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<br /> www.tiretechnologyinternational.com | MARCH 2015<br /> INTERVIEWS<br /> David O'Donnell<br /> head of R&D for passenger and<br /> light truck tires, Continental<br /> Maurizio Boiocchi<br /> general manager,<br /> technology, Pirelli<br /> i<br /> l<br /> Cured in a flash<br /> Electric power and faster throughput: how new technologies are<br /> increasing the efficiency of curing presses<br /> WINNING WAYS OPEN TO ALL BUMPS IN THE ROAD<br /> Exclusive interviews with the winners of The Open Tire online modeling hub plans Roadwear regulations are driving studded<br /> the 2015 Tire Technology International to widen the availability of tire models tire development. What are the impacts<br /> Awards for Innovation and Excellen<a title="Tire Technology International - March 2015 page 1" href="http://viewer.zmags.com/publication/f1ce9d2e?page=1"> www.tiretechnologyinternational.com | MARCH 2015 </a> <a title="Tire Technology International - March 2015 page 2" href="http://viewer.zmags.com/publication/f1ce9d2e?page=2"> Meet us at Asian Tyre & Rubber Conference, Chenna</a> <a title="Tire Technology International - March 2015 page 3" href="http://viewer.zmags.com/publication/f1ce9d2e?page=3"> IN THIS ISSUE Editor's note I </a> <a title="Tire Technology International - March 2015 page 4" href="http://viewer.zmags.com/publication/f1ce9d2e?page=4"> 40 seconds of fame. At VMI, we are pretty modes</a> <a title="Tire Technology International - March 2015 page 5" href="http://viewer.zmags.com/publication/f1ce9d2e?page=5"> W H A T ' S N E W ? Expo highlights T </a> <a title="Tire Technology International - March 2015 page 6" href="http://viewer.zmags.com/publication/f1ce9d2e?page=6"> W H A T ' S N E W ? EXPO 2015 FOOTPRINT TES</a> <a title="Tire Technology International - March 2015 page 7" href="http://viewer.zmags.com/publication/f1ce9d2e?page=7"> W H A T ' S N E W ? EXPO 2015 EXHIBITOR IN F</a> <a title="Tire Technology International - March 2015 page 8" href="http://viewer.zmags.com/publication/f1ce9d2e?page=8"> Total conveyance solutions for maximum economic v</a> <a title="Tire Technology International - March 2015 page 9" href="http://viewer.zmags.com/publication/f1ce9d2e?page=9"> W H A T ' S N E W ? EXPO 2015 WATER BASED TI</a> <a title="Tire Technology International - March 2015 page 10" href="http://viewer.zmags.com/publication/f1ce9d2e?page=10"> </a> <a title="Tire Technology International - March 2015 page 11" href="http://viewer.zmags.com/publication/f1ce9d2e?page=11"> W H A T ' S N E W ? EXPO 2015 ACADEMY TRAINI</a> <a title="Tire Technology International - March 2015 page 12" href="http://viewer.zmags.com/publication/f1ce9d2e?page=12"> </a> <a title="Tire Technology International - March 2015 page 13" href="http://viewer.zmags.com/publication/f1ce9d2e?page=13"> W H A T ' S N E W ? EXPO 2015 CCD CAMERA TEC</a> <a title="Tire Technology International - March 2015 page 14" href="http://viewer.zmags.com/publication/f1ce9d2e?page=14"> W H A T ' S N E W ? EXPO 2015 </a> <a title="Tire Technology International - March 2015 page 15" href="http://viewer.zmags.com/publication/f1ce9d2e?page=15"> ENABLING AUTOMATION The Bartell Automatic Truck B</a> <a title="Tire Technology International - March 2015 page 16" href="http://viewer.zmags.com/publication/f1ce9d2e?page=16"> W H A T ' S N E W ? Continental IceContact 2 A</a> <a title="Tire Technology International - March 2015 page 17" href="http://viewer.zmags.com/publication/f1ce9d2e?page=17"> LEARN MORE ABOUT OUR ADVERTISERS NOW! www.tiret</a> <a title="Tire Technology International - March 2015 page 18" href="http://viewer.zmags.com/publication/f1ce9d2e?page=18"> I