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INTERNASJONALEKUNDEWHIISTTEOPARPIER<br />
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Ingen vet med sikkerhet hva kundene tenker<br />
- før de handler.<br />
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Det beste mottrekket er å skape seg et mer intelligent grunnlag for<br />
kommunika<br />
INTERNASJONALEKUNDEHISTORIER<br />
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INNHOLD:<br />
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• SAS®helps1-800-FLOWERS.COMgrowdeeprootswithcustomers<br />
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• UCAS-Marketingsavvyforacademia<br />
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• Topdanmark-Forgetb<br />
I SAS Institute har vi jobbet sammen med en rekke av verdens mest kjente merkevarer Kunder forventer å bli tatt på alvor.<br />
for å skape innsikt i hva deres kundene tenker, og har vært med å skape fu<a title="ci_kundehistorier_binder_webversjon page 1" href="http://www.zmag.dk/showmag.php?mid=rqttwp&pageid=1"> INTERNASJONALEKUNDEWHIISTTEOPARPIER </a> Ingen vet med sikkerhet hva kundene tenker - før de handler. Det beste mottrekket er å skape seg et mer intelligent grunnlag for kommunika
<a title="ci_kundehistorier_binder_webversjon page 2" href="http://www.zmag.dk/showmag.php?mid=rqttwp&pageid=2"> INTERNASJONALEKUNDEHISTORIER </a> INNHOLD: • SAS®helps1-800-FLOWERS.COMgrowdeeprootswithcustomers • UCAS-Marketingsavvyforacademia • Topdanmark-Forgetb
<a title="ci_kundehistorier_binder_webversjon page 3" href="http://www.zmag.dk/showmag.php?mid=rqttwp&pageid=3"> I SAS Institute har vi jobbet sammen med en rekke</a> av verdens mest kjente merkevarer Kunder forventer å bli tatt på alvor. for å skape innsikt i hva deres kundene tenker, og har vært med å skape fu
<a title="ci_kundehistorier_binder_webversjon page 4" href="http://www.zmag.dk/showmag.php?mid=rqttwp&pageid=4"> CUSTOMER STORY SAS® helps 1-800-FLOWERS.COM gro</a>w deep roots with customers Chris McCann President 1-800-FLOWERS.COM Industry Retail Business Issue 1-800-FLOWERS.COM needed to make decisions
<a title="ci_kundehistorier_binder_webversjon page 5" href="http://www.zmag.dk/showmag.php?mid=rqttwp&pageid=5"> “SAS business analytics have helped us attract 20</a> million new customers, and repeat business has gone from less than 40 percent to greater than 50 percent.” Chris McCann President 1-800-FLOWERS.CO
<a title="ci_kundehistorier_binder_webversjon page 6" href="http://www.zmag.dk/showmag.php?mid=rqttwp&pageid=6"> CUSTOMER STORY marketing savvy for academia SA</a>S® software helps UCAS and the British higher education sector to move with the times and capitalise on new opportunities. Business Issue In the ne
<a title="ci_kundehistorier_binder_webversjon page 7" href="http://www.zmag.dk/showmag.php?mid=rqttwp&pageid=7"> “SAS provides power and flexibility that simply i</a>s not available in other software.” simon dukes Data Insight Analyst UCAS Data Insight For example, we take more and more appli- cations from di
<a title="ci_kundehistorier_binder_webversjon page 8" href="http://www.zmag.dk/showmag.php?mid=rqttwp&pageid=8"> CUSTOMER STORY Topdanmark: Forget branding. Les</a>s is more. Bjørn Verwohlt Deputy Chief Executive Topdanmark Business Issue Automate marketing campaigns to drive strong lead management instead of
<a title="ci_kundehistorier_binder_webversjon page 9" href="http://www.zmag.dk/showmag.php?mid=rqttwp&pageid=9"> “Marketing automation provides an overview of the</a> total campaign flow. It is a strong tactical tool.” Jens Green Lead Generation Topdanmark Group Marketing Lead generation with IT support T
<a title="ci_kundehistorier_binder_webversjon page 10" href="http://www.zmag.dk/showmag.php?mid=rqttwp&pageid=10"> CUSTOMER STORY Harrah’s hits customer loyalty </a>jackpot SAS® identifies customers with highest potential to return David Norton Senior Vice President of Relationship Marketing Harrah’s Entertainm
<a title="ci_kundehistorier_binder_webversjon page 11" href="http://www.zmag.dk/showmag.php?mid=rqttwp&pageid=11"> “Our profitability around marketing interventions</a> programs is much higher because of the precision of understanding that SAS provides.” David Norton Senior Vice President of Relationship Marketing
