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Vol. 26, No. 1 January/February 2010<br />
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Vol. 26, No. 1 January/February 2010<br />
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Page 50<br />
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Toy Fair<br />
2010<br />
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page 115<br />
<br />
How the Toy<br />
Space Changed<br />
in 2009<br />
Clockwise from top left: Bamboo Bears, from Planet Fred; Mighty Beanz, from Spin Master; Perplexus, from Page 32; by Lutz Muller<br />
PlaSmart; Koosh Balls, from Basic Fun; Hide and Seek Jojo Bunny, from Silverlit; Spy Video TRAKR, from Wild Planet;<br />
Erector Build & Play Train, from Meccano; Diary of a Wimpy Kid The Cheese Touch Game, from Pressman Toy<br />
State of the Toy Industry: 2010<br />
<br />
<br /<a title="The Toy Book January/February 2010 page 1" href="http://viewer.zmags.com/publication/fd638cef?page=1">Vol. 26, No. 1 January/February 2010</a> Vol. 26, No. 1 January/February 2010<a title="The Toy Book January/February 2010 page 2" href="http://viewer.zmags.com/publication/fd638cef?page=2"></a> <a title="The Toy Book January/February 2010 page 3" href="http://viewer.zmags.com/publication/fd638cef?page=3">Vol. 26, No. 1 January/February 2010</a> Vol. 26, No. 1 January/February 2010<a title="The Toy Book January/February 2010 page 4" href="http://viewer.zmags.com/publication/fd638cef?page=4"></a> <a title="The Toy Book January/February 2010 page 5" href="http://viewer.zmags.com/publication/fd638cef?page=5"></a> <a title="The Toy Book January/February 2010 page 6" href="http://viewer.zmags.com/publication/fd638cef?page=6"></a> <a title="The Toy Book January/February 2010 page 7" href="http://viewer.zmags.com/publication/fd638cef?page=7"></a> <a title="The Toy Book January/February 2010 page 8" href="http://viewer.zmags.com/publication/fd638cef?page=8"></a> <a title="The Toy Book January/February 2010 page 9" href="http://viewer.zmags.com/publication/fd638cef?page=9"></a> <a title="The Toy Book January/February 2010 page 10" href="http://viewer.zmags.com/publication/fd638cef?page=10"></a> <a title="The Toy Book January/February 2010 page 11" href="http://viewer.zmags.com/publication/fd638cef?page=11"></a> <a title="The Toy Book January/February 2010 page 12" href="http://viewer.zmags.com/publication/fd638cef?page=12"></a> <a title="The Toy Book January/February 2010 page 13" href="http://viewer.zmags.com/publication/fd638cef?page=13"></a> <a title="The Toy Book January/February 2010 page 14" href="http://viewer.zmags.com/publication/fd638cef?page=14">table of contentstable contentsJan</a> table of contentstable contentsJan<a title="The Toy Book January/February 2010 page 15" href="http://viewer.zmags.com/publication/fd638cef?page=15"></a> <a title="The Toy Book January/February 2010 page 16" href="http://viewer.zmags.com/publication/fd638cef?page=16">Publisher's ViewpointWe </a> Publisher's ViewpointWe <a title="The Toy Book January/February 2010 page 17" href="http://viewer.zmags.com/publication/fd638cef?page=17"></a> <a title="The Toy Book January/February 2010 page 18" href="http://viewer.zmags.com/publication/fd638cef?page=18">STAT SHOTDollar Sales in Billions, U.S. Toy Indu</a> STAT SHOTDollar Sales in Billions, U.S. Toy Indu<a title="The Toy Book January/February 2010 page 19" href="http://viewer.zmags.com/publication/fd638cef?page=19"></a> <a title="The Toy Book January/February 2010 page 20" href="http://viewer.zmags.com/publication/fd638cef?page=20">Toy Industry AssociationPerspectivesCollectin</a> Toy Industry AssociationPerspectivesCollectin<a title="The Toy Book January/February 2010 page 21" href="http://viewer.zmags.com/publication/fd638cef?page=21"></a> <a title="The Toy Book January/February 2010 page 22" href="http://viewer.zmags.com/publication/fd638cef?page=22">Go Figure! by FunosophyFor Play</a> Go Figure! by FunosophyFor Play<a title="The Toy Book January/February 2010 page 23" href="http://viewer.zmags.com/publication/fd638cef?page=23"></a> <a title="The Toy Book January/February 2010 page 24" href="http://viewer.zmags.com/publication/fd638cef?page=24">Marketing MemoKnow Thy Cons</a> Marketing MemoKnow Thy Cons<a title="The Toy Book January/February 2010 page 