S. vs. Total </a> <a title="The Toy Book September/October 2014 page 31" href="http://viewer.zmags.com/publication/f0b9c6af?page=31"> </a> <a title="The Toy Book September/October 2014 page 32" href="http://viewer.zmags.com/publication/f0b9c6af?page=32"> Bananagrams Offers WildTiles to Specialty Retaile</a> <a title="The Toy Book September/October 2014 page 33" href="http://viewer.zmags.com/publication/f0b9c6af?page=33"> </a> <a title="The Toy Book September/October 2014 page 34" href="http://viewer.zmags.com/publication/f0b9c6af?page=34"> PlaSmart Brings Nostalgia to Playtime S </a> <a title="The Toy Book September/October 2014 page 35" href="http://viewer.zmags.com/publication/f0b9c6af?page=35"> </a> <a title="The Toy Book September/October 2014 page 36" href="http://viewer.zmags.com/publication/f0b9c6af?page=36"> Take Flight with Silverlit's Heli Combat T </a> <a title="The Toy Book September/October 2014 page 37" href="http://viewer.zmags.com/publication/f0b9c6af?page=37"> </a> <a title="The Toy Book September/October 2014 page 38" href="http://viewer.zmags.com/publication/f0b9c6af?page=38"> Magformers Kicks Magnets into Gear M </a> <a title="The Toy Book September/October 2014 page 39" href="http://viewer.zmags.com/publication/f0b9c6af?page=39"> </a> <a title="The Toy Book September/October 2014 page 40" href="http://viewer.zmags.com/publication/f0b9c6af?page=40"> Moose Incites Mutant Mania M </a> <a title="The Toy Book September/October 2014 page 41" href="http://viewer.zmags.com/publication/f0b9c6af?page=41"> </a> <a title="The Toy Book September/October 2014 page 42" href="http://viewer.zmags.com/publication/f0b9c6af?page=42"> Kids Blast Off with K'NEX K 'NEX will </a> <a title="The Toy Book September/October 2014 page 43" href="http://viewer.zmags.com/publication/f0b9c6af?page=43"> </a> <a title="The Toy Book September/October 2014 page 44" href="http://viewer.zmags.com/publication/f0b9c6af?page=44"> Diggin Is Pitch Perfect M axSport</a> <a title="The Toy Book September/October 2014 page 45" href="http://viewer.zmags.com/publication/f0b9c6af?page=45"> </a> <a title="The Toy Book September/October 2014 page 46" href="http://viewer.zmags.com/publication/f0b9c6af?page=46"> Neat-Oh! Makes Storage Fun and Easy N </a> <a title="The Toy Book September/October 2014 page 47" href="http://viewer.zmags.com/publication/f0b9c6af?page=47"> Spotlight On: The Toy Book Chats with David </a> <a title="The Toy Book September/October 2014 page 48" href="http://viewer.zmags.com/publication/f0b9c6af?page=48"> 2. 3. 4. 1. 1. The John Cena </a> <a title="The Toy Book September/October 2014 page 49" href="http://viewer.zmags.com/publication/f0b9c6af?page=49"> 8. 6. 7. 6. From a g</a> <a title="The Toy Book September/October 2014 page 50" href="http://viewer.zmags.com/publication/f0b9c6af?page=50"> TeleBrands Brings Magic to Playtime S </a> <a title="The Toy Book September/October 2014 page 51" href="http://viewer.zmags.com/publication/f0b9c6af?page=51"> </a> <a title="The Toy Book September/October 2014 page 52" href="http://viewer.zmags.com/publication/f0b9c6af?page=52"> Carnegie Collection Velociraptor, Guardian Dra</a> <a title="The Toy Book September/October 2014 page 53" href="http://viewer.zmags.com/publication/f0b9c6af?page=53"> </a> <a title="The Toy Book September/October 2014 page 54" href="http://viewer.zmags.com/publication/f0b9c6af?page=54"> TCG Defies Gravity T CG will bring </a> <a title="The Toy Book September/October 2014 page 55" href="http://viewer.zmags.com/publication/f0b9c6af?page=55"> </a> <a title="The