If you are visually impaired or blind, you can visit the PDF version by Pressing CONTROL + ALT + 4
<br /> Vol. 26, No. 1 January/February 2010<br /> <br /> Vol. 26, No. 1 January/February 2010<br /> Page 50<br /> Toy Fair<br /> 2010<br /> page 115<br /> How the Toy<br /> Space Changed<br /> in 2009<br /> Clockwise from top left: Bamboo Bears, from Planet Fred; Mighty Beanz, from Spin Master; Perplexus, from Page 32; by Lutz Muller<br /> PlaSmart; Koosh Balls, from Basic Fun; Hide and Seek Jojo Bunny, from Silverlit; Spy Video TRAKR, from Wild Planet;<br /> Erector Build & Play Train, from Meccano; Diary of a Wimpy Kid The Cheese Touch Game, from Pressman Toy<br /> State of the Toy Industry: 2010<br /> A<br /> lot of executives are talking about “the new normal.” That is, there is a<br /> tacit acknowledgment that the world we are in now is very different from<br /> the world we were in before the 2008/2009 financial crisis and resultant<br /> “Great Recession.” In many ways, the world looks pretty much<a title="The Toy Book January/February 2010 page 1" href="http://viewer.zmags.com/publication/fd638cef?page=1"> Vol. 26, No. 1 January/February 2010</a> <a title="The Toy Book January/February 2010 page 2" href="http://viewer.zmags.com/publication/fd638cef?page=2"> </a> <a title="The Toy Book January/February 2010 page 3" href="http://viewer.zmags.com/publication/fd638cef?page=3"> Vol. 26, No. 1 January/February 2010 </a> <a title="The Toy Book January/February 2010 page 4" href="http://viewer.zmags.com/publication/fd638cef?page=4"> </a> <a title="The Toy Book January/February 2010 page 5" href="http://viewer.zmags.com/publication/fd638cef?page=5"> </a> <a title="The Toy Book January/February 2010 page 6" href="http://viewer.zmags.com/publication/fd638cef?page=6"> </a> <a title="The Toy Book January/February 2010 page 7" href="http://viewer.zmags.com/publication/fd638cef?page=7"> </a> <a title="The Toy Book January/February 2010 page 8" href="http://viewer.zmags.com/publication/fd638cef?page=8"> </a> <a title="The Toy Book January/February 2010 page 9" href="http://viewer.zmags.com/publication/fd638cef?page=9"> </a> <a title="The Toy Book January/February 2010 page 10" href="http://viewer.zmags.com/publication/fd638cef?page=10"> </a> <a title="The Toy Book January/February 2010 page 11" href="http://viewer.zmags.com/publication/fd638cef?page=11"> </a> <a title="The Toy Book January/February 2010 page 12" href="http://viewer.zmags.com/publication/fd638cef?page=12"> </a> <a title="The Toy Book January/February 2010 page 13" href="http://viewer.zmags.com/publication/fd638cef?page=13"> </a> <a title="The Toy Book January/February 2010 page 14" href="http://viewer.zmags.com/publication/fd638cef?page=14"> table of contents table contents Jan</a> <a title="The Toy Book January/February 2010 page 15" href="http://viewer.zmags.com/publication/fd638cef?page=15"> </a> <a title="The Toy Book January/February 2010 page 16" href="http://viewer.zmags.com/publication/fd638cef?page=16"> Publisher's Viewpoint We </a> <a title="The Toy Book January/February 2010 page 17" href="http://viewer.zmags.com/publication/fd638cef?page=17"> </a> <a title="The Toy Book January/February 2010 page 18" href="http://viewer.zmags.com/publication/fd638cef?page=18"> STAT SHOT Dollar Sales in Billions, U.S. Toy Indu</a> <a title="The Toy Book January/February 2010 page 19" href="http://viewer.zmags.com/publication/fd638cef?page=19"> </a> <a title="The Toy Book January/February 2010 page 20" href="http://viewer.zmags.com/publication/fd638cef?page=20"> Toy Industry Association Perspectives Collectin</a> <a title="The Toy Book January/February 2010 page 21" href="http://viewer.zmags.com/publication/fd638cef?page=21"> </a> <a title="The Toy Book January/February 2010 page 