<br />
Catalog of SeminarS, ConferenCeS & exhibitionS<br />
<br />
www.dmaeventscatalog.org<br />
” I will never forget the day I surged out of that DMA Conference Center!<br />
I entered as a mild-mannered marketing novice, I emerged –<br />
a Direct Marketing Super Hero!<br />
<br />
…And I put the skills I learned th<br />
SAVE $$$ BY BRINGING<br />
YOUR ENTIRE TEAM<br />
To a dma Seminar<br />
Contact DMA<br />
SEMINArS<br />
for deta<br />
<br />
Customer Servi<br />
Direct Marketing Institute<br />
Launching successful DM careers for over 40 years – earn a “DM degree” in only 3 days!<br />
DMA’s Direct Marketing Institute has been the premier event for both beginners and<br />
ex<br />
“Overall, I found this seminar to be very helpful in managing customer databases,<br />
targeting strategies, and offer dynamics. I came away with some new ideas.”<br />
<a title="Winter 2008 Events Catalog_Male page 1" href="http://www.zmag.dk/showmag.php?mid=wqddhh&pageid=1"> Catalog of SeminarS, ConferenCeS & exhibitionS w</a>ww.dmaeventscatalog.org
<a title="Winter 2008 Events Catalog_Male page 2" href="http://www.zmag.dk/showmag.php?mid=wqddhh&pageid=2"> ” I will never forget the day I surged out of tha</a>t DMA Conference Center! I entered as a mild-mannered marketing novice, I emerged – a Direct Marketing Super Hero! …And I put the skills I learned th
<a title="Winter 2008 Events Catalog_Male page 3" href="http://www.zmag.dk/showmag.php?mid=wqddhh&pageid=3"> SAVE $$$ BY BRINGING YOUR ENTIRE TEAM </a> To a dma Seminar Contact DMA SEMINArS for deta Customer Servi
<a title="Winter 2008 Events Catalog_Male page 4" href="http://www.zmag.dk/showmag.php?mid=wqddhh&pageid=4"> Direct Marketing Institute Launching successful D</a>M careers for over 40 years – earn a “DM degree” in only 3 days! DMA’s Direct Marketing Institute has been the premier event for both beginners and ex
<a title="Winter 2008 Events Catalog_Male page 5" href="http://www.zmag.dk/showmag.php?mid=wqddhh&pageid=5"> “Overall, I found this seminar to be very helpful</a> in managing customer databases, targeting strategies, and offer dynamics. I came away with some new ideas.”
<a title="Winter 2008 Events Catalog_Male page 6" href="http://www.zmag.dk/showmag.php?mid=wqddhh&pageid=6"> Creative Direct Marketing Strategies Jump-start y</a>our direct marketing career Develop innovative and successful direct mail strategies for your company. Learn dozens of proven tools that the country’s
<a title="Winter 2008 Events Catalog_Male page 7" href="http://www.zmag.dk/showmag.php?mid=wqddhh&pageid=7"> SuPEr HEroeS KNOW HOW TO SAVE MONEY Save $150 off</a> each registration when you send two people and $250 off each registration when you send three or more to the same session. Contact DMA Customer Servi
<a title="Winter 2008 Events Catalog_Male page 8" href="http://www.zmag.dk/showmag.php?mid=wqddhh&pageid=8"> Loyalty Marketing Workshop Co-presented by: </a>Develop your own loyalty program to increase customer retention and profitability Discover skills, tools, and techniques you can apply to cultivate lo
<a title="Winter 2008 Events Catalog_Male page 9" href="http://www.zmag.dk/showmag.php?mid=wqddhh&pageid=9"> </a> Co-presented by: Loyalty Marketing Virtual Seminars Interact live with our loyalty marketing experts Attend these free virtual seminars and gain the
<a title="Winter 2008 Events Catalog_Male page 10" href="http://www.zmag.dk/showmag.php?mid=wqddhh&pageid=10"> Predicting Customer Behavior : Finding What Works</a> and Why Marketing based on “gut feelings” fails at least 50% of the time – if you’re lucky The expert information that will be presented isn’t just t
<a title="Winter 2008 Events Catalog_Male page 11" href="http://www.zmag.dk/showmag.php?mid=wqddhh&pageid=11"> cMraerakteivtein—g —SemSeinmairnsars Mastering t</a>he 50+ Marketplace Tap into the lucrative 93-million-strong 50+ marketplace The 50+ demographic has more than half of all the US disposable income and