25" href="http://viewer.zmags.com/publication/fd638cef?page=25"></a> <a title="The Toy Book January/February 2010 page 26" href="http://viewer.zmags.com/publication/fd638cef?page=26">Industry UpdateFanTOYstic Fact </a> Industry UpdateFanTOYstic Fact <a title="The Toy Book January/February 2010 page 27" href="http://viewer.zmags.com/publication/fd638cef?page=27"></a> <a title="The Toy Book January/February 2010 page 28" href="http://viewer.zmags.com/publication/fd638cef?page=28">Industry UpdateJAKKS PARTNERS WIT</a> Industry UpdateJAKKS PARTNERS WIT<a title="The Toy Book January/February 2010 page 29" href="http://viewer.zmags.com/publication/fd638cef?page=29">BATTAT APPOINTED MASTER TOY LICENSEE FOR BABY GEN</a> BATTAT APPOINTED MASTER TOY LICENSEE FOR BABY GEN<a title="The Toy Book January/February 2010 page 30" href="http://viewer.zmags.com/publication/fd638cef?page=30">State of the Industry Still, I agree tha</a> State of the Industry Still, I agree tha<a title="The Toy Book January/February 2010 page 31" href="http://viewer.zmags.com/publication/fd638cef?page=31">but has gobbled up the remnants of KBToys, eToys</a> but has gobbled up the remnants of KBToys, eToys<a title="The Toy Book January/February 2010 page 32" href="http://viewer.zmags.com/publication/fd638cef?page=32">State of the I ndustryHow the Toy Space Change</a> State of the I ndustryHow the Toy Space Change<a title="The Toy Book January/February 2010 page 33" href="http://viewer.zmags.com/publication/fd638cef?page=33"> This is how the actual numbers read (given </a> This is how the actual numbers read (given <a title="The Toy Book January/February 2010 page 34" href="http://viewer.zmags.com/publication/fd638cef?page=34"> As if this was not enough, the largem</a> As if this was not enough, the largem<a title="The Toy Book January/February 2010 page 35" href="http://viewer.zmags.com/publication/fd638cef?page=35">sibly found excessive levels of antimony in the Z</a> sibly found excessive levels of antimony in the Z<a title="The Toy Book January/February 2010 page 36" href="http://viewer.zmags.com/publication/fd638cef?page=36">S 2010tate of the In</a> S 2010tate of the In<a title="The Toy Book January/February 2010 page 37" href="http://viewer.zmags.com/publication/fd638cef?page=37">Anton Rabie, president and co-CEOSpin Master </a> Anton Rabie, president and co-CEOSpin Master <a title="The Toy Book January/February 2010 page 38" href="http://viewer.zmags.com/publication/fd638cef?page=38">S 2010tate of the In</a> S 2010tate of the In<a title="The Toy Book January/February 2010 page 39" href="http://viewer.zmags.com/publication/fd638cef?page=39">Eric Levin, presidentTechno Source How</a> Eric Levin, presidentTechno Source How<a title="The Toy Book January/February 2010 page 40" href="http://viewer.zmags.com/publication/fd638cef?page=40">S 2010tate of the In</a> S 2010tate of the In<a title="The Toy Book January/February 2010 page 41" href="http://viewer.zmags.com/publication/fd638cef?page=41">Kathleen McHugh, presidentAmerican Specialty Toy</a> Kathleen McHugh, presidentAmerican Specialty Toy<a title="The Toy Book January/February 2010 page 42" href="http://viewer.zmags.com/publication/fd638cef?page=42">S 2010tate of the In</a> S 2010tate of the In<a title="The Toy Book January/February 2010 page 43" href="http://viewer.zmags.com/publication/fd638cef?page=43"></a> <a title="The Toy Book January/February 2010 page 44" href="http://viewer.zmags.com/publication/fd638cef?page=44">MONOPOLY Celebrates 75 Yearsof Buying, Sellin</a> MONOPOLY Celebrates 75 Yearsof Buying, Sellin<a title="The Toy Book January/February 2010 page 45" href="http://viewer.zmags.com/publication/fd638cef?page=45">The Originand History of1904 Elizabeth J. Magi</a> The Originand History of1904 Elizabeth J. Magi<a title="The Toy Book January/February 2010 page 46" href="http://viewer.zmags.com/publication/fd638cef?page=46">What Toy Manufacturers Should Know </a> What Toy Manufacturers Should Know <a title="The Toy Book January/February 2010 page 47" href="http://viewer.zmags.com/publication/fd638cef?page=47"></a> <a title="The Toy Book January/February 2010 page 48" href="http://viewer.zmags.com/publication/fd638cef?page=48">retailers' expectations. Regal dis-tribu</a> retailers' expectations. Regal dis-tribu<a title="The Toy Book January/February 2010 page 