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<br /> JEWELRY JULY<br /> AUGUST<br /> BUSINESS ADVISOR 2013<br /> THE INDEPENDENT JEWELERS #1 RESOURCE FOR BUSINESS GROWTH AND PROFITABILITY<br /> INNOVATIVE SALES STRATEGY<br /> that s'<br /> OFFERING CHOICES<br /> and<br /> CLOSING DEALS<br /> Page 30<br /> PRSRT STD<br /> US POSTAGE PAID<br /> BOLINGBROOK IL<br /> PERMIT# 323<br /> THE<br /> SIDEbySIDE DIAMOND<br /> Selling<br /> SOLUTION<br /> INSIDE:<br /> PINNING FOR PROFITS<br /> EMBRACE FASHION, INCREASE SALES<br /> THE SIMPLE STEPS TO MARKETING SUCCESS<br /> <br /> Prime Jewelry Group<br /> JCK Laas Vegas<br /> JIS Miami<br /> JA New York<br /> e SMART Show Chicago<br /> JEWELRY BUSINESS ADVISOR<br /> Contents | July/August 2013<br /> 30 COVER STORY<br /> Diamond Support’s<br /> Innovative Sales Strategy<br /> That’s Offering Choices<br /> and Closing Deals<br /> Features<br /<a title="JBA Jul/Aug 2013 page 1" href="http://viewer.zmags.com/publication/f0d594ef?page=1"> JEWELRY JULY AUGUST BUSINESS ADVISOR </a> <a title="JBA Jul/Aug 2013 page 2" href="http://viewer.zmags.com/publication/f0d594ef?page=2"> </a> <a title="JBA Jul/Aug 2013 page 3" href="http://viewer.zmags.com/publication/f0d594ef?page=3"> Prime Jewelry Group JCK Laas Ve</a> <a title="JBA Jul/Aug 2013 page 4" href="http://viewer.zmags.com/publication/f0d594ef?page=4"> JEWELRY BUSINESS ADVISOR Contents | July/</a> <a title="JBA Jul/Aug 2013 page 5" href="http://viewer.zmags.com/publication/f0d594ef?page=5"> Consumers have changed the way they shop</a> <a title="JBA Jul/Aug 2013 page 6" href="http://viewer.zmags.com/publication/f0d594ef?page=6"> Management 22 GEMSTONE TREATMENTS AND </a> <a title="JBA Jul/Aug 2013 page 7" href="http://viewer.zmags.com/publication/f0d594ef?page=7"> Perfectly Matched. Mounted. Certified. </a> <a title="JBA Jul/Aug 2013 page 8" href="http://viewer.zmags.com/publication/f0d594ef?page=8"> From the Publisher Summertime and the livin’ is</a> <a title="JBA Jul/Aug 2013 page 9" href="http://viewer.zmags.com/publication/f0d594ef?page=9"> CONSULTING. MANAGEMENT. SOFTWARE. Transfom your</a> <a title="JBA Jul/Aug 2013 page 10" href="http://viewer.zmags.com/publication/f0d594ef?page=10"> JEWELRY BUSINESS ADVISOR INTERACTIVE TECHNOLOGY H</a> <a title="JBA Jul/Aug 2013 page 11" href="http://viewer.zmags.com/publication/f0d594ef?page=11"> JEWELRY BUSINESS ADVISOR AUDIO EDITORIAL DOWNLOAD</a> <a title="JBA Jul/Aug 2013 page 12" href="http://viewer.zmags.com/publication/f0d594ef?page=12"> INDUSTRY BREAKING NEWS ALERTS AND INDUS</a> <a title="JBA Jul/Aug 2013 page 13" href="http://viewer.zmags.com/publication/f0d594ef?page=13"> Gordon Aatlo: A Heritage of Jewelry Lives On! </a> <a title="JBA Jul/Aug 2013 page 14" href="http://viewer.zmags.com/publication/f0d594ef?page=14"> INDUSTRY ALERTS Sy Kessler, Inc. Introduces the </a> <a title="JBA Jul/Aug 2013 page 15" href="http://viewer.zmags.com/publication/f0d594ef?page=15"> Rahaminov Diamonds Unveiled New Floral Rings at L</a> <a title="JBA Jul/Aug 2013 page 16" href="http://viewer.zmags.com/publication/f0d594ef?page=16"> FEATURED READING Featured reading: MUNCHIES FO</a> <a title="JBA Jul/Aug 2013 page 17" href="http://viewer.zmags.com/publication/f0d594ef?page=17"> ASSCHER CUT PRINCESS™ The Asscher Cut Princess i</a> <a title="JBA Jul/Aug 2013 page 18" href="http://viewer.zmags.com/publication/f0d594ef?page=18"> S t S uc ce ss o y r As Victoria’s Fine </a> <a title="JBA Jul/Aug 2013 page 19" href="http://viewer.zmags.com/publication/f0d594ef?page=19"> SUCCESS STORY great source of information.