Toy Book September/October 2014 page 56" href="http://viewer.zmags.com/publication/f0b9c6af?page=56"> Jada Toys Speeds into New Licensing Deals J </a> <a title="The Toy Book September/October 2014 page 57" href="http://viewer.zmags.com/publication/f0b9c6af?page=57"> </a> <a title="The Toy Book September/October 2014 page 58" href="http://viewer.zmags.com/publication/f0b9c6af?page=58"> GoldieBlox Goes Big with Survival Kit </a> <a title="The Toy Book September/October 2014 page 59" href="http://viewer.zmags.com/publication/f0b9c6af?page=59"> </a> <a title="The Toy Book September/October 2014 page 60" href="http://viewer.zmags.com/publication/f0b9c6af?page=60"> Hello Kitty Turns 40, Gets Carded T h</a> <a title="The Toy Book September/October 2014 page 61" href="http://viewer.zmags.com/publication/f0b9c6af?page=61"> </a> <a title="The Toy Book September/October 2014 page 62" href="http://viewer.zmags.com/publication/f0b9c6af?page=62"> Duncan Has a Laugh M inion Gig</a> <a title="The Toy Book September/October 2014 page 63" href="http://viewer.zmags.com/publication/f0b9c6af?page=63"> </a> <a title="The Toy Book September/October 2014 page 64" href="http://viewer.zmags.com/publication/f0b9c6af?page=64"> Educational Insights Helps Kids Get </a> <a title="The Toy Book September/October 2014 page 65" href="http://viewer.zmags.com/publication/f0b9c6af?page=65"> </a> <a title="The Toy Book September/October 2014 page 66" href="http://viewer.zmags.com/publication/f0b9c6af?page=66"> Tudor Games Kicks Off Fall N FL De</a> <a title="The Toy Book September/October 2014 page 67" href="http://viewer.zmags.com/publication/f0b9c6af?page=67"> </a> <a title="The Toy Book September/October 2014 page 68" href="http://viewer.zmags.com/publication/f0b9c6af?page=68"> Maverix Introduces Electric Skateboards for Al</a> <a title="The Toy Book September/October 2014 page 69" href="http://viewer.zmags.com/publication/f0b9c6af?page=69"> </a> <a title="The Toy Book September/October 2014 page 70" href="http://viewer.zmags.com/publication/f0b9c6af?page=70"> 3-in-1 Projector Musical Mobile </a> <a title="The Toy Book September/October 2014 page 71" href="http://viewer.zmags.com/publication/f0b9c6af?page=71"> LexiBook Introduces LexiBox S cheduled f</a> <a title="The Toy Book September/October 2014 page 72" href="http://viewer.zmags.com/publication/f0b9c6af?page=72"> Frozen Gets Mobo Wheels T oddler</a> <a title="The Toy Book September/October 2014 page 73" href="http://viewer.zmags.com/publication/f0b9c6af?page=73"> The Creativity Hub Has Designer Fun for Everyone </a> <a title="The Toy Book September/October 2014 page 74" href="http://viewer.zmags.com/publication/f0b9c6af?page=74"> The Doc Is in with Wonder Forge T </a> <a title="The Toy Book September/October 2014 page 75" href="http://viewer.zmags.com/publication/f0b9c6af?page=75"> The Learning Journey Puzzles Little Minds P </a> <a title="The Toy Book September/October 2014 page 76" href="http://viewer.zmags.com/publication/f0b9c6af?page=76"> Madame Alexander Doll Co. Introduces Babblebab</a> <a title="The Toy Book September/October 2014 page 77" href="http://viewer.zmags.com/publication/f0b9c6af?page=77"> Dracco Expands Kitty Club, Zombie Zity D </a> <a title="The Toy Book September/October 2014 page 78" href="http://viewer.zmags.com/publication/f0b9c6af?page=78"> Aurora Debuts Soft Friends A urora int</a> <a title="The Toy Book September/October 2014 page 79" href="http://viewer.zmags.com/publication/f0b9c6af?page=79"> OgoSport Hits a Home Run S et f</a> <a title="The Toy Book