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Best regards
Zmags
2015
WORKPLACE
FOOD INSIGHTS
Contents
1
BREAKFAST
pg. 3
2
HOT BEVERAGES
pg. 11
3
LUNCH
pg. 19
4
MENU PRICING
pg. 33
5
HEALTH & WELLNESS
pg. 39
6
SNACKING
pg. 49
7
CORPORATE SOCIAL
RESPONSIBILITY
pg. 57
8
PROMOTION &
BRAND INSIGHTS
pg. 63
9
MEETING
MANAGEMENT
pg. 69
Copyright © 2015 by Sodexo I All rights reserved. No part of this publication may be used or reproduced in any manner whatsoever without written permission.
At Sodexo, our focus is providing you with innovative foodservice solutions that meet
your organization’s needs by resonating with consumers. Delivering on-trend café
experiences, engaging people in healthier behaviors or providing them with the ultimate
in convenience and product ranging are just a fe
2015 WORKPLACE FOOD INSIGHTS
Contents 1 BREAKFAST pg. 3 2 HOT BEVERAGES pg.
At Sodexo, our focus is providing you with innova
1 WORKPLACE
Breakfast In August 2013, Sodexo conducted a stu
1 BREAKFAST © Sodexo 2015
Market Structure Across channels, consumers view
GRAINS & WATER ! Within the “Light” branch of
Consumer Favored Inclusive of all segments, the
1 BREAKFAST © Sodexo 2015
2 WORKPLACE
Delve Deeper to Sodexo’s comprehensive re
2 I want my experience to be: Pampering, comfort
Deliver What Dissatisfaction with cafeterias cre
More than Just Beverages
Time It Right Mornings are the veritable coffee
WHEN IS COFFEE ON THE WAY
3 WORKPLACE FOOD INSIGHTS While lunch
Lunch Market Structure Methodology In August 20
3 LUNCH © Sodexo 2015
Secondary Market Structure Analysis of the lower
HEALTHY BRANCH Differentiation between “Grab and
Secondary Market Structure Analysis of the lower
The “Quick Refuel” branch identified that consumer
BEVERAGE TREE STRUCTURE ! HOT BEV
Consumer Top Menu Choices Within Corporate, Healt
Consumer During 2014, Sodexo collected
SOUP TAS
DRIVERS: Adult Experience Means to Report Feedba
KNOWLEDGE OF STAFF FRIENDLINESS OF
4 WORKPLACE FOOD INSIGHTS Th
Discrete Methodology
Van Westerndorp With Sodexo’s commitment to iden
Deployment of The insights that have been gaine
4 MENU PRICING • PRICE LADDERING - With
5 WORKPLACE FOOD
Healthy Eating in Health is important to consume
5 Healthy Eating Cues Health Claims Label claim
A factor analysis was conducted regarding healthy
Ease of Healthy Eating Eating healthy is not alwa
Wellness Work-Life Balance
5 “I feel OK, but I feel that it can be improved
“My work schedule gets in the way; it is just too
Fitness and Goals
6 WORKPLACE FO
DAILY SNACK FREQUENCY - 2009 v 2012 SEVEN +
6 Sometimes I just need to get out of the workpl
Snack Sourcing While the workplace cafeteria pro
Typically in the afternoon I will go to purchase
Barriers to At While sourcing snacks fr
BARRIERS TO PURCHASE A SNACK IN AN ON-SITE CAFETE
WORKPLACE
Corporate Social Responsibility TAKING
Community In a 2014 Sodexo survey, 23% of cons
Foodservice & One way that foods
BELIEVE TO BE TRUE ABOUT PURCHASING S
8 WORKPLACE
Promotional Promotions
“The Close to Home theme feels familiar and warm.
Branding Brand Names and Logos
8 Trust in Media While a large number of consume
WORKPLACE
Premium Catering Sodexo research found that 53%
Type Of Event Catering Is: Extremely /
Basic Catering 48% of mid-sized internal meeting
9 MEETING MANAGEMENT Healthy Meals & Services
Special Event Event celebration catering rated a
Type Of Event Interest in Premium Catering
Studies Cited in this Publication: BREAKFAST •
SNACKING • At Work Snacking Report - Quantita