49" href="http://viewer.zmags.com/publication/fd638cef?page=49"></a> <a title="The Toy Book January/February 2010 page 50" href="http://viewer.zmags.com/publication/fd638cef?page=50">T F 2010 what's newoy airHasbro'</a> T F 2010 what's newoy airHasbro'<a title="The Toy Book January/February 2010 page 51" href="http://viewer.zmags.com/publication/fd638cef?page=51"></a> <a title="The Toy Book January/February 2010 page 52" href="http://viewer.zmags.com/publication/fd638cef?page=52">T F 2010 what's newoy airSpin Ma</a> T F 2010 what's newoy airSpin Ma<a title="The Toy Book January/February 2010 page 53" href="http://viewer.zmags.com/publication/fd638cef?page=53"></a> <a title="The Toy Book January/February 2010 page 54" href="http://viewer.zmags.com/publication/fd638cef?page=54">T F 2010 what's newoy airNeat-O</a> T F 2010 what's newoy airNeat-O<a title="The Toy Book January/February 2010 page 55" href="http://viewer.zmags.com/publication/fd638cef?page=55"></a> <a title="The Toy Book January/February 2010 page 56" href="http://viewer.zmags.com/publication/fd638cef?page=56">T F 2010 what's newoy airJoin Be</a> T F 2010 what's newoy airJoin Be<a title="The Toy Book January/February 2010 page 57" href="http://viewer.zmags.com/publication/fd638cef?page=57"></a> <a title="The Toy Book January/February 2010 page 58" href="http://viewer.zmags.com/publication/fd638cef?page=58">T F 2010 what's newoy airPlay Vi</a> T F 2010 what's newoy airPlay Vi<a title="The Toy Book January/February 2010 page 59" href="http://viewer.zmags.com/publication/fd638cef?page=59"></a> <a title="The Toy Book January/February 2010 page 60" href="http://viewer.zmags.com/publication/fd638cef?page=60">T F 2010 what's newoy airRazor Ge</a> T F 2010 what's newoy airRazor Ge<a title="The Toy Book January/February 2010 page 61" href="http://viewer.zmags.com/publication/fd638cef?page=61"></a> <a title="The Toy Book January/February 2010 page 62" href="http://viewer.zmags.com/publication/fd638cef?page=62">T F 2010 what's newoy airKids Ge</a> T F 2010 what's newoy airKids Ge<a title="The Toy Book January/February 2010 page 63" href="http://viewer.zmags.com/publication/fd638cef?page=63">ADVERTORIALThe Bridge Opens in Hong KongJ </a> ADVERTORIALThe Bridge Opens in Hong KongJ <a title="The Toy Book January/February 2010 page 64" href="http://viewer.zmags.com/publication/fd638cef?page=64">T F 2010 what's newoy airShred th</a> T F 2010 what's newoy airShred th<a title="The Toy Book January/February 2010 page 65" href="http://viewer.zmags.com/publication/fd638cef?page=65"></a> <a title="The Toy Book January/February 2010 page 66" href="http://viewer.zmags.com/publication/fd638cef?page=66">JAKKS Has Fairy MagicT he Disney Fairie</a> JAKKS Has Fairy MagicT he Disney Fairie<a title="The Toy Book January/February 2010 page 67" href="http://viewer.zmags.com/publication/fd638cef?page=67">Tyke Ryder Balances Fun and DevelopmentT</a> Tyke Ryder Balances Fun and DevelopmentT<a title="The Toy Book January/February 2010 page 68" href="http://viewer.zmags.com/publication/fd638cef?page=68">T F 2010 what's newoy airWham-O </a> T F 2010 what's newoy airWham-O <a title="The Toy Book January/February 2010 page 69" href="http://viewer.zmags.com/publication/fd638cef?page=69"> The VoiceReaching BothTrade and Consumers</a> The VoiceReaching BothTrade and Consumers<a title="The Toy Book January/February 2010 page 70" href="http://viewer.zmags.com/publication/fd638cef?page=70">T F 2010 what's newoy airMattel B</a> T F 2010 what's newoy airMattel B<a title="The Toy Book January/February 2010 page 71" href="http://viewer.zmags.com/publication/fd638cef?page=71"></a> <a title="The Toy Book January/February 2010 page 72" href="http://viewer.zmags.com/publication/fd638cef?page=72">T F 2010 activity &constructionoy a</a> T F 2010 activity &constructionoy a<a title="The Toy Book January/February 2010 page 73" href="http://viewer.zmags.com/publication/fd638cef?page=73"></a> <a title="The Toy Book January/February 2010 page 74" href="http://viewer.zmags.com/publication/fd638cef?page=74">T F 2010 activity &constructionoy a</a> T F 2010 activity &constructionoy a<a title="The Toy Book January/February 2010 page 75" href="http://viewer.zmags.com/publication/fd638cef?page=75"></a> <a title="The Toy Book January/February 2010 page 76" href="http://viewer.zmags.com/publication/fd638cef?page=76">T