<br />
November 2010<br />
<br />
growing<br />
green<br />
p<br />
Our EcoCEO finalists<br />
save a fortune by<br />
saving the Earth<br />
war toFind<br />
feet<br />
<br />
<br />
Wall Street<br />
A conversation with<br />
Medal of Honor recipient<br />
Col. Jack Jacobs<br />
<br />
succession<br />
lannin<br />
ing the right<br />
to fill your big shoes<br />
<br />
g<br />
<br />
the<br />
strategy<br />
issue<br />
<br />
shear<br />
genius<br />
How did Hair Cuttery become a<br />
$400 million salon empire?<br />
With a strategic plan<br />
that is always in style.<br />
Dennis Ratner<br />
Founder and<a title="dceo.11.10.pdf page 1" href="http://viewer.zmags.com/publication/f557f4af?page=1">November 2010growinggreen p </a> November 2010growinggreen p <a title="dceo.11.10.pdf page 2" href="http://viewer.zmags.com/publication/f557f4af?page=2"> OIT(O) </a> OIT(O) <a title="dceo.11.10.pdf page 3" href="http://viewer.zmags.com/publication/f557f4af?page=3">GAIN ACCESS TO AN EXCLUSIVE CEO COMMUNITYPlace </a> GAIN ACCESS TO AN EXCLUSIVE CEO COMMUNITYPlace <a title="dceo.11.10.pdf page 4" href="http://viewer.zmags.com/publication/f557f4af?page=4">contents NOVEMBER 2010 : VOLUME 4 : NUMBER 1</a> contents NOVEMBER 2010 : VOLUME 4 : NUMBER 1<a title="dceo.11.10.pdf page 5" href="http://viewer.zmags.com/publication/f557f4af?page=5">TD BANK MEANSBUSINESS$95,000,000 $67,195,</a> TD BANK MEANSBUSINESS$95,000,000 $67,195,<a title="dceo.11.10.pdf page 6" href="http://viewer.zmags.com/publication/f557f4af?page=6">4200 Parliament Place, Suite 525, Lanham, MD 2070</a> 4200 Parliament Place, Suite 525, Lanham, MD 2070<a title="dceo.11.10.pdf page 7" href="http://viewer.zmags.com/publication/f557f4af?page=7"></a> <a title="dceo.11.10.pdf page 8" href="http://viewer.zmags.com/publication/f557f4af?page=8">sceneAB A</a> sceneAB A<a title="dceo.11.10.pdf page 9" href="http://viewer.zmags.com/publication/f557f4af?page=9">surfstrangely compelling net nuggetsGo to our </a> surfstrangely compelling net nuggetsGo to our <a title="dceo.11.10.pdf page 10" href="http://viewer.zmags.com/publication/f557f4af?page=10">10quick takesclear horizonsA Q&A with Wanda </a> 10quick takesclear horizonsA Q&A with Wanda <a title="dceo.11.10.pdf page 11" href="http://viewer.zmags.com/publication/f557f4af?page=11">Ŕ·–— ·~ Ž”— ™—ŔŽ ”·'“ `‹ ›`‰œ`ž—Ŕ ·ŸŽ ~“Ž ¡Ÿ —Š</a> Ŕ·–— ·~ Ž”— ™—ŔŽ ”·'“ `‹ ›`‰œ`ž—Ŕ ·ŸŽ ~“Ž ¡Ÿ —Š<a title="dceo.11.10.pdf page 12" href="http://viewer.zmags.com/publication/f557f4af?page=12">By Rachel Cierisuccession planningin your foo</a> By Rachel Cierisuccession planningin your foo<a title="dceo.11.10.pdf page 13" href="http://viewer.zmags.com/publication/f557f4af?page=13">taking overSUCCESSORS SHARE WHAT THEY'VE LEARNED</a> taking overSUCCESSORS SHARE WHAT THEY'VE LEARNED<a title="dceo.11.10.pdf page 14" href="http://viewer.zmags.com/publication/f557f4af?page=14">By Rachel Cierigenerational managementyouth &</a> By Rachel Cierigenerational managementyouth &<a title="dceo.11.10.pdf page 15" href="http://viewer.zmags.com/publication/f557f4af?page=15">www.neosystemscorp.comGrow Ahead, </a> www.neosystemscorp.comGrow Ahead, <a title="dceo.11.10.pdf page 16" href="http://viewer.zmags.com/publication/f557f4af?page=16">10ary 20Februrequired reading forgrowing com</a> 10ary 20Februrequired reading forgrowing com<a title="dceo.11.10.pdf page 17" href="http://viewer.zmags.com/publication/f557f4af?page=17">LARRY HOGAN,president and CEO, TheHogan Compani</a> LARRY HOGAN,president and CEO, TheHogan Compani<a title="dceo.11.10.pdf page 