<a title="Winter 2008 Events Catalog_Male page 12" href="http://www.zmag.dk/showmag.php?mid=wqddhh&pageid=12"> Direct Marketing Law in the 21st Century Stay co</a>mpliant in today’s evolving interactive world The regulatory climate today’s direct marketers operate in is complex, confusing, and the rules seem to
<a title="Winter 2008 Events Catalog_Male page 13" href="http://www.zmag.dk/showmag.php?mid=wqddhh&pageid=13"> Secrets of Copywriting: Fundamentals for Direct M</a>arketing Develop the key fundamentals of writing for direct marketing Roll up your sleeves and get ready to write. This fundamental course uses exerc
<a title="Winter 2008 Events Catalog_Male page 14" href="http://www.zmag.dk/showmag.php?mid=wqddhh&pageid=14"> Advanced Copywriting: Master the Fine Points of W</a>riting Boost your copy from good to gReAT in two days! Fine-tune your writing and turn your DM package or email campaign into the “control” with the
<a title="Winter 2008 Events Catalog_Male page 15" href="http://www.zmag.dk/showmag.php?mid=wqddhh&pageid=15"> Copywriting Tools & Techniques e-Learning All you</a> need to participate in this powerful course is a computer and Web browser Improve your writing skills in this highly interactive online workshop. In
<a title="Winter 2008 Events Catalog_Male page 16" href="http://www.zmag.dk/showmag.php?mid=wqddhh&pageid=16"> Direct Mail Production Strategies Determine if yo</a>u are spending your production dollars in the right way Production and mailing are a huge hit on the bottom line and deserve at Only
<a title="Winter 2008 Events Catalog_Male page 17" href="http://www.zmag.dk/showmag.php?mid=wqddhh&pageid=17"> Social Media Smarts: </a> NEW An Introduction to the Social Web, Tools, Hot Topic! and Strategies Demystify social networking and grow your business
<a title="Winter 2008 Events Catalog_Male page 18" href="http://www.zmag.dk/showmag.php?mid=wqddhh&pageid=18"> Web Marketing: Design. Navigation. Analytics. und</a>erstanding the Big Picture. Co-presented by the email experience Council Break down the walls between the creative and technical sides of we
<a title="Winter 2008 Events Catalog_Male page 19" href="http://www.zmag.dk/showmag.php?mid=wqddhh&pageid=19"> Search Engine Marketing e-Learning Co-p</a>resented by the email experience Council Make sure it’s your company’s name they see every time they search When today’s sophisticated buyers – both b
<a title="Winter 2008 Events Catalog_Male page 20" href="http://www.zmag.dk/showmag.php?mid=wqddhh&pageid=20"> Comprehensive Email Marketing Strategies </a> Co-presented by the email experience Council Maximize your profits using effective email marketing strategies Learn everything you need to know abou
<a title="Winter 2008 Events Catalog_Male page 21" href="http://www.zmag.dk/showmag.php?mid=wqddhh&pageid=21"> Navigating the World of Email Marketing Virtual S</a>eminars Co-presented by the email experience Council Navigate your way to successful email execution with Invite your whole team in
<a title="Winter 2008 Events Catalog_Male page 22" href="http://www.zmag.dk/showmag.php?mid=wqddhh&pageid=22"> Statistics & Modeling for Direct Marketers Unrave</a>l the mysteries of multiple regression, factor, and cluster analyses Learn how to better understand and evaluate direct marketing statistical techniqu
<a title="Winter 2008 Events Catalog_Male page 23" href="http://www.zmag.dk/showmag.php?mid=wqddhh&pageid=23"> Database Marketing The know-how you need to measu</a>re your direct marketing effectiveness Identify, understand, and target your best customers – and improve the profitability of your next campaign. In
