If you are visually impaired or blind, you can visit the PDF version by Pressing CONTROL + ALT + 4
<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> VOLUME 35, NUMBER 2<br /> Features<br /> 24 Taking to the Internet<br /> The Toy Association’s Laurie<br /> Chartorynsky explores how<br /> licensees look to online influencers<br /> and content for new toy lines.<br /> 28 Changing with the Times<br /> Karen Raugust looks at why<br /> companies must remain<br /> flexible in order to succeed<br /> in a challenging landscape.<br /> 30 2018: Lessons<br /> Learned?<br /> Royalty Management<br /> Associates’ Tom Harrison, Doug<br /> Harrison, and Molly Shiver discuss<br /> whether or not lessons learned in<br /> licensing’s golden age have been<br /> forgotten and lost.<br /> 32 State of the Industry Q&A<br /> Licensors, consumer products<br /> manufacturers, and additional<br /> industry experts weigh in on the<br /> hottest topics currently surrounding<br /> the licensing industry.<br /> Departments<br /> 12 Jackie’s Point<br /> 13 <a title="Licensing Book Summer 2018 page 1" href="http://viewer.zmags.com/publication/f94ac23c?page=1"> </a> <a title="Licensing Book Summer 2018 page 2" href="http://viewer.zmags.com/publication/f94ac23c?page=2"> </a> <a title="Licensing Book Summer 2018 page 3" href="http://viewer.zmags.com/publication/f94ac23c?page=3"> </a> <a title="Licensing Book Summer 2018 page 4" href="http://viewer.zmags.com/publication/f94ac23c?page=4"> </a> <a title="Licensing Book Summer 2018 page 5" href="http://viewer.zmags.com/publication/f94ac23c?page=5"> </a> <a title="Licensing Book Summer 2018 page 6" href="http://viewer.zmags.com/publication/f94ac23c?page=6"> </a> <a title="Licensing Book Summer 2018 page 7" href="http://viewer.zmags.com/publication/f94ac23c?page=7"> </a> <a title="Licensing Book Summer 2018 page 8" href="http://viewer.zmags.com/publication/f94ac23c?page=8"> </a> <a title="Licensing Book Summer 2018 page 9" href="http://viewer.zmags.com/publication/f94ac23c?page=9"> </a> <a title="Licensing Book Summer 2018 page 10" href="http://viewer.zmags.com/publication/f94ac23c?page=10"> VOLUME 35, NUMBER 2 Features 24 Taking to the Int</a> <a title="Licensing Book Summer 2018 page 11" href="http://viewer.zmags.com/publication/f94ac23c?page=11"> </a> <a title="Licensing Book Summer 2018 page 12" href="http://viewer.zmags.com/publication/f94ac23c?page=12"> JACKIE'S POINT WELCOME TO THE 35th ANNUAL Licensi</a> <a title="Licensing Book Summer 2018 page 13" href="http://viewer.zmags.com/publication/f94ac23c?page=13"> Licensed Book Sales in the U.S. Ind</a> <a title="Licensing Book Summer 2018 page 14" href="http://viewer.zmags.com/publication/f94ac23c?page=14"> </a> <a title="Licensing Book Summer 2018 page 15" href="http://viewer.zmags.com/publication/f94ac23c?page=15"> </a> <a title="Licensing Book Summer 2018 page 16" href="http://viewer.zmags.com/publication/f94ac23c?page=16"> LICENSING NEWS Moose Toys Expands Shopkins and P</a> <a title="Licensing Book Summer 2018 page 17" href="http://viewer.zmags.com/publication/f94ac23c?page=17"> The NPD Group Launches U.S. Kids License Tracker </a> <a title="Licensing Book Summer 2018 page 18" href="http://viewer.zmags.com/publication/f94ac23c?page=18"> LIMA UPDATE THE NEED FOR A NEW LAUNCH PAD The D</a> <a title="Licensing Book Summer 2018 page 19" href="http://viewer.zmags.com/publication/f94ac23c?page=19"> LIMA UK THE DISRUPTIVE CIRCLE THE EFFECT OF DIGIT</a> <a title="Licensing Book Summer 2018 page 20" href="http://viewer.zmags.com/publication/f94ac23c?page=20"> </a> <a