If you are visually impaired or blind, you can visit the PDF version by Pressing CONTROL + ALT + 4
<br /> OPRAH WINFREY Bookwoman n FACEBOOK Fanning Friendships n 2015 ALA Strategic Plan<br /> MAY/JUNE 2011<br /> THE MAGAZINE OF THE AMERICAN LIBRARY ASSOCIATION<br /> PLUS<br /> n Inspiring Library<br /> Advocacy<br /> n Creating<br /> Communities<br /> of Learning<br /> n The Best in<br /> Library Branding<br /> Renewing<br /> Our<br /> New Orleans<br /> Mission<br /> in<br /> Innovative Interfaces<br /> cover 3<br /> FREEDOM<br /> IMAGINE WHAT YOU ALWAYS WANTED<br /> YOUR LIBRARY TO BE<br /> Introducing the Sierra Services Platform<br /> ALA 2011 Annual Conference, Booth #2234<br /> www.iii.com<br /> CONTENTS<br /> AMERICAN LIBRARIES | May/June 2011<br /> Features 47<br /> 38 READING FOR LIFE:<br /> OPRAH WINFREY<br /> The television talk-show host and media mogul<br /> has championed books and libraries<br /> BY LEONARD KNIFFEL<br /> 42 FACEBOOK FOR LIBRARIES<b<a title="American Libraries - May-June 2011 page 1" href="http://viewer.zmags.com/publication/f949d2f8?page=1"> OPRAH WINFREY Bookwoman n FACEBOOK Fanning Friend</a> <a title="American Libraries - May-June 2011 page 2" href="http://viewer.zmags.com/publication/f949d2f8?page=2"> Innovative Interfaces cover 3 FREED</a> <a title="American Libraries - May-June 2011 page 3" href="http://viewer.zmags.com/publication/f949d2f8?page=3"> CONTENTS AMERICAN LIBRARIES | May/June 2011</a> <a title="American Libraries - May-June 2011 page 4" href="http://viewer.zmags.com/publication/f949d2f8?page=4"> CONTENTS AMERICAN LIBRARIES | MAY/JUNE 2011</a> <a title="American Libraries - May-June 2011 page 5" href="http://viewer.zmags.com/publication/f949d2f8?page=5"> The award-winning platform built specifically for </a> <a title="American Libraries - May-June 2011 page 6" href="http://viewer.zmags.com/publication/f949d2f8?page=6"> may/june 2011 | americanlibrariesmagazine.org EF</a> <a title="American Libraries - May-June 2011 page 7" href="http://viewer.zmags.com/publication/f949d2f8?page=7"> from Recorded Books Downloadable Audiobo</a> <a title="American Libraries - May-June 2011 page 8" href="http://viewer.zmags.com/publication/f949d2f8?page=8"> magazine.org NEWS | FEATURES | COLUMN</a> <a title="American Libraries - May-June 2011 page 9" href="http://viewer.zmags.com/publication/f949d2f8?page=9"> Libraries Choose the ScanPro® 2000 for Ease o</a> <a title="American Libraries - May-June 2011 page 10" href="http://viewer.zmags.com/publication/f949d2f8?page=10"> ALA | President's Message Wrapping Up a Busy Y</a> <a title="American Libraries - May-June 2011 page 11" href="http://viewer.zmags.com/publication/f949d2f8?page=11"> Standards-based. Fully integrated. Flexible. Open</a> <a title="American Libraries - May-June 2011 page 12" href="http://viewer.zmags.com/publication/f949d2f8?page=12"> ALA | Executive Director's Message The Digital</a> <a title="American Libraries - May-June 2011 page 13" href="http://viewer.zmags.com/publication/f949d2f8?page=13"> 8:00AM – 10:30AM RUSA Literary Taste</a> <a title="American Libraries - May-June 2011 page 14" href="http://viewer.zmags.com/publication/f949d2f8?page=14"> OPINION | Reader Forum Comment Enabled program</a> <a title="American Libraries - May-June 2011 page 15" href="http://viewer.zmags.com/publication/f949d2f8?page=15"> After 14 years as an academic librarian, I l</a> <a title="American Libraries - May-June 2011 page 