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<br /> TFM<br /> NOVEMBER/DECEMBER 2016<br /> THE FINANCIAL<br /> MANAGER<br /> What Advertisers<br /> Want<br /> TV’s Digital Diversity<br /> Greener Pastures<br /> For Staffers<br /> INFORMATION AND INSIGHT FOR MEDIA FINANCE PROFESSIONALS<br /> ALSO INSIDE<br /> CURBSON<br /> CONTENT<br /> PRESORTED<br /> STANDARD<br /> U.S. POSTAGE<br /> PAID<br /> NORTHBROOK IL<br /> PERMIT NO. 445<br /> A special 'Licensing<br /> Legalities' report<br /> on the tricky<br /> rules governing<br /> professional and<br /> consumer-generated<br /> material<br /> Advertising Pays!***<br /> ***especially when<br /> you are:<br /> CCR<br /> Full-Page<br /> Why Choose CCR for your ad-sales<br /> Collections?<br /> • Experienced team skilled in solving your ad<br /> sales payment impasses<br /> • Competitive rates<br /> • Educational seminars<br /> •<a title="TFM-Nov-Dec16 page 1" href="http://viewer.zmags.com/publication/f8ab9fea?page=1"> TFM NOVEM</a> <a title="TFM-Nov-Dec16 page 2" href="http://viewer.zmags.com/publication/f8ab9fea?page=2"> Advertising Pays!*** ***especially when </a> <a title="TFM-Nov-Dec16 page 3" href="http://viewer.zmags.com/publication/f8ab9fea?page=3"> TFMINSIDE THIS ISSUE The Financial Manager </a> <a title="TFM-Nov-Dec16 page 4" href="http://viewer.zmags.com/publication/f8ab9fea?page=4"> FROM THE PRESIDENT Our Horn of Plenty The huge op</a> <a title="TFM-Nov-Dec16 page 5" href="http://viewer.zmags.com/publication/f8ab9fea?page=5"> DEAR EXPERT Picturing the Damage Ignore claims </a> <a title="TFM-Nov-Dec16 page 6" href="http://viewer.zmags.com/publication/f8ab9fea?page=6"> HUMAN FACTOR The Power of `Stay' Interviews Ask</a> <a title="TFM-Nov-Dec16 page 7" href="http://viewer.zmags.com/publication/f8ab9fea?page=7"> SESAC SIGNS NIKKI SIXX CHARLI XCX(PRS)GOES #1 · “</a> <a title="TFM-Nov-Dec16 page 8" href="http://viewer.zmags.com/publication/f8ab9fea?page=8"> CREDIT WHERE DUE Why Media Whys? BCCA's latest </a> <a title="TFM-Nov-Dec16 page 9" href="http://viewer.zmags.com/publication/f8ab9fea?page=9"> ASSOCIATION NEWS MFM BOARD OF DIRECTORS CHAIRMAN</a> <a title="TFM-Nov-Dec16 page 10" href="http://viewer.zmags.com/publication/f8ab9fea?page=10"> PLAYING TO TH TV stations are taking va</a> <a title="TFM-Nov-Dec16 page 11" href="http://viewer.zmags.com/publication/f8ab9fea?page=11"> DIGITAL DEVELOPMENTS EIR STRENGTHS By TRACY YOUN</a> <a title="TFM-Nov-Dec16 page 12" href="http://viewer.zmags.com/publication/f8ab9fea?page=12"> Scripps' Genre Approach E .W. Scri</a> <a title="TFM-Nov-Dec16 page 13" href="http://viewer.zmags.com/publication/f8ab9fea?page=13"> DIGITAL DEVELOPMENTS Nexstar's Tech Slant </a> <a title="TFM-Nov-Dec16 page 14" href="http://viewer.zmags.com/publication/f8ab9fea?page=14"> PROGRAMMATIC TV SCHEMATIC PLAYERS INVENTORY COMM</a> <a title="TFM-Nov-Dec16 page 15" href="http://viewer.zmags.com/publication/f8ab9fea?page=15"> DIGITAL DEVELOPMENTS The Good,The Bad </a> <a title="TFM-Nov-Dec16 page 16" href="http://viewer.zmags.com/publication/f8ab9fea?page=16"> gears in it that will engulf data that will help </a> <a title="TFM-Nov-Dec16 page 17" href="http://viewer.zmags.com/publication/f8ab9fea?page=17"> DIGITAL DEVELOPMENTS shows. We watch Modern Fami</a> <a title="TFM-Nov-Dec16 page 18" href="http://viewer.zmags.com/publication/f8ab9fea?page=18"> Legal claims can be sparked by the actions of con</a> <a title="TFM-Nov-Dec16 page 19" href="http://viewer.zmags.com/publication/f8ab9fea?page=19"> SPECIAL REPORT: LICENSING CROWD LEGALITIES CON</a> <a title="TFM-Nov-Dec16 page 20" href="http://viewer.zmags.com/publication/f8ab9fea?page=20"> Off line, the long-established “repu</a> <a title="TFM-Nov-Dec16 page 21" href="http://viewer.zmags.com/publication/f8ab9fea?page=21"> SPECIAL REPORT: LICENSING LEGALITIES classificat</a> <a title="TFM-Nov-Dec16 page 22" href="http://viewer.zmags.com/publication/f8ab9fea?page=22"> STRIKING A DISSONANT A recent court decisi</a> <a title="TFM-Nov-Dec16 page 23" href="http://viewer.zmags.com/publication/f8ab9fea?page=23"> SPECIAL REPORT: LICENSING LEGALITIES CHORD </a> <a title="TFM-Nov-Dec16 page 24" href="http://viewer.zmags.com/publication/f8ab9fea?page=24"> of joint works much more expensive, bur- densome </a> <a title="TFM-Nov-Dec16 page 25" href="http://viewer.zmags.com/publication/f8ab9fea?page=25"> SPECIAL REPORT: LICENSING LEGALITIES works if so</a> <a title="TFM-Nov-Dec16 page 26" href="http://viewer.zmags.com/publication/f8ab9fea?page=26"> LAST WORD The Overtime Catch 22 Complying with </a> <a title="TFM-Nov-Dec16 page 27" href="http://viewer.zmags.com/publication/f8ab9fea?page=27"> MORE technique. MORE tact. MORE c</a> <a title="TFM-Nov-Dec16 page 28" href="http://viewer.zmags.com/publication/f8ab9fea?page=28"> </a>