Come for your bachelor’s … finish with your master’s
4+1 M.S. in Marketing Program
Earn both your B.S. and M.S. in five years
SAMPLE GRADUATE COURSES
• Strategic Marketing Analysis
• Selling and Sales Management
• Business Research Methods
• Global Marketing
• Digital Marketing
• Strategic Brand Management
• Buyer Behavior
• Services Marketing and Management
Undergraduates majoring in marketing have the unique
option to enroll in UT’s M.S. in Marketing program. In an
accelerated 4+1 format, students may take two graduate-level
classes during their senior year and then complete the master’s
program in just one additional year of study. This innovative
program sharpens skills in marketing management, brand and
product strategy, marketing research and sales management,
while allowing students to pursue topics relevant to their
specific c Come for your bachelor’s … finish with your master