<br />
SUMMER NAMM REVIEW SUMMER NAMM REVIEW SUMMER NAMM REVIEW SUMMER NAMM REVIEW<br />
THE NEWS MAGAZINE FOR MUSIC PRODUCTS RETAILERS<br />
August 15, 2014<br />
Volume 31, No. 8<br />
BE SURE TO WATCH<br />
T<br />
H<br />
U<br />
E<br />
O<br />
S<br />
POSITIVE VIBES<br />
PREVAIL AT SUMMER NAMM<br />
R<br />
N<br />
COMFORT<br />
By Dan Ferrisi<br />
Emanating from the gorgeous Music City<br />
Center, this year’s Summer NAMM, held<br />
from July 17 to 19, delivered some “southern<br />
comfort” with its trademark blend of bustling<br />
product exhibits, progressive education ses-<br />
sions and fun nighttime events. The thousands<br />
who descended on an unseasonably cool and<br />
cloudy Nashville all seemed to agree their<br />
investment to attend the show yielded tangible<br />
dividends for their business; the consensus was<br />
that they’d definitely be returning next year.<br />
Boasting increased buying power and a bigger<br /<a title="MSR 08 2014 August page 1" href="http://viewer.zmags.com/publication/f8b9a52a?page=1"> SUMMER NAMM REVIEW SUMMER NAMM REVIEW SUMMER </a>
<a title="MSR 08 2014 August page 2" href="http://viewer.zmags.com/publication/f8b9a52a?page=2"> GET TO KNOW THE NEW DEAN MARKLEY • Higher Margins</a>
<a title="MSR 08 2014 August page 3" href="http://viewer.zmags.com/publication/f8b9a52a?page=3"> Yorkville Sound’s Jack Long Honored David Joh</a>
<a title="MSR 08 2014 August page 4" href="http://viewer.zmags.com/publication/f8b9a52a?page=4"> COLUMN 21 The Mus ic & Sound FEATURES ON THE COV</a>
<a title="MSR 08 2014 August page 5" href="http://viewer.zmags.com/publication/f8b9a52a?page=5"> </a>
<a title="MSR 08 2014 August page 6" href="http://viewer.zmags.com/publication/f8b9a52a?page=6"> EDITORIAL Danny’s Song I’m writing this edit</a>
<a title="MSR 08 2014 August page 7" href="http://viewer.zmags.com/publication/f8b9a52a?page=7"> </a>
<a title="MSR 08 2014 August page 8" href="http://viewer.zmags.com/publication/f8b9a52a?page=8"> ATEST L Alfred Music Receives Esteemed Award </a>
<a title="MSR 08 2014 August page 9" href="http://viewer.zmags.com/publication/f8b9a52a?page=9"> </a>
<a title="MSR 08 2014 August page 10" href="http://viewer.zmags.com/publication/f8b9a52a?page=10"> L ATEST RIGT’s A Hit Once Again The</a>
<a title="MSR 08 2014 August page 11" href="http://viewer.zmags.com/publication/f8b9a52a?page=11"> Asterope Sees Increasing Momentum Over the la</a>
<a title="MSR 08 2014 August page 12" href="http://viewer.zmags.com/publication/f8b9a52a?page=12"> L ATEST Nationwide Music Is Life Cont</a>
<a title="MSR 08 2014 August page 13" href="http://viewer.zmags.com/publication/f8b9a52a?page=13"> Make Music Day’s A Hit The music industry pla</a>
<a title="MSR 08 2014 August page 14" href="http://viewer.zmags.com/publication/f8b9a52a?page=14"> ADVERTORIAL • AUGUST 2014</a>
<a title="MSR 08 2014 August page 15" href="http://viewer.zmags.com/publication/f8b9a52a?page=15"> resonate e xpand your share of the market </a>
<a title="MSR 08 2014 August page 16" href="http://viewer.zmags.com/publication/f8b9a52a?page=16"> EOPLE P Michael Reeves, an audio industr y ve</a>
<a title="MSR 08 2014 August page 17" href="http://viewer.zmags.com/publication/f8b9a52a?page=17"> PEOPL E Ray Crawford </a>
<a title="MSR 08 2014 August page 18" href="http://viewer.zmags.com/publication/f8b9a52a?page=18"> P RODUCTS On The ‘Kace’ Ov</a>
<a title="MSR 08 2014 August page 19" href="http://viewer.zmags.com/publication/f8b9a52a?page=19"> The Stompbox Bible Over view: Hal Leona</a>
<a title="MSR 08 2014 August page 20" href="http://viewer.zmags.com/publication/f8b9a52a?page=20"> P RODUCTS A Step Above Overview: </a>
<a title="MSR 08 2014 August page 21" href="http://viewer.zmags.com/publication/f8b9a52a?page=21"> In Memoriam: Ron Edelman Ron Edelman, Co-Owne</a>
