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<br /> Antibiotic reduction | Poultry farmers lead the way<br /> Mallorca | Tourism needs local farming<br /> FEBRUARY 2017<br /> THE FURROW<br /> G<br /> razing management<br /> in the spotlight<br /> EDITORIAL<br /> Dear Reader<br /> Consumers are increasingly buying milk from cows that graze on pastures and dairy<br /> companies are asking farmers to provide such milk. Grass is also one of the cheapest<br /> forms of feed and when managed properly, can produce high yields and quality. Many<br /> farmers are therefore making more use of their grass – whether grazed or cut and fed.<br /> In our cover story we take a look across Europe to report on noteworthy examples of<br /> grassland management for dairy farmers.<br /> Mallorca is one of the most popular tourist destinations in Europe. Yet only few<br /> people are aware of the fact that there is also a versatile agricultural industry on the<br /> island. The Furrow<a title="The Furrow_Issue1_2017_ENG_GB page 1" href="http://viewer.zmags.com/publication/f439f839?page=1"> Antibiotic reduction | Poultry farmers lead the w</a> <a title="The Furrow_Issue1_2017_ENG_GB page 2" href="http://viewer.zmags.com/publication/f439f839?page=2"> EDITORIAL Dear Reader Consumers are increasing</a> <a title="The Furrow_Issue1_2017_ENG_GB page 3" href="http://viewer.zmags.com/publication/f439f839?page=3"> CONTENT THE FURROW | February 2017 | Vol. 124 | I</a> <a title="The Furrow_Issue1_2017_ENG_GB page 4" href="http://viewer.zmags.com/publication/f439f839?page=4"> JOHN DEERE INSIDE Turning customer needs into val</a> <a title="The Furrow_Issue1_2017_ENG_GB page 5" href="http://viewer.zmags.com/publication/f439f839?page=5"> OTHERS PROMISE JOHN DEERE GUARANTEE</a> <a title="The Furrow_Issue1_2017_ENG_GB page 6" href="http://viewer.zmags.com/publication/f439f839?page=6"> EuropEan drivErs’ championship apply </a> <a title="The Furrow_Issue1_2017_ENG_GB page 7" href="http://viewer.zmags.com/publication/f439f839?page=7"> REGIONAL NOTES ©Chris Reynolds, Univ. of Readi</a> <a title="The Furrow_Issue1_2017_ENG_GB page 8" href="http://viewer.zmags.com/publication/f439f839?page=8"> UK | TACKLING ANTIMICROBIAL RESISTANCE Poultry f</a> <a title="The Furrow_Issue1_2017_ENG_GB page 9" href="http://viewer.zmags.com/publication/f439f839?page=9"> achieve sector-specific targets, about 35% of the</a> <a title="The Furrow_Issue1_2017_ENG_GB page 10" href="http://viewer.zmags.com/publication/f439f839?page=10"> » The industry is pushing for a reduction in </a> <a title="The Furrow_Issue1_2017_ENG_GB page 11" href="http://viewer.zmags.com/publication/f439f839?page=11"> unfavourable flora compared to three cycles in de</a> <a title="The Furrow_Issue1_2017_ENG_GB page 12" href="http://viewer.zmags.com/publication/f439f839?page=12"> HARVEST IN RECORD TIME JOHN DEERE T-SERIES COMBIN</a> <a title="The Furrow_Issue1_2017_ENG_GB page 13" href="http://viewer.zmags.com/publication/f439f839?page=13"> INTERNATIONAL NOTES ©Dean Peterson USA San</a> <a title="The Furrow_Issue1_2017_ENG_GB page 14" href="http://viewer.zmags.com/publication/f439f839?page=14"> COVER STORY ©Farlap Photography GRAZING </a> <a title="The Furrow_Issue1_2017_ENG_GB page 15" href="http://viewer.zmags.com/publication/f439f839?page=15"> » UK » NETHERLANDS » GERMANY » FRANCE » INTE</a> <a title="The Furrow_Issue1_2017_ENG_GB page 16" href="http://viewer.zmags.com/publication/f439f839?page=16"> COVER STORY » UK ©Farlap Photography For six</a> <a title="The Furrow_Issue1_2017_ENG_GB page 17" href="http://viewer.zmags.com/publication/f439f839?page=17"> ROBOT MILKING » GERMANY » The consumer wants</a> <a title="The Furrow_Issue1_2017_ENG_GB page 18" href="http://viewer.zmags.com/publication/f439f839?page=18"> COVER STORY » FRANCE About 36% of the average</a> <a title="The Furrow_Issue1_2017_ENG_GB page 19" href="http://viewer.zmags.com/publication/f439f839?page=19"> THE NEW 5R COMPACT CAN DO MORE This is the new 5</a> <a title="The Furrow_Issue1_2017_ENG_GB page 20" href="http://viewer.zmags.com/publication/f439f839?page=20"> JOHn DEERE PRODUcTs Buil</a> <a title="The Furrow_Issue1_2017_ENG_GB page 21" href="http://viewer.zmags.com/publication/f439f839?page=21"> The new 5R tractor models, built in John Deere’s</a> <a title="The Furrow_Issue1_2017_ENG_GB page 22" href="http://viewer.zmags.com/publication/f439f839?page=22"> Agriculture And reseArch ©gettyimages/MariuszSzc</a> <a title="The Furrow_Issue1_2017_ENG_GB page 23" href="http://viewer.zmags.com/publication/f439f839?page=23"> NEW F441R BALERS. HIGH CAPACITY – HEAVY DUTY DESI</a> <a title="The Furrow_Issue1_2017_ENG_GB page 24" href="http://viewer.zmags.com/publication/f439f839?page=24"> MINORCA MALLORCA Manacor Palma BALEARIC ISL</a> <a title="The Furrow_Issue1_2017_ENG_GB page 25" href="http://viewer.zmags.com/publication/f439f839?page=25"> 1 Very popular: Professional and amateur cyclists</a> <a title="The Furrow_Issue1_2017_ENG_GB page 26" href="http://viewer.zmags.com/publication/f439f839?page=26"> 1 23 » In contrast to other products,</a> <a title="The Furrow_Issue1_2017_ENG_GB page 27" href="http://viewer.zmags.com/publication/f439f839?page=27"> LEAD 4 5 </a> <a title="The Furrow_Issue1_2017_ENG_GB page 28" href="http://viewer.zmags.com/publication/f439f839?page=28"> MALLORCA IN BRIEF The largest island of the Balea</a> <a title="The Furrow_Issue1_2017_ENG_GB page 29" href="http://viewer.zmags.com/publication/f439f839?page=29"> THE CONNECTED SPRAYER + REMOTE D</a> <a title="The Furrow_Issue1_2017_ENG_GB page 30" href="http://viewer.zmags.com/publication/f439f839?page=30"> LEAD Farm Business Tenancies and a sustaina</a> <a title="The Furrow_Issue1_2017_ENG_GB page 31" href="http://viewer.zmags.com/publication/f439f839?page=31"> SHAM AGREEMENTS V FBT However, the NFU says th</a> <a title="The Furrow_Issue1_2017_ENG_GB page 32" href="http://viewer.zmags.com/publication/f439f839?page=32"> » We should not be wrapping up tenancies in mo</a> <a title="The Furrow_Issue1_2017_ENG_GB page 33" href="http://viewer.zmags.com/publication/f439f839?page=33"> MyJobConnect Stay connected to your Operators </a> <a title="The Furrow_Issue1_2017_ENG_GB page 34" href="http://viewer.zmags.com/publication/f439f839?page=34"> ACROSS COUNTRY Helping t</a> <a title="The Furrow_Issue1_2017_ENG_GB page 35" href="http://viewer.zmags.com/publication/f439f839?page=35"> READY FOR SPRING? </a> <a title="The Furrow_Issue1_2017_ENG_GB page 36" href="http://viewer.zmags.com/publication/f439f839?page=36"> Undelivered Items: Please return to the address o</a>