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<br /> January/February 2010<br /> ®<br /> <br /> January/February 2010<br /> LICENSINGBOOK<br /> THE<br /> BUILDING BUSINESS THROUGH PARTNERSHIPS<br /> <br /> <br /> CONTENTSJANUARY/FEBRUARY<br /> 01-02/10 vol.27 no.1-2/10<br /> Nickelodeon<br /> 14<br /> As a new decade begins, a look at the past 30 years of<br /> Nickelodeon<br /> <br /> 20<br /> A selection of some of the best licensed toys at Javits<br /> <br /> MAGIC<br /> 42<br /> An in-depth look at YMI Jeanswear<br /> As we get into the<br /> swing of the new year,<br /> we're looking to the<br /> future as a new start.<br /> New licensing deals,<br /> new products at Toy<br /> Fair and MAGIC, new<br /> technology, new spins<br /> on old favorites, and a<br /> <a title="The Licensing Book January/February 2010 page 1" href="http://viewer.zmags.com/publication/fc63a97d?page=1"> January/February 2010 ®</a> <a title="The Licensing Book January/February 2010 page 2" href="http://viewer.zmags.com/publication/fc63a97d?page=2"> </a> <a title="The Licensing Book January/February 2010 page 3" href="http://viewer.zmags.com/publication/fc63a97d?page=3"> </a> <a title="The Licensing Book January/February 2010 page 4" href="http://viewer.zmags.com/publication/fc63a97d?page=4"> </a> <a title="The Licensing Book January/February 2010 page 5" href="http://viewer.zmags.com/publication/fc63a97d?page=5"> </a> <a title="The Licensing Book January/February 2010 page 6" href="http://viewer.zmags.com/publication/fc63a97d?page=6"> CONTENTSJANUARY/FEBRUARY 01-02/10 vol.27 no.1-2/</a> <a title="The Licensing Book January/February 2010 page 7" href="http://viewer.zmags.com/publication/fc63a97d?page=7"> </a> <a title="The Licensing Book January/February 2010 page 8" href="http://viewer.zmags.com/publication/fc63a97d?page=8"> LICENSINGBOOK THE www.licensingbook.com ® </a> <a title="The Licensing Book January/February 2010 page 9" href="http://viewer.zmags.com/publication/fc63a97d?page=9"> </a> <a title="The Licensing Book January/February 2010 page 10" href="http://viewer.zmags.com/publication/fc63a97d?page=10"> NEWS ZONE >>> Discovery and Hasbro Unv</a> <a title="The Licensing Book January/February 2010 page 11" href="http://viewer.zmags.com/publication/fc63a97d?page=11"> MORE NEWS AT >>WWW.LICENSINGBOOK.COM > ···· Hon</a> <a title="The Licensing Book January/February 2010 page 12" href="http://viewer.zmags.com/publication/fc63a97d?page=12"> NEWS ZONE >>> Universal Pictures Announce</a> <a title="The Licensing Book January/February 2010 page 13" href="http://viewer.zmags.com/publication/fc63a97d?page=13"> </a> <a title="The Licensing Book January/February 2010 page 14" href="http://viewer.zmags.com/publication/fc63a97d?page=14"> A HISTORY OF NICKELODEON Nickelodeon: Keeping </a> <a title="The Licensing Book January/February 2010 page 15" href="http://viewer.zmags.com/publication/fc63a97d?page=15"> MORE NICK NEWS AT>>WWW.LICENSINGBOOK.COM> and e</a> <a title="The Licensing Book January/February 2010 page 16" href="http://viewer.zmags.com/publication/fc63a97d?page=16"> A HISTORY OF NICKELODEON ONE OF MY EARLIEST </a> <a title="The Licensing Book January/February 2010 page 17" href="http://viewer.zmags.com/publication/fc63a97d?page=17"> MORE NICK NEWS AT>>WWW.LICENSINGBOOK.COM>  </a> <a title="The Licensing Book January/February 2010 page 18" href="http://viewer.zmags.com/publication/fc63a97d?page=18"> A HISTORY OF NICKELODEON Pictures, Paramo</a> <a title="The Licensing Book January/February 2010 page 19" href="http://viewer.zmags.com/publication/fc63a97d?page=19"> MORE NICK NEWS AT>>WWW.LICENSINGBOOK.COM>  Nic</a> <a title="The Licensing Book January/February 2010 page 20" href="http://viewer.zmags.com/publication/fc63a97d?page=20"> 2 0 1 0 Toy Fair 2010 Toy Fair </a> <a title="The Licensing Book January/February 2010 page 21" href="http://viewer.zmags.com/publication/fc63a97d?page=21"> MORE TOY FAIR COVERAGE AT>>WWW.LICENSINGBOOK.COM></a> <a title="The Licensing Book January/February 2010 page 22" href="http://viewer.zmags.com/publication/fc63a97d?page=22"> 2 0 1 0 ···· Discovery Communicatio</a> <a title="The Licensing Book January/February 2010 page 23" href="http://viewer.zmags.com/publication/fc63a97d?page=23"> </a> <a title="The Licensing Book January/February 2010 page 24" href="http://viewer.zmags.com/publication/fc63a97d?page=24"> 2 0 1 0 ···· Sakar Swims with Sponge</a> <a title="The Licensing Book January/February 2010 page 