If you are visually impaired or blind, you can visit the PDF version by Pressing CONTROL + ALT + 4
<br /> TM<br /> july/august 2013 the sales and marketing magazine of the housing industry<br /> High Energy<br /> Merchandising<br /> Plus<br /> What is Internet Marketing, Really?<br /> Lessons from Successful Retailers<br /> Published by the National<br /> Association of Home Builders Social Media and Design<br /> US Price $9.95<br /> Canadian/Foreign Price $12.25<br /> www.smimagazine.com<br /> SmartSell3D<br /> A two-minute virtual<br /> video tour of your unit<br /> FOR $3,995*<br /> ONLY<br /> SmartVisit3D<br /> A 3D interactive visit<br /> of your unit starting<br /> AT $995*<br /> ONLY<br /> Visit our web site for demos<br /> www.illustra.com<br /> Conveniently located in North-America<br /> * for a limited time<br /> Let's work together<br /> Selling homes is as important as building them — when <a title="SMI_JulyAug13_FINAL page 1" href="http://viewer.zmags.com/publication/f13cd2b9?page=1"> TM july/august 2013 the sales and marketing ma</a> <a title="SMI_JulyAug13_FINAL page 2" href="http://viewer.zmags.com/publication/f13cd2b9?page=2"> SmartSell3D A two-minute virtual video tour of yo</a> <a title="SMI_JulyAug13_FINAL page 3" href="http://viewer.zmags.com/publication/f13cd2b9?page=3"> Let's work together Selling ho</a> <a title="SMI_JulyAug13_FINAL page 4" href="http://viewer.zmags.com/publication/f13cd2b9?page=4"> We're helping builders sell more homes. </a> <a title="SMI_JulyAug13_FINAL page 5" href="http://viewer.zmags.com/publication/f13cd2b9?page=5"> Columns 6 Editor’s Note: Have You Evolved? </a> <a title="SMI_JulyAug13_FINAL page 6" href="http://viewer.zmags.com/publication/f13cd2b9?page=6"> contents july/august 2013 35 Departments </a> <a title="SMI_JulyAug13_FINAL page 7" href="http://viewer.zmags.com/publication/f13cd2b9?page=7"> </a> <a title="SMI_JulyAug13_FINAL page 8" href="http://viewer.zmags.com/publication/f13cd2b9?page=8"> letter </a> <a title="SMI_JulyAug13_FINAL page 9" href="http://viewer.zmags.com/publication/f13cd2b9?page=9"> 2013-2014 sponsors NatioNal</a> <a title="SMI_JulyAug13_FINAL page 10" href="http://viewer.zmags.com/publication/f13cd2b9?page=10"> july/august FEATURES contributors </a> <a title="SMI_JulyAug13_FINAL page 11" href="http://viewer.zmags.com/publication/f13cd2b9?page=11"> the nationals 2014 we are home to the best of the</a> <a title="SMI_JulyAug13_FINAL page 12" href="http://viewer.zmags.com/publication/f13cd2b9?page=12"> news FroM national Tammie Smoot, M</a> <a title="SMI_JulyAug13_FINAL page 13" href="http://viewer.zmags.com/publication/f13cd2b9?page=13"> Rick Judson Nahb® Chairman THE VOICE OF</a> <a title="SMI_JulyAug13_FINAL page 14" href="http://viewer.zmags.com/publication/f13cd2b9?page=14"> news FROM NATIONAL </a> <a title="SMI_JulyAug13_FINAL page 15" href="http://viewer.zmags.com/publication/f13cd2b9?page=15"> THE VOICE OF THE HOUSING INDUSTRY Regist</a> <a title="SMI_JulyAug13_FINAL page 16" href="http://viewer.zmags.com/publication/f13cd2b9?page=16"> news FroM national Association Leadership Insti</a> <a title="SMI_JulyAug13_FINAL page 17" href="http://viewer.zmags.com/publication/f13cd2b9?page=17"> THE VOICE OF THE HOUSING INDUSTRY </a> <a title="SMI_JulyAug13_FINAL page 18" href="http://viewer.zmags.com/publication/f13cd2b9?page=18"> ask a MirM b</a> <a title="SMI_JulyAug13_FINAL page 19" href="http://viewer.zmags.com/publication/f13cd2b9?page=19"> many of you have acquired degrees, titles and des</a> <a title="SMI_JulyAug13_FINAL page 20" href="http://viewer.zmags.com/publication/f13cd2b9?page=20"> PHOTO COURTESY OF FRED FORBES PHOTOGROUPE, LANSDA</a> <a title="SMI_JulyAug13_FINAL page 21" href="http://viewer.zmags.com/publication/f13cd2b9?page=21"> (Top) Sharbell Development </a> <a title="SMI_JulyAug13_FINAL