N T E R V I E W T E C E H R N I T O</a> <a title="Tire Technology International - March 2015 page 19" href="http://viewer.zmags.com/publication/f1ce9d2e?page=19"> C M Y CM MY CY CMY K TIRE HANDLING TIRE HANDLING</a> <a title="Tire Technology International - March 2015 page 20" href="http://viewer.zmags.com/publication/f1ce9d2e?page=20"> W H A T ' S N E W ? Production update Nexen i</a> <a title="Tire Technology International - March 2015 page 21" href="http://viewer.zmags.com/publication/f1ce9d2e?page=21"> EUROPE'S LEADING INTERNATIONAL TIRE DESIGN AND TI</a> <a title="Tire Technology International - March 2015 page 22" href="http://viewer.zmags.com/publication/f1ce9d2e?page=22"> OPINION Walter Joe T he world i</a> <a title="Tire Technology International - March 2015 page 23" href="http://viewer.zmags.com/publication/f1ce9d2e?page=23"> EUROPE'S LEADING INTERNATIONAL TIRE DESIGN AND TI</a> <a title="Tire Technology International - March 2015 page 24" href="http://viewer.zmags.com/publication/f1ce9d2e?page=24"> EUROPE'S LEADING INTERNATIONAL TIRE DESIGN AND TI</a> <a title="Tire Technology International - March 2015 page 25" href="http://viewer.zmags.com/publication/f1ce9d2e?page=25"> EXPO 2016 16, 17, 18 FEBRUARY 2016 DEUTSCHE</a> <a title="Tire Technology International - March 2015 page 26" href="http://viewer.zmags.com/publication/f1ce9d2e?page=26"> T I R E T E C H N O L O G Y A W A R D S Awar</a> <a title="Tire Technology International - March 2015 page 27" href="http://viewer.zmags.com/publication/f1ce9d2e?page=27"> T I R E T E C H N O L O G Y A W A R D S </a> <a title="Tire Technology International - March 2015 page 28" href="http://viewer.zmags.com/publication/f1ce9d2e?page=28"> bdRPinDnt </a> <a title="Tire Technology International - March 2015 page 29" href="http://viewer.zmags.com/publication/f1ce9d2e?page=29"> T I R E T E C H N O L O G Y A W A R D S T</a> <a title="Tire Technology International - March 2015 page 30" href="http://viewer.zmags.com/publication/f1ce9d2e?page=30"> PROOFED PRECISION. INCREASED YIELD. Thickness and</a> <a title="Tire Technology International - March 2015 page 31" href="http://viewer.zmags.com/publication/f1ce9d2e?page=31"> T I R E T E C H N O L O G Y A W A R D S T</a> <a title="Tire Technology International - March 2015 page 32" href="http://viewer.zmags.com/publication/f1ce9d2e?page=32"> T I R E T E C H N O L O G Y A W A R D S Y</a> <a title="Tire Technology International - March 2015 page 33" href="http://viewer.zmags.com/publication/f1ce9d2e?page=33"> ACCELERATE YOUR TIRE INSPECTION Assurance® Seri</a> <a title="Tire Technology International - March 2015 page 34" href="http://viewer.zmags.com/publication/f1ce9d2e?page=34"> INTERVIEW The lion's share Continental has begun</a> <a title="Tire Technology International - March 2015 page 35" href="http://viewer.zmags.com/publication/f1ce9d2e?page=35"> INTERVIEW </a> <a title="Tire Technology International - March 2015 page 36" href="http://viewer.zmags.com/publication/f1ce9d2e?page=36"> INTERVIEW go</a> <a title="Tire Technology International - March 2015 page 37" href="http://viewer.zmags.com/publication/f1ce9d2e?page=37"> INTERVIEW op</a> <a title="Tire Technology International - March 2015 page 38" href="http://viewer.zmags.com/publication/f1ce9d2e?page=38"> SITE VISIT Under one roof A state-of-the-art R</a> <a title="Tire Technology International - March 2015 page 39" href="http://viewer.zmags.com/publication/f1ce9d2e?page=39"> SITE VISIT </a> <a title="Tire Technology International - March 2015 page 40" href="http://viewer.zmags.com/publication/f1ce9d2e?page=40"> SITE VISIT is housed inside a frame. At the</a> <a