<a title="ci_kundehistorier_binder_webversjon page 12" href="http://www.zmag.dk/showmag.php?mid=rqttwp&pageid=12"> CUSTOMER STORY Scandinavian Airlines uses SAS® </a>to improve services and ensure superior customer relations ScandinavianAirlineshasmadeimportantprogressinthecompetition forpassengersintheairlineindus
<a title="ci_kundehistorier_binder_webversjon page 13" href="http://www.zmag.dk/showmag.php?mid=rqttwp&pageid=13"> “All airlines have some sort of case-handling sys</a>tem, but we are probably the only company in the industry that can analyze cus- tomer contacts in such a sophisticated way that also adds value.“ J
<a title="ci_kundehistorier_binder_webversjon page 14" href="http://www.zmag.dk/showmag.php?mid=rqttwp&pageid=14"> CUSTOMER STORY Danske Bank DanskeBankisduetota</a>keagiantstepforwardwhenitcomestothe automationandexecutionofcampaignsin2010oncetheGrouphas implementedSAS®MarketingIntelligenceinallitsbanks.SASconsul
<a title="ci_kundehistorier_binder_webversjon page 15" href="http://www.zmag.dk/showmag.php?mid=rqttwp&pageid=15"> “It would take much longer if we were to develop </a>everything ourselves, but of course it is possible. We can always do everything ourselves, but we need to ask ourselves whether or not t
<a title="ci_kundehistorier_binder_webversjon page 16" href="http://www.zmag.dk/showmag.php?mid=rqttwp&pageid=16"> CUSTOMER STORY Expedia grows revenue while cust</a>omers reap bargains The world’s leading online travel provider runs SAS® predictive analytics to fight fraud, increase revenue and build customer loya
<a title="ci_kundehistorier_binder_webversjon page 17" href="http://www.zmag.dk/showmag.php?mid=rqttwp&pageid=17"> “SAS gives us a clearer view of the millions of c</a>ustomers who come to our Web sites every day. … Now, faster than ever we can pass great deals to our customers, and the net ROI to us is huge.” Da
<a title="ci_kundehistorier_binder_webversjon page 18" href="http://www.zmag.dk/showmag.php?mid=rqttwp&pageid=18"> CUSTOMER STORY GE Money finds successful repor</a>ting in the simplicity of SAS® Jirí Sklenicka ? ? Manager, CRM Data Systems Industry Financial Services Business Issue GE Money n
<a title="ci_kundehistorier_binder_webversjon page 19" href="http://www.zmag.dk/showmag.php?mid=rqttwp&pageid=19"> “Since implementing SAS, the time spent on report</a>ing has decreased significantly. Bringing up the same reports, which took about a month before, does not take us more than a half day, nowadays.” J
<a title="ci_kundehistorier_binder_webversjon page 20" href="http://www.zmag.dk/showmag.php?mid=rqttwp&pageid=20"> CUSTOMER STORY The Venetian Resort bets on SAS®</a> to keep occupancy and revenue high SAS helps The Venetian and The Palazzo maximize the value of the
<a title="ci_kundehistorier_binder_webversjon page 21" href="http://www.zmag.dk/showmag.php?mid=rqttwp&pageid=21"> “SAS increases our profitability by decreasing ou</a>r costs.” Rom Hendler Vice President of Strategic Marketing The Venetian and The Palazzo past. We’ll take more risks, look for new opportunities w
<a title="ci_kundehistorier_binder_webversjon page 22" href="http://www.zmag.dk/showmag.php?mid=rqttwp&pageid=22"> CUSTOMER STORY World Wildlife Fund How one of </a>the world’s largest conservation groups conserves its own precious marketing resources Mark Pilipczuk Vice President of Marketing World Wildlife Fun
<a title="ci_kundehistorier_binder_webversjon page 23" href="http://www.zmag.dk/showmag.php?mid=rqttwp&pageid=23"> “I like to think of SAS as a force multiplier for</a> common sense.” Gregory Smith Vice President of Information Technology and CIO World Wildlife Fund given marketing effort. Before they had SAS
<a title="ci_kundehistorier_binder_webversjon page 24" href="http://www.zmag.dk/showmag.php?mid=rqttwp&pageid=24"> Savings crucial for nonprofits Another way in whi</a>ch SAS is expected to save money for the nonprofit is by replacing a piece of outdated proprietary software that has been part of the direct mail prog
<a title="ci_kundehistorier_binder_webversjon page 25" href="http://www.zmag.dk/showmag.php?mid=rqttwp&pageid=25"> </a>
<a title="ci_kundehistorier_binder_webversjon page 26" href="http://www.zmag.dk/showmag.php?mid=rqttwp&pageid=26"> SAS INSTITUTE AS PB 2666 SOLLI, 0206 OSLO WWW</a>.SAS.COM/NORWAY TLF +47 23 08 30 50 FAX +47 23 08 30 49 INFO@NOR.SAS.COM SAS and all other SAS Institute Inc. product or service names are regist
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