<a title="MSR 08 2014 August page 22" href="http://viewer.zmags.com/publication/f8b9a52a?page=22"> FIVE MINUTES WITH RUSTY SHAFFER CEO & Founder</a>
<a title="MSR 08 2014 August page 23" href="http://viewer.zmags.com/publication/f8b9a52a?page=23"> thing from those chart diagrams—right where I wan</a>
<a title="MSR 08 2014 August page 24" href="http://viewer.zmags.com/publication/f8b9a52a?page=24"> this is amazing.” To hear that something you inve</a>
<a title="MSR 08 2014 August page 25" href="http://viewer.zmags.com/publication/f8b9a52a?page=25"> The Retailer: How much convincing have dealers</a>
<a title="MSR 08 2014 August page 26" href="http://viewer.zmags.com/publication/f8b9a52a?page=26"> MI SPY SEARCHING FOR ‘THE BACON OF MUSIC’ T</a>
<a title="MSR 08 2014 August page 27" href="http://viewer.zmags.com/publication/f8b9a52a?page=27"> By comparison, the store also had its availab</a>
<a title="MSR 08 2014 August page 28" href="http://viewer.zmags.com/publication/f8b9a52a?page=28"> prices starting at $179.95. The basses featured B</a>
<a title="MSR 08 2014 August page 29" href="http://viewer.zmags.com/publication/f8b9a52a?page=29"> Unfortunately, those two stores will not make</a>
<a title="MSR 08 2014 August page 30" href="http://viewer.zmags.com/publication/f8b9a52a?page=30"> SPECIAL TO THE RETAILER PROGRESS REPORT: The </a>
<a title="MSR 08 2014 August page 31" href="http://viewer.zmags.com/publication/f8b9a52a?page=31"> SPECIAL TO THE RETAILER </a>
<a title="MSR 08 2014 August page 32" href="http://viewer.zmags.com/publication/f8b9a52a?page=32"> SHINE A LIGHT Myrna Sislen with the children of </a>
<a title="MSR 08 2014 August page 33" href="http://viewer.zmags.com/publication/f8b9a52a?page=33"> In an mp ofer cy range 100 – 15,000 MHz s of b</a>
<a title="MSR 08 2014 August page 34" href="http://viewer.zmags.com/publication/f8b9a52a?page=34"> SALES GURU You’ve Got To Let Them Know By Gen</a>
<a title="MSR 08 2014 August page 35" href="http://viewer.zmags.com/publication/f8b9a52a?page=35"> The Advantages of Becoming a Celvia</a>
<a title="MSR 08 2014 August page 36" href="http://viewer.zmags.com/publication/f8b9a52a?page=36"> BUSINESS & MARKETING Frequent Flyer Meets Fre</a>
<a title="MSR 08 2014 August page 37" href="http://viewer.zmags.com/publication/f8b9a52a?page=37"> FIND OUT WHY EVERYONE IS WATCHING </a>
<a title="MSR 08 2014 August page 38" href="http://viewer.zmags.com/publication/f8b9a52a?page=38"> VEDDATORIAL ADULTS RULE By Dan Vedda When</a>
<a title="MSR 08 2014 August page 39" href="http://viewer.zmags.com/publication/f8b9a52a?page=39"> SPECIAL TO THE RETAILER: WIRELESS SPECTRUM (conti</a>
<a title="MSR 08 2014 August page 40" href="http://viewer.zmags.com/publication/f8b9a52a?page=40"> TheRetailer's Mall </a>
<a title="MSR 08 2014 August page 41" href="http://viewer.zmags.com/publication/f8b9a52a?page=41"> TheRetailer's Mall </a>
<a title="MSR 08 2014 August page 42" href="http://viewer.zmags.com/publication/f8b9a52a?page=42"> SOUTHERN COMFORT: POSITIVE VIBES PREVAIL AT SUMME</a>
<a title="MSR 08 2014 August page 43" href="http://viewer.zmags.com/publication/f8b9a52a?page=43"> Cindy and Rand Cook being named Dealer of the Yea</a>
<a title="MSR 08 2014 August page 44" href="http://viewer.zmags.com/publication/f8b9a52a?page=44"> LIGHTING’S FUTURE LOOKS BRIGHT (continued from co</a>
<a title="MSR 08 2014 August page 45" href="http://viewer.zmags.com/publication/f8b9a52a?page=45"> Unlike some segments of MI, lighting is changing</a>
<a title="MSR 08 2014 August page 46" href="http://viewer.zmags.com/publication/f8b9a52a?page=46"> UNDER THE HOOD MORLEY’S M2 PEDAL LINE By Dan F</a>
<a title="MSR 08 2014 August page 47" href="http://viewer.zmags.com/publication/f8b9a52a?page=47"> </a>
<a title="MSR 08 2014 August page 48" href="http://viewer.zmags.com/publication/f8b9a52a?page=48"> PS15P PS15P 1400 watts PS12P 14</a>