16" href="http://viewer.zmags.com/publication/f949d2f8?page=16"> UPDATE | ALA Maureen Sullivan Wins 2012–13 ALA </a> <a title="American Libraries - May-June 2011 page 17" href="http://viewer.zmags.com/publication/f949d2f8?page=17"> ILLUSTRATOR VISITS ALABAMA For the complete l</a> <a title="American Libraries - May-June 2011 page 18" href="http://viewer.zmags.com/publication/f949d2f8?page=18"> ALA | The Future of ALA ALA’s 2015 Strategic P</a> <a title="American Libraries - May-June 2011 page 19" href="http://viewer.zmags.com/publication/f949d2f8?page=19"> American Library Association Strategic Plan</a> <a title="American Libraries - May-June 2011 page 20" href="http://viewer.zmags.com/publication/f949d2f8?page=20"> Core ideology describes an association's consiste</a> <a title="American Libraries - May-June 2011 page 21" href="http://viewer.zmags.com/publication/f949d2f8?page=21"> networks needed by local advocates seeking to inc</a> <a title="American Libraries - May-June 2011 page 22" href="http://viewer.zmags.com/publication/f949d2f8?page=22"> The Goals and Objectives represent strategic area</a> <a title="American Libraries - May-June 2011 page 23" href="http://viewer.zmags.com/publication/f949d2f8?page=23"> Goal Area: Building the Profession Goal Stateme</a> <a title="American Libraries - May-June 2011 page 24" href="http://viewer.zmags.com/publication/f949d2f8?page=24"> Goal Area: Member Engagement Goal Statement: A</a> <a title="American Libraries - May-June 2011 page 25" href="http://viewer.zmags.com/publication/f949d2f8?page=25"> Appendix: The envisioned future conveys a concr</a> <a title="American Libraries - May-June 2011 page 26" href="http://viewer.zmags.com/publication/f949d2f8?page=26"> access to local and global resources in a vast va</a> <a title="American Libraries - May-June 2011 page 27" href="http://viewer.zmags.com/publication/f949d2f8?page=27"> 17 americanlibrariesmagazine.org | may/june 20</a> <a title="American Libraries - May-June 2011 page 28" href="http://viewer.zmags.com/publication/f949d2f8?page=28"> UPDATE | ALA Continued from p. 15 historical</a> <a title="American Libraries - May-June 2011 page 29" href="http://viewer.zmags.com/publication/f949d2f8?page=29"> Try Library of Congress Web-Based Cataloging Se</a> <a title="American Libraries - May-June 2011 page 30" href="http://viewer.zmags.com/publication/f949d2f8?page=30"> TRENDS | Perspectives Keeping Our Message Simp</a> <a title="American Libraries - May-June 2011 page 31" href="http://viewer.zmags.com/publication/f949d2f8?page=31"> my opinion: “BHAG: The Colorado Public Library Ad</a> <a title="American Libraries - May-June 2011 page 32" href="http://viewer.zmags.com/publication/f949d2f8?page=32"> TRENDS | Perspectives Forging a Resilient Revit</a> <a title="American Libraries - May-June 2011 page 33" href="http://viewer.zmags.com/publication/f949d2f8?page=33"> Refresh Your View of E-rate D oes</a> <a title="American Libraries - May-June 2011 page 34" href="http://viewer.zmags.com/publication/f949d2f8?page=34"> TRENDS | Perspectives Library Advocates Head f</a> <a title="American Libraries - May-June 2011 page 35" href="http://viewer.zmags.com/publication/f949d2f8?page=35"> GLOBAL REACH 2 1 3 4 5 6 7 8 </a> <a title="American Libraries - May-June 2011 page 36" href="http://viewer.zmags.com/publication/f949d2f8?page=36"> TRENDS | Perspectives Privacy Worries Grow More</a> <a title="American Libraries - May-June 2011 page 