<a title="Winter 2008 Events Catalog_Male page 24" href="http://www.zmag.dk/showmag.php?mid=wqddhh&pageid=24"> Direct Marketing Math & Finance Learn key direct </a>marketing measures and concepts that will help you think and respond more effectively and get better results Master the basic mathematical concepts yo
<a title="Winter 2008 Events Catalog_Male page 25" href="http://www.zmag.dk/showmag.php?mid=wqddhh&pageid=25"> Develop your full marketing potential with th</a>e Dma’s hottest new virtual seminars! In just one hour, you will absorb top marketing insights from some of the most experienced leaders in the field
<a title="Winter 2008 Events Catalog_Male page 26" href="http://www.zmag.dk/showmag.php?mid=wqddhh&pageid=26"> Search Engine Marketing Certification Now More Th</a>an ever, It Counts: It’s a constantly changing, web-driven marketing landscape out there. B-to-B and B-to-C prospects are linking, chatting, and makin
<a title="Winter 2008 Events Catalog_Male page 27" href="http://www.zmag.dk/showmag.php?mid=wqddhh&pageid=27"> Certificate in Direct Marketing There is nothing</a> more valuable to your future, or the future success of your organization, than keeping up-to-date on the most recent marketing information. The marke
<a title="Winter 2008 Events Catalog_Male page 28" href="http://www.zmag.dk/showmag.php?mid=wqddhh&pageid=28"> Customized In-House Training large staff to train</a>? We’ll bring the seminar to you. We believe that a well-aligned, informed team is the cornerstone of any organization’s success and long-term susta
<a title="Winter 2008 Events Catalog_Male page 29" href="http://www.zmag.dk/showmag.php?mid=wqddhh&pageid=29"> National Center for Database Marketing (NCDM) Th</a>e National Center for Database Marketing (NCDM) is the preeminent event for all database marketers. NCDM will provide you with the vital database tact
<a title="Winter 2008 Events Catalog_Male page 30" href="http://www.zmag.dk/showmag.php?mid=wqddhh&pageid=30"> 17th Annual Catalog-on-the-Road Conference The 1</a>7th Annual Catalog-on-the-Road Conference has become one of the largest single-day gatherings of catalog executives and suppliers in the industry. Our
<a title="Winter 2008 Events Catalog_Male page 31" href="http://www.zmag.dk/showmag.php?mid=wqddhh&pageid=31"> Email Evolution Conference </a> The Email Experience Council and the Direct Marketing Association will join forces for the second year in a row for 3 days of
<a title="Winter 2008 Events Catalog_Male page 32" href="http://www.zmag.dk/showmag.php?mid=wqddhh&pageid=32"> National Conference on Operations & Fulfillment (</a>NCOF) The Operations & Fulfillment Conference for Catalog, Online, and Multichannel Retailers NCOF is the ONLY event focused exclusively on presentin
<a title="Winter 2008 Events Catalog_Male page 33" href="http://www.zmag.dk/showmag.php?mid=wqddhh&pageid=33"> Annual Conference for Catalog and Multichannel Me</a>rchants (ACCM) Whether you’re looking to sharpen your skills, develop new ideas, or improve your ability to lead a multichannel business, ACCM is dev
<a title="Winter 2008 Events Catalog_Male page 34" href="http://www.zmag.dk/showmag.php?mid=wqddhh&pageid=34"> How to Register Online: www.dmaeventscatalog.org</a> Mail: Fax: 212.302.7643 Phone: 212.790.1500 PAYMeNT INFORMATION My total payment is $ Check enclosed Maste
<a title="Winter 2008 Events Catalog_Male page 35" href="http://www.zmag.dk/showmag.php?mid=wqddhh&pageid=35"> DMA Bookstore Your Source for Direct Marketing Re</a>search & Market Intelligence The Power of Direct Marketing: ROI, Sales, Expenditures and Employment in the US, 2008-2009 Edition This report pro
<a title="Winter 2008 Events Catalog_Male page 36" href="http://www.zmag.dk/showmag.php?mid=wqddhh&pageid=36"> Try us out! Attend any DMA DMA invites you to cus</a>tomize your own In-House Training Program Stoemsienfeaoriffyioto’rsurFrrigEhEt organization. our experts. Your Staff. Delivered onsite. Call toda
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