22" href="http://viewer.zmags.com/publication/fd638cef?page=22"> Go Figure! by Funosophy For Play</a> <a title="The Toy Book January/February 2010 page 23" href="http://viewer.zmags.com/publication/fd638cef?page=23"> </a> <a title="The Toy Book January/February 2010 page 24" href="http://viewer.zmags.com/publication/fd638cef?page=24"> Marketing Memo Know Thy Cons</a> <a title="The Toy Book January/February 2010 page 25" href="http://viewer.zmags.com/publication/fd638cef?page=25"> </a> <a title="The Toy Book January/February 2010 page 26" href="http://viewer.zmags.com/publication/fd638cef?page=26"> Industry Update FanTOYstic Fact </a> <a title="The Toy Book January/February 2010 page 27" href="http://viewer.zmags.com/publication/fd638cef?page=27"> </a> <a title="The Toy Book January/February 2010 page 28" href="http://viewer.zmags.com/publication/fd638cef?page=28"> Industry Update JAKKS PARTNERS WIT</a> <a title="The Toy Book January/February 2010 page 29" href="http://viewer.zmags.com/publication/fd638cef?page=29"> BATTAT APPOINTED MASTER TOY LICENSEE FOR BABY GEN</a> <a title="The Toy Book January/February 2010 page 30" href="http://viewer.zmags.com/publication/fd638cef?page=30"> S tate of the Industry Still, I agree tha</a> <a title="The Toy Book January/February 2010 page 31" href="http://viewer.zmags.com/publication/fd638cef?page=31"> but has gobbled up the remnants of KB Toys, eToys</a> <a title="The Toy Book January/February 2010 page 32" href="http://viewer.zmags.com/publication/fd638cef?page=32"> S tate of the I ndustryHow the Toy Space Change</a> <a title="The Toy Book January/February 2010 page 33" href="http://viewer.zmags.com/publication/fd638cef?page=33"> This is how the actual numbers read (given </a> <a title="The Toy Book January/February 2010 page 34" href="http://viewer.zmags.com/publication/fd638cef?page=34"> As if this was not enough, the large m</a> <a title="The Toy Book January/February 2010 page 35" href="http://viewer.zmags.com/publication/fd638cef?page=35"> sibly found excessive levels of antimony in the Z</a> <a title="The Toy Book January/February 2010 page 36" href="http://viewer.zmags.com/publication/fd638cef?page=36"> S 2010 tate of the In</a> <a title="The Toy Book January/February 2010 page 37" href="http://viewer.zmags.com/publication/fd638cef?page=37"> Anton Rabie, president and co-CEO Spin Master </a> <a title="The Toy Book January/February 2010 page 38" href="http://viewer.zmags.com/publication/fd638cef?page=38"> S 2010 tate of the In</a> <a title="The Toy Book January/February 2010 page 39" href="http://viewer.zmags.com/publication/fd638cef?page=39"> Eric Levin, president Techno Source How</a> <a title="The Toy Book January/February 2010 page 40" href="http://viewer.zmags.com/publication/fd638cef?page=40"> S 2010 tate of the In</a> <a title="The Toy Book January/February 2010 page 41" href="http://viewer.zmags.com/publication/fd638cef?page=41"> Kathleen McHugh, president American Specialty Toy</a> <a title="The Toy Book January/February 2010 page 42" href="http://viewer.zmags.com/publication/fd638cef?page=42"> S 2010 tate of the In</a> <a title="The Toy Book January/February 2010 page 43" href="http://viewer.zmags.com/publication/fd638cef?page=43"> </a> <a title="The Toy Book January/February 2010 page 44" href="http://viewer.zmags.com/publication/fd638cef?page=44"> MONOPOLY Celebrates 75 Years of Buying, Sellin</a> <a title="The Toy Book January/February 2010 page 45" href="http://viewer.zmags.com/publication/fd638cef?page=45"> The Origin and History of 1904 Elizabeth J. Magi</a> <a title="The Toy Book January/February 2010 page 46" href="http://viewer.zmags.com/publication/fd638cef?page=46"> What Toy Manufacturers Should Know </a> <a title="The Toy Book January/February 2010 page 47" href="http://viewer.zmags.com/publication/fd638cef?page=47"> </a> <a