title="Tire Technology International - March 2015 page 41" href="http://viewer.zmags.com/publication/f1ce9d2e?page=41"> IMPROVE TREAD DESIGN Analyze tire contact </a> <a title="Tire Technology International - March 2015 page 42" href="http://viewer.zmags.com/publication/f1ce9d2e?page=42"> COVER STORY Spark for change Curing press manu</a> <a title="Tire Technology International - March 2015 page 43" href="http://viewer.zmags.com/publication/f1ce9d2e?page=43"> COVER STORY S ince t</a> <a title="Tire Technology International - March 2015 page 44" href="http://viewer.zmags.com/publication/f1ce9d2e?page=44"> COVER STORY Left: 52in UZER floating- column</a> <a title="Tire Technology International - March 2015 page 45" href="http://viewer.zmags.com/publication/f1ce9d2e?page=45"> COVER STORY at UZER's premises in Kocaeli, </a> <a title="Tire Technology International - March 2015 page 46" href="http://viewer.zmags.com/publication/f1ce9d2e?page=46"> COVER STORY SMART THINKING Curing presses </a> <a title="Tire Technology International - March 2015 page 47" href="http://viewer.zmags.com/publication/f1ce9d2e?page=47"> Easy Lifting Güdel Green Tire Tray Güdel AG</a> <a title="Tire Technology International - March 2015 page 48" href="http://viewer.zmags.com/publication/f1ce9d2e?page=48"> CONCEPT TIRES Future proofs The fruits of two </a> <a title="Tire Technology International - March 2015 page 49" href="http://viewer.zmags.com/publication/f1ce9d2e?page=49"> For the best quality tires, The best tir</a> <a title="Tire Technology International - March 2015 page 50" href="http://viewer.zmags.com/publication/f1ce9d2e?page=50"> TIRE MODELING Off the shelf Formally announced</a> <a title="Tire Technology International - March 2015 page 51" href="http://viewer.zmags.com/publication/f1ce9d2e?page=51"> TIRE MODELING TIRE LIBRARY ACCESS CARD March </a> <a title="Tire Technology International - March 2015 page 52" href="http://viewer.zmags.com/publication/f1ce9d2e?page=52"> C M Y CM MY CY CMY K Be inspired. Move forward. </a> <a title="Tire Technology International - March 2015 page 53" href="http://viewer.zmags.com/publication/f1ce9d2e?page=53"> TIRE MODELING though they're supposed to be</a> <a title="Tire Technology International - March 2015 page 54" href="http://viewer.zmags.com/publication/f1ce9d2e?page=54"> TIRE MODELING “ e way we see it is </a> <a title="Tire Technology International - March 2015 page 55" href="http://viewer.zmags.com/publication/f1ce9d2e?page=55"> Free hair cut - for lifetime. A tiny piece can ma</a> <a title="Tire Technology International - March 2015 page 56" href="http://viewer.zmags.com/publication/f1ce9d2e?page=56"> INTERVIEW Maurizio Boiocchi Pirelli's general ma</a> <a title="Tire Technology International - March 2015 page 57" href="http://viewer.zmags.com/publication/f1ce9d2e?page=57"> PERFORMANCE Ergon's HyPrene Process Oils have bee</a> <a title="Tire Technology International - March 2015 page 58" href="http://viewer.zmags.com/publication/f1ce9d2e?page=58"> STUD TECHNOLOGY Hard as nails TTI speaks with l</a> <a title="Tire Technology International - March 2015 page 59" href="http://viewer.zmags.com/publication/f1ce9d2e?page=59"> STUD TECHNOLOGY STUCK IN A RUT? Stud loss </a> <a title="Tire Technology International - March 2015 page 60" href="http://viewer.zmags.com/publication/f1ce9d2e?page=60"> STUD TECHNOLOGY Above: Jeusette xxxxx Above</a> <a title="Tire Technology International - March 2015 page 61" href="http://viewer.zmags.com/publication/f1ce9d2e?page=61"> Subsidiary of the SEEB Group since 2004 Tha</a> <a title="Tire Technology International - March 2015 page 62" href="http://viewer.zmags.com/publication/f1ce9d2e?page=62"> World