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<br /> INVITE THE<br /> COMPETITORS<br /> CDON.COM - NO. 1 ONLINE<br /> IN THE NORDIC REGION<br /> 10–13<br /> No 1 • 2015<br /> CARD READER WITH<br /> POSSIBILITIES<br /> IZETTLE HELPS TO<br /> COLLECT PAYMENT<br /> 16–19<br /> DIGITAL REWARD YOUR<br /> CHALLENGES CUSTOMERS<br /> COMPANIES MUST FIND IT PAYS IN<br /> NEW BUSINESS MODELS THE LONG RUN<br /> 20–21 24–25<br /> – creating the<br /> brand communities<br /> of tomorrow<br /> the customer<br /> the way<br /> show<br /> Let<br /> 02 Smarter Communication www.stralfors.co.uk<br /> Customers are governed<br /> by emotion<br /> G<br /> ood or poor service. tomers.And the focus is al<a title="EN-Smarter-Magazine-1-2015-Stralfors-Zmag page 1" href="http://viewer.zmags.com/publication/f4afbd2a?page=1"> INVITE THE COMPETITORS CDON.COM - NO. 1 ONLINE IN</a> <a title="EN-Smarter-Magazine-1-2015-Stralfors-Zmag page 2" href="http://viewer.zmags.com/publication/f4afbd2a?page=2"> 02 Smarter Communication </a> <a title="EN-Smarter-Magazine-1-2015-Stralfors-Zmag page 3" href="http://viewer.zmags.com/publication/f4afbd2a?page=3"> 1/2015 </a> <a title="EN-Smarter-Magazine-1-2015-Stralfors-Zmag page 4" href="http://viewer.zmags.com/publication/f4afbd2a?page=4"> 04 Smarter Communication </a> <a title="EN-Smarter-Magazine-1-2015-Stralfors-Zmag page 5" href="http://viewer.zmags.com/publication/f4afbd2a?page=5"> 1/2015 </a> <a title="EN-Smarter-Magazine-1-2015-Stralfors-Zmag page 6" href="http://viewer.zmags.com/publication/f4afbd2a?page=6"> 06 Smarter Communication </a> <a title="EN-Smarter-Magazine-1-2015-Stralfors-Zmag page 7" href="http://viewer.zmags.com/publication/f4afbd2a?page=7"> 1/2015 </a> <a title="EN-Smarter-Magazine-1-2015-Stralfors-Zmag page 8" href="http://viewer.zmags.com/publication/f4afbd2a?page=8"> How to map the customer journey → Start by getti</a> <a title="EN-Smarter-Magazine-1-2015-Stralfors-Zmag page 9" href="http://viewer.zmags.com/publication/f4afbd2a?page=9"> “When it comes to booking hotels, b</a> <a title="EN-Smarter-Magazine-1-2015-Stralfors-Zmag page 10" href="http://viewer.zmags.com/publication/f4afbd2a?page=10"> CDON.COM CDON.COM is part of the Qliro Group, one</a> <a title="EN-Smarter-Magazine-1-2015-Stralfors-Zmag page 11" href="http://viewer.zmags.com/publication/f4afbd2a?page=11"> Smarter Communication 11 Invite your com</a> <a title="EN-Smarter-Magazine-1-2015-Stralfors-Zmag page 12" href="http://viewer.zmags.com/publication/f4afbd2a?page=12"> 12 Smarter Communication perfume retailer, </a> <a title="EN-Smarter-Magazine-1-2015-Stralfors-Zmag page 13" href="http://viewer.zmags.com/publication/f4afbd2a?page=13"> Extended service – all year round T </a> <a title="EN-Smarter-Magazine-1-2015-Stralfors-Zmag page 14" href="http://viewer.zmags.com/publication/f4afbd2a?page=14"> 14 Smarter Communication </a> <a title="EN-Smarter-Magazine-1-2015-Stralfors-Zmag page 15" href="http://viewer.zmags.com/publication/f4afbd2a?page=15"> 1/2015 </a> <a title="EN-Smarter-Magazine-1-2015-Stralfors-Zmag page 16" href="http://viewer.zmags.com/publication/f4afbd2a?page=16"> 16 Smarter Communication </a> <a title="EN-Smarter-Magazine-1-2015-Stralfors-Zmag page 17" href="http://viewer.zmags.com/publication/f4afbd2a?page=17"> 1/2015 </a> <a title="EN-Smarter-Magazine-1-2015-Stralfors-Zmag page 18" href="http://viewer.zmags.com/publication/f4afbd2a?page=18"> “So far we’ve focused on making it easy to receiv</a> <a title="EN-Smarter-Magazine-1-2015-Stralfors-Zmag page 19" href="http://viewer.zmags.com/publication/f4afbd2a?page=19"> Hannah Meiton is VP Sales at iZettle, one of many</a> <a title="EN-Smarter-Magazine-1-2015-Stralfors-Zmag page 20" href="http://viewer.zmags.com/publication/f4afbd2a?page=20"> 20 Smarter Communication </a> <a title="EN-Smarter-Magazine-1-2015-Stralfors-Zmag page 21" href="http://viewer.zmags.com/publication/f4afbd2a?page=21"> 1/2015 </a> <a title="EN-Smarter-Magazine-1-2015-Stralfors-Zmag page 22" href="http://viewer.zmags.com/publication/f4afbd2a?page=22"> 22 Smarter Communication </a> <a title="EN-Smarter-Magazine-1-2015-Stralfors-Zmag page 23" href="http://viewer.zmags.com/publication/f4afbd2a?page=23"> WHERE TO FIND GENERATION Z Facebook Autumn 2012 </a> <a title="EN-Smarter-Magazine-1-2015-Stralfors-Zmag page 24" href="http://viewer.zmags.com/publication/f4afbd2a?page=24"> 24 Smarter Communication </a> <a title="EN-Smarter-Magazine-1-2015-Stralfors-Zmag page 25" href="http://viewer.zmags.com/publication/f4afbd2a?page=25"> They have the most loyal customers Loyal customer</a> <a title="EN-Smarter-Magazine-1-2015-Stralfors-Zmag page 26" href="http://viewer.zmags.com/publication/f4afbd2a?page=26"> SJ PRIO → SJ Prio has three differ- ent levels: w</a> <a title="EN-Smarter-Magazine-1-2015-Stralfors-Zmag page 27" href="http://viewer.zmags.com/publication/f4afbd2a?page=27"> casE – loyalty SJ is a limited liability company</a> <a title="EN-Smarter-Magazine-1-2015-Stralfors-Zmag page 28" href="http://viewer.zmags.com/publication/f4afbd2a?page=28"> Portable technology in new format F </a>