title="The Toy Book January/February 2010 page 48" href="http://viewer.zmags.com/publication/fd638cef?page=48"> retailers' expectations. Regal dis- tribu</a> <a title="The Toy Book January/February 2010 page 49" href="http://viewer.zmags.com/publication/fd638cef?page=49"> </a> <a title="The Toy Book January/February 2010 page 50" href="http://viewer.zmags.com/publication/fd638cef?page=50"> T F 2010 what's new oy air Hasbro'</a> <a title="The Toy Book January/February 2010 page 51" href="http://viewer.zmags.com/publication/fd638cef?page=51"> </a> <a title="The Toy Book January/February 2010 page 52" href="http://viewer.zmags.com/publication/fd638cef?page=52"> T F 2010 what's new oy air Spin Ma</a> <a title="The Toy Book January/February 2010 page 53" href="http://viewer.zmags.com/publication/fd638cef?page=53"> </a> <a title="The Toy Book January/February 2010 page 54" href="http://viewer.zmags.com/publication/fd638cef?page=54"> T F 2010 what's new oy air Neat-O</a> <a title="The Toy Book January/February 2010 page 55" href="http://viewer.zmags.com/publication/fd638cef?page=55"> </a> <a title="The Toy Book January/February 2010 page 56" href="http://viewer.zmags.com/publication/fd638cef?page=56"> T F 2010 what's new oy air Join Be</a> <a title="The Toy Book January/February 2010 page 57" href="http://viewer.zmags.com/publication/fd638cef?page=57"> </a> <a title="The Toy Book January/February 2010 page 58" href="http://viewer.zmags.com/publication/fd638cef?page=58"> T F 2010 what's new oy air Play Vi</a> <a title="The Toy Book January/February 2010 page 59" href="http://viewer.zmags.com/publication/fd638cef?page=59"> </a> <a title="The Toy Book January/February 2010 page 60" href="http://viewer.zmags.com/publication/fd638cef?page=60"> T F 2010 what's new oy air Razor Ge</a> <a title="The Toy Book January/February 2010 page 61" href="http://viewer.zmags.com/publication/fd638cef?page=61"> </a> <a title="The Toy Book January/February 2010 page 62" href="http://viewer.zmags.com/publication/fd638cef?page=62"> T F 2010 what's new oy air Kids Ge</a> <a title="The Toy Book January/February 2010 page 63" href="http://viewer.zmags.com/publication/fd638cef?page=63"> ADVERTORIAL The Bridge Opens in Hong Kong J </a> <a title="The Toy Book January/February 2010 page 64" href="http://viewer.zmags.com/publication/fd638cef?page=64"> T F 2010 what's new oy air Shred th</a> <a title="The Toy Book January/February 2010 page 65" href="http://viewer.zmags.com/publication/fd638cef?page=65"> </a> <a title="The Toy Book January/February 2010 page 66" href="http://viewer.zmags.com/publication/fd638cef?page=66"> JAKKS Has Fairy Magic T he Disney Fairie</a> <a title="The Toy Book January/February 2010 page 67" href="http://viewer.zmags.com/publication/fd638cef?page=67"> Tyke Ryder Balances Fun and Development T</a> <a title="The Toy Book January/February 2010 page 68" href="http://viewer.zmags.com/publication/fd638cef?page=68"> T F 2010 what's new oy air Wham-O </a> <a title="The Toy Book January/February 2010 page 69" href="http://viewer.zmags.com/publication/fd638cef?page=69"> The Voice Reaching Both Trade and Consumers </a> <a title="The Toy Book January/February 2010 page 70" href="http://viewer.zmags.com/publication/fd638cef?page=70"> T F 2010 what's new oy air Mattel B</a> <a title="The Toy Book January/February 2010 page 71" href="http://viewer.zmags.com/publication/fd638cef?page=71"> </a> <a title="The Toy Book January/February 2010 page 72" href="http://viewer.zmags.com/publication/fd638cef?page=72"> T F 2010 activity & construction oy a</a> <a title="The Toy Book January/February 2010 page 73" href="http://viewer.zmags.com/publication/fd638cef?page=73"> </a> <a title="The Toy Book January/February 2010 page 74" href="http://viewer.zmags.com/publication/fd638cef?page=74"> T F 2010 