18" href="http://viewer.zmags.com/publication/f557f4af?page=18">my turndo you get IT?Common IT mistakes CEOs m</a> my turndo you get IT?Common IT mistakes CEOs m<a title="dceo.11.10.pdf page 19" href="http://viewer.zmags.com/publication/f557f4af?page=19"> If you</a> If you<a title="dceo.11.10.pdf page 20" href="http://viewer.zmags.com/publication/f557f4af?page=20">By Barnaby Wickham39Georgetown retailers th</a> By Barnaby Wickham39Georgetown retailers th<a title="dceo.11.10.pdf page 21" href="http://viewer.zmags.com/publication/f557f4af?page=21">Don't miss this event!January, 27 2011 · 6 p.m. </a> Don't miss this event!January, 27 2011 · 6 p.m. <a title="dceo.11.10.pdf page 22" href="http://viewer.zmags.com/publication/f557f4af?page=22"> Are these 10 issues sabotaging your leader</a> Are these 10 issues sabotaging your leader<a title="dceo.11.10.pdf page 23" href="http://viewer.zmags.com/publication/f557f4af?page=23">plish and not be overly concerned with whatother</a> plish and not be overly concerned with whatother<a title="dceo.11.10.pdf page 24" href="http://viewer.zmags.com/publication/f557f4af?page=24"> </a> <a title="dceo.11.10.pdf page 25" href="http://viewer.zmags.com/publication/f557f4af?page=25">high-pressure situations, where a consumeror emp</a> high-pressure situations, where a consumeror emp<a title="dceo.11.10.pdf page 26" href="http://viewer.zmags.com/publication/f557f4af?page=26"> How to prepare </a> How to prepare <a title="dceo.11.10.pdf page 27" href="http://viewer.zmags.com/publication/f557f4af?page=27">THOROUGH FINANCIAL ANALYSIS Ask your acco</a> THOROUGH FINANCIAL ANALYSIS Ask your acco<a title="dceo.11.10.pdf page 28" href="http://viewer.zmags.com/publication/f557f4af?page=28"> </a> <a title="dceo.11.10.pdf page 29" href="http://viewer.zmags.com/publication/f557f4af?page=29"> </a> <a title="dceo.11.10.pdf page 30" href="http://viewer.zmags.com/publication/f557f4af?page=30"> Quick and easy ways to clear more</a> Quick and easy ways to clear more<a title="dceo.11.10.pdf page 31" href="http://viewer.zmags.com/publication/f557f4af?page=31">a week, you probably have just a few succinctthi</a> a week, you probably have just a few succinctthi<a title="dceo.11.10.pdf page 32" href="http://viewer.zmags.com/publication/f557f4af?page=32">Financial officers scramble to keep pace with new </a> Financial officers scramble to keep pace with new <a title="dceo.11.10.pdf page 33" href="http://viewer.zmags.com/publication/f557f4af?page=33">MAKE A BIG IMPRESSION We do small events ON</a> MAKE A BIG IMPRESSION We do small events ON<a title="dceo.11.10.pdf page 34" href="http://viewer.zmags.com/publication/f557f4af?page=34"> Unlocking creat</a> Unlocking creat<a title="dceo.11.10.pdf page 35" href="http://viewer.zmags.com/publication/f557f4af?page=35"> JOIN MORETHAN 10,000local business leaders</a> JOIN MORETHAN 10,000local business leaders<a title="dceo.11.10.pdf page 36" href="http://viewer.zmags.com/publication/f557f4af?page=36"> The mistakes, my</a> The mistakes, my<a title="dceo.11.10.pdf page 37" href="http://viewer.zmags.com/publication/f557f4af?page=37">in today's hectic, change-constant world, it isi</a> in today's hectic, change-constant world, it isi<a title="dceo.11.10.pdf page 38" href="http://viewer.zmags.com/publication/f557f4af?page=38"> Dennis Ratner Founder and CEORatner C</a> Dennis Ratner Founder and CEORatner C<a title="dceo.11.10.pdf page 39" href="http://viewer.zmags.com/publication/f557f4af?page=39">STRATEGICSTYLE How to make your planningproc</a> STRATEGICSTYLE How to make your planningproc<a title="dceo.11.10.pdf page 40" href="http://viewer.zmags.com/publication/f557f4af?page=40">DDennis Ratner is practically evangelical when i</a> DDennis Ratner is practically evangelical when i<a title="dceo.11.10.pdf page 41" href="http://viewer.zmags.com/publication/f557f4af?page=41">BUSINESS MOJO It wasn't always this way.