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<br /> SPECIAL PREMIERE ISSUE<br /> WINTER 2012<br /> A Liberty Tax Publication<br /> Get to the Bottom of<br /> LIBERTY TAX TOP GUNS:<br /> Top Guns Share Their Success Stories<br /> GUERRILLA MARKETING:<br /> How A Simple Wave Can Make A<br /> Big Difference In Your Business<br /> THE LIBERTY CULTURE<br /> My Refund Story, p.13<br /> Doubling Tax Refunds for<br /> Customers in Need<br /> CONTEST STARTS SOON!<br /> 3D DIMENSION RETENTION<br /> CONVENTION HIGHLIGHTS<br /> <br /> Letter from your<br /> CEO and<br /> President<br /> Yo didn’t r<br /> t was<br /> uture<br /> gi Berra<br /> prophetic i<br /> sd ai “The f<br /> nit used to be.” A d nowh<br /> vironment. While<br /> t n<br /> o the two certai<br /> a t<br /> nd taxes, we mus<br /> t c<br /> hird certainty of<br /> for Liberty Tax Se<br <a title="Liberty Tax page 1" href="http://viewer.zmags.com/publication/f0bdbb38?page=1"> SPECIAL PREMIERE ISSUE WINTER 2012 A Libe</a> <a title="Liberty Tax page 2" href="http://viewer.zmags.com/publication/f0bdbb38?page=2"> </a> <a title="Liberty Tax page 3" href="http://viewer.zmags.com/publication/f0bdbb38?page=3"> Letter from your CEO and President Yo did</a> <a title="Liberty Tax page 4" href="http://viewer.zmags.com/publication/f0bdbb38?page=4"> </a> <a title="Liberty Tax page 5" href="http://viewer.zmags.com/publication/f0bdbb38?page=5"> CONTENTS LIBERTY CULTURE MARKETING TOP GUNS </a> <a title="Liberty Tax page 6" href="http://viewer.zmags.com/publication/f0bdbb38?page=6"> 6 Just as life imitates art, real life e</a> <a title="Liberty Tax page 7" href="http://viewer.zmags.com/publication/f0bdbb38?page=7"> From a meat bikini in 2010 to a hair dress in 201</a> <a title="Liberty Tax page 8" href="http://viewer.zmags.com/publication/f0bdbb38?page=8"> Dear Readers, Welcome to the first </a> <a title="Liberty Tax page 9" href="http://viewer.zmags.com/publication/f0bdbb38?page=9"> The cultural phenomenon of flash mobs originated </a> <a title="Liberty Tax page 10" href="http://viewer.zmags.com/publication/f0bdbb38?page=10"> 10 THE LIBERTY CULTURE “We are honored to be rec</a> <a title="Liberty Tax page 11" href="http://viewer.zmags.com/publication/f0bdbb38?page=11"> “Set the standard, improve each day and have s</a> <a title="Liberty Tax page 12" href="http://viewer.zmags.com/publication/f0bdbb38?page=12"> 12 “Yes there’s waiting, b</a> <a title="Liberty Tax page 13" href="http://viewer.zmags.com/publication/f0bdbb38?page=13"> Doubling Tax Refunds for Customers in Need Throug</a> <a title="Liberty Tax page 14" href="http://viewer.zmags.com/publication/f0bdbb38?page=14"> 14 Interview With John Hewitt: Still Learning an</a> <a title="Liberty Tax page 15" href="http://viewer.zmags.com/publication/f0bdbb38?page=15"> About the Small Business Influencer Small Busines</a> <a title="Liberty Tax page 16" href="http://viewer.zmags.com/publication/f0bdbb38?page=16"> 16 LibertyTax Exercises its Guerrilla Marketing </a> <a title="Liberty Tax page 17" href="http://viewer.zmags.com/publication/f0bdbb38?page=17"> Our costumed Lady Liberty characters have proven </a> <a title="Liberty Tax page 