activity & construction oy a</a> <a title="The Toy Book January/February 2010 page 75" href="http://viewer.zmags.com/publication/fd638cef?page=75"> </a> <a title="The Toy Book January/February 2010 page 76" href="http://viewer.zmags.com/publication/fd638cef?page=76"> T F 2010 activity & construction oy a</a> <a title="The Toy Book January/February 2010 page 77" href="http://viewer.zmags.com/publication/fd638cef?page=77"> </a> <a title="The Toy Book January/February 2010 page 78" href="http://viewer.zmags.com/publication/fd638cef?page=78"> T F 2010 activity & construction oy a</a> <a title="The Toy Book January/February 2010 page 79" href="http://viewer.zmags.com/publication/fd638cef?page=79"> </a> <a title="The Toy Book January/February 2010 page 80" href="http://viewer.zmags.com/publication/fd638cef?page=80"> T F 2010 activity & construction oy a</a> <a title="The Toy Book January/February 2010 page 81" href="http://viewer.zmags.com/publication/fd638cef?page=81"> </a> <a title="The Toy Book January/February 2010 page 82" href="http://viewer.zmags.com/publication/fd638cef?page=82"> T F 2010 activity & construction oy a</a> <a title="The Toy Book January/February 2010 page 83" href="http://viewer.zmags.com/publication/fd638cef?page=83"> Playmobil Sails the Ghost Ship S ail</a> <a title="The Toy Book January/February 2010 page 84" href="http://viewer.zmags.com/publication/fd638cef?page=84"> T F 2010 activity & construction oy a</a> <a title="The Toy Book January/February 2010 page 85" href="http://viewer.zmags.com/publication/fd638cef?page=85"> Be an Allstar with Bendaroos B endar</a> <a title="The Toy Book January/February 2010 page 86" href="http://viewer.zmags.com/publication/fd638cef?page=86"> T F 2010 activity & construction oy a</a> <a title="The Toy Book January/February 2010 page 87" href="http://viewer.zmags.com/publication/fd638cef?page=87"> Velcro Companies Introduces Velcro Kids V </a> <a title="The Toy Book January/February 2010 page 88" href="http://viewer.zmags.com/publication/fd638cef?page=88"> T F dolls & plush oy air 2010 Spin Mast</a> <a title="The Toy Book January/February 2010 page 89" href="http://viewer.zmags.com/publication/fd638cef?page=89"> </a> <a title="The Toy Book January/February 2010 page 90" href="http://viewer.zmags.com/publication/fd638cef?page=90"> T F dolls & plush oy air 2010 JAKKS Cel</a> <a title="The Toy Book January/February 2010 page 91" href="http://viewer.zmags.com/publication/fd638cef?page=91"> </a> <a title="The Toy Book January/February 2010 page 92" href="http://viewer.zmags.com/publication/fd638cef?page=92"> T F dolls & plush oy air 2010 Folkmanis</a> <a title="The Toy Book January/February 2010 page 93" href="http://viewer.zmags.com/publication/fd638cef?page=93"> </a> <a title="The Toy Book January/February 2010 page 94" href="http://viewer.zmags.com/publication/fd638cef?page=94"> T F dolls & plush oy air 2010 Madame Al</a> <a title="The Toy Book January/February 2010 page 95" href="http://viewer.zmags.com/publication/fd638cef?page=95"> </a> <a title="The Toy Book January/February 2010 page 96" href="http://viewer.zmags.com/publication/fd638cef?page=96"> T F dolls & plush oy air 2010 Vermont T</a> <a title="The Toy Book January/February 2010 page 97" href="http://viewer.zmags.com/publication/fd638cef?page=97"> New Karito Kids Inspired by Real Girls I </a> <a title="The Toy Book January/February 2010 page 98" href="http://viewer.zmags.com/publication/fd638cef?page=98"> T F dolls & plush oy air 2010 GP Toys B</a> <a title="The Toy Book January/February 2010 page 99" href="http://viewer.zmags.com/publication/fd638cef?page=99"> Hasbro Comes Alive T he most soft a</a> <a title="The Toy Book January/February 2010 page 100" href="http://viewer.zmags.com/publication/fd638cef?page=100"> T F dolls & plush oy air 2010 