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Published by the National<br />
Association of Home Builders<br />
US Price $9.95<br />
Canadian/Foreign Price $12.25<br />
www.smimagazine.com<br />
<br />
TM<br />
the sales and marketing magazine of the housing i<a title="Sales + Marketing Ideas November December 2010 page 1" href="http://viewer.zmags.com/publication/fc0ff52e?page=1">november/december 2010</a> november/december 2010<a title="Sales + Marketing Ideas November December 2010 page 2" href="http://viewer.zmags.com/publication/fc0ff52e?page=2"></a> <a title="Sales + Marketing Ideas November December 2010 page 3" href="http://viewer.zmags.com/publication/fc0ff52e?page=3">Over 12Billion Dollars In SalesOver 60,000Ne</a> Over 12Billion Dollars In SalesOver 60,000Ne<a title="Sales + Marketing Ideas November December 2010 page 4" href="http://viewer.zmags.com/publication/fc0ff52e?page=4">CMYCMMYCYCMYKLasso_Ideas3.pdf 7/8/2010 1</a> CMYCMMYCYCMYKLasso_Ideas3.pdf 7/8/2010 1<a title="Sales + Marketing Ideas November December 2010 page 5" href="http://viewer.zmags.com/publication/fc0ff52e?page=5">contentsColumns6 Editor's Note:Evolution</a> contentsColumns6 Editor's Note:Evolution<a title="Sales + Marketing Ideas November December 2010 page 6" href="http://viewer.zmags.com/publication/fc0ff52e?page=6">contents NOVEMBER/DECEMBER 201020Departments2</a> contents NOVEMBER/DECEMBER 201020Departments2<a title="Sales + Marketing Ideas November December 2010 page 7" href="http://viewer.zmags.com/publication/fc0ff52e?page=7">MetLife Home LoansThe Builder’s Ch</a> MetLife Home LoansThe Builder’s Ch<a title="Sales + Marketing Ideas November December 2010 page 8" href="http://viewer.zmags.com/publication/fc0ff52e?page=8">letter EDITOR'S NOTEEvolutionI t's p</a> letter EDITOR'S NOTEEvolutionI t's p<a title="Sales + Marketing Ideas November December 2010 page 9" href="http://viewer.zmags.com/publication/fc0ff52e?page=9">7.5x9_Sales&MarketingFlyer_2010 10/18/10 3:10</a> 7.5x9_Sales&MarketingFlyer_2010 10/18/10 3:10<a title="Sales + Marketing Ideas November December 2010 page 10" href="http://viewer.zmags.com/publication/fc0ff52e?page=10">november/decemberFEATURESCONTRIBUTORS</a> november/decemberFEATURESCONTRIBUTORS<a title="Sales + Marketing Ideas November December 2010 page 11" href="http://viewer.zmags.com/publication/fc0ff52e?page=11">2010-2011SPONSORS NATIONAL</a> 2010-2011SPONSORS NATIONAL<a title="Sales + Marketing Ideas November December 2010 page 12" href="http://viewer.zmags.com/publication/fc0ff52e?page=12">news FROM NATIONALKenneth Simons</a> news FROM NATIONALKenneth Simons<a title="Sales + Marketing Ideas November December 2010 page 13" href="http://viewer.zmags.com/publication/fc0ff52e?page=13">THE VOICE OF THE HOUSING INDUSTRYFROM THE </a> THE VOICE OF THE HOUSING INDUSTRYFROM THE <a title="Sales + Marketing Ideas November December 2010 page 14" href="http://viewer.zmags.com/publication/fc0ff52e?page=14">news FROM NATIONALSIMONS from page</a> news FROM NATIONALSIMONS from page<a title="Sales + Marketing Ideas November December 2010 page 15" href="http://viewer.zmags.com/publication/fc0ff52e?page=15">JONES from page 11 Although opponents of th</a> JONES from page 11 Although opponents of th<a title="Sales + Marketing Ideas November December 2010 page 16" href="http://viewer.zmags.com/publication/fc0ff52e?page=16">2011NAHB International Builders' Show</a> 2011NAHB International Builders' Show<a title="Sales + Marketing Ideas November December 2010 page 17" href="http://viewer.zmags.com/publication/fc0ff52e?page=17">The International Builders' Show is anincredible</a> The International Builders' Show is anincredible<a title="Sales + Marketing Ideas November December 2010 page 18" href="http://viewer.zmags.com/publication/fc0ff52e?page=18">news FROM NATIONALSMI D </a> news FROM NATIONALSMI D <a title="Sales + Marketing Ideas November December 2010 page 19" href="http://viewer.zmags.com/publication/fc0ff52e?page=19">NSMC@ IBST here is no time like t</a> NSMC@ IBST here is no time like t<a title="Sales + Marketing Ideas November December 2010 page 20" href="http://viewer.zmags.com/publication/fc0ff52e?page=20">news FROM NATIONALThere is no time like the p</a> news FROM NATIONALThere is no time like the p<a title="Sales + Marketing Ideas