September/October 2014 page 80" href="http://viewer.zmags.com/publication/f0b9c6af?page=80"> Learning Resources Expands Educational Lines L </a> <a title="The Toy Book September/October 2014 page 81" href="http://viewer.zmags.com/publication/f0b9c6af?page=81"> Itoys USA Lets Kids Skwoosh S kwooshi,</a> <a title="The Toy Book September/October 2014 page 82" href="http://viewer.zmags.com/publication/f0b9c6af?page=82"> Why Children P A the Way They Do L Y </a> <a title="The Toy Book September/October 2014 page 83" href="http://viewer.zmags.com/publication/f0b9c6af?page=83"> its mother's smile. Imitation Role Play at Eve</a> <a title="The Toy Book September/October 2014 page 84" href="http://viewer.zmags.com/publication/f0b9c6af?page=84"> Top Mobile Retail Trends Retailers embrace techno</a> <a title="The Toy Book September/October 2014 page 85" href="http://viewer.zmags.com/publication/f0b9c6af?page=85"> SEPTEMBER/OCTOBER 2014 TThe New Age S HE DE</a> <a title="The Toy Book September/October 2014 page 86" href="http://viewer.zmags.com/publication/f0b9c6af?page=86"> </a> <a title="The Toy Book September/October 2014 page 87" href="http://viewer.zmags.com/publication/f0b9c6af?page=87"> PL I </a> <a title="The Toy Book September/October 2014 page 88" href="http://viewer.zmags.com/publication/f0b9c6af?page=88"> Digital Tips FOR INDEPENDENT TOY RETAILERS: ENG</a> <a title="The Toy Book September/October 2014 page 89" href="http://viewer.zmags.com/publication/f0b9c6af?page=89"> </a> <a title="The Toy Book September/October 2014 page 90" href="http://viewer.zmags.com/publication/f0b9c6af?page=90"> WHAT'S NEW Jade Stars, from MINI MAGELL</a> <a title="The Toy Book September/October 2014 page 91" href="http://viewer.zmags.com/publication/f0b9c6af?page=91"> </a> <a title="The Toy Book September/October 2014 page 92" href="http://viewer.zmags.com/publication/f0b9c6af?page=92"> ofTShceieNnecwe ATgoeys I </a> <a title="The Toy Book September/October 2014 page 93" href="http://viewer.zmags.com/publication/f0b9c6af?page=93"> With the , from EAST- COLIGHT, </a> <a title="The Toy Book September/October 2014 page 94" href="http://viewer.zmags.com/publication/f0b9c6af?page=94"> SCIENCE TOYS </a> <a title="The Toy Book September/October 2014 page 95" href="http://viewer.zmags.com/publication/f0b9c6af?page=95"> </a> <a title="The Toy Book September/October 2014 page 96" href="http://viewer.zmags.com/publication/f0b9c6af?page=96"> lay is one of the essenti</a> <a title="The Toy Book September/October 2014 page 97" href="http://viewer.zmags.com/publication/f0b9c6af?page=97"> brain injury. The special needs categories includ</a> <a title="The Toy Book September/October 2014 page 98" href="http://viewer.zmags.com/publication/f0b9c6af?page=98"> MEDIA CENTER LITTLE MAGIC BOOKS puts a twi</a> <a title="The Toy Book September/October 2014 page 99" href="http://viewer.zmags.com/publication/f0b9c6af?page=99"> Toy Research from Euromonitor International: </a> <a title="The Toy Book September/October 2014 page 100" href="http://viewer.zmags.com/publication/f0b9c6af?page=100"> Date Tran May Aug. Aug. Feb. Feb. May May May May</a> <a title="The Toy Book September/October 2014 page 101" href="http://viewer.zmags.com/publication/f0b9c6af?page=101"> 1,200 1,000 800 600 400 200 0 Sk</a> <a title="The Toy Book September/October 2014 page 102" href="http://viewer.zmags.com/publication/f0b9c6af?page=102"> We Need a Hero Analyzing the Action Figure Catego</a> <a title="The Toy Book September/October 2014 page 103" href="http://viewer.zmags.com/publication/f0b9c6af?page=103"> than