MGA's Dol</a> <a title="The Toy Book January/February 2010 page 101" href="http://viewer.zmags.com/publication/fd638cef?page=101"> </a> <a title="The Toy Book January/February 2010 page 102" href="http://viewer.zmags.com/publication/fd638cef?page=102"> T F 2010 boys' oy air Si</a> <a title="The Toy Book January/February 2010 page 103" href="http://viewer.zmags.com/publication/fd638cef?page=103"> </a> <a title="The Toy Book January/February 2010 page 104" href="http://viewer.zmags.com/publication/fd638cef?page=104"> T F 2010 boys' oy air Go</a> <a title="The Toy Book January/February 2010 page 105" href="http://viewer.zmags.com/publication/fd638cef?page=105"> </a> <a title="The Toy Book January/February 2010 page 106" href="http://viewer.zmags.com/publication/fd638cef?page=106"> T F 2010 boys' oy air J</a> <a title="The Toy Book January/February 2010 page 107" href="http://viewer.zmags.com/publication/fd638cef?page=107"> </a> <a title="The Toy Book January/February 2010 page 108" href="http://viewer.zmags.com/publication/fd638cef?page=108"> T F 2010 boys' oy air Sp</a> <a title="The Toy Book January/February 2010 page 109" href="http://viewer.zmags.com/publication/fd638cef?page=109"> </a> <a title="The Toy Book January/February 2010 page 110" href="http://viewer.zmags.com/publication/fd638cef?page=110"> T F 2010 boys' oy air C</a> <a title="The Toy Book January/February 2010 page 111" href="http://viewer.zmags.com/publication/fd638cef?page=111"> </a> <a title="The Toy Book January/February 2010 page 112" href="http://viewer.zmags.com/publication/fd638cef?page=112"> T F 2010 boys' oy air ME</a> <a title="The Toy Book January/February 2010 page 113" href="http://viewer.zmags.com/publication/fd638cef?page=113"> Bandai's Got Morphin' Power B andai </a> <a title="The Toy Book January/February 2010 page 114" href="http://viewer.zmags.com/publication/fd638cef?page=114"> T F 2010 boys' oy air Ve</a> <a title="The Toy Book January/February 2010 page 115" href="http://viewer.zmags.com/publication/fd638cef?page=115"> JANUARY/FEBRUARY 2010 THE DEFINITIVE INF</a> <a title="The Toy Book January/February 2010 page 116" href="http://viewer.zmags.com/publication/fd638cef?page=116"> </a> <a title="The Toy Book January/February 2010 page 117" href="http://viewer.zmags.com/publication/fd638cef?page=117"> Toy Fair Comes But Once a Year It's Toy F</a> <a title="The Toy Book January/February 2010 page 118" href="http://viewer.zmags.com/publication/fd638cef?page=118"> NEWS HOBBICO ACQUIRES ESTES-COX Hobbico,</a> <a title="The Toy Book January/February 2010 page 119" href="http://viewer.zmags.com/publication/fd638cef?page=119"> ASTRA'S INSIGHTS Behind the Scenes at ASTRA: Cr</a> <a title="The Toy Book January/February 2010 page 120" href="http://viewer.zmags.com/publication/fd638cef?page=120"> T F 2010 specialty oy air </a> <a title="The Toy Book January/February 2010 page 121" href="http://viewer.zmags.com/publication/fd638cef?page=121"> Mandy and Pandy Teach Chines</a> <a title="The Toy Book January/February 2010 page 122" href="http://viewer.zmags.com/publication/fd638cef?page=122"> T F 2010 specialty oy air </a> <a title="The Toy Book January/February 2010 page 123" href="http://viewer.zmags.com/publication/fd638cef?page=123"> As Earth-Friendly as a Dand</a> <a title="The Toy Book January/February 2010 page 124" href="http://viewer.zmags.com/publication/fd638cef?page=124"> T F 2010 specialty oy air </a> <a title="The Toy Book January/February 2010 page 125" href="http://viewer.zmags.com/publication/fd638cef?page=125"> Sprig Eco-Shakes It Up</a> <a title="The Toy Book January/February 2010 page 126" href="http://viewer.zmags.com/publication/fd638cef?page=126"> T F 2010 specialty oy air </a> <a title="The Toy Book January/February 2010 page 127" href="http://viewer.zmags.com/publication/fd638cef?page=127"> Teamson