“ Joe</a> <a title="JBA Jul/Aug 2013 page 20" href="http://viewer.zmags.com/publication/f0d594ef?page=20"> geli An eP q DESIGN INNOVATION e a u r </a> <a title="JBA Jul/Aug 2013 page 21" href="http://viewer.zmags.com/publication/f0d594ef?page=21"> earring creations made with resin, jade, coral, r</a> <a title="JBA Jul/Aug 2013 page 22" href="http://viewer.zmags.com/publication/f0d594ef?page=22"> MANAGEMENT GEMSTONE TREATMENTS & ENHANCEMENTS By</a> <a title="JBA Jul/Aug 2013 page 23" href="http://viewer.zmags.com/publication/f0d594ef?page=23"> With Silverman, yours is not just another jewelry</a> <a title="JBA Jul/Aug 2013 page 24" href="http://viewer.zmags.com/publication/f0d594ef?page=24"> Certainly in these tough economic times nobody ca</a> <a title="JBA Jul/Aug 2013 page 25" href="http://viewer.zmags.com/publication/f0d594ef?page=25"> Value In terms of value, is an untreated and unen</a> <a title="JBA Jul/Aug 2013 page 26" href="http://viewer.zmags.com/publication/f0d594ef?page=26"> MARKETING THE SIMPLE STEPS TO MARKETING PART 1</a> <a title="JBA Jul/Aug 2013 page 27" href="http://viewer.zmags.com/publication/f0d594ef?page=27"> </a> <a title="JBA Jul/Aug 2013 page 28" href="http://viewer.zmags.com/publication/f0d594ef?page=28"> Who is Color Merchants? Founded in 1987, Color Me</a> <a title="JBA Jul/Aug 2013 page 29" href="http://viewer.zmags.com/publication/f0d594ef?page=29"> </a> <a title="JBA Jul/Aug 2013 page 30" href="http://viewer.zmags.com/publication/f0d594ef?page=30"> THE SIDE-BY-SIDE DIAMOND SELLING SOLUTIO</a> <a title="JBA Jul/Aug 2013 page 31" href="http://viewer.zmags.com/publication/f0d594ef?page=31"> 2 Since jewelry is often a gift, men don’t want t</a> <a title="JBA Jul/Aug 2013 page 32" href="http://viewer.zmags.com/publication/f0d594ef?page=32"> SALES SALES EVENT SUCCESS FACTORS By: Bob Ep</a> <a title="JBA Jul/Aug 2013 page 33" href="http://viewer.zmags.com/publication/f0d594ef?page=33"> honoree A full service refiner that s</a> <a title="JBA Jul/Aug 2013 page 34" href="http://viewer.zmags.com/publication/f0d594ef?page=34"> MOBILE APPS TECHNOLOGY TAKE OVER </a> <a title="JBA Jul/Aug 2013 page 35" href="http://viewer.zmags.com/publication/f0d594ef?page=35"> jewelers reach these customers when they are in t</a> <a title="JBA Jul/Aug 2013 page 36" href="http://viewer.zmags.com/publication/f0d594ef?page=36"> MANAGEMENT EMBRACE FASHION INCREASE SALES B</a> <a title="JBA Jul/Aug 2013 page 37" href="http://viewer.zmags.com/publication/f0d594ef?page=37"> budget gift guy we turn away today is tomorrow’s </a> <a title="JBA Jul/Aug 2013 page 38" href="http://viewer.zmags.com/publication/f0d594ef?page=38"> LEADERSHIP KNOWYOURCUTTER By: Evert P. Botha, RS</a> <a title="JBA Jul/Aug 2013 page 39" href="http://viewer.zmags.com/publication/f0d594ef?page=39"> . ........................</a> <a title="JBA Jul/Aug 2013 page 40" href="http://viewer.zmags.com/publication/f0d594ef?page=40"> your request is to maintain a certain weight thre</a> <a title="JBA Jul/Aug 2013 page 41" href="http://viewer.zmags.com/publication/f0d594ef?page=41"> Pricing Guidelines You get what you pay for. 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