37" href="http://viewer.zmags.com/publication/f949d2f8?page=37"> Law. The hearing was prompted by press reports el</a> <a title="American Libraries - May-June 2011 page 38" href="http://viewer.zmags.com/publication/f949d2f8?page=38"> TRENDS | Perspectives Keeping Library Digitiza</a> <a title="American Libraries - May-June 2011 page 39" href="http://viewer.zmags.com/publication/f949d2f8?page=39"> Hello, My Name is E nterprise Discovery Sirsi 1</a> <a title="American Libraries - May-June 2011 page 40" href="http://viewer.zmags.com/publication/f949d2f8?page=40"> TRENDS | Perspectives will help you avoid slo</a> <a title="American Libraries - May-June 2011 page 41" href="http://viewer.zmags.com/publication/f949d2f8?page=41"> </a> <a title="American Libraries - May-June 2011 page 42" href="http://viewer.zmags.com/publication/f949d2f8?page=42"> OPINION | Public Perception How the World Sees</a> <a title="American Libraries - May-June 2011 page 43" href="http://viewer.zmags.com/publication/f949d2f8?page=43"> On My Mind | OPINION Where’s Our Carnegie? We</a> <a title="American Libraries - May-June 2011 page 44" href="http://viewer.zmags.com/publication/f949d2f8?page=44"> TECHNOLOGY | Dispatches from the Field WordPre</a> <a title="American Libraries - May-June 2011 page 45" href="http://viewer.zmags.com/publication/f949d2f8?page=45"> Internet Librarian | TECHNOLOGY A Numbers Game</a> <a title="American Libraries - May-June 2011 page 46" href="http://viewer.zmags.com/publication/f949d2f8?page=46"> TECHNOLOGY | In Practice Too Much Information?</a> <a title="American Libraries - May-June 2011 page 47" href="http://viewer.zmags.com/publication/f949d2f8?page=47"> 50 Years ago, Kingsley set out to solve </a> <a title="American Libraries - May-June 2011 page 48" href="http://viewer.zmags.com/publication/f949d2f8?page=48"> The television talk-show host and media mogul has</a> <a title="American Libraries - May-June 2011 page 49" href="http://viewer.zmags.com/publication/f949d2f8?page=49"> “I don't believe in failure,” Oprah Winfrey has s</a> <a title="American Libraries - May-June 2011 page 50" href="http://viewer.zmags.com/publication/f949d2f8?page=50"> reading. The website also provides a list of ways</a> <a title="American Libraries - May-June 2011 page 51" href="http://viewer.zmags.com/publication/f949d2f8?page=51"> Oprah Winfrey Show comes to an </a> <a title="American Libraries - May-June 2011 page 52" href="http://viewer.zmags.com/publication/f949d2f8?page=52"> Facebook for Libraries It's easy to use social </a> <a title="American Libraries - May-June 2011 page 53" href="http://viewer.zmags.com/publication/f949d2f8?page=53"> T oday, I spent part of the day connect</a> <a title="American Libraries - May-June 2011 page 54" href="http://viewer.zmags.com/publication/f949d2f8?page=54"> 44 americanlibrariesmagazine.org | may/june 20</a> <a title="American Libraries - May-June 2011 page 55" href="http://viewer.zmags.com/publication/f949d2f8?page=55"> Facebook Page via status updates. That way, when </a> <a title="American Libraries - May-June 2011 page 56" href="http://viewer.zmags.com/publication/f949d2f8?page=56"> LIBRARY ADVOCACY: One Message, One Voice Lessons</a> <a title="American Libraries - May-June 2011 page 57" href="http://viewer.zmags.com/publication/f949d2f8?page=57"> Members of the rally crew, from left: John Matthe</a> <a title="American Libraries - May-June 2011 page 58" href="http://viewer.zmags.com/publication/f949d2f8?page=58"> into