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<br /> HTTP://WWW.ANALYTICS-MAGAZINE.ORG<br /> DRIVING BETTER BUSINESS DECISIONS MARCH/APRIL 2014<br /> BROUGHT TO YOU BY:<br /> ANALYTICS IN<br /> THE OILFIELD<br /> · Exploration<br /> & production<br /> insights<br /> · Hey, what's the<br /> fracking problem?<br /> ALSO INSIDE:<br /> · Hottest analytics job markets in the U.S.<br /> · Key attributes of analytics professionals<br /> · Information decay: What to do about it<br /> Executive Edge<br /> Oversight Systems<br /> CEO Patrick Taylor<br /> on using operational<br /> & strategic analytics<br /> to achieve competitive<br /> business advantage<br /> INSIDE STORY<br /> Oil & analytics do mix<br /> From the boardroom to the oil field,<br /> from healthcare to manufacturing, analyt-<br /> ics continues to expand its reach and its<br /> impact throughout the business world, but<br /> as many of the articles in this issue point<br /> out, the analytics profession and those<br /<a title="Analytics, March/April 2014 page 1" href="http://viewer.zmags.com/publication/f9acd2f9?page=1"> HTTP://WWW.ANALYTICS-MAGAZINE.ORG DRIVING BETTER </a> <a title="Analytics, March/April 2014 page 2" href="http://viewer.zmags.com/publication/f9acd2f9?page=2"> INSIDE STORY Oil & analytics do mix From </a> <a title="Analytics, March/April 2014 page 3" href="http://viewer.zmags.com/publication/f9acd2f9?page=3"> OPTIMIZE YOUR BUSINESS WITH UNPRECEDENTED SP</a> <a title="Analytics, March/April 2014 page 4" href="http://viewer.zmags.com/publication/f9acd2f9?page=4"> CONTENTS DRIVING BETTER BUSINESS DECISIONS </a> <a title="Analytics, March/April 2014 page 5" href="http://viewer.zmags.com/publication/f9acd2f9?page=5"> D AnAlytic Solver PlAtfo easy to Use Predictive </a> <a title="Analytics, March/April 2014 page 6" href="http://viewer.zmags.com/publication/f9acd2f9?page=6"> 72 78 DEPARTMENTS 2 Inside Story 8 Anal</a> <a title="Analytics, March/April 2014 page 7" href="http://viewer.zmags.com/publication/f9acd2f9?page=7"> D AnAlytic Solver PlAtfo from Solver to full-Pow</a> <a title="Analytics, March/April 2014 page 8" href="http://viewer.zmags.com/publication/f9acd2f9?page=8"> A N A LY Z E T H I S ! Key attributes for a</a> <a title="Analytics, March/April 2014 page 9" href="http://viewer.zmags.com/publication/f9acd2f9?page=9"> New Solver for Office 365 Excel: Free for Your Tab</a> <a title="Analytics, March/April 2014 page 10" href="http://viewer.zmags.com/publication/f9acd2f9?page=10"> A N A LY Z E T H I S ! Yet looking objectively </a> <a title="Analytics, March/April 2014 page 11" href="http://viewer.zmags.com/publication/f9acd2f9?page=11"> existence of such imperfect but construc- tive pr</a> <a title="Analytics, March/April 2014 page 12" href="http://viewer.zmags.com/publication/f9acd2f9?page=12"> FORUM Provocative questions for analytics </a> <a title="Analytics, March/April 2014 page 13" href="http://viewer.zmags.com/publication/f9acd2f9?page=13"> • Why can’t traffic intersection stoplights </a> <a title="Analytics, March/April 2014 page 14" href="http://viewer.zmags.com/publication/f9acd2f9?page=14"> FORUM • Why can’t personnel and human reso</a> <a title="Analytics, March/April 2014 page 15" href="http://viewer.zmags.com/publication/f9acd2f9?page=15"> Explore and solve complex problems for FREE FIC</a> <a title="Analytics, March/April 2014 page 16" href="http://viewer.zmags.com/publication/f9acd2f9?page=16"> HEALTHCARE ANALYTICS Algorithm is the new doc</a> <a title="Analytics, March/April 2014 page 17" href="http://viewer.zmags.com/publication/f9acd2f9?page=17"> Will data, analytics and computers replace physic</a> <a title="Analytics, March/April 2014 page 18" href="http://viewer.zmags.com/publication/f9acd2f9?page=18"> HEALTHCARE ANALYTICS electronic data is availab</a> <a title="Analytics, March/April 2014 page 19" href="http://viewer.zmags.com/publication/f9acd2f9?page=19"> head next allenge e ation- n Learn</a> <a title="Analytics, March/April 2014 page 20" href="http://viewer.zmags.com/publication/f9acd2f9?page=20"> INFORMS