F 2010 activity &constructionoy a</a> T F 2010 activity &constructionoy a<a title="The Toy Book January/February 2010 page 77" href="http://viewer.zmags.com/publication/fd638cef?page=77"></a> <a title="The Toy Book January/February 2010 page 78" href="http://viewer.zmags.com/publication/fd638cef?page=78">T F 2010 activity &constructionoy a</a> T F 2010 activity &constructionoy a<a title="The Toy Book January/February 2010 page 79" href="http://viewer.zmags.com/publication/fd638cef?page=79"></a> <a title="The Toy Book January/February 2010 page 80" href="http://viewer.zmags.com/publication/fd638cef?page=80">T F 2010 activity &constructionoy a</a> T F 2010 activity &constructionoy a<a title="The Toy Book January/February 2010 page 81" href="http://viewer.zmags.com/publication/fd638cef?page=81"></a> <a title="The Toy Book January/February 2010 page 82" href="http://viewer.zmags.com/publication/fd638cef?page=82">T F 2010 activity &constructionoy a</a> T F 2010 activity &constructionoy a<a title="The Toy Book January/February 2010 page 83" href="http://viewer.zmags.com/publication/fd638cef?page=83">Playmobil Sails the Ghost ShipS ail</a> Playmobil Sails the Ghost ShipS ail<a title="The Toy Book January/February 2010 page 84" href="http://viewer.zmags.com/publication/fd638cef?page=84">T F 2010 activity &constructionoy a</a> T F 2010 activity &constructionoy a<a title="The Toy Book January/February 2010 page 85" href="http://viewer.zmags.com/publication/fd638cef?page=85">Be an Allstar with BendaroosB endar</a> Be an Allstar with BendaroosB endar<a title="The Toy Book January/February 2010 page 86" href="http://viewer.zmags.com/publication/fd638cef?page=86">T F 2010 activity &constructionoy a</a> T F 2010 activity &constructionoy a<a title="The Toy Book January/February 2010 page 87" href="http://viewer.zmags.com/publication/fd638cef?page=87">Velcro Companies Introduces Velcro KidsV </a> Velcro Companies Introduces Velcro KidsV <a title="The Toy Book January/February 2010 page 88" href="http://viewer.zmags.com/publication/fd638cef?page=88">T Fdolls & plushoy air 2010Spin Mast</a> T Fdolls & plushoy air 2010Spin Mast<a title="The Toy Book January/February 2010 page 89" href="http://viewer.zmags.com/publication/fd638cef?page=89"></a> <a title="The Toy Book January/February 2010 page 90" href="http://viewer.zmags.com/publication/fd638cef?page=90">T Fdolls & plushoy air 2010JAKKS Cel</a> T Fdolls & plushoy air 2010JAKKS Cel<a title="The Toy Book January/February 2010 page 91" href="http://viewer.zmags.com/publication/fd638cef?page=91"></a> <a title="The Toy Book January/February 2010 page 92" href="http://viewer.zmags.com/publication/fd638cef?page=92">T Fdolls & plushoy air 2010Folkmanis</a> T Fdolls & plushoy air 2010Folkmanis<a title="The Toy Book January/February 2010 page 93" href="http://viewer.zmags.com/publication/fd638cef?page=93"></a> <a title="The Toy Book January/February 2010 page 94" href="http://viewer.zmags.com/publication/fd638cef?page=94">T Fdolls & plushoy air 2010Madame Al</a> T Fdolls & plushoy air 2010Madame Al<a title="The Toy Book January/February 2010 page 95" href="http://viewer.zmags.com/publication/fd638cef?page=95"></a> <a title="The Toy Book January/February 2010 page 96" href="http://viewer.zmags.com/publication/fd638cef?page=96">T Fdolls & plushoy air 2010Vermont T</a> T Fdolls & plushoy air 2010Vermont T<a title="The Toy Book January/February 2010 page 97" href="http://viewer.zmags.com/publication/fd638cef?page=97">New Karito Kids Inspired by Real GirlsI </a> New Karito Kids Inspired by Real GirlsI <a title="The Toy Book January/February 2010 page 98" href="http://viewer.zmags.com/publication/fd638cef?page=98">T Fdolls & plushoy air 2010GP Toys B</a> T Fdolls & plushoy air 2010GP Toys B<a title="The Toy Book January/February 2010 page 99" href="http://viewer.zmags.com/publication/fd638cef?page=99">Hasbro Comes AliveT he most soft a</a> Hasbro Comes AliveT he most soft a<a title="The Toy Book January/February 2010 page 100" href="http://viewer.zmags.com/publication/fd638cef?page=100">T Fdolls & plushoy air 2010MGA's Dol</a> T Fdolls & plushoy air 2010MGA's Dol<a title="The Toy Book January/February 2010 page 101" href="http://viewer.zmags.com/publication/fd638cef?page=101"></a> <a title="The Toy Book January/February 2010 page 