November December 2010 page 21" href="http://viewer.zmags.com/publication/fc0ff52e?page=21"></a> <a title="Sales + Marketing Ideas November December 2010 page 22" href="http://viewer.zmags.com/publication/fc0ff52e?page=22">ask A MIRM </a> ask A MIRM <a title="Sales + Marketing Ideas November December 2010 page 23" href="http://viewer.zmags.com/publication/fc0ff52e?page=23">eco-conscious home buyer. People cravethe energy</a> eco-conscious home buyer. People cravethe energy<a title="Sales + Marketing Ideas November December 2010 page 24" href="http://viewer.zmags.com/publication/fc0ff52e?page=24">ask A MIRMconsidering “green” living. Stud</a> ask A MIRMconsidering “green” living. Stud<a title="Sales + Marketing Ideas November December 2010 page 25" href="http://viewer.zmags.com/publication/fc0ff52e?page=25"> Some new home magazines are better t</a> Some new home magazines are better t<a title="Sales + Marketing Ideas November December 2010 page 26" href="http://viewer.zmags.com/publication/fc0ff52e?page=26">closers CORNER b</a> closers CORNER b<a title="Sales + Marketing Ideas November December 2010 page 27" href="http://viewer.zmags.com/publication/fc0ff52e?page=27"> The analysis must be systematic and conscie</a> The analysis must be systematic and conscie<a title="Sales + Marketing Ideas November December 2010 page 28" href="http://viewer.zmags.com/publication/fc0ff52e?page=28">closers CORNERRecruiting and training a new</a> closers CORNERRecruiting and training a new<a title="Sales + Marketing Ideas November December 2010 page 29" href="http://viewer.zmags.com/publication/fc0ff52e?page=29"></a> <a title="Sales + Marketing Ideas November December 2010 page 30" href="http://viewer.zmags.com/publication/fc0ff52e?page=30">Home&MarketingforWOMENBUYERS· Designing for</a> Home&MarketingforWOMENBUYERS· Designing for<a title="Sales + Marketing Ideas November December 2010 page 31" href="http://viewer.zmags.com/publication/fc0ff52e?page=31">Women Designing forT</a> Women Designing forT<a title="Sales + Marketing Ideas November December 2010 page 32" href="http://viewer.zmags.com/publication/fc0ff52e?page=32">IMAGE COURTESY OF DESIGN BASICS, LLC </a> IMAGE COURTESY OF DESIGN BASICS, LLC <a title="Sales + Marketing Ideas November December 2010 page 33" href="http://viewer.zmags.com/publication/fc0ff52e?page=33">Women Designing forWhil</a> Women Designing forWhil<a title="Sales + Marketing Ideas November December 2010 page 34" href="http://viewer.zmags.com/publication/fc0ff52e?page=34">Women Designing forWe'</a> Women Designing forWe'<a title="Sales + Marketing Ideas November December 2010 page 35" href="http://viewer.zmags.com/publication/fc0ff52e?page=35">13IMAGES COURTESY OF DESIGN BASICS, </a> 13IMAGES COURTESY OF DESIGN BASICS, <a title="Sales + Marketing Ideas November December 2010 page 36" href="http://viewer.zmags.com/publication/fc0ff52e?page=36"> Home Buying 102WOMENINTHE </a> Home Buying 102WOMENINTHE <a title="Sales + Marketing Ideas November December 2010 page 37" href="http://viewer.zmags.com/publication/fc0ff52e?page=37">age from 26-29, the `older' groupwhich is planni</a> age from 26-29, the `older' groupwhich is planni<a title="Sales + Marketing Ideas November December 2010 page 38" href="http://viewer.zmags.com/publication/fc0ff52e?page=38"> LESSONS LEARNEDBOOM </a> LESSONS LEARNEDBOOM <a title="Sales + Marketing Ideas November December 2010 page 39" href="http://viewer.zmags.com/publication/fc0ff52e?page=39">I posted a discussion recently on several LinkedI</a> I posted a discussion recently on several LinkedI<a title="Sales + Marketing Ideas November December 2010 page 40" href="http://viewer.zmags.com/publication/fc0ff52e?page=40"> + Investors fought to buy this junk paper</a> + Investors fought to buy this junk paper<a title="Sales + Marketing Ideas November December 2010 page 41" href="http://viewer.zmags.com/publication/fc0ff52e?page=41">land inventory and financial risk by purchas-ing</a> land inventory and financial risk by purchas-ing<a title="Sales + Marketing Ideas November December 2010 page 42" href="http://viewer.zmags.com/publication/fc0ff52e?page=42">WEBTHE NEXT GENERATIONOF WEB SITE DESIGN→ Is</a> WEBTHE NEXT GENERATIONOF WEB SITE DESIGN→ Is<a title="Sales + Marketing Ideas November December 2010 page 