</a> BUSINESS MOJO It wasn't always this way.<a title="dceo.11.10.pdf page 42" href="http://viewer.zmags.com/publication/f557f4af?page=42">THE POWER OF THE PLAN A strategic plan is</a> THE POWER OF THE PLAN A strategic plan is<a title="dceo.11.10.pdf page 43" href="http://viewer.zmags.com/publication/f557f4af?page=43">recession, all are doing well, and there are plan</a> recession, all are doing well, and there are plan<a title="dceo.11.10.pdf page 44" href="http://viewer.zmags.com/publication/f557f4af?page=44">44 Washington SmartCEO November 2010 w</a> 44 Washington SmartCEO November 2010 w<a title="dceo.11.10.pdf page 45" href="http://viewer.zmags.com/publication/f557f4af?page=45">SAFETRAVELS From pirates to kidnappers</a> SAFETRAVELS From pirates to kidnappers<a title="dceo.11.10.pdf page 46" href="http://viewer.zmags.com/publication/f557f4af?page=46">Hiking through thick jungle in Papua New Guinea, </a> Hiking through thick jungle in Papua New Guinea, <a title="dceo.11.10.pdf page 47" href="http://viewer.zmags.com/publication/f557f4af?page=47">www.smartceo.com November 2010 Washingto</a> www.smartceo.com November 2010 Washingto<a title="dceo.11.10.pdf page 48" href="http://viewer.zmags.com/publication/f557f4af?page=48">Christmas bonuses that “were small, but meant som</a> Christmas bonuses that “were small, but meant som<a title="dceo.11.10.pdf page 49" href="http://viewer.zmags.com/publication/f557f4af?page=49">tractors, academic institutions and corporations </a> tractors, academic institutions and corporations <a title="dceo.11.10.pdf page 50" href="http://viewer.zmags.com/publication/f557f4af?page=50"> For example, when violence erupted in Hondu</a> For example, when violence erupted in Hondu<a title="dceo.11.10.pdf page 51" href="http://viewer.zmags.com/publication/f557f4af?page=51">brainscanAN INTERVIEW WITH COL. JACK JACOBSOn</a> brainscanAN INTERVIEW WITH COL. JACK JACOBSOn<a title="dceo.11.10.pdf page 52" href="http://viewer.zmags.com/publication/f557f4af?page=52">I am not for me, who shall be for me? If I amonl</a> I am not for me, who shall be for me? If I amonl<a title="dceo.11.10.pdf page 53" href="http://viewer.zmags.com/publication/f557f4af?page=53">question, you are in the following position:you </a> question, you are in the following position:you <a title="dceo.11.10.pdf page 54" href="http://viewer.zmags.com/publication/f557f4af?page=54">Recognizing Environmental Excellence in Business</a> Recognizing Environmental Excellence in Business<a title="dceo.11.10.pdf page 55" href="http://viewer.zmags.com/publication/f557f4af?page=55">FINALISTSFACILITATORSFacilitators are companie</a> FINALISTSFACILITATORSFacilitators are companie<a title="dceo.11.10.pdf page 56" href="http://viewer.zmags.com/publication/f557f4af?page=56">COMMITTEEThank you to the 2010EcoCEO committee </a> COMMITTEEThank you to the 2010EcoCEO committee <a title="dceo.11.10.pdf page 57" href="http://viewer.zmags.com/publication/f557f4af?page=57">Recognizing Environmental Excellence in Business</a> Recognizing Environmental Excellence in Business<a title="dceo.11.10.pdf page 58" href="http://viewer.zmags.com/publication/f557f4af?page=58">ADVERTISE ON COMCASTSMARTER TARGETINGOver 50 ca</a> ADVERTISE ON COMCASTSMARTER TARGETINGOver 50 ca<a title="dceo.11.10.pdf