Gives Kids' Rooms the Royal Treatment T</a> <a title="The Toy Book January/February 2010 page 128" href="http://viewer.zmags.com/publication/fd638cef?page=128"> specialty 2010 Charisma Has Dolls to Adore C </a> <a title="The Toy Book January/February 2010 page 129" href="http://viewer.zmags.com/publication/fd638cef?page=129"> FamilyTimeFun Enjoys Pizza Night W </a> <a title="The Toy Book January/February 2010 page 130" href="http://viewer.zmags.com/publication/fd638cef?page=130"> T F 2010 oy air specialty Out of the </a> <a title="The Toy Book January/February 2010 page 131" href="http://viewer.zmags.com/publication/fd638cef?page=131"> Griddly Games Gets Your</a> <a title="The Toy Book January/February 2010 page 132" href="http://viewer.zmags.com/publication/fd638cef?page=132"> T F 2010 specialty oy air Pr</a> <a title="The Toy Book January/February 2010 page 133" href="http://viewer.zmags.com/publication/fd638cef?page=133"> </a> <a title="The Toy Book January/February 2010 page 134" href="http://viewer.zmags.com/publication/fd638cef?page=134"> T F 2010 specialty oy air </a> <a title="The Toy Book January/February 2010 page 135" href="http://viewer.zmags.com/publication/fd638cef?page=135"> Bruder Gets Building A s th</a> <a title="The Toy Book January/February 2010 page 136" href="http://viewer.zmags.com/publication/fd638cef?page=136"> T F 2010 specialty oy air </a> <a title="The Toy Book January/February 2010 page 137" href="http://viewer.zmags.com/publication/fd638cef?page=137"> </a> <a title="The Toy Book January/February 2010 page 138" href="http://viewer.zmags.com/publication/fd638cef?page=138"> T F 2010 specialty oy air </a> <a title="The Toy Book January/February 2010 page 139" href="http://viewer.zmags.com/publication/fd638cef?page=139"> You'll Flip for Fat Bra</a> <a title="The Toy Book January/February 2010 page 140" href="http://viewer.zmags.com/publication/fd638cef?page=140"> T F 2010 games & puzzles oy air Techno S</a> <a title="The Toy Book January/February 2010 page 141" href="http://viewer.zmags.com/publication/fd638cef?page=141"> </a> <a title="The Toy Book January/February 2010 page 142" href="http://viewer.zmags.com/publication/fd638cef?page=142"> T F 2010 games & puzzles oy air Pressman</a> <a title="The Toy Book January/February 2010 page 143" href="http://viewer.zmags.com/publication/fd638cef?page=143"> </a> <a title="The Toy Book January/February 2010 page 144" href="http://viewer.zmags.com/publication/fd638cef?page=144"> T F 2010 games & puzzles oy air MEGA Gam</a> <a title="The Toy Book January/February 2010 page 145" href="http://viewer.zmags.com/publication/fd638cef?page=145"> Patch Products Stirs It Up S tir em' </a> <a title="The Toy Book January/February 2010 page 146" href="http://viewer.zmags.com/publication/fd638cef?page=146"> T F 2010 games & puzzles oy air LEGO's G</a> <a title="The Toy Book January/February 2010 page 147" href="http://viewer.zmags.com/publication/fd638cef?page=147"> Guinness Goes Haywire T he Haywi</a> <a title="The Toy Book January/February 2010 page 148" href="http://viewer.zmags.com/publication/fd638cef?page=148"> T F 2010 games & puzzles oy air Idea Sto</a> <a title="The Toy Book January/February 2010 page 149" href="http://viewer.zmags.com/publication/fd638cef?page=149"> </a> <a title="The Toy Book January/February 2010 page 150" href="http://viewer.zmags.com/publication/fd638cef?page=150"> T F 2010 games & puzzles oy air Buffalo</a> <a title="The Toy Book January/February 2010 page 151" href="http://viewer.zmags.com/publication/fd638cef?page=151"> Playroom Turns 10 P layroom Entert</a> <a title="The Toy Book January/February 2010 page 152" href="http://viewer.zmags.com/publication/fd638cef?page=152"> T F 2010 games & puzzles oy air Peaceabl</a> <a title="The Toy Book