If you are visually impaired or blind, you can visit the PDF version by Pressing CONTROL + ALT + 4
<br /> MARCH 2015<br /> MARKETING.ORG<br /> CHAPTER SPOTLIGHT: BMA-MINNESOTA<br /> Honeywell User Experience<br /> Doug Beaudet says Honeywell International<br /> wants to be the “Apple Inc. of the industri-<br /> als.” That's why the company hired him<br /> away from Whirlpool in 2012 to serve<br /> as vice president of user experience.<br /> Behind his efforts, Honeywell created a<br /> “human-centered design perspective”<br /> that takes into account every detail of a<br /> product's pathway to market, including<br /> end-user experiences. Read more.<br /> Get to Know Jennifer Zick<br /> The president of<br /> BMA-Minnesota<br /> says her goal is to<br /> “nurture our regional<br /> community of B-to-B<br /> marketers with<br<a title="BMA Buzz, March 2015 page 1" href="http://viewer.zmags.com/publication/f0f5b56a?page=1"> MARCH 2015 MARKETING.ORG CHAPTER S</a>