it used to, there is still a collection of m</a> <a title="The Toy Book September/October 2014 page 104" href="http://viewer.zmags.com/publication/f0b9c6af?page=104"> the bar Raising IoT e Internet of ings b</a> <a title="The Toy Book September/October 2014 page 105" href="http://viewer.zmags.com/publication/f0b9c6af?page=105"> toys, and educational toys, including dolls and p</a> <a title="The Toy Book September/October 2014 page 106" href="http://viewer.zmags.com/publication/f0b9c6af?page=106"> the box Outside </a> <a title="The Toy Book September/October 2014 page 107" href="http://viewer.zmags.com/publication/f0b9c6af?page=107"> Fisher-Price Chatter Telephone, from Basic Fun </a> <a title="The Toy Book September/October 2014 page 108" href="http://viewer.zmags.com/publication/f0b9c6af?page=108"> SPIELWARENMESSE Gets Trendy Spielwarenm</a> <a title="The Toy Book September/October 2014 page 109" href="http://viewer.zmags.com/publication/f0b9c6af?page=109"> The presentation of the ToyAward winners wi</a> <a title="The Toy Book September/October 2014 page 110" href="http://viewer.zmags.com/publication/f0b9c6af?page=110"> On the with Jordan Hunt Hembrough </a> <a title="The Toy Book September/October 2014 page 111" href="http://viewer.zmags.com/publication/f0b9c6af?page=111"> it—and dealers would usually hate </a> <a title="The Toy Book September/October 2014 page 112" href="http://viewer.zmags.com/publication/f0b9c6af?page=112"> social media Talking </a> <a title="The Toy Book September/October 2014 page 113" href="http://viewer.zmags.com/publication/f0b9c6af?page=113"> Facebook posts should be more </a> <a title="The Toy Book September/October 2014 page 114" href="http://viewer.zmags.com/publication/f0b9c6af?page=114"> RECALL HOW TO PREPARE FOR A by Kevin Pollack</a> <a title="The Toy Book September/October 2014 page 115" href="http://viewer.zmags.com/publication/f0b9c6af?page=115"> the bar Raising continued from page 105 </a> <a title="The Toy Book September/October 2014 page 116" href="http://viewer.zmags.com/publication/f0b9c6af?page=116"> marketplace Industry BUSI</a> <a title="The Toy Book September/October 2014 page 117" href="http://viewer.zmags.com/publication/f0b9c6af?page=117"> SUBSCRIBE TO Get weekly updates on the latest t</a> <a title="The Toy Book September/October 2014 page 118" href="http://viewer.zmags.com/publication/f0b9c6af?page=118"> Flashback: September/October 1994 1.2. </a> <a title="The Toy Book September/October 2014 page 119" href="http://viewer.zmags.com/publication/f0b9c6af?page=119"> The Voice Reaching Both Trade an</a> <a title="The Toy Book September/October 2014 page 120" href="http://viewer.zmags.com/publication/f0b9c6af?page=120"> </a> <a title="The Toy Book September/October 2014 page 121" href="http://viewer.zmags.com/publication/f0b9c6af?page=121"> Imagine, Discover, Inspire with Uncle M</a> <a title="The Toy Book September/October 2014 page 122" href="http://viewer.zmags.com/publication/f0b9c6af?page=122"> PillowPets Has Comfort for Eve</a> <a title="The Toy Book September/October 2014 page 123" href="http://viewer.zmags.com/publication/f0b9c6af?page=123"> Ravensburger Cools Down with Frozen Puzzle</a> <a title="The Toy Book September/October 2014 page 124" href="http://viewer.zmags.com/publication/f0b9c6af?page=124"> Toy IndustryhAsspocpaetinonings Toy Indu ry Foun</a> <a title="The Toy Book September/October 2014 page 125" href="http://viewer.zmags.com/publication/f0b9c6af?page=125"> lies at a total of 50 military installations this</a>