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<br /> <br /> <br /> Vol. 29, No. 4 July/August 2013<br /> Adult-Appropriate Party Games Flood the Game Aisles<br /> B<br /> oard games aren't just for kids<br /> anymore. Adult parties are look-<br /> ing more like play dates with<br /> the addition of new party games flood-<br /> ing the shelves and making their way to<br /> coffee tables everywhere. With compa-<br /> nies cranking out new party games year<br /> after year, there are a lot of options for<br /> consumers to choose from, but there<br /> are a few common elements necessary<br /> for success.<br /> page 22<br /> Bringing Out the Kid in All of Us<br /> CONSTRUCTION<br /> TOYS<br /> page 15<br /> page 39<br /> Tips for Bringing in<br /> Grandparents<br /> page S3<br /> Making Connections<br /> with Board Games<br /> page S<a title="The Toy Book July/August 2013 page 1" href="http://viewer.zmags.com/publication/f5cf956a?page=1"> </a> <a title="The Toy Book July/August 2013 page 2" href="http://viewer.zmags.com/publication/f5cf956a?page=2"> </a> <a title="The Toy Book July/August 2013 page 3" href="http://viewer.zmags.com/publication/f5cf956a?page=3"> Vol. 29, No. 4 July/August 2013 Adult-A</a> <a title="The Toy Book July/August 2013 page 4" href="http://viewer.zmags.com/publication/f5cf956a?page=4"> table of contents July/August 2013 Departments E</a> <a title="The Toy Book July/August 2013 page 5" href="http://viewer.zmags.com/publication/f5cf956a?page=5"> </a> <a title="The Toy Book July/August 2013 page 6" href="http://viewer.zmags.com/publication/f5cf956a?page=6"> viewpoint Editor's MORE THAN JUST THE ABCS Sha</a> <a title="The Toy Book July/August 2013 page 7" href="http://viewer.zmags.com/publication/f5cf956a?page=7"> </a> <a title="The Toy Book July/August 2013 page 8" href="http://viewer.zmags.com/publication/f5cf956a?page=8"> update Industry 8</a> <a title="The Toy Book July/August 2013 page 9" href="http://viewer.zmags.com/publication/f5cf956a?page=9"> MEGA BRANDS LAUNCHES TOURS AT MEGA BLOKS TOY FACT</a> <a title="The Toy Book July/August 2013 page 10" href="http://viewer.zmags.com/publication/f5cf956a?page=10"> STAT SHOT Change in Dollar Value, 2013 vs. 2012 </a> <a title="The Toy Book July/August 2013 page 11" href="http://viewer.zmags.com/publication/f5cf956a?page=11"> European Market Update Dolls in Fashion! T </a> <a title="The Toy Book July/August 2013 page 12" href="http://viewer.zmags.com/publication/f5cf956a?page=12"> Toy IndustrypAesrsospciaeticontives Dads on Du</a> <a title="The Toy Book July/August 2013 page 13" href="http://viewer.zmags.com/publication/f5cf956a?page=13"> </a> <a title="The Toy Book July/August 2013 page 14" href="http://viewer.zmags.com/publication/f5cf956a?page=14"> 5 </a> <a title="The Toy Book July/August 2013 page 15" href="http://viewer.zmags.com/publication/f5cf956a?page=15"> Construction Boom T he state of th</a> <a title="The Toy Book July/August 2013 page 16" href="http://viewer.zmags.com/publication/f5cf956a?page=16"> Neat-Oh!'s Lego City ZipBin Storage </a> <a title="The Toy Book July/August 2013 page 17" href="http://viewer.zmags.com/publication/f5cf956a?page=17"> </a> <a title="The Toy Book July/August 2013 page 18" href="http://viewer.zmags.com/publication/f5cf956a?page=18"> The Barbie Build 'n Style Super Star Stag</a> <a title="The Toy Book July/August 2013 page 19" href="http://viewer.zmags.com/publication/f5cf956a?page=19"> </a> <a title="The Toy Book July/August 2013 page 20" href="http://viewer.zmags.com/publication/f5cf956a?page=20"> U.S. & EU Free Trade Agreement </a> <a title="The Toy Book July/August 2013 page 21" href="http://viewer.zmags.com/publication/f5cf956a?page=21"> 5 QUESTIONS WITH Martin Marechal, Director </a> <a title="The Toy Book July/August 2013 page 22" href="http://viewer.zmags.com/publication/f5cf956a?page=22"> Board games aren't just for kids anymore.