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<br /> <br /> <br /> WIRE IT UP: SMALL DOLLS ARE<br /> CONSTRUCTION MAKING A BIG SPLASH<br /> TOYS GO HIGH TECH<br /> IN IT TO WIN IT: NEW GAMES<br /> SPAN MULTIPLE TRENDS<br /> <br /> <br /> JULY/AUGUST 2018<br /> Volume 34, No. 4 — Published by Adventure Publishing Group<br /> DEPARTMENTS<br /> Retail Spotlight: 48<br /> Wonder Works<br /> 52<br /> Retail Spotlight:<br /> HobbyTown 54<br /> Talkin’ Toys: IMC 56<br /> Industry Perspectives 57<br /> Property Profile: 58<br /> Ryan ToysReview<br /> Raising the Bar<br /> WIT Stories<br /> Marketing Memo<br /> Euromonitor<br /> Industry Marketplace<br /> Flashback:<br /> July/August 1998<br /> features<br /> 13 Where Will All the<br /> Toys Go?<br /> What’s Next for Toy Retail After<a title="Toy Book July/August 2018 page 1" href="http://viewer.zmags.com/publication/f95aa62e?page=1"> </a> <a title="Toy Book July/August 2018 page 2" href="http://viewer.zmags.com/publication/f95aa62e?page=2"> </a> <a title="Toy Book July/August 2018 page 3" href="http://viewer.zmags.com/publication/f95aa62e?page=3"> WIRE IT UP: </a> <a title="Toy Book July/August 2018 page 4" href="http://viewer.zmags.com/publication/f95aa62e?page=4"> </a> <a title="Toy Book July/August 2018 page 5" href="http://viewer.zmags.com/publication/f95aa62e?page=5"> </a> <a title="Toy Book July/August 2018 page 6" href="http://viewer.zmags.com/publication/f95aa62e?page=6"> JULY/AUGUST 2018 Volume 34, No. 4 — Published by </a> <a title="Toy Book July/August 2018 page 7" href="http://viewer.zmags.com/publication/f95aa62e?page=7"> FOURTH QUARTER MUSINGS by JACKIE BREYER, editor-i</a> <a title="Toy Book July/August 2018 page 8" href="http://viewer.zmags.com/publication/f95aa62e?page=8"> technical affairs at The Toy Association, at akau</a> <a title="Toy Book July/August 2018 page 9" href="http://viewer.zmags.com/publication/f95aa62e?page=9"> THE TOY BOOK AND THE TOY INSIDER HOST THE BIGGEST</a> <a title="Toy Book July/August 2018 page 10" href="http://viewer.zmags.com/publication/f95aa62e?page=10"> industry experts on a variety of topics, in- clud</a> <a title="Toy Book July/August 2018 page 11" href="http://viewer.zmags.com/publication/f95aa62e?page=11"> MIGHTY TOGETHER: Finding the Win-Win in Channel R</a> <a title="Toy Book July/August 2018 page 12" href="http://viewer.zmags.com/publication/f95aa62e?page=12"> STAT SHOT DDOLLAR SALES OLLAR SALES Jan.-Apr</a> <a title="Toy Book July/August 2018 page 13" href="http://viewer.zmags.com/publication/f95aa62e?page=13"> WHERE WILL ALL THE TOYS GO? What’s Next for Toy R</a> <a title="Toy Book July/August 2018 page 14" href="http://viewer.zmags.com/publication/f95aa62e?page=14"> WONDER WORKS, A SPECIALTY TOY store in Charleston</a> <a title="Toy Book July/August 2018 page 15" href="http://viewer.zmags.com/publication/f95aa62e?page=15"> NEW IN TOWN The Toy Book chats with Bob Wilke, pr</a> <a title="Toy Book July/August 2018 page 16" href="http://viewer.zmags.com/publication/f95aa62e?page=16"> Collectible Dolls Are Taking Over the Doll Catego</a> <a title="Toy Book July/August 2018 page 17" href="http://viewer.zmags.com/publication/f95aa62e?page=17"> MOOSE TOYS adds to its Shopkins line with S</a> <a title="Toy Book July/August 2018 page 18" href="http://viewer.zmags.com/publication/f95aa62e?page=18"> This year, SPIN MASTER’s Luvabella and Luv-</a> <a title="Toy Book July/August 2018 page 19" href="http://viewer.zmags.com/publication/f95aa62e?page=19"> </a> <a title="Toy Book July/August 2018 page 20" href="http://viewer.zmags.com/publication/f95aa62e?page=20"> Snapdolls, from CORTEX, are cloth dolls wit</a> <a title="Toy Book July/August 2018 page 21" href="http://viewer.zmags.com/publication/f95aa62e?page=21"> </a> <a title="Toy Book July/August 2018 page 22" href="http://viewer.zmags.com/publication/f95aa62e?page=22"> MGA ENTERTAINMENT introduces Poopsie Surpri</a> <a title="Toy Book July/August 2018 page 23" href="http://viewer.zmags.com/publication/f95aa62e?page=23"> </a> <a title="Toy Book July/August 2018 page 24" href="http://viewer.zmags.com/publication/f95aa62e?page=24"> </a> <a title="Toy Book July/August 2018 page 25" href="http://viewer.zmags.com/publication/f95aa62e?page=25"> TALKIN’ TOYS IMC TOYS ENTERS NORTH AMERICAN MARK</a> <a title="Toy Book July/August 2018 page 26" href="http://viewer.zmags.com/publication/f95aa62e?page=26"> A CATEGORY THAT IS IN IT TO WIN IT by MARY COUZIN</a> <a title="Toy Book July/August 2018 page 27" href="http://viewer.zmags.com/publication/f95aa62e?page=27"> play. 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