25" href="http://viewer.zmags.com/publication/fc63a97d?page=25"> MORE TOY FAIR COVERAGE AT>>WWW.LICENSINGBOOK.COM></a> <a title="The Licensing Book January/February 2010 page 26" href="http://viewer.zmags.com/publication/fc63a97d?page=26"> 2 0 1 0 ···· Fox Sci-Fi Licensing Fli</a> <a title="The Licensing Book January/February 2010 page 27" href="http://viewer.zmags.com/publication/fc63a97d?page=27"> MORE TOY FAIR COVERAGE AT>>WWW.LICENSINGBOOK.COM></a> <a title="The Licensing Book January/February 2010 page 28" href="http://viewer.zmags.com/publication/fc63a97d?page=28"> 2 0 1 0 ···· American Greetings Brin</a> <a title="The Licensing Book January/February 2010 page 29" href="http://viewer.zmags.com/publication/fc63a97d?page=29"> </a> <a title="The Licensing Book January/February 2010 page 30" href="http://viewer.zmags.com/publication/fc63a97d?page=30"> 2 0 1 0 ···· Neat-Oh! Neat-Oh! Inte</a> <a title="The Licensing Book January/February 2010 page 31" href="http://viewer.zmags.com/publication/fc63a97d?page=31"> The Voice Reaching Both Trade and Consumers </a> <a title="The Licensing Book January/February 2010 page 32" href="http://viewer.zmags.com/publication/fc63a97d?page=32"> 2 0 1 0 ···· LEGO Goes to Infinity a</a> <a title="The Licensing Book January/February 2010 page 33" href="http://viewer.zmags.com/publication/fc63a97d?page=33"> MORE TOY FAIR COVERAGE AT>>WWW.LICENSINGBOOK.COM></a> <a title="The Licensing Book January/February 2010 page 34" href="http://viewer.zmags.com/publication/fc63a97d?page=34"> 2 0 1 0 ···· Hasbro Introduces Role</a> <a title="The Licensing Book January/February 2010 page 35" href="http://viewer.zmags.com/publication/fc63a97d?page=35"> MORE TOY FAIR COVERAGE AT>>WWW.LICENSINGBOOK.COM></a> <a title="The Licensing Book January/February 2010 page 36" href="http://viewer.zmags.com/publication/fc63a97d?page=36"> 2 0 1 0 ···· Bandai Introduces New P</a> <a title="The Licensing Book January/February 2010 page 37" href="http://viewer.zmags.com/publication/fc63a97d?page=37"> MORE TOY FAIR COVERAGE AT>>WWW.LICENSINGBOOK.COM></a> <a title="The Licensing Book January/February 2010 page 38" href="http://viewer.zmags.com/publication/fc63a97d?page=38"> 2 0 1 0 ···· JAKKS Pacific Puts Up a</a> <a title="The Licensing Book January/February 2010 page 39" href="http://viewer.zmags.com/publication/fc63a97d?page=39"> MORE TOY FAIR COVERAGE AT>>WWW.LICENSINGBOOK.COM></a> <a title="The Licensing Book January/February 2010 page 40" href="http://viewer.zmags.com/publication/fc63a97d?page=40"> 2 0 1 0 ···· Manhattan Toy Goes to </a> <a title="The Licensing Book January/February 2010 page 41" href="http://viewer.zmags.com/publication/fc63a97d?page=41"> MORE TOY FAIR COVERAGE AT>>WWW.LICENSINGBOOK.COM></a> <a title="The Licensing Book January/February 2010 page 42" href="http://viewer.zmags.com/publication/fc63a97d?page=42"> MAGIC It's not simply MAGIC—It's work The thing </a> <a title="The Licensing Book January/February 2010 page 43" href="http://viewer.zmags.com/publication/fc63a97d?page=43"> MORE MAGIC NEWS AT >>WWW.LICENSINGBOOK.COM > </a> <a title="The Licensing Book January/February 2010 page 44" href="http://viewer.zmags.com/publication/fc63a97d?page=44"> SOAPBOX ···· Making the Right Decision At Toy Fa</a> <a title="The Licensing Book January/February 2010 page 45" href="http://viewer.zmags.com/publication/fc63a97d?page=45"> </a> <a title="The Licensing Book January/February 2010 page 46" href="http://viewer.zmags.com/publication/fc63a97d?page=46"> OF COUNSEL WITH JAMES KIPLING ···· Classic Kipli</a> <a title="The Licensing Book January/February 2010 page 47" href="http://viewer.zmags.com/publication/fc63a97d?page=47"> >>OF COUNSEL > their own participation in reven</a> <a title="The Licensing Book January/February 2010 page 48" href="http://viewer.zmags.com/publication/fc63a97d?page=48"> PEOPLE > ON THE MOVE > MICHAEL BREMER ></a> <a title="The Licensing Book January/February 2010 page 49" href="http://viewer.zmags.com/publication/fc63a97d?page=49"> DIRECTORY OF PROPERTIES, PRODUCTS AND SERVICES ></a> <a title="The Licensing Book January/February 2010 page 50" href="http://viewer.zmags.com/publication/fc63a97d?page=50"> DIRECTORY OF PROPERTIES, PRODUCTS AND SERVICES </a> <a title="The Licensing Book January/February 2010 page 51" href="http://viewer.zmags.com/publication/fc63a97d?page=51"> </a> <a title="The Licensing Book January/February 2010 page 52" href="http://viewer.zmags.com/publication/fc63a97d?page=52"> </a>