overdrive. It has always given me a great de</a> <a title="American Libraries - May-June 2011 page 59" href="http://viewer.zmags.com/publication/f949d2f8?page=59"> at West Georgia College, who suggested that we in</a> <a title="American Libraries - May-June 2011 page 60" href="http://viewer.zmags.com/publication/f949d2f8?page=60"> n Lesson Four. There is a subtle difference </a> <a title="American Libraries - May-June 2011 page 61" href="http://viewer.zmags.com/publication/f949d2f8?page=61"> American Library Association INVESTING IN AMERICA</a> <a title="American Libraries - May-June 2011 page 62" href="http://viewer.zmags.com/publication/f949d2f8?page=62"> American Library Association 2010-2011 Library Ch</a> <a title="American Libraries - May-June 2011 page 63" href="http://viewer.zmags.com/publication/f949d2f8?page=63"> American Library Association 2010-2011 Library Ch</a> <a title="American Libraries - May-June 2011 page 64" href="http://viewer.zmags.com/publication/f949d2f8?page=64"> American Library Association 2010-2011 Library Ch</a> <a title="American Libraries - May-June 2011 page 65" href="http://viewer.zmags.com/publication/f949d2f8?page=65"> American Library Association 2010-2011 Library Ch</a> <a title="American Libraries - May-June 2011 page 66" href="http://viewer.zmags.com/publication/f949d2f8?page=66"> Professional Growth Learning Communities through</a> <a title="American Libraries - May-June 2011 page 67" href="http://viewer.zmags.com/publication/f949d2f8?page=67"> W hen we library staff </a> <a title="American Libraries - May-June 2011 page 68" href="http://viewer.zmags.com/publication/f949d2f8?page=68"> Bromberg, for example, cites his Twittersphere as</a> <a title="American Libraries - May-June 2011 page 69" href="http://viewer.zmags.com/publication/f949d2f8?page=69"> Just as it is natural for employees to</a> <a title="American Libraries - May-June 2011 page 70" href="http://viewer.zmags.com/publication/f949d2f8?page=70"> PREVIEW | Annual Conference 2011 may/june 2011 |</a> <a title="American Libraries - May-June 2011 page 71" href="http://viewer.zmags.com/publication/f949d2f8?page=71"> Photo: Christopher Staton evolved into a nonprof</a> <a title="American Libraries - May-June 2011 page 72" href="http://viewer.zmags.com/publication/f949d2f8?page=72"> PREVIEW | Annual Conference 2011 2011 may/june |</a> <a title="American Libraries - May-June 2011 page 73" href="http://viewer.zmags.com/publication/f949d2f8?page=73"> The Auditorium Speakers Series continues June 25 </a> <a title="American Libraries - May-June 2011 page 74" href="http://viewer.zmags.com/publication/f949d2f8?page=74"> PREVIEW | Annual Conference 2011 may/june 2011 |</a> <a title="American Libraries - May-June 2011 page 75" href="http://viewer.zmags.com/publication/f949d2f8?page=75"> Tayari Jones (far left) is one of several authors</a> <a title="American Libraries - May-June 2011 page 76" href="http://viewer.zmags.com/publication/f949d2f8?page=76"> PREVIEW | Annual Conference 2011 may/june 2011 |</a> <a title="American Libraries - May-June 2011 page 77" href="http://viewer.zmags.com/publication/f949d2f8?page=77"> Professional Development Studies Pro</a> <a title="American Libraries - May-June 2011 page 78" href="http://viewer.zmags.com/publication/f949d2f8?page=78"> PREVIEW | ANNUAL CONFERENCE 2011 may/june 2011 |</a> <a title="American Libraries - May-June 2011 page 79" href="http://viewer.zmags.com/publication/f949d2f8?page=79"> bars, apartments, and eateries. There are about 4</a> <a title="American Libraries - May-June 2011 page 80" href="http://viewer.zmags.com/publication/f949d2f8?page=80"> PREVIEW | ANNUAL CONFERENCE 2011 may/june 2011 |</a> <a title="American Libraries - May-June 2011 page 81" href="http://viewer.zmags.com/publication/f949d2f8?page=81"> Commander's Palace. 