</a> <a title="The Toy Book July/August 2013 page 23" href="http://viewer.zmags.com/publication/f5cf956a?page=23"> ter. “We want people to enjoy playing our games, </a> <a title="The Toy Book July/August 2013 page 24" href="http://viewer.zmags.com/publication/f5cf956a?page=24"> Games & Puzzles NFL Rushzone Board Game,</a> <a title="The Toy Book July/August 2013 page 25" href="http://viewer.zmags.com/publication/f5cf956a?page=25"> </a> <a title="The Toy Book July/August 2013 page 26" href="http://viewer.zmags.com/publication/f5cf956a?page=26"> Games & Puzzles With Dis</a> <a title="The Toy Book July/August 2013 page 27" href="http://viewer.zmags.com/publication/f5cf956a?page=27"> What Would You </a> <a title="The Toy Book July/August 2013 page 28" href="http://viewer.zmags.com/publication/f5cf956a?page=28"> Dolls Dolls, Dolls, Through Ups and Downs, the D</a> <a title="The Toy Book July/August 2013 page 29" href="http://viewer.zmags.com/publication/f5cf956a?page=29"> Fashion Doll U.S. Market Shares Figure 2</a> <a title="The Toy Book July/August 2013 page 30" href="http://viewer.zmags.com/publication/f5cf956a?page=30"> Fashion Dolls Shelf Space Walmart, Target, Toys </a> <a title="The Toy Book July/August 2013 page 31" href="http://viewer.zmags.com/publication/f5cf956a?page=31"> Dolls Moose Toys has introduced the</a> <a title="The Toy Book July/August 2013 page 32" href="http://viewer.zmags.com/publication/f5cf956a?page=32"> Dolls The Nenuco line, from Famosa, intr</a> <a title="The Toy Book July/August 2013 page 33" href="http://viewer.zmags.com/publication/f5cf956a?page=33"> Toting the latest cell phones, designer fa</a> <a title="The Toy Book July/August 2013 page 34" href="http://viewer.zmags.com/publication/f5cf956a?page=34"> Dolls The Beatrix Girls, a new line of </a> <a title="The Toy Book July/August 2013 page 35" href="http://viewer.zmags.com/publication/f5cf956a?page=35"> </a> <a title="The Toy Book July/August 2013 page 36" href="http://viewer.zmags.com/publication/f5cf956a?page=36"> Toying Service D with esign Establishing an Effe</a> <a title="The Toy Book July/August 2013 page 37" href="http://viewer.zmags.com/publication/f5cf956a?page=37"> and from musical instruments to puzzles. Therefor</a> <a title="The Toy Book July/August 2013 page 38" href="http://viewer.zmags.com/publication/f5cf956a?page=38"> Preparing for a Recall Product recalls happe</a> <a title="The Toy Book July/August 2013 page 39" href="http://viewer.zmags.com/publication/f5cf956a?page=39"> JULY/AUGUST 2013 THE DEFINITIVE INFORMATION SO</a> <a title="The Toy Book July/August 2013 page 40" href="http://viewer.zmags.com/publication/f5cf956a?page=40"> NEWS USAOPOLY, ACTIVISION PARTNER FOR SKYLANDER</a> <a title="The Toy Book July/August 2013 page 41" href="http://viewer.zmags.com/publication/f5cf956a?page=41"> Share the Love: </a> <a title="The Toy Book July/August 2013 page 42" href="http://viewer.zmags.com/publication/f5cf956a?page=42"> SPEC IALTY </a> <a title="The Toy Book July/August 2013 page 43" href="http://viewer.zmags.com/publication/f5cf956a?page=43"> JULY/A 2013 inventors are hosting game days at</a> <a title="The Toy Book July/August 2013 page 44" href="http://viewer.zmags.com/publication/f5cf956a?page=44"> Games & Puzzles </a> <a title="The Toy Book July/August 2013 page 45" href="http://viewer.zmags.com/publication/f5cf956a?page=45"> </a> <a title="The Toy Book July/August 2013 page 46" href="http://viewer.zmags.com/publication/f5cf956a?page=46"> Games & Puzzles </a> <a title="The Toy Book July/August 2013 page 47" href="http://viewer.zmags.com/publication/f5cf956a?page=47"> Based on an award-winning SMARTGAMES de-</a> <a title="The Toy Book July/August 2013 page 48" href="http://viewer.zmags.com/publication/f5cf956a?page=48"> is the newest game from SQUAR</a> <a title="The Toy Book July/August 2013 page 49" href="http://viewer.zmags.com/publication/f5cf956a?page=49"> SMAR</a> <a title="The Toy Book July/August 2013 page 