18" href="http://viewer.zmags.com/publication/f0bdbb38?page=18"> 18 LADY LIBERTY Guerrilla Marketing-cont’d Shari</a> <a title="Liberty Tax page 19" href="http://viewer.zmags.com/publication/f0bdbb38?page=19"> Even Lady Liberty gives presentations. Our most </a> <a title="Liberty Tax page 20" href="http://viewer.zmags.com/publication/f0bdbb38?page=20"> 20 In military jargon, a top gun is an ace</a> <a title="Liberty Tax page 21" href="http://viewer.zmags.com/publication/f0bdbb38?page=21"> ALEX DAVIS Eye color: Green Hair color: Brown Hei</a> <a title="Liberty Tax page 22" href="http://viewer.zmags.com/publication/f0bdbb38?page=22"> 22 Rhonda Cork explains how she </a> <a title="Liberty Tax page 23" href="http://viewer.zmags.com/publication/f0bdbb38?page=23"> It is all about trusting each other. My employee</a> <a title="Liberty Tax page 24" href="http://viewer.zmags.com/publication/f0bdbb38?page=24"> 24 Feature article on Larry and Kryssi Contrera</a> <a title="Liberty Tax page 25" href="http://viewer.zmags.com/publication/f0bdbb38?page=25"> As a side note, he later said he had the county r</a> <a title="Liberty Tax page 26" href="http://viewer.zmags.com/publication/f0bdbb38?page=26"> 26 Pedaling for affordable housing “The gen</a> <a title="Liberty Tax page 27" href="http://viewer.zmags.com/publication/f0bdbb38?page=27"> Stops in the Portland to Santa Barbara Affordable</a> <a title="Liberty Tax page 28" href="http://viewer.zmags.com/publication/f0bdbb38?page=28"> </a> <a title="Liberty Tax page 29" href="http://viewer.zmags.com/publication/f0bdbb38?page=29"> 29 It’s easy to spot a Liberty T</a> <a title="Liberty Tax page 30" href="http://viewer.zmags.com/publication/f0bdbb38?page=30"> 30 3 DIMENSION RETENTION CONVENTION June</a> <a title="Liberty Tax page 31" href="http://viewer.zmags.com/publication/f0bdbb38?page=31"> Golf Tournament VBN Golf Course </a> <a title="Liberty Tax page 32" href="http://viewer.zmags.com/publication/f0bdbb38?page=32"> 32 We have not lost sight of our goal to be </a> <a title="Liberty Tax page 33" href="http://viewer.zmags.com/publication/f0bdbb38?page=33"> 33</a> <a title="Liberty Tax page 34" href="http://viewer.zmags.com/publication/f0bdbb38?page=34"> 34 Statue Awards Highest Returns First Year Offic</a> <a title="Liberty Tax page 35" href="http://viewer.zmags.com/publication/f0bdbb38?page=35"> Awards Ceremony 35</a> <a title="Liberty Tax page 36" href="http://viewer.zmags.com/publication/f0bdbb38?page=36"> </a> <a title="Liberty Tax page 37" href="http://viewer.zmags.com/publication/f0bdbb38?page=37"> W hen the trees are in bloom, and the kid</a> <a title="Liberty Tax page 38" href="http://viewer.zmags.com/publication/f0bdbb38?page=38"> 38 TOP GUNS Share Stories, Tips & Advice Larry</a> <a title="Liberty Tax page 39" href="http://viewer.zmags.com/publication/f0bdbb38?page=39"> Your Questions Answered 39 Q: If you could pick a</a> <a title="Liberty Tax page 40" href="http://viewer.zmags.com/publication/f0bdbb38?page=40"> 40 Liberty Tax BRIDGESThe Gap Conn</a> <a title="Liberty Tax page 41" href="http://viewer.zmags.com/publication/f0bdbb38?page=41"> “I have always believed that education provides o</a> <a title="Liberty Tax