page 22" href="http://viewer.zmags.com/publication/f13cd2b9?page=22"> Lennar Homes Coventry Park New Jersey A well plac</a> <a title="SMI_JulyAug13_FINAL page 23" href="http://viewer.zmags.com/publication/f13cd2b9?page=23"> merchandised, it is a powerful selling tool desig</a> <a title="SMI_JulyAug13_FINAL page 24" href="http://viewer.zmags.com/publication/f13cd2b9?page=24"> reAl esTATe </a> <a title="SMI_JulyAug13_FINAL page 25" href="http://viewer.zmags.com/publication/f13cd2b9?page=25"> What is internet Marketing, really? The star</a> <a title="SMI_JulyAug13_FINAL page 26" href="http://viewer.zmags.com/publication/f13cd2b9?page=26"> Featured stars Brian Flook </a> <a title="SMI_JulyAug13_FINAL page 27" href="http://viewer.zmags.com/publication/f13cd2b9?page=27"> David Miles </a> <a title="SMI_JulyAug13_FINAL page 28" href="http://viewer.zmags.com/publication/f13cd2b9?page=28"> Featured stars Paula Huggett </a> <a title="SMI_JulyAug13_FINAL page 29" href="http://viewer.zmags.com/publication/f13cd2b9?page=29"> Meredith Oliver </a> <a title="SMI_JulyAug13_FINAL page 30" href="http://viewer.zmags.com/publication/f13cd2b9?page=30"> Lessons Learned from successfuL retaiLers By Chri</a> <a title="SMI_JulyAug13_FINAL page 31" href="http://viewer.zmags.com/publication/f13cd2b9?page=31"> W ith today’s home</a> <a title="SMI_JulyAug13_FINAL page 32" href="http://viewer.zmags.com/publication/f13cd2b9?page=32"> Lessons Learned from successfuL retaiLers Kat</a> <a title="SMI_JulyAug13_FINAL page 33" href="http://viewer.zmags.com/publication/f13cd2b9?page=33"> On the home building side, companies are taking a</a> <a title="SMI_JulyAug13_FINAL page 34" href="http://viewer.zmags.com/publication/f13cd2b9?page=34"> tech Zone </a> <a title="SMI_JulyAug13_FINAL page 35" href="http://viewer.zmags.com/publication/f13cd2b9?page=35"> Social media was the game changer that moved o</a> <a title="SMI_JulyAug13_FINAL page 36" href="http://viewer.zmags.com/publication/f13cd2b9?page=36"> tech Zone </a> <a title="SMI_JulyAug13_FINAL page 37" href="http://viewer.zmags.com/publication/f13cd2b9?page=37"> ERIC LUCERO, E.L. IMGERY, DENVER, COLORADO ERIC L</a> <a title="SMI_JulyAug13_FINAL page 38" href="http://viewer.zmags.com/publication/f13cd2b9?page=38"> what’s ‘app’eningby jennifer Hutchison 123RF.COM</a> <a title="SMI_JulyAug13_FINAL page 39" href="http://viewer.zmags.com/publication/f13cd2b9?page=39"> to the cloud is that it can save you money. Tra- </a> <a title="SMI_JulyAug13_FINAL page 40" href="http://viewer.zmags.com/publication/f13cd2b9?page=40"> back to tHe best Best Print Campaign The sT</a> <a title="SMI_JulyAug13_FINAL page 41" href="http://viewer.zmags.com/publication/f13cd2b9?page=41"> e preferred choice. “You n any other purchase, wh</a> <a title="SMI_JulyAug13_FINAL page 42" href="http://viewer.zmags.com/publication/f13cd2b9?page=42"> latest and greatest RECOMMENDED READING</a> <a title="SMI_JulyAug13_FINAL page 43" href="http://viewer.zmags.com/publication/f13cd2b9?page=43"> Denver Re-Launches SMC, Goes from Zero to 140 Mem</a> <a title="SMI_JulyAug13_FINAL page 44" href="http://viewer.zmags.com/publication/f13cd2b9?page=44"> AD indeX julY/AuGusT 2013 The Bokka Group ....</a> <a title="SMI_JulyAug13_FINAL page 45" href="http://viewer.zmags.com/publication/f13cd2b9?page=45"> The NationalsSM—National Sales and Marketing Awar</a> <a title="SMI_JulyAug13_FINAL page 46" href="http://viewer.zmags.com/publication/f13cd2b9?page=46"> National Association of Home Builders </a> <a title="SMI_JulyAug13_FINAL page 47" href="http://viewer.zmags.com/publication/f13cd2b9?page=47"> Get Winning Sales and Marketing Ideas with Webina</a> <a title="SMI_JulyAug13_FINAL page 48" href="http://viewer.zmags.com/publication/f13cd2b9?page=48"> Get Some Alone Time—And Gain More Earning Power! </a>