INITIATIVES Continuing education for a</a> <a title="Analytics, March/April 2014 page 21" href="http://viewer.zmags.com/publication/f9acd2f9?page=21"> Visual Analytics Opportuni</a> <a title="Analytics, March/April 2014 page 22" href="http://viewer.zmags.com/publication/f9acd2f9?page=22"> EXECUTIVE EDGE How savvy execs make the most of </a> <a title="Analytics, March/April 2014 page 23" href="http://viewer.zmags.com/publication/f9acd2f9?page=23"> most successful businesses do both, just like the</a> <a title="Analytics, March/April 2014 page 24" href="http://viewer.zmags.com/publication/f9acd2f9?page=24"> EXECUTIVE EDGE The benefits of moving to </a> <a title="Analytics, March/April 2014 page 25" href="http://viewer.zmags.com/publication/f9acd2f9?page=25"> associated with the cloud, they still require</a> <a title="Analytics, March/April 2014 page 26" href="http://viewer.zmags.com/publication/f9acd2f9?page=26"> EXECUTIVE EDGE For example, in travel and exp</a> <a title="Analytics, March/April 2014 page 27" href="http://viewer.zmags.com/publication/f9acd2f9?page=27"> NORTHWESTERN ANALYTICS As businesses seek to max</a> <a title="Analytics, March/April 2014 page 28" href="http://viewer.zmags.com/publication/f9acd2f9?page=28"> EXECUTIVE EDGE queue managers to think of anoma</a> <a title="Analytics, March/April 2014 page 29" href="http://viewer.zmags.com/publication/f9acd2f9?page=29"> a pattern of contentment. However, once cloud-bas</a> <a title="Analytics, March/April 2014 page 30" href="http://viewer.zmags.com/publication/f9acd2f9?page=30"> DATA A S S E T S Information decay How</a> <a title="Analytics, March/April 2014 page 31" href="http://viewer.zmags.com/publication/f9acd2f9?page=31"> Every information entity should have an attribute</a> <a title="Analytics, March/April 2014 page 32" href="http://viewer.zmags.com/publication/f9acd2f9?page=32"> INFORMATION DECAY media, companies are increasi</a> <a title="Analytics, March/April 2014 page 33" href="http://viewer.zmags.com/publication/f9acd2f9?page=33"> audit process. This should be a structured proces</a> <a title="Analytics, March/April 2014 page 34" href="http://viewer.zmags.com/publication/f9acd2f9?page=34"> DATA INTEGRATION Analytics in the oilfield Prope</a> <a title="Analytics, March/April 2014 page 35" href="http://viewer.zmags.com/publication/f9acd2f9?page=35"> Drilling data often isn’t saved. It is simply dis</a> <a title="Analytics, March/April 2014 page 36" href="http://viewer.zmags.com/publication/f9acd2f9?page=36"> O I L F I E L D A N A LY T I C S The </a> <a title="Analytics, March/April 2014 page 37" href="http://viewer.zmags.com/publication/f9acd2f9?page=37"> Connect with the earned expertise of business for</a> <a title="Analytics, March/April 2014 page 38" href="http://viewer.zmags.com/publication/f9acd2f9?page=38"> O I L F I E L D A N A LY T I C S Regardl</a> <a title="Analytics, March/April 2014 page 39" href="http://viewer.zmags.com/publication/f9acd2f9?page=39"> Analytics SAS and Hadoop take on the Big Da</a> <a title="Analytics, March/April 2014 page 40" href="http://viewer.zmags.com/publication/f9acd2f9?page=40"> O I L F I E L D A N A LY T I C S Respond</a> <a title="Analytics, March/April 2014 page 41" href="http://viewer.zmags.com/publication/f9acd2f9?page=41"> smaller bites – for example, focusing on just one</a> <a title="Analytics, March/April 2014 page 42" href="http://viewer.zmags.com/publication/f9acd2f9?page=42"> O I L F I E L D A N A LY T I C S Companies tha</a> <a title="Analytics, March/April 2014 page 43" href="http://viewer.zmags.com/publication/f9acd2f9?page=43"> Learn how Analytics and O.R. are revolutionizing </a> <a title="Analytics, March/April 2014 page 44" href="http://viewer.zmags.com/publication/f9acd2f9?page=44"> HYBRID DATA How prescriptive analytics ca</a> <a title="Analytics, March/April 2014 page 45" href="http://viewer.zmags.com/publication/f9acd2f9?page=45"> 2 million barrels of oil equivalent a day in 2013</a> <a title="Analytics, March/April 2014 page 