page 59" href="http://viewer.zmags.com/publication/f557f4af?page=59">CABLE & COMCAST.NET. BETTER RESULTS.COMCAST S</a> CABLE & COMCAST.NET. BETTER RESULTS.COMCAST S<a title="dceo.11.10.pdf page 60" href="http://viewer.zmags.com/publication/f557f4af?page=60">Bar-TFacilitator Medium Joseph RichardsonOwn</a> Bar-TFacilitator Medium Joseph RichardsonOwn<a title="dceo.11.10.pdf page 61" href="http://viewer.zmags.com/publication/f557f4af?page=61"> How SmartOffices Work Specializi</a> How SmartOffices Work Specializi<a title="dceo.11.10.pdf page 62" href="http://viewer.zmags.com/publication/f557f4af?page=62">Clean CurrentsFacilitator Small Charles Seger</a> Clean CurrentsFacilitator Small Charles Seger<a title="dceo.11.10.pdf page 63" href="http://viewer.zmags.com/publication/f557f4af?page=63">Zillion Technologies, Inc.Facilitator Small I</a> Zillion Technologies, Inc.Facilitator Small I<a title="dceo.11.10.pdf page 64" href="http://viewer.zmags.com/publication/f557f4af?page=64">The George Washington University,Division of Inf</a> The George Washington University,Division of Inf<a title="dceo.11.10.pdf page 65" href="http://viewer.zmags.com/publication/f557f4af?page=65"></a> <a title="dceo.11.10.pdf page 66" href="http://viewer.zmags.com/publication/f557f4af?page=66">Nixon Peabody LLPImplementer Medium Jeffrey S</a> Nixon Peabody LLPImplementer Medium Jeffrey S<a title="dceo.11.10.pdf page 67" href="http://viewer.zmags.com/publication/f557f4af?page=67">The Big Bad WoofImplementer Small Julie Paez</a> The Big Bad WoofImplementer Small Julie Paez<a title="dceo.11.10.pdf page 68" href="http://viewer.zmags.com/publication/f557f4af?page=68">AARPInnovator Large Barry RandCEOIndustry: </a> AARPInnovator Large Barry RandCEOIndustry: <a title="dceo.11.10.pdf page 69" href="http://viewer.zmags.com/publication/f557f4af?page=69">AbrakadoodleInnovator Small Consolidated Gre</a> AbrakadoodleInnovator Small Consolidated Gre<a title="dceo.11.10.pdf page 70" href="http://viewer.zmags.com/publication/f557f4af?page=70">BOSTON • NEW YORK • PHILADELPHIA • SAN FRANCISCO </a> BOSTON • NEW YORK • PHILADELPHIA • SAN FRANCISCO <a title="dceo.11.10.pdf page 71" href="http://viewer.zmags.com/publication/f557f4af?page=71">Geppetto CateringInnovator Small Josh CarinC</a> Geppetto CateringInnovator Small Josh CarinC<a title="dceo.11.10.pdf page 72" href="http://viewer.zmags.com/publication/f557f4af?page=72">Black-Tie, Cocktail Reception, Live Music, Dinner</a> Black-Tie, Cocktail Reception, Live Music, Dinner<a title="dceo.11.10.pdf page 73" href="http://viewer.zmags.com/publication/f557f4af?page=73">CompanyImages courtesy of The Dolbenwanted to </a> CompanyImages courtesy of The Dolbenwanted to <a title="dceo.11.10.pdf page 74" href="http://viewer.zmags.com/publication/f557f4af?page=74">THE LaST WORD </a> THE LaST WORD <a title="dceo.11.10.pdf page 75" href="http://viewer.zmags.com/publication/f557f4af?page=75">GROWING YOUR BUSINESSJUST GOT EASIERBUSINE</a> GROWING YOUR BUSINESSJUST GOT EASIERBUSINE<a title="dceo.11.10.pdf page 76" href="http://viewer.zmags.com/publication/f557f4af?page=76">scared sh_ _less?Are you scared of moving your </a> scared sh_ _less?Are you scared of moving your <a title="dceo.11.10.pdf page 77" href="http://viewer.zmags.com/publication/f557f4af?page=77">>>>>>>>> digital libraryWHAT MAKES A GREAT </a> >>>>>>>> digital libraryWHAT MAKES A GREAT <a title="dceo.11.10.pdf page 78" href="http://viewer.zmags.com/publication/f557f4af?page=78">Welcome to the Digital Edition of SmartCEO magazi</a> Welcome to the Digital Edition of SmartCEO magazi