<br />
Smart CFOs<br />
Profiles of Financial Excellence<br />
<br />
<br />
<br />
Susan Strain<br />
CFO<br />
Hudson Trail Outfitters, LTD<br />
www.hudsontrail.com<br />
Number of years as a CFO: 15<br />
Number of years at current company: 21<br />
Company description: A retail chain located in the<br />
mid-Atlantic that specializes in active outdoor sports<br />
and equipment<br />
<br />
<br />
Nomination highlight<br />
During her tenure, Strain implemented an enterprise software system, outsourced pay-<br />
roll and worked to integrate third-party software to the company's in-house systems, and<br />
installed Wide Area Network (WAN) in retail stores to support HTO's Preferred Customer Pro-<br />
gram and Gift Card Program, and allowed for pro<a title="dceo.04.10.pdf page 1" href="http://viewer.zmags.com/publication/f817a6af?page=1">April 2010requiredreadingforgrowing companies</a> April 2010requiredreadingforgrowing companies<a title="dceo.04.10.pdf page 2" href="http://viewer.zmags.com/publication/f817a6af?page=2">Can you work in DC but live inUtopia?searchcr</a> Can you work in DC but live inUtopia?searchcr<a title="dceo.04.10.pdf page 3" href="http://viewer.zmags.com/publication/f817a6af?page=3">2010 EGGS SmartCEO:SmartCEO 3/4/10 3:10 </a> 2010 EGGS SmartCEO:SmartCEO 3/4/10 3:10 <a title="dceo.04.10.pdf page 4" href="http://viewer.zmags.com/publication/f817a6af?page=4">contentsAPRIL 2010 : VOLUME 4 : NUMBER 4INDIVI</a> contentsAPRIL 2010 : VOLUME 4 : NUMBER 4INDIVI<a title="dceo.04.10.pdf page 5" href="http://viewer.zmags.com/publication/f817a6af?page=5">FnbInat···· Innova</a> FnbInat···· Innova<a title="dceo.04.10.pdf page 6" href="http://viewer.zmags.com/publication/f817a6af?page=6">beltway buzz </a> beltway buzz <a title="dceo.04.10.pdf page 7" href="http://viewer.zmags.com/publication/f817a6af?page=7">COMCAST IS YOURCOMPETITIVE ADVANTAGE.BUSINESS A</a> COMCAST IS YOURCOMPETITIVE ADVANTAGE.BUSINESS A<a title="dceo.04.10.pdf page 8" href="http://viewer.zmags.com/publication/f817a6af?page=8"> 4200 Parliament Place, Suite 525, Lanha</a> 4200 Parliament Place, Suite 525, Lanha<a title="dceo.04.10.pdf page 9" href="http://viewer.zmags.com/publication/f817a6af?page=9"> Also on the agenda was a MetaCheckTest, a tes</a> Also on the agenda was a MetaCheckTest, a tes<a title="dceo.04.10.pdf page 10" href="http://viewer.zmags.com/publication/f817a6af?page=10">sceneA </a> sceneA <a title="dceo.04.10.pdf page 11" href="http://viewer.zmags.com/publication/f817a6af?page=11">surfstrangely compelling net nuggetsGo to our </a> surfstrangely compelling net nuggetsGo to our <a title="dceo.04.10.pdf page 12" href="http://viewer.zmags.com/publication/f817a6af?page=12">By Dan Millsfamily businessall in the family</a> By Dan Millsfamily businessall in the family<a title="dceo.04.10.pdf page 13" href="http://viewer.zmags.com/publication/f817a6af?page=13"> “Ofte</a> “Ofte<a title="dceo.04.10.pdf page 14" href="http://viewer.zmags.com/publication/f817a6af?page=14">RESULTSMATTER Selling a Business or Profes</a> RESULTSMATTER Selling a Business or Profes<a title="dceo.04.10.pdf page 15" href="http://viewer.zmags.com/publication/f817a6af?page=15">Q: How long before the formerCPa and state troop</a> Q: How long before the formerCPa and state troop<a