January/February 2010 page 153" href="http://viewer.zmags.com/publication/fd638cef?page=153"> Curtlin Battles the Xiacons C </a> <a title="The Toy Book January/February 2010 page 154" href="http://viewer.zmags.com/publication/fd638cef?page=154"> T F 2010 games & puzzles oy air JAKKS i</a> <a title="The Toy Book January/February 2010 page 155" href="http://viewer.zmags.com/publication/fd638cef?page=155"> </a> <a title="The Toy Book January/February 2010 page 156" href="http://viewer.zmags.com/publication/fd638cef?page=156"> </a> <a title="The Toy Book January/February 2010 page 157" href="http://viewer.zmags.com/publication/fd638cef?page=157"> January/February 2010 </a> <a title="The Toy Book January/February 2010 page 158" href="http://viewer.zmags.com/publication/fd638cef?page=158"> WELCOME Welcome to the inaugural edition of The H</a> <a title="The Toy Book January/February 2010 page 159" href="http://viewer.zmags.com/publication/fd638cef?page=159"> </a> <a title="The Toy Book January/February 2010 page 160" href="http://viewer.zmags.com/publication/fd638cef?page=160"> Halloween 2010 A rebounding economy will give </a> <a title="The Toy Book January/February 2010 page 161" href="http://viewer.zmags.com/publication/fd638cef?page=161"> </a> <a title="The Toy Book January/February 2010 page 162" href="http://viewer.zmags.com/publication/fd638cef?page=162"> 1,350 boo</a> <a title="The Toy Book January/February 2010 page 163" href="http://viewer.zmags.com/publication/fd638cef?page=163"> </a> <a title="The Toy Book January/February 2010 page 164" href="http://viewer.zmags.com/publication/fd638cef?page=164"> Look Inside: BUYSEASONS by Bryan Joiner Let's sa</a> <a title="The Toy Book January/February 2010 page 165" href="http://viewer.zmags.com/publication/fd638cef?page=165"> Howard Beige Invites the Industry Home fo</a> <a title="The Toy Book January/February 2010 page 166" href="http://viewer.zmags.com/publication/fd638cef?page=166"> promotion, or building a website. I've seen large</a> <a title="The Toy Book January/February 2010 page 167" href="http://viewer.zmags.com/publication/fd638cef?page=167"> a whole new approach.</a> <a title="The Toy Book January/February 2010 page 168" href="http://viewer.zmags.com/publication/fd638cef?page=168"> Retail Spotlight: Halloween Adventure/Smart Toys </a> <a title="The Toy Book January/February 2010 page 169" href="http://viewer.zmags.com/publication/fd638cef?page=169"> designed hundreds of ways, but the styles that em</a> <a title="The Toy Book January/February 2010 page 170" href="http://viewer.zmags.com/publication/fd638cef?page=170"> INSIDER LOOK At: kids' costumes Aeromax</a> <a title="The Toy Book January/February 2010 page 171" href="http://viewer.zmags.com/publication/fd638cef?page=171"> </a> <a title="The Toy Book January/February 2010 page 172" href="http://viewer.zmags.com/publication/fd638cef?page=172"> Insider Look at: Kids' Costumes Disgui</a> <a title="The Toy Book January/February 2010 page 173" href="http://viewer.zmags.com/publication/fd638cef?page=173"> </a> <a title="The Toy Book January/February 2010 page 174" href="http://viewer.zmags.com/publication/fd638cef?page=174"> INSIDER LOOK At: adult costumes In Char</a> <a title="The Toy Book January/February 2010 page 175" href="http://viewer.zmags.com/publication/fd638cef?page=175"> </a> <a title="The Toy Book January/February 2010 page 176" href="http://viewer.zmags.com/publication/fd638cef?page=176"> Insider Look at: Adult Costumes Hous</a> <a title="The Toy Book January/February 2010 page 177" href="http://viewer.zmags.com/publication/fd638cef?page=177"> </a> <a title="The Toy Book January/February 2010 page 178" href="http://viewer.zmags.com/publication/fd638cef?page=178"> INSIDER LOOK At: Masks/Deco Paper Magic</a> <a title="The Toy Book January/February 