102" href="http://viewer.zmags.com/publication/fd638cef?page=102">T F 2010 boys'oy airSi</a> T F 2010 boys'oy airSi<a title="The Toy Book January/February 2010 page 103" href="http://viewer.zmags.com/publication/fd638cef?page=103"></a> <a title="The Toy Book January/February 2010 page 104" href="http://viewer.zmags.com/publication/fd638cef?page=104">T F 2010 boys'oy airGo</a> T F 2010 boys'oy airGo<a title="The Toy Book January/February 2010 page 105" href="http://viewer.zmags.com/publication/fd638cef?page=105"></a> <a title="The Toy Book January/February 2010 page 106" href="http://viewer.zmags.com/publication/fd638cef?page=106">T F 2010 boys'oy airJ</a> T F 2010 boys'oy airJ<a title="The Toy Book January/February 2010 page 107" href="http://viewer.zmags.com/publication/fd638cef?page=107"></a> <a title="The Toy Book January/February 2010 page 108" href="http://viewer.zmags.com/publication/fd638cef?page=108">T F 2010 boys'oy airSp</a> T F 2010 boys'oy airSp<a title="The Toy Book January/February 2010 page 109" href="http://viewer.zmags.com/publication/fd638cef?page=109"></a> <a title="The Toy Book January/February 2010 page 110" href="http://viewer.zmags.com/publication/fd638cef?page=110">T F 2010 boys'oy airC</a> T F 2010 boys'oy airC<a title="The Toy Book January/February 2010 page 111" href="http://viewer.zmags.com/publication/fd638cef?page=111"></a> <a title="The Toy Book January/February 2010 page 112" href="http://viewer.zmags.com/publication/fd638cef?page=112">T F 2010 boys'oy airME</a> T F 2010 boys'oy airME<a title="The Toy Book January/February 2010 page 113" href="http://viewer.zmags.com/publication/fd638cef?page=113">Bandai's Got Morphin' PowerB andai </a> Bandai's Got Morphin' PowerB andai <a title="The Toy Book January/February 2010 page 114" href="http://viewer.zmags.com/publication/fd638cef?page=114">T F 2010 boys'oy airVe</a> T F 2010 boys'oy airVe<a title="The Toy Book January/February 2010 page 115" href="http://viewer.zmags.com/publication/fd638cef?page=115">JANUARY/FEBRUARY 2010THE DEFINITIVE INF</a> JANUARY/FEBRUARY 2010THE DEFINITIVE INF<a title="The Toy Book January/February 2010 page 116" href="http://viewer.zmags.com/publication/fd638cef?page=116"></a> <a title="The Toy Book January/February 2010 page 117" href="http://viewer.zmags.com/publication/fd638cef?page=117">Toy Fair Comes But Once a Year It's Toy F</a> Toy Fair Comes But Once a Year It's Toy F<a title="The Toy Book January/February 2010 page 118" href="http://viewer.zmags.com/publication/fd638cef?page=118">NEWSHOBBICO ACQUIRES ESTES-COX Hobbico,</a> NEWSHOBBICO ACQUIRES ESTES-COX Hobbico,<a title="The Toy Book January/February 2010 page 119" href="http://viewer.zmags.com/publication/fd638cef?page=119">ASTRA'S INSIGHTSBehind the Scenes at ASTRA:Cr</a> ASTRA'S INSIGHTSBehind the Scenes at ASTRA:Cr<a title="The Toy Book January/February 2010 page 120" href="http://viewer.zmags.com/publication/fd638cef?page=120">T F 2010 specialtyoy air </a> T F 2010 specialtyoy air <a title="The Toy Book January/February 2010 page 121" href="http://viewer.zmags.com/publication/fd638cef?page=121"> Mandy and Pandy Teach Chines</a> Mandy and Pandy Teach Chines<a title="The Toy Book January/February 2010 page 122" href="http://viewer.zmags.com/publication/fd638cef?page=122">T F 2010 specialtyoy air </a> T F 2010 specialtyoy air <a title="The Toy Book January/February 2010 page 123" href="http://viewer.zmags.com/publication/fd638cef?page=123"> As Earth-Friendly as a Dand</a> As Earth-Friendly as a Dand<a title="The Toy Book January/February 2010 page 124" href="http://viewer.zmags.com/publication/fd638cef?page=124">T F 2010 specialtyoy air </a> T F 2010 specialtyoy air <a title="The Toy Book January/February 2010 page 125" href="http://viewer.zmags.com/publication/fd638cef?page=125"> Sprig Eco-Shakes It Up</a> Sprig Eco-Shakes It Up<a title="The Toy Book January/February 2010 page 126" href="http://viewer.zmags.com/publication/fd638cef?page=126">T F 2010 specialtyoy air</a> T F 2010 specialtyoy air<a title="The Toy Book January/February 2010 page 127" href="http://viewer.zmags.com/publication/fd638cef?page=127">Teamson Gives Kids' Rooms the Royal TreatmentT</a> Teamson Gives Kids' Rooms the Royal TreatmentT<a title="The Toy Book January/February 2010 page 128" href="http://viewer.zmags.com/publication/fd638cef?page=128">specialty2010Charisma