title="dceo.04.10.pdf page 16" href="http://viewer.zmags.com/publication/f817a6af?page=16">my turna guiding lightDo core values build a s</a> my turna guiding lightDo core values build a s<a title="dceo.04.10.pdf page 17" href="http://viewer.zmags.com/publication/f817a6af?page=17">cannot let a person whose actions are incon-sist</a> cannot let a person whose actions are incon-sist<a title="dceo.04.10.pdf page 18" href="http://viewer.zmags.com/publication/f817a6af?page=18">Assessments can help your company in unexpected w</a> Assessments can help your company in unexpected w<a title="dceo.04.10.pdf page 19" href="http://viewer.zmags.com/publication/f817a6af?page=19">ecutive go through an in-depth assessmentthat is</a> ecutive go through an in-depth assessmentthat is<a title="dceo.04.10.pdf page 20" href="http://viewer.zmags.com/publication/f817a6af?page=20">A new wave of data regulation threatens to pull y</a> A new wave of data regulation threatens to pull y<a title="dceo.04.10.pdf page 21" href="http://viewer.zmags.com/publication/f817a6af?page=21">to report data thefts; prohibit employers fromco</a> to report data thefts; prohibit employers fromco<a title="dceo.04.10.pdf page 22" href="http://viewer.zmags.com/publication/f817a6af?page=22"> </a> <a title="dceo.04.10.pdf page 23" href="http://viewer.zmags.com/publication/f817a6af?page=23">Harbors, MN, or Nokia, Finland, would rec-ognize</a> Harbors, MN, or Nokia, Finland, would rec-ognize<a title="dceo.04.10.pdf page 24" href="http://viewer.zmags.com/publication/f817a6af?page=24"> </a> <a title="dceo.04.10.pdf page 25" href="http://viewer.zmags.com/publication/f817a6af?page=25"></a> <a title="dceo.04.10.pdf page 26" href="http://viewer.zmags.com/publication/f817a6af?page=26">hoW to Join the greater Washington Board of trade</a> hoW to Join the greater Washington Board of trade<a title="dceo.04.10.pdf page 27" href="http://viewer.zmags.com/publication/f817a6af?page=27">If you don't do it, it won't get donehug the mon</a> If you don't do it, it won't get donehug the mon<a title="dceo.04.10.pdf page 28" href="http://viewer.zmags.com/publication/f817a6af?page=28"> </a> <a title="dceo.04.10.pdf page 29" href="http://viewer.zmags.com/publication/f817a6af?page=29">June 29, 2010 5:30 - 6:30 pm Pr</a> June 29, 2010 5:30 - 6:30 pm Pr<a title="dceo.04.10.pdf page 30" href="http://viewer.zmags.com/publication/f817a6af?page=30">30 Washington SmartCEO April 2010 www.</a> 30 Washington SmartCEO April 2010 www.<a title="dceo.04.10.pdf page 31" href="http://viewer.zmags.com/publication/f817a6af?page=31"> JOIN MORETHAN 10,000local business leaders</a> JOIN MORETHAN 10,000local business leaders<a title="dceo.04.10.pdf page 32" href="http://viewer.zmags.com/publication/f817a6af?page=32"> Specializing in energy-efficientwindow,</a> Specializing in energy-efficientwindow,<a title="dceo.04.10.pdf page 33" href="http://viewer.zmags.com/publication/f817a6af?page=33">says Scott Golden. “If you are tryingto insure e</a> says Scott Golden. “If you are tryingto insure e<a title="dceo.04.10.pdf page 34" href="http://viewer.zmags.com/publication/f817a6af?page=34">legislatures feel they passed those mandatesto p</a> legislatures feel they passed those mandatesto p<a title="dceo.04.10.pdf page 