1889. Antoine’s also inven</a> <a title="American Libraries - May-June 2011 page 82" href="http://viewer.zmags.com/publication/f949d2f8?page=82"> PREVIEW | ANNUAL CONFERENCE 2011 may/june 2011 |</a> <a title="American Libraries - May-June 2011 page 83" href="http://viewer.zmags.com/publication/f949d2f8?page=83"> and some mean chili cheese waffle- fries. 3236 Maga</a> <a title="American Libraries - May-June 2011 page 84" href="http://viewer.zmags.com/publication/f949d2f8?page=84"> ALA | Awards 74 americanlibrariesmagazine.org </a> <a title="American Libraries - May-June 2011 page 85" href="http://viewer.zmags.com/publication/f949d2f8?page=85"> Photo: Taína Lagodzinski tury superstardom. Tota</a> <a title="American Libraries - May-June 2011 page 86" href="http://viewer.zmags.com/publication/f949d2f8?page=86"> PEOPLE | Announcements Currents n In March Max</a> <a title="American Libraries - May-June 2011 page 87" href="http://viewer.zmags.com/publication/f949d2f8?page=87"> Annapolis, Maryland. n In April Maureen Slane ret</a> <a title="American Libraries - May-June 2011 page 88" href="http://viewer.zmags.com/publication/f949d2f8?page=88"> PROFESSIONAL DEVELOPMENT | Youth Matters A Fac</a> <a title="American Libraries - May-June 2011 page 89" href="http://viewer.zmags.com/publication/f949d2f8?page=89"> Are you a </a> <a title="American Libraries - May-June 2011 page 90" href="http://viewer.zmags.com/publication/f949d2f8?page=90"> PROFESSIONAL DEVELOPMENT | Next Steps We Never</a> <a title="American Libraries - May-June 2011 page 91" href="http://viewer.zmags.com/publication/f949d2f8?page=91"> “The library card is the smartest card in</a> <a title="American Libraries - May-June 2011 page 92" href="http://viewer.zmags.com/publication/f949d2f8?page=92"> PROFESSIONAL DEVELOPMENT | Books Librarian’s L</a> <a title="American Libraries - May-June 2011 page 93" href="http://viewer.zmags.com/publication/f949d2f8?page=93"> There are fewer and fewer print dictionaries, but</a> <a title="American Libraries - May-June 2011 page 94" href="http://viewer.zmags.com/publication/f949d2f8?page=94"> SHOWCASE | New Products Solutions and Services</a> <a title="American Libraries - May-June 2011 page 95" href="http://viewer.zmags.com/publication/f949d2f8?page=95"> <<< ingramcontent.com <<< recordedbooks.com Ingra</a> <a title="American Libraries - May-June 2011 page 96" href="http://viewer.zmags.com/publication/f949d2f8?page=96"> PROFESSIONAL DEVELOPMENT | Classifieds Career Le</a> <a title="American Libraries - May-June 2011 page 97" href="http://viewer.zmags.com/publication/f949d2f8?page=97"> </a> <a title="American Libraries - May-June 2011 page 98" href="http://viewer.zmags.com/publication/f949d2f8?page=98"> COMMENTARY | Will's World My Professional Hero</a> <a title="American Libraries - May-June 2011 page 99" href="http://viewer.zmags.com/publication/f949d2f8?page=99"> the BEST library scanner. . . just got </a> <a title="American Libraries - May-June 2011 page 100" href="http://viewer.zmags.com/publication/f949d2f8?page=100"> Benefits for ALA Members and Conference Attendees:</a>