title="Licensing Book Summer 2018 page 21" href="http://viewer.zmags.com/publication/f94ac23c?page=21"> </a> <a title="Licensing Book Summer 2018 page 22" href="http://viewer.zmags.com/publication/f94ac23c?page=22"> TALKING SOCIAL MEDIA Bringing Humor and </a> <a title="Licensing Book Summer 2018 page 23" href="http://viewer.zmags.com/publication/f94ac23c?page=23"> ter users probably clicked on the account, recogn</a> <a title="Licensing Book Summer 2018 page 24" href="http://viewer.zmags.com/publication/f94ac23c?page=24"> TOY LICENSING TAKING TO THE INTERNET: Licensee</a> <a title="Licensing Book Summer 2018 page 25" href="http://viewer.zmags.com/publication/f94ac23c?page=25"> Licensing Industry Merchandisers’ Association (LI</a> <a title="Licensing Book Summer 2018 page 26" href="http://viewer.zmags.com/publication/f94ac23c?page=26"> </a> <a title="Licensing Book Summer 2018 page 27" href="http://viewer.zmags.com/publication/f94ac23c?page=27"> </a> <a title="Licensing Book Summer 2018 page 28" href="http://viewer.zmags.com/publication/f94ac23c?page=28"> CHANGING WITH THE TIMES Companies Representing IP</a> <a title="Licensing Book Summer 2018 page 29" href="http://viewer.zmags.com/publication/f94ac23c?page=29"> companies—including outside clients the agency do</a> <a title="Licensing Book Summer 2018 page 30" href="http://viewer.zmags.com/publication/f94ac23c?page=30"> LESSONS LEARNED IN LICENSING'S GOLDEN AGE: FORGOT</a> <a title="Licensing Book Summer 2018 page 31" href="http://viewer.zmags.com/publication/f94ac23c?page=31"> RETURNING TO THE PATH OF GREATER GROWTH Fir</a> <a title="Licensing Book Summer 2018 page 32" href="http://viewer.zmags.com/publication/f94ac23c?page=32"> JOAN GRASSO Senior Vice President Licensing, Nort</a> <a title="Licensing Book Summer 2018 page 33" href="http://viewer.zmags.com/publication/f94ac23c?page=33"> DAVID HENDERSON Senior Vice President, Consume</a> <a title="Licensing Book Summer 2018 page 34" href="http://viewer.zmags.com/publication/f94ac23c?page=34"> ADAM BEDER Executive Vice President, Global Licen</a> <a title="Licensing Book Summer 2018 page 35" href="http://viewer.zmags.com/publication/f94ac23c?page=35"> HOWARD J. BEIGE Executive Vice President Rubie</a> <a title="Licensing Book Summer 2018 page 36" href="http://viewer.zmags.com/publication/f94ac23c?page=36"> MAURA REGAN Executive Vice President LIMA How do</a> <a title="Licensing Book Summer 2018 page 37" href="http://viewer.zmags.com/publication/f94ac23c?page=37"> STATE OF THE INDUSTRY CARLA PEYTON Senior Vice</a> <a title="Licensing Book Summer 2018 page 38" href="http://viewer.zmags.com/publication/f94ac23c?page=38"> ENTERTAINMENT ONE PeppaPig Entertainment</a> <a title="Licensing Book Summer 2018 page 39" href="http://viewer.zmags.com/publication/f94ac23c?page=39"> </a> <a title="Licensing Book Summer 2018 page 40" href="http://viewer.zmags.com/publication/f94ac23c?page=40"> PALADONE PRODUCTS LTD. Ubisoft and Paladon</a> <a title="Licensing Book Summer 2018 page 41" href="http://viewer.zmags.com/publication/f94ac23c?page=41"> </a> <a title="Licensing Book Summer 2018 page 42" href="http://viewer.zmags.com/publication/f94ac23c?page=42"> HOT SHOTS The Licensing Book chats wi</a> <a title="Licensing Book Summer 2018 page 43" href="http://viewer.zmags.com/publication/f94ac23c?page=43"> Britney Spears is one of the most celebrate</a> <a title="Licensing Book Summer 2018 page 44" href="http://viewer.zmags.com/publication/f94ac23c?page=44"> STIKBOT The Stikbot brand credits