46" href="http://viewer.zmags.com/publication/f9acd2f9?page=46"> RESHAPE FRACKING For the oil and gas industry,</a> <a title="Analytics, March/April 2014 page 47" href="http://viewer.zmags.com/publication/f9acd2f9?page=47"> because of the multi-billion dollar in- vestment </a> <a title="Analytics, March/April 2014 page 48" href="http://viewer.zmags.com/publication/f9acd2f9?page=48"> CAREER ADVANCEMENT Where the analytics jobs a</a> <a title="Analytics, March/April 2014 page 49" href="http://viewer.zmags.com/publication/f9acd2f9?page=49"> large, metropolitan cities and smaller, but tech</a> <a title="Analytics, March/April 2014 page 50" href="http://viewer.zmags.com/publication/f9acd2f9?page=50"> WHERE THE JOBS ARE Using the job search c</a> <a title="Analytics, March/April 2014 page 51" href="http://viewer.zmags.com/publication/f9acd2f9?page=51"> INFORMSCONFERENCE OFBIG THE BUSINESS DATA Ha</a> <a title="Analytics, March/April 2014 page 52" href="http://viewer.zmags.com/publication/f9acd2f9?page=52"> WHERE THE JOBS ARE customized query can be prod</a> <a title="Analytics, March/April 2014 page 53" href="http://viewer.zmags.com/publication/f9acd2f9?page=53"> November 9-12, 2014 Hilton San Francisco & Parc 5</a> <a title="Analytics, March/April 2014 page 54" href="http://viewer.zmags.com/publication/f9acd2f9?page=54"> WHERE THE JOBS ARE Rank Metropolitan Area Job</a> <a title="Analytics, March/April 2014 page 55" href="http://viewer.zmags.com/publication/f9acd2f9?page=55"> Figure 1: Pareto diagram of jobs in 50 PSAs. </a> <a title="Analytics, March/April 2014 page 56" href="http://viewer.zmags.com/publication/f9acd2f9?page=56"> WHERE THE JOBS ARE Figure 2: In</a> <a title="Analytics, March/April 2014 page 57" href="http://viewer.zmags.com/publication/f9acd2f9?page=57"> Is the largest association for analytics in the c</a> <a title="Analytics, March/April 2014 page 58" href="http://viewer.zmags.com/publication/f9acd2f9?page=58"> CORPORATE PROFILE 2014 Chevrolet Corv</a> <a title="Analytics, March/April 2014 page 59" href="http://viewer.zmags.com/publication/f9acd2f9?page=59"> these are the only kind of challenges the company</a> <a title="Analytics, March/April 2014 page 60" href="http://viewer.zmags.com/publication/f9acd2f9?page=60"> CORPORATE PROFILE GM Chairman and CEO Dan</a> <a title="Analytics, March/April 2014 page 61" href="http://viewer.zmags.com/publication/f9acd2f9?page=61"> In 2005, GM won the Franz Edel- man Award from</a> <a title="Analytics, March/April 2014 page 62" href="http://viewer.zmags.com/publication/f9acd2f9?page=62"> CORPORATE PROFILE This long-term effort is ju</a> <a title="Analytics, March/April 2014 page 63" href="http://viewer.zmags.com/publication/f9acd2f9?page=63"> maximize the potential impact of implemented solu</a> <a title="Analytics, March/April 2014 page 64" href="http://viewer.zmags.com/publication/f9acd2f9?page=64"> CORPORATE PROFILE to optimizing inbound logisti</a> <a title="Analytics, March/April 2014 page 65" href="http://viewer.zmags.com/publication/f9acd2f9?page=65"> Wanted: Big Data Experts. Introducing the SMU Cox</a> <a title="Analytics, March/April 2014 page 66" href="http://viewer.zmags.com/publication/f9acd2f9?page=66"> CONFERENCE PREVIEWS INFORMS Conference on Bus</a> <a title="Analytics, March/April 2014 page 67" href="http://viewer.zmags.com/publication/f9acd2f9?page=67"> Davenport’s 2006 Harvard Business Review artic</a> <a title="Analytics, March/April 2014 page 68" href="http://viewer.zmags.com/publication/f9acd2f9?page=68"> CONFERENCE PREVIEWS analytics companies. The pr</a> <a title="Analytics, March/April 2014 page 69" href="http://viewer.zmags.com/publication/f9acd2f9?page=69"> For your career & your company </a> <a title="Analytics, March/April 2014 page 70" href="http://viewer.zmags.com/publication/f9acd2f9?page=70"> CONFERENCE PREVIEWS INFORMS Big Data Confere</a> <a title="Analytics, March/April 2014 page 71" href="http://viewer.zmags.com/publication/f9acd2f9?page=71"> science teams. 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