2010 page 179" href="http://viewer.zmags.com/publication/fd638cef?page=179"> </a> <a title="The Toy Book January/February 2010 page 180" href="http://viewer.zmags.com/publication/fd638cef?page=180"> Insider Look at: masks/decorations </a> <a title="The Toy Book January/February 2010 page 181" href="http://viewer.zmags.com/publication/fd638cef?page=181"> INSIDER LOOK At: toys/Games Aurora World</a> <a title="The Toy Book January/February 2010 page 182" href="http://viewer.zmags.com/publication/fd638cef?page=182"> Insider Look at: Toys/games </a> <a title="The Toy Book January/February 2010 page 183" href="http://viewer.zmags.com/publication/fd638cef?page=183"> The Voice Reaching Both Trade and Consumers </a> <a title="The Toy Book January/February 2010 page 184" href="http://viewer.zmags.com/publication/fd638cef?page=184"> Spooky, Scary StatShot </a> <a title="The Toy Book January/February 2010 page 185" href="http://viewer.zmags.com/publication/fd638cef?page=185"> </a> <a title="The Toy Book January/February 2010 page 186" href="http://viewer.zmags.com/publication/fd638cef?page=186"> </a> <a title="The Toy Book January/February 2010 page 187" href="http://viewer.zmags.com/publication/fd638cef?page=187"> T F 2010 infant & preschool oy air Wi</a> <a title="The Toy Book January/February 2010 page 188" href="http://viewer.zmags.com/publication/fd638cef?page=188"> T F 2010 infant & preschool oy air In</a> <a title="The Toy Book January/February 2010 page 189" href="http://viewer.zmags.com/publication/fd638cef?page=189"> ALEX Jr. Is the Talk of the Farm T </a> <a title="The Toy Book January/February 2010 page 190" href="http://viewer.zmags.com/publication/fd638cef?page=190"> T F 2010 infant & preschool oy air Co</a> <a title="The Toy Book January/February 2010 page 191" href="http://viewer.zmags.com/publication/fd638cef?page=191"> </a> <a title="The Toy Book January/February 2010 page 192" href="http://viewer.zmags.com/publication/fd638cef?page=192"> T F 2010 infant & preschool oy air Si</a> <a title="The Toy Book January/February 2010 page 193" href="http://viewer.zmags.com/publication/fd638cef?page=193"> MEGA Puts out the Fire Y our toddl</a> <a title="The Toy Book January/February 2010 page 194" href="http://viewer.zmags.com/publication/fd638cef?page=194"> T F 2010 infant & preschool oy air L</a> <a title="The Toy Book January/February 2010 page 195" href="http://viewer.zmags.com/publication/fd638cef?page=195"> </a> <a title="The Toy Book January/February 2010 page 196" href="http://viewer.zmags.com/publication/fd638cef?page=196"> T F 2010 infant & preschool oy air Dou</a> <a title="The Toy Book January/February 2010 page 197" href="http://viewer.zmags.com/publication/fd638cef?page=197"> Raising the Bar Copyright or Design</a> <a title="The Toy Book January/February 2010 page 198" href="http://viewer.zmags.com/publication/fd638cef?page=198"> The Next Decade of Innovation Heralds Tech Opt</a> <a title="The Toy Book January/February 2010 page 199" href="http://viewer.zmags.com/publication/fd638cef?page=199"> Cutting-edge technology trends wowed </a> <a title="The Toy Book January/February 2010 page 200" href="http://viewer.zmags.com/publication/fd638cef?page=200"> Industry Marketplace OLLIE SWANTSYOUR CLOSEOUTS!</a> <a title="The Toy Book January/February 2010 page 201" href="http://viewer.zmags.com/publication/fd638cef?page=201"> Industry Marketplace Classifieds Place a class</a> <a title="The Toy Book January/February 2010 page 202" href="http://viewer.zmags.com/publication/fd638cef?page=202"> Flashback: February1991 2. </a> <a title="The Toy Book January/February 2010 page 203" href="http://viewer.zmags.com/publication/fd638cef?page=203"> </a> <a title="The Toy Book January/February 2010 page 204" href="http://viewer.zmags.com/publication/fd638cef?page=204"> </a>