Has Dolls to AdoreC </a> specialty2010Charisma Has Dolls to AdoreC <a title="The Toy Book January/February 2010 page 129" href="http://viewer.zmags.com/publication/fd638cef?page=129"> FamilyTimeFun Enjoys Pizza NightW </a> FamilyTimeFun Enjoys Pizza NightW <a title="The Toy Book January/February 2010 page 130" href="http://viewer.zmags.com/publication/fd638cef?page=130">T F 2010oy airspecialtyOut of the </a> T F 2010oy airspecialtyOut of the <a title="The Toy Book January/February 2010 page 131" href="http://viewer.zmags.com/publication/fd638cef?page=131"> Griddly Games Gets Your</a> Griddly Games Gets Your<a title="The Toy Book January/February 2010 page 132" href="http://viewer.zmags.com/publication/fd638cef?page=132">T F 2010 specialtyoy airPr</a> T F 2010 specialtyoy airPr<a title="The Toy Book January/February 2010 page 133" href="http://viewer.zmags.com/publication/fd638cef?page=133"></a> <a title="The Toy Book January/February 2010 page 134" href="http://viewer.zmags.com/publication/fd638cef?page=134">T F 2010 specialtyoy air </a> T F 2010 specialtyoy air <a title="The Toy Book January/February 2010 page 135" href="http://viewer.zmags.com/publication/fd638cef?page=135"> Bruder Gets BuildingA s th</a> Bruder Gets BuildingA s th<a title="The Toy Book January/February 2010 page 136" href="http://viewer.zmags.com/publication/fd638cef?page=136">T F 2010 specialtyoy air</a> T F 2010 specialtyoy air<a title="The Toy Book January/February 2010 page 137" href="http://viewer.zmags.com/publication/fd638cef?page=137"></a> <a title="The Toy Book January/February 2010 page 138" href="http://viewer.zmags.com/publication/fd638cef?page=138">T F 2010 specialtyoy air </a> T F 2010 specialtyoy air <a title="The Toy Book January/February 2010 page 139" href="http://viewer.zmags.com/publication/fd638cef?page=139"> You'll Flip for Fat Bra</a> You'll Flip for Fat Bra<a title="The Toy Book January/February 2010 page 140" href="http://viewer.zmags.com/publication/fd638cef?page=140">T F 2010games &puzzlesoy airTechno S</a> T F 2010games &puzzlesoy airTechno S<a title="The Toy Book January/February 2010 page 141" href="http://viewer.zmags.com/publication/fd638cef?page=141"></a> <a title="The Toy Book January/February 2010 page 142" href="http://viewer.zmags.com/publication/fd638cef?page=142">T F 2010games &puzzlesoy airPressman</a> T F 2010games &puzzlesoy airPressman<a title="The Toy Book January/February 2010 page 143" href="http://viewer.zmags.com/publication/fd638cef?page=143"></a> <a title="The Toy Book January/February 2010 page 144" href="http://viewer.zmags.com/publication/fd638cef?page=144">T F 2010games &puzzlesoy airMEGA Gam</a> T F 2010games &puzzlesoy airMEGA Gam<a title="The Toy Book January/February 2010 page 145" href="http://viewer.zmags.com/publication/fd638cef?page=145">Patch Products Stirs It UpS tir em' </a> Patch Products Stirs It UpS tir em' <a title="The Toy Book January/February 2010 page 146" href="http://viewer.zmags.com/publication/fd638cef?page=146">T F 2010games &puzzlesoy airLEGO's G</a> T F 2010games &puzzlesoy airLEGO's G<a title="The Toy Book January/February 2010 page 147" href="http://viewer.zmags.com/publication/fd638cef?page=147">Guinness Goes HaywireT he Haywi</a> Guinness Goes HaywireT he Haywi<a title="The Toy Book January/February 2010 page 148" href="http://viewer.zmags.com/publication/fd638cef?page=148">T F 2010games &puzzlesoy airIdea Sto</a> T F 2010games &puzzlesoy airIdea Sto<a title="The Toy Book January/February 2010 page 149" href="http://viewer.zmags.com/publication/fd638cef?page=149"></a> <a title="The Toy Book January/February 2010 page 150" href="http://viewer.zmags.com/publication/fd638cef?page=150">T F 2010games &puzzlesoy airBuffalo</a> T F 2010games &puzzlesoy airBuffalo<a title="The Toy Book January/February 2010 page 151" href="http://viewer.zmags.com/publication/fd638cef?page=151">Playroom Turns 10P layroom Entert</a> Playroom Turns 10P layroom Entert<a title="The Toy Book January/February 2010 page 152" href="http://viewer.zmags.com/publication/fd638cef?page=152">T F 2010games &puzzlesoy airPeaceabl</a> T F 2010games &puzzlesoy airPeaceabl<a title="The Toy Book January/February 2010 page 153" href="http://viewer.zmags.com/publication/fd638cef?page=153">Curtlin Battles the XiaconsC </a> Curtlin Battles the