page 42" href="http://viewer.zmags.com/publication/f0bdbb38?page=42"> 42 Education Initiatives People normally do not </a> <a title="Liberty Tax page 43" href="http://viewer.zmags.com/publication/f0bdbb38?page=43"> </a> <a title="Liberty Tax page 44" href="http://viewer.zmags.com/publication/f0bdbb38?page=44"> 44 Liberty Tax Service Start Yours Franchise Fee:</a> <a title="Liberty Tax page 45" href="http://viewer.zmags.com/publication/f0bdbb38?page=45"> LIFE & LIBERTY Army vet forms successful post-mil</a> <a title="Liberty Tax page 46" href="http://viewer.zmags.com/publication/f0bdbb38?page=46"> Since 2004, Liberty has been a National Prem</a> <a title="Liberty Tax page 47" href="http://viewer.zmags.com/publication/f0bdbb38?page=47"> We can all gather up any cell phones stashed away</a> <a title="Liberty Tax page 48" href="http://viewer.zmags.com/publication/f0bdbb38?page=48"> 48 Keep Informed About- EVERYTHING TAXES! </a> <a title="Liberty Tax page 49" href="http://viewer.zmags.com/publication/f0bdbb38?page=49"> F or example, most newlyweds forget to ask their </a> <a title="Liberty Tax page 50" href="http://viewer.zmags.com/publication/f0bdbb38?page=50"> 50 AVOIDING IRS AUDITS With so many different wa</a> <a title="Liberty Tax page 51" href="http://viewer.zmags.com/publication/f0bdbb38?page=51"> OFFSET HIGHER EDUCATION COSTS These days, with es</a> <a title="Liberty Tax page 52" href="http://viewer.zmags.com/publication/f0bdbb38?page=52"> LIBERTY TAX FRANCHISEES SUPPORT RELAY F</a> <a title="Liberty Tax page 53" href="http://viewer.zmags.com/publication/f0bdbb38?page=53"> LIBERTY TAX FRANCHISEES SUPPORT RELAY FOR</a> <a title="Liberty Tax page 54" href="http://viewer.zmags.com/publication/f0bdbb38?page=54"> 54 LIBERTY TAX FRANCHISEES SUPPORT RELAY FOR LIF</a> <a title="Liberty Tax page 55" href="http://viewer.zmags.com/publication/f0bdbb38?page=55"> As the word spread around our small community (ac</a> <a title="Liberty Tax page 56" href="http://viewer.zmags.com/publication/f0bdbb38?page=56"> 56 Mother, Lewise Snyder, with the pioneer stren</a> <a title="Liberty Tax page 57" href="http://viewer.zmags.com/publication/f0bdbb38?page=57"> Friends, Family, Neighbors and More- all love to </a> <a title="Liberty Tax page 58" href="http://viewer.zmags.com/publication/f0bdbb38?page=58"> 58 PRESS RELEASE Prerogative U nderstanding the</a> <a title="Liberty Tax page 59" href="http://viewer.zmags.com/publication/f0bdbb38?page=59"> Building credibility is also a major factor when </a> <a title="Liberty Tax page 60" href="http://viewer.zmags.com/publication/f0bdbb38?page=60"> 60 LIBERTY TAX SERVICE& OUR PREPARERS In partn</a> <a title="Liberty Tax page 61" href="http://viewer.zmags.com/publication/f0bdbb38?page=61"> The requirements to pass the competency test befo</a> <a title="Liberty Tax page 62" href="http://viewer.zmags.com/publication/f0bdbb38?page=62"> 62 TIMETABLE FOR IRS CERTIFICATION Apply for a </a> <a title="Liberty Tax page 63" href="http://viewer.zmags.com/publication/f0bdbb38?page=63"> </a> <a title="Liberty Tax page 64" href="http://viewer.zmags.com/publication/f0bdbb38?page=64"> 1716 Corporate Landing Parkway Virginia Beach, VA</a>