much of </a> <a title="Licensing Book Summer 2018 page 45" href="http://viewer.zmags.com/publication/f94ac23c?page=45"> JAZWARES </a> <a title="Licensing Book Summer 2018 page 46" href="http://viewer.zmags.com/publication/f94ac23c?page=46"> SG COMPANIES SG Companies partnered with b</a> <a title="Licensing Book Summer 2018 page 47" href="http://viewer.zmags.com/publication/f94ac23c?page=47"> </a> <a title="Licensing Book Summer 2018 page 48" href="http://viewer.zmags.com/publication/f94ac23c?page=48"> PROPERTY PROFILE Discovery Channel’s Shar</a> <a title="Licensing Book Summer 2018 page 49" href="http://viewer.zmags.com/publication/f94ac23c?page=49"> Discovery Channel teams up with SWEDISH FISH </a> <a title="Licensing Book Summer 2018 page 50" href="http://viewer.zmags.com/publication/f94ac23c?page=50"> DISCOVERY Discovery Communications complet</a> <a title="Licensing Book Summer 2018 page 51" href="http://viewer.zmags.com/publication/f94ac23c?page=51"> </a> <a title="Licensing Book Summer 2018 page 52" href="http://viewer.zmags.com/publication/f94ac23c?page=52"> HOT SHOTS Somewhere Over the Rainbow The </a> <a title="Licensing Book Summer 2018 page 53" href="http://viewer.zmags.com/publication/f94ac23c?page=53"> ferentiates it from everything else that preceded</a> <a title="Licensing Book Summer 2018 page 54" href="http://viewer.zmags.com/publication/f94ac23c?page=54"> SPIN MASTER Spin Master will focus on its H</a> <a title="Licensing Book Summer 2018 page 55" href="http://viewer.zmags.com/publication/f94ac23c?page=55"> RUBIE’S COSTUME CO. Rubie’s Avengers: Infi</a> <a title="Licensing Book Summer 2018 page 56" href="http://viewer.zmags.com/publication/f94ac23c?page=56"> BBC STUDIOS BBC Studios, which recently me</a> <a title="Licensing Book Summer 2018 page 57" href="http://viewer.zmags.com/publication/f94ac23c?page=57"> </a> <a title="Licensing Book Summer 2018 page 58" href="http://viewer.zmags.com/publication/f94ac23c?page=58"> SPOTLIGHT BEYOND THE BALL THE NFLPA CONTINUES WOR</a> <a title="Licensing Book Summer 2018 page 59" href="http://viewer.zmags.com/publication/f94ac23c?page=59"> being a part of a large, ever-changing world, and</a> <a title="Licensing Book Summer 2018 page 60" href="http://viewer.zmags.com/publication/f94ac23c?page=60"> BRAND CENTRAL Brand Central LLC represents</a> <a title="Licensing Book Summer 2018 page 61" href="http://viewer.zmags.com/publication/f94ac23c?page=61"> </a> <a title="Licensing Book Summer 2018 page 62" href="http://viewer.zmags.com/publication/f94ac23c?page=62"> NELVANA ENTERPRISES Soft‘n Slo Squi</a> <a title="Licensing Book Summer 2018 page 63" href="http://viewer.zmags.com/publication/f94ac23c?page=63"> </a> <a title="Licensing Book Summer 2018 page 64" href="http://viewer.zmags.com/publication/f94ac23c?page=64"> PROPERTY PROFILE The Licensing Book</a> <a title="Licensing Book Summer 2018 page 65" href="http://viewer.zmags.com/publication/f94ac23c?page=65"> Beyblade Burst DVD Vol. 4 Valtryek’s Awakening </a> <a title="Licensing Book Summer 2018 page 66" href="http://viewer.zmags.com/publication/f94ac23c?page=66"> WILD KRATTS </a> <a title="Licensing Book Summer 2018 page 67" href="http://viewer.zmags.com/publication/f94ac23c?page=67"> </a> <a title="Licensing Book Summer 2018 page 68" href="http://viewer.zmags.com/publication/f94ac23c?page=68"> </a> <a title="Licensing Book Summer 2018 page 69" href="http://viewer.zmags.com/publication/f94ac23c?page=69"> </a> <a title="Licensing Book Summer 2018 page 70" href="http://viewer.zmags.com/publication/f94ac23c?page=70"> </a> <a