XiaconsC <a title="The Toy Book January/February 2010 page 154" href="http://viewer.zmags.com/publication/fd638cef?page=154">T F 2010games &puzzlesoy airJAKKS i</a> T F 2010games &puzzlesoy airJAKKS i<a title="The Toy Book January/February 2010 page 155" href="http://viewer.zmags.com/publication/fd638cef?page=155"></a> <a title="The Toy Book January/February 2010 page 156" href="http://viewer.zmags.com/publication/fd638cef?page=156"></a> <a title="The Toy Book January/February 2010 page 157" href="http://viewer.zmags.com/publication/fd638cef?page=157">January/February 2010</a> January/February 2010<a title="The Toy Book January/February 2010 page 158" href="http://viewer.zmags.com/publication/fd638cef?page=158">WELCOMEWelcome to the inaugural edition of TheH</a> WELCOMEWelcome to the inaugural edition of TheH<a title="The Toy Book January/February 2010 page 159" href="http://viewer.zmags.com/publication/fd638cef?page=159"></a> <a title="The Toy Book January/February 2010 page 160" href="http://viewer.zmags.com/publication/fd638cef?page=160">Halloween 2010 A rebounding economy will give </a> Halloween 2010 A rebounding economy will give <a title="The Toy Book January/February 2010 page 161" href="http://viewer.zmags.com/publication/fd638cef?page=161"></a> <a title="The Toy Book January/February 2010 page 162" href="http://viewer.zmags.com/publication/fd638cef?page=162"> 1,350 boo</a> 1,350 boo<a title="The Toy Book January/February 2010 page 163" href="http://viewer.zmags.com/publication/fd638cef?page=163"></a> <a title="The Toy Book January/February 2010 page 164" href="http://viewer.zmags.com/publication/fd638cef?page=164">Look Inside: BUYSEASONSby Bryan JoinerLet's sa</a> Look Inside: BUYSEASONSby Bryan JoinerLet's sa<a title="The Toy Book January/February 2010 page 165" href="http://viewer.zmags.com/publication/fd638cef?page=165"> Howard Beige Invitesthe Industry Home fo</a> Howard Beige Invitesthe Industry Home fo<a title="The Toy Book January/February 2010 page 166" href="http://viewer.zmags.com/publication/fd638cef?page=166">promotion, or building a website. I've seen large</a> promotion, or building a website. I've seen large<a title="The Toy Book January/February 2010 page 167" href="http://viewer.zmags.com/publication/fd638cef?page=167"> a whole new approach.</a> a whole new approach.<a title="The Toy Book January/February 2010 page 168" href="http://viewer.zmags.com/publication/fd638cef?page=168">Retail Spotlight:Halloween Adventure/Smart Toys</a> Retail Spotlight:Halloween Adventure/Smart Toys<a title="The Toy Book January/February 2010 page 169" href="http://viewer.zmags.com/publication/fd638cef?page=169">designed hundreds of ways, but the styles that em</a> designed hundreds of ways, but the styles that em<a title="The Toy Book January/February 2010 page 170" href="http://viewer.zmags.com/publication/fd638cef?page=170">INSIDER LOOK At:kids' costumes Aeromax</a> INSIDER LOOK At:kids' costumes Aeromax<a title="The Toy Book January/February 2010 page 171" href="http://viewer.zmags.com/publication/fd638cef?page=171"></a> <a title="The Toy Book January/February 2010 page 172" href="http://viewer.zmags.com/publication/fd638cef?page=172">Insider Look at: Kids' Costumes Disgui</a> Insider Look at: Kids' Costumes Disgui<a title="The Toy Book January/February 2010 page 173" href="http://viewer.zmags.com/publication/fd638cef?page=173"></a> <a title="The Toy Book January/February 2010 page 174" href="http://viewer.zmags.com/publication/fd638cef?page=174">INSIDER LOOK At:adult costumes In Char</a> INSIDER LOOK At:adult costumes In Char<a title="The Toy Book January/February 2010 page 175" href="http://viewer.zmags.com/publication/fd638cef?page=175"></a> <a title="The Toy Book January/February 2010 page 176" href="http://viewer.zmags.com/publication/fd638cef?page=176">Insider Look at: Adult Costumes Hous</a> Insider Look at: Adult Costumes Hous<a title="The Toy Book January/February 2010 page 177" href="http://viewer.zmags.com/publication/fd638cef?page=177"></a> <a title="The Toy Book January/February 2010 page 178" href="http://viewer.zmags.com/publication/fd638cef?page=178">INSIDER LOOK At:Masks/Deco Paper Magic</a> INSIDER LOOK At:Masks/Deco Paper Magic<a title="The Toy Book January/February 2010 page 179" href="http://viewer.zmags.com/publication/fd638cef?page=179"></a> <a