50" href="http://viewer.zmags.com/publication/f5cf956a?page=50"> My First Play World, from HABA, allows kids</a> <a title="The Toy Book July/August 2013 page 51" href="http://viewer.zmags.com/publication/f5cf956a?page=51"> </a> <a title="The Toy Book July/August 2013 page 52" href="http://viewer.zmags.com/publication/f5cf956a?page=52"> Toys SPECIALTY TOYS & GIFTS </a> <a title="The Toy Book July/August 2013 page 53" href="http://viewer.zmags.com/publication/f5cf956a?page=53"> Dolls Plush toy maker and lifestyle gi</a> <a title="The Toy Book July/August 2013 page 54" href="http://viewer.zmags.com/publication/f5cf956a?page=54"> Dolls ADORA's exclusive spread love and joy to</a> <a title="The Toy Book July/August 2013 page 55" href="http://viewer.zmags.com/publication/f5cf956a?page=55"> HABA's Götz line introduces 13-inch and</a> <a title="The Toy Book July/August 2013 page 56" href="http://viewer.zmags.com/publication/f5cf956a?page=56"> MEDIA CENTER The Uglydoll original graph</a> <a title="The Toy Book July/August 2013 page 57" href="http://viewer.zmags.com/publication/f5cf956a?page=57"> WHAT'S NEW Th</a> <a title="The Toy Book July/August 2013 page 58" href="http://viewer.zmags.com/publication/f5cf956a?page=58"> International Toy Industry China Toy Expo Ex</a> <a title="The Toy Book July/August 2013 page 59" href="http://viewer.zmags.com/publication/f5cf956a?page=59"> appearances at China Toy Expo, making it the best</a> <a title="The Toy Book July/August 2013 page 60" href="http://viewer.zmags.com/publication/f5cf956a?page=60"> International Toy Industry Kids India New Trade </a> <a title="The Toy Book July/August 2013 page 61" href="http://viewer.zmags.com/publication/f5cf956a?page=61"> Kids' Favorit</a> <a title="The Toy Book July/August 2013 page 62" href="http://viewer.zmags.com/publication/f5cf956a?page=62"> Seven Facts About the French Toy Market (and Ban</a> <a title="The Toy Book July/August 2013 page 63" href="http://viewer.zmags.com/publication/f5cf956a?page=63"> Whnte's w Awesimals Come to Digital Life </a> <a title="The Toy Book July/August 2013 page 64" href="http://viewer.zmags.com/publication/f5cf956a?page=64"> T: o y s a n d T </a> <a title="The Toy Book July/August 2013 page 65" href="http://viewer.zmags.com/publication/f5cf956a?page=65"> American TV debut. Not only was the show </a> <a title="The Toy Book July/August 2013 page 66" href="http://viewer.zmags.com/publication/f5cf956a?page=66"> the bar Raising by Howard </a> <a title="The Toy Book July/August 2013 page 67" href="http://viewer.zmags.com/publication/f5cf956a?page=67"> Facing Challenges with Innovation K'NEX has </a> <a title="The Toy Book July/August 2013 page 68" href="http://viewer.zmags.com/publication/f5cf956a?page=68"> marketplace Industry </a> <a title="The Toy Book July/August 2013 page 69" href="http://viewer.zmags.com/publication/f5cf956a?page=69"> SUBSCRIBE TO Get weekly updates on the latest t</a> <a title="The Toy Book July/August 2013 page 70" href="http://viewer.zmags.com/publication/f5cf956a?page=70"> Flashback: July/August 1993 3.4. 2. 5. 1. 1.</a> <a title="The Toy Book July/August 2013 page 71" href="http://viewer.zmags.com/publication/f5cf956a?page=71"> Reaching Both Trade and Consumers CO</a> <a title="The Toy Book July/August 2013 page 72" href="http://viewer.zmags.com/publication/f5cf956a?page=72"> </a> <a title="The Toy Book July/August 2013 page 73" href="http://viewer.zmags.com/publication/f5cf956a?page=73"> Tower Puzzles, from Crocodile Creek, are </a> <a title="The Toy Book July/August 2013 page 74" href="http://viewer.zmags.com/publication/f5cf956a?page=74"> Hedbanz Act Up! is the latest addition t</a> <a title="The Toy Book July/August 2013 page 75" href="http://viewer.zmags.com/publication/f5cf956a?page=75"> , from BLUE ORANGE GAMES, i</a> <a title="The Toy Book July/August 2013 page 76" href="http://viewer.zmags.com/publication/f5cf956a?page=76"> Games & Puzzles 76 </a>