Leader in Release Agent Technology As the </a> <a title="Tire Technology International - March 2015 page 63" href="http://viewer.zmags.com/publication/f1ce9d2e?page=63"> LEGENDS Dr Cli W Barson (1929-2014) establ</a> <a title="Tire Technology International - March 2015 page 64" href="http://viewer.zmags.com/publication/f1ce9d2e?page=64"> LEGENDS A vertical inertia rig wa</a> <a title="Tire Technology International - March 2015 page 65" href="http://viewer.zmags.com/publication/f1ce9d2e?page=65"> Professional Tire Building Equipment Professional</a> <a title="Tire Technology International - March 2015 page 66" href="http://viewer.zmags.com/publication/f1ce9d2e?page=66"> DATA DIRECTORY Data directory T </a> <a title="Tire Technology International - March 2015 page 67" href="http://viewer.zmags.com/publication/f1ce9d2e?page=67"> The complete belting range for tyre manufacturing</a> <a title="Tire Technology International - March 2015 page 68" href="http://viewer.zmags.com/publication/f1ce9d2e?page=68"> UNIVERSITY FOCUS </a> <a title="Tire Technology International - March 2015 page 69" href="http://viewer.zmags.com/publication/f1ce9d2e?page=69"> UNIVERSITY FOCUS Semi simulation A multibod</a> <a title="Tire Technology International - March 2015 page 70" href="http://viewer.zmags.com/publication/f1ce9d2e?page=70"> UNIVERSITY FOCUS in multibody simulation an</a> <a title="Tire Technology International - March 2015 page 71" href="http://viewer.zmags.com/publication/f1ce9d2e?page=71"> UNIVERSITY FOCUS Figure 3: Force variations</a> <a title="Tire Technology International - March 2015 page 72" href="http://viewer.zmags.com/publication/f1ce9d2e?page=72"> www.TireTechnologyInternational.com </a> <a title="Tire Technology International - March 2015 page 73" href="http://viewer.zmags.com/publication/f1ce9d2e?page=73"> PRODUCTS AND SERVICES Automation roadmap VMI </a> <a title="Tire Technology International - March 2015 page 74" href="http://viewer.zmags.com/publication/f1ce9d2e?page=74"> PRODUCTS AND SERVICES Chemical weighing A new</a> <a title="Tire Technology International - March 2015 page 75" href="http://viewer.zmags.com/publication/f1ce9d2e?page=75"> PRODUCTS AND SERVICES Highly dispersible sili</a> <a title="Tire Technology International - March 2015 page 76" href="http://viewer.zmags.com/publication/f1ce9d2e?page=76"> PRODUCTS AND SERVICES Factory efficiency As a</a> <a title="Tire Technology International - March 2015 page 77" href="http://viewer.zmags.com/publication/f1ce9d2e?page=77"> i i , l i li </a> <a title="Tire Technology International - March 2015 page 78" href="http://viewer.zmags.com/publication/f1ce9d2e?page=78"> PRODUCTS AND SERVICES Profilometer upgrade By</a> <a title="Tire Technology International - March 2015 page 79" href="http://viewer.zmags.com/publication/f1ce9d2e?page=79"> Tire Technology International FREE</a> <a title="Tire Technology International - March 2015 page 80" href="http://viewer.zmags.com/publication/f1ce9d2e?page=80"> PRODUCTS AND SERVICES WEB BASED CAMERA OPERA</a> <a title="Tire Technology International - March 2015 page 81" href="http://viewer.zmags.com/publication/f1ce9d2e?page=81"> PRODUCTS AND SERVICES AUTOMATED HANDLING SOL</a> <a title="Tire Technology International - March 2015 page 82" href="http://viewer.zmags.com/publication/f1ce9d2e?page=82"> ROGER WILLIAMS The last word H </a> <a title="Tire Technology International - March 2015 page 83" href="http://viewer.zmags.com/publication/f1ce9d2e?page=83"> 251111 versalis the</a> <a title="Tire Technology International - March 2015 page 84" href="http://viewer.zmags.com/publication/f1ce9d2e?page=84"> up to up to up to 1</a>