title="The Toy Book January/February 2010 page 180" href="http://viewer.zmags.com/publication/fd638cef?page=180">Insider Look at: masks/decorations </a> Insider Look at: masks/decorations <a title="The Toy Book January/February 2010 page 181" href="http://viewer.zmags.com/publication/fd638cef?page=181">INSIDER LOOK At:toys/Games Aurora World</a> INSIDER LOOK At:toys/Games Aurora World<a title="The Toy Book January/February 2010 page 182" href="http://viewer.zmags.com/publication/fd638cef?page=182">Insider Look at: Toys/games </a> Insider Look at: Toys/games <a title="The Toy Book January/February 2010 page 183" href="http://viewer.zmags.com/publication/fd638cef?page=183"> The VoiceReaching BothTrade and Consumers</a> The VoiceReaching BothTrade and Consumers<a title="The Toy Book January/February 2010 page 184" href="http://viewer.zmags.com/publication/fd638cef?page=184">Spooky, Scary StatShot </a> Spooky, Scary StatShot <a title="The Toy Book January/February 2010 page 185" href="http://viewer.zmags.com/publication/fd638cef?page=185"></a> <a title="The Toy Book January/February 2010 page 186" href="http://viewer.zmags.com/publication/fd638cef?page=186"></a> <a title="The Toy Book January/February 2010 page 187" href="http://viewer.zmags.com/publication/fd638cef?page=187">T F 2010 infant &preschooloy airWi</a> T F 2010 infant &preschooloy airWi<a title="The Toy Book January/February 2010 page 188" href="http://viewer.zmags.com/publication/fd638cef?page=188">T F 2010 infant &preschooloy airIn</a> T F 2010 infant &preschooloy airIn<a title="The Toy Book January/February 2010 page 189" href="http://viewer.zmags.com/publication/fd638cef?page=189">ALEX Jr. Is the Talk of the FarmT </a> ALEX Jr. Is the Talk of the FarmT <a title="The Toy Book January/February 2010 page 190" href="http://viewer.zmags.com/publication/fd638cef?page=190">T F 2010 infant &preschooloy airCo</a> T F 2010 infant &preschooloy airCo<a title="The Toy Book January/February 2010 page 191" href="http://viewer.zmags.com/publication/fd638cef?page=191"></a> <a title="The Toy Book January/February 2010 page 192" href="http://viewer.zmags.com/publication/fd638cef?page=192">T F 2010 infant &preschooloy airSi</a> T F 2010 infant &preschooloy airSi<a title="The Toy Book January/February 2010 page 193" href="http://viewer.zmags.com/publication/fd638cef?page=193">MEGA Puts out the FireY our toddl</a> MEGA Puts out the FireY our toddl<a title="The Toy Book January/February 2010 page 194" href="http://viewer.zmags.com/publication/fd638cef?page=194">T F 2010 infant &preschooloy airL</a> T F 2010 infant &preschooloy airL<a title="The Toy Book January/February 2010 page 195" href="http://viewer.zmags.com/publication/fd638cef?page=195"></a> <a title="The Toy Book January/February 2010 page 196" href="http://viewer.zmags.com/publication/fd638cef?page=196">T F 2010 infant &preschooloy airDou</a> T F 2010 infant &preschooloy airDou<a title="The Toy Book January/February 2010 page 197" href="http://viewer.zmags.com/publication/fd638cef?page=197">Raising the BarCopyright orDesign</a> Raising the BarCopyright orDesign<a title="The Toy Book January/February 2010 page 198" href="http://viewer.zmags.com/publication/fd638cef?page=198">The Next Decade of Innovation Heralds Tech Opt</a> The Next Decade of Innovation Heralds Tech Opt<a title="The Toy Book January/February 2010 page 199" href="http://viewer.zmags.com/publication/fd638cef?page=199"> Cutting-edgetechnology trendswowed </a> Cutting-edgetechnology trendswowed <a title="The Toy Book January/February 2010 page 200" href="http://viewer.zmags.com/publication/fd638cef?page=200">IndustryMarketplaceOLLIE SWANTSYOUR CLOSEOUTS!</a> IndustryMarketplaceOLLIE SWANTSYOUR CLOSEOUTS!<a title="The Toy Book January/February 2010 page 201" href="http://viewer.zmags.com/publication/fd638cef?page=201">IndustryMarketplaceClassifiedsPlace a class</a> IndustryMarketplaceClassifiedsPlace a class<a title="The Toy Book January/February 2010 page 202" href="http://viewer.zmags.com/publication/fd638cef?page=202">Flashback: February19912. </a> Flashback: February19912. <a title="The Toy Book January/February 2010 page 203" href="http://viewer.zmags.com/publication/fd638cef?page=203"></a> <a title="The Toy Book January/February 2010 page 204" href="http://viewer.zmags.com/publication/fd638cef?page=204"></a>