43" href="http://viewer.zmags.com/publication/fc0ff52e?page=43">BY Judy HazanW eb 2.0 </a> BY Judy HazanW eb 2.0 <a title="Sales + Marketing Ideas November December 2010 page 44" href="http://viewer.zmags.com/publication/fc0ff52e?page=44">marketing. Social media allows for this tohappen</a> marketing. Social media allows for this tohappen<a title="Sales + Marketing Ideas November December 2010 page 45" href="http://viewer.zmags.com/publication/fc0ff52e?page=45"> PUT SOCIAL MEDIA TO WORK PUT SOCIAL MEDIA</a> PUT SOCIAL MEDIA TO WORK PUT SOCIAL MEDIA<a title="Sales + Marketing Ideas November December 2010 page 46" href="http://viewer.zmags.com/publication/fc0ff52e?page=46">Home </a> Home <a title="Sales + Marketing Ideas November December 2010 page 47" href="http://viewer.zmags.com/publication/fc0ff52e?page=47"></a> <a title="Sales + Marketing Ideas November December 2010 page 48" href="http://viewer.zmags.com/publication/fc0ff52e?page=48">provide the utmost in convenience, entertainment,</a> provide the utmost in convenience, entertainment,<a title="Sales + Marketing Ideas November December 2010 page 49" href="http://viewer.zmags.com/publication/fc0ff52e?page=49"> August encourages builders and remodelers t</a> August encourages builders and remodelers t<a title="Sales + Marketing Ideas November December 2010 page 50" href="http://viewer.zmags.com/publication/fc0ff52e?page=50">tech ZONE by </a> tech ZONE by <a title="Sales + Marketing Ideas November December 2010 page 51" href="http://viewer.zmags.com/publication/fc0ff52e?page=51">T hink about your ideal buyer. How </a> T hink about your ideal buyer. How <a title="Sales + Marketing Ideas November December 2010 page 52" href="http://viewer.zmags.com/publication/fc0ff52e?page=52">tech ZONEmake sure your brand is there wh</a> tech ZONEmake sure your brand is there wh<a title="Sales + Marketing Ideas November December 2010 page 53" href="http://viewer.zmags.com/publication/fc0ff52e?page=53">Make plans now to attend The NationalsSM, the lar</a> Make plans now to attend The NationalsSM, the lar<a title="Sales + Marketing Ideas November December 2010 page 54" href="http://viewer.zmags.com/publication/fc0ff52e?page=54">form AND FUNCTION by Tara-Nicholle </a> form AND FUNCTION by Tara-Nicholle <a title="Sales + Marketing Ideas November December 2010 page 55" href="http://viewer.zmags.com/publication/fc0ff52e?page=55">and attitudes) evolve rapidly. Accordingly,it be</a> and attitudes) evolve rapidly. Accordingly,it be<a title="Sales + Marketing Ideas November December 2010 page 56" href="http://viewer.zmags.com/publication/fc0ff52e?page=56">form AND FUNCTION</a> form AND FUNCTION<a title="Sales + Marketing Ideas November December 2010 page 57" href="http://viewer.zmags.com/publication/fc0ff52e?page=57">Women have exceptionally well-developed deep </a> Women have exceptionally well-developed deep <a title="Sales + Marketing Ideas November December 2010 page 58" href="http://viewer.zmags.com/publication/fc0ff52e?page=58">latest AND GREATESTHOT PRODUCT –EXTERIORSRECO</a> latest AND GREATESTHOT PRODUCT –EXTERIORSRECO<a title="Sales + Marketing Ideas November December 2010 page 59" href="http://viewer.zmags.com/publication/fc0ff52e?page=59">KEY◆ Required Course for CSP✱ Required Course f</a> KEY◆ Required Course for CSP✱ Required Course f<a title="Sales + Marketing Ideas November December 2010 page 60" href="http://viewer.zmags.com/publication/fc0ff52e?page=60">nsmc BENEFITS The National Sales and</a> nsmc BENEFITS The National Sales and<a title="Sales + Marketing Ideas November December 2010 page 61" href="http://viewer.zmags.com/publication/fc0ff52e?page=61">AD INDEXNOVEMBER/DECEMBER 2010BDX.........</a> AD INDEXNOVEMBER/DECEMBER 2010BDX.........<a title="Sales + Marketing Ideas November December 2010 page 62" href="http://viewer.zmags.com/publication/fc0ff52e?page=62">back TO THE BEST </a> back TO THE BEST <a title="Sales + Marketing Ideas November December 2010 page 63" href="http://viewer.zmags.com/publication/fc0ff52e?page=63">T:7.875 inT:10.5 inWith you when you need mor</a> T:7.875 inT:10.5 inWith you when you need mor<a title="Sales + Marketing Ideas November December 2010 page 64" href="http://viewer.zmags.com/publication/fc0ff52e?page=64">6510-0063_REV_THD_NAHB_Ad.indd 1 </a> 6510-0063_REV_THD_NAHB_Ad.indd 1