35" href="http://viewer.zmags.com/publication/f817a6af?page=35">HIDDEN HEALTHCARE COSTSAnd whAt you cAn do ABou</a> HIDDEN HEALTHCARE COSTSAnd whAt you cAn do ABou<a title="dceo.04.10.pdf page 36" href="http://viewer.zmags.com/publication/f817a6af?page=36">Photo, this page, Bryan Burris; photos courtesy o</a> Photo, this page, Bryan Burris; photos courtesy o<a title="dceo.04.10.pdf page 37" href="http://viewer.zmags.com/publication/f817a6af?page=37"> thebest-laid plans </a> thebest-laid plans <a title="dceo.04.10.pdf page 38" href="http://viewer.zmags.com/publication/f817a6af?page=38">Polyvision ExhibitAnyone who has ever survived </a> Polyvision ExhibitAnyone who has ever survived <a title="dceo.04.10.pdf page 39" href="http://viewer.zmags.com/publication/f817a6af?page=39">Tradeshows and custom exhibits (above) arebig bu</a> Tradeshows and custom exhibits (above) arebig bu<a title="dceo.04.10.pdf page 40" href="http://viewer.zmags.com/publication/f817a6af?page=40">e help our clientuMkeSure emaokre Sure </a> e help our clientuMkeSure emaokre Sure <a title="dceo.04.10.pdf page 41" href="http://viewer.zmags.com/publication/f817a6af?page=41"> </a> <a title="dceo.04.10.pdf page 42" href="http://viewer.zmags.com/publication/f817a6af?page=42">Founder Earl Hargrove Jr. (top left) sold the bus</a> Founder Earl Hargrove Jr. (top left) sold the bus<a title="dceo.04.10.pdf page 43" href="http://viewer.zmags.com/publication/f817a6af?page=43">The Nation's Technology & Investment Conference </a> The Nation's Technology & Investment Conference <a title="dceo.04.10.pdf page 44" href="http://viewer.zmags.com/publication/f817a6af?page=44"> If You Feel Like No One Listens,We'll Chan</a> If You Feel Like No One Listens,We'll Chan<a title="dceo.04.10.pdf page 45" href="http://viewer.zmags.com/publication/f817a6af?page=45">AARP Diversity Conferenceoutdo each oth</a> AARP Diversity Conferenceoutdo each oth<a title="dceo.04.10.pdf page 46" href="http://viewer.zmags.com/publication/f817a6af?page=46"> </a> <a title="dceo.04.10.pdf page 47" href="http://viewer.zmags.com/publication/f817a6af?page=47">before they do. That sense of progress is criti-</a> before they do. That sense of progress is criti-<a title="dceo.04.10.pdf page 48" href="http://viewer.zmags.com/publication/f817a6af?page=48"> </a> <a title="dceo.04.10.pdf page 49" href="http://viewer.zmags.com/publication/f817a6af?page=49">The G3 Conference allows CEOs to share lessons of</a> The G3 Conference allows CEOs to share lessons of<a title="dceo.04.10.pdf page 50" href="http://viewer.zmags.com/publication/f817a6af?page=50">Smart CFOs </a> Smart CFOs <a title="dceo.04.10.pdf page 51" href="http://viewer.zmags.com/publication/f817a6af?page=51">In uncertain times, you can count on EMI to provi</a> In uncertain times, you can count on EMI to provi<a title="dceo.04.10.pdf page 52" href="http://viewer.zmags.com/publication/f817a6af?page=52">Smart CFOs </a> Smart CFOs <a title="dceo.04.10.pdf page 53" href="http://viewer.zmags.com/publication/f817a6af?page=53">Discuss the importance of securing the $75 millio</a> Discuss the importance of securing the $75 millio<a title="dceo.04.10.pdf page 54" href="http://viewer.zmags.com/publication/f817a6af?page=54">Smart CFOs </a> Smart CFOs <a title="dceo.04.10.pdf page 