title="Licensing Book Summer 2018 page 71" href="http://viewer.zmags.com/publication/f94ac23c?page=71"> PBS KIDS Kart Kingdom is a virtual world f</a> <a title="Licensing Book Summer 2018 page 72" href="http://viewer.zmags.com/publication/f94ac23c?page=72"> SPOTLIGHT ACTIVISION GOES ALL IN ON ESPORTS Th</a> <a title="Licensing Book Summer 2018 page 73" href="http://viewer.zmags.com/publication/f94ac23c?page=73"> create high-quality, relevant merchandise for our</a> <a title="Licensing Book Summer 2018 page 74" href="http://viewer.zmags.com/publication/f94ac23c?page=74"> JEWEL BRANDING & LICENSING Jewel Branding </a> <a title="Licensing Book Summer 2018 page 75" href="http://viewer.zmags.com/publication/f94ac23c?page=75"> </a> <a title="Licensing Book Summer 2018 page 76" href="http://viewer.zmags.com/publication/f94ac23c?page=76"> PINKFONG Pinkfong is a digital preschool e</a> <a title="Licensing Book Summer 2018 page 77" href="http://viewer.zmags.com/publication/f94ac23c?page=77"> </a> <a title="Licensing Book Summer 2018 page 78" href="http://viewer.zmags.com/publication/f94ac23c?page=78"> DR. SEUSS ENTERPRISES Dr. Seuss Enterprise</a> <a title="Licensing Book Summer 2018 page 79" href="http://viewer.zmags.com/publication/f94ac23c?page=79"> </a> <a title="Licensing Book Summer 2018 page 80" href="http://viewer.zmags.com/publication/f94ac23c?page=80"> CREATIVE LICENSING CO. Creative Licensin</a> <a title="Licensing Book Summer 2018 page 81" href="http://viewer.zmags.com/publication/f94ac23c?page=81"> 20TH CENTURY FOX CONSUMER PRODUCTS Twentie</a> <a title="Licensing Book Summer 2018 page 82" href="http://viewer.zmags.com/publication/f94ac23c?page=82"> ATLANTYCA ENTERTAINMENT Atlantyca Entertai</a> <a title="Licensing Book Summer 2018 page 83" href="http://viewer.zmags.com/publication/f94ac23c?page=83"> MARKETING MEMO FIVE MISTAKES MARKETERS CAN'T STOP</a> <a title="Licensing Book Summer 2018 page 84" href="http://viewer.zmags.com/publication/f94ac23c?page=84"> OUTSIDE THE BOX LICENSING A BRAND IN 360º IS NO</a> <a title="Licensing Book Summer 2018 page 85" href="http://viewer.zmags.com/publication/f94ac23c?page=85"> location-based entertainment, all of which suppor</a> <a title="Licensing Book Summer 2018 page 86" href="http://viewer.zmags.com/publication/f94ac23c?page=86"> ROYALTY RATES: THE ULTIMATE VALUE CONTEXT </a> <a title="Licensing Book Summer 2018 page 87" href="http://viewer.zmags.com/publication/f94ac23c?page=87"> call for a fixed monthly fee plus a percentage of</a> <a title="Licensing Book Summer 2018 page 88" href="http://viewer.zmags.com/publication/f94ac23c?page=88"> factors, most notably, increased competition comb</a> <a title="Licensing Book Summer 2018 page 89" href="http://viewer.zmags.com/publication/f94ac23c?page=89"> </a> <a title="Licensing Book Summer 2018 page 90" href="http://viewer.zmags.com/publication/f94ac23c?page=90"> EUROMONITOR CRAFTING THE ULTIMATE CONSUMER EXP</a> <a title="Licensing Book Summer 2018 page 91" href="http://viewer.zmags.com/publication/f94ac23c?page=91"> and Looney Tunes franchises. In line with </a> <a title="Licensing Book Summer 2018 page 92" href="http://viewer.zmags.com/publication/f94ac23c?page=92"> TACKLING A GENDER- SPECIFIC MARKET Why the Licens</a> <a title="Licensing Book Summer 2018 page 93" href="http://viewer.zmags.com/publication/f94ac23c?page=93"> </a> <a title="Licensing Book Summer 2018 page 94" href="http://viewer.zmags.com/publication/f94ac23c?page=94"> Market Status of Licenses - Top 10 Licensed - Hyp</a>