55" href="http://viewer.zmags.com/publication/f817a6af?page=55">Congratulations Wendy Papagjika CFO, A</a> Congratulations Wendy Papagjika CFO, A<a title="dceo.04.10.pdf page 56" href="http://viewer.zmags.com/publication/f817a6af?page=56">Smart CFOs </a> Smart CFOs <a title="dceo.04.10.pdf page 57" href="http://viewer.zmags.com/publication/f817a6af?page=57">Pamela LittleExecutive Vice President and Chief</a> Pamela LittleExecutive Vice President and Chief<a title="dceo.04.10.pdf page 58" href="http://viewer.zmags.com/publication/f817a6af?page=58">Smart CFOs </a> Smart CFOs <a title="dceo.04.10.pdf page 59" href="http://viewer.zmags.com/publication/f817a6af?page=59">Property & CasualtyEmployee BenetsRetirement P</a> Property & CasualtyEmployee BenetsRetirement P<a title="dceo.04.10.pdf page 60" href="http://viewer.zmags.com/publication/f817a6af?page=60">Smart CFOs </a> Smart CFOs <a title="dceo.04.10.pdf page 61" href="http://viewer.zmags.com/publication/f817a6af?page=61">ensure adequate liquidity – we did not `over-leve</a> ensure adequate liquidity – we did not `over-leve<a title="dceo.04.10.pdf page 62" href="http://viewer.zmags.com/publication/f817a6af?page=62">Smart CFOs </a> Smart CFOs <a title="dceo.04.10.pdf page 63" href="http://viewer.zmags.com/publication/f817a6af?page=63">SAVE THE DATEThe Circle of Excellence program i</a> SAVE THE DATEThe Circle of Excellence program i<a title="dceo.04.10.pdf page 64" href="http://viewer.zmags.com/publication/f817a6af?page=64">Serving the Greater Washington DC areaBreakfa</a> Serving the Greater Washington DC areaBreakfa<a title="dceo.04.10.pdf page 65" href="http://viewer.zmags.com/publication/f817a6af?page=65">T j t v r f ,t k ig t !C t r rs</a> T j t v r f ,t k ig t !C t r rs<a title="dceo.04.10.pdf page 66" href="http://viewer.zmags.com/publication/f817a6af?page=66">an uptick in the economy,” says Vaughan.“Creativ</a> an uptick in the economy,” says Vaughan.“Creativ<a title="dceo.04.10.pdf page 67" href="http://viewer.zmags.com/publication/f817a6af?page=67"></a> <a title="dceo.04.10.pdf page 68" href="http://viewer.zmags.com/publication/f817a6af?page=68">GTC smartceo ad:Layout 1 3/9/10 4:15 PM </a> GTC smartceo ad:Layout 1 3/9/10 4:15 PM <a title="dceo.04.10.pdf page 69" href="http://viewer.zmags.com/publication/f817a6af?page=69">EASIER TO PLAN. EASIER TO SAVE.MEETINGS AT HYATT</a> EASIER TO PLAN. EASIER TO SAVE.MEETINGS AT HYATT<a title="dceo.04.10.pdf page 70" href="http://viewer.zmags.com/publication/f817a6af?page=70">> by barnaby wickham“Given the fiscal</a> > by barnaby wickham“Given the fiscal<a title="dceo.04.10.pdf page 71" href="http://viewer.zmags.com/publication/f817a6af?page=71">NOWAVAILABLEfrom St Mart ns PressAvailable at </a> NOWAVAILABLEfrom St Mart ns PressAvailable at <a title="dceo.04.10.pdf page 72" href="http://viewer.zmags.com/publication/f817a6af?page=72">You thought it just meant“Average” Con‚de</a> You thought it just meant“Average” Con‚de<a title="dceo.04.10.pdf page 73" href="http://viewer.zmags.com/publication/f817a6af?page=73">>>>>>>>> digital library </a> >>>>>>>> digital library <a title="dceo.04.10.pdf page 74" href="http://viewer.zmags.com/publication/f817a6af?page=74">Welcome to the Digital Edition of SmartCEO magazi</a> Welcome to the Digital Edition of SmartCEO magazi