INTERNET
RETAILING
SELLING IN THE DIGITAL AGE VOLUME 3 ISSUE 1 | NOVEMBER 2008
ARGOS: MULTI
INTERNET RETAILING CONTENTS
EDITOR’S COMMENT FEATURES REGULARS
Here at IR Towers, we are ever the
optimists and won’t let the credit
crunch dampen spirits or
NEWS INTERNET RETAILING
For more news, insight and discussion visit www.internetretailing.net
CONSUMERS GO DIY
UK consumers are shunning estate agents online in favour
of house and garden re INTERNET RETAILING SELLING IN THE DIGITAL AGE VOLUME 3 ISSUE 1 | NOVEMBER 2008 ARGOS: MULTI
INTERNET RETAILING CONTENTS EDITOR’S COMMENT FEATURES REGULARS Here at IR Towers, we are ever the optimists and won’t let the credit crunch dampen spirits or
NEWS INTERNET RETAILING For more news, insight and discussion visit www.internetretailing.net CONSUMERS GO DIY UK consumers are shunning estate agents online in favour of house and garden re
INTERNET RETAILING NEWS OVERSTOCK GOES GLOBAL Online discount retailer Overstock.com has expanded operations from its US consumer base to 34 countries including the UK and plans to “expand
See us at e-Commerce Expo – Stand 532 The brightest, fastest way to control your website content. Brilliant products, with squeaky-clean specifications, at star-burstingly good prices. If your tr
INTERNET RETAILING COMMENT DO STARS SHINE BRIGHTER AGAINST A DARK SKY? AFTER the buzz and positive atmosphere at the Internet Retailing 2008 Conference, Ian Jindal considers the role of ecom
INTERVIEW INTERNET RETAILING ARGOS: CUSTOMERS,CHANNELS AND CHALLENGES As Argos celebrates 35 years in business, Emma Herrod gets the inside story from David Tarbuck, Multi-Channel Programme an
INTERNET RETAILING INTERVIEW to operate as an individual sales channel. Tarbuck explains:“From a brand and marketing perspective,Argos.co.uk is very closely align
INTERVIEW INTERNET RETAILING ARGOS.CO.UK DEVELOPMENT The Argos.co.uk homepage has undergone a number of changes over the years, principally developing in line with web design best-practice c
INTERVIEW INTERNET RETAILING top three most-visited UK retail sites,according to Hitwise.At its peak last year,Argos.co.uk regularly had more than eight million visits a week.
HOW IMPORTANT IS MULTI-CHANNEL TO ARGOS? PEAK PERFORMANCE – 2007: ? Total on-line peak sales for 2007 were up 34% YOY ? Highest direct sales in a day peaked at £4m ? Conversion increased by over 9%
DASHBOARD INTERNET RETAILING OUT OF TOUCH RETAILERS THROW AWAY UK consumers are becoming less tolerant of online transaction issues acco
INTERNET RETAILING DASHBOARD Website security Ease of completing the transaction Transaction confirmation Ease of navigation Ability to compare products 24 hour customer service Other/nothing Easy
STRATEGY CREDIT CRUNCH HOW CAN YOU MAKE YOUR REVENUE MARGINS SPARKLE THIS CHRISTMAS? WITH THE high street trying to temper the storm of poor sales,dismal summer weather and a fal
Over 150 exhibiting companies Be part of the E Commerce revolution FREE entry to Exhibition and Conference Find out more and register at www.ecommerceexpo.co.uk Supporte
and are beginning to introduce product ratings and web 2.0 features. Topshop,for example,is using RSS feeds,podcasts, blogs and wikis to provide the social networking features popular with its y
CREDIT CRUNCH MARKETING LOOKING FOR A BARGAIN It’s obvious that discounting is taking place on the high street: all those blaring posters declaring 50%, 60% or even 80%
currently reporting a 652% increase year-on-year in redemption rates for these DIY coupons with a 513% increase in the numbers of coupons shoppers are choosing to print out. European General Ma
harder to attract new people to your site so you need to look after the regulars with exclusive offers and regular email promotion.” Certainly,as anyone who buys regularly from an online site wi
CREDIT CRUNCH OPERATIONS VANITY OR SANITY? Lee Friend, MD and Executive Producer at fashshot.com & packshot.com, says that although ima
and consumer education.In a recession,however,you need to get the return on investment ratios correct and I think it will be more than a year before we see a full-scale rollout with a 100% range comm
LOGISTICS CREDIT CRUNCH SLAS: MEASURING OBJECTIVES SERVICE Level Agreements (SLAs) form part of the contract between the retailer and the service provider and are the key way of measuring the o
OPERATIONS David Potter, Retail Solutions Director, EMEA, at call centre outsourcer Sitel, advises: “For inbound orders and enquiries the key measure will normally be cost per order, cost per call ag
INTERNET RETAILING Looking for vendors in the E-Tail space ? Internet Retailing Directory/Suppliers guide is invaluable tool in choosing your long term, reliable supplier. With over 18 categorie
SERVICE In many outsourcing sectors,it’s not just the service but the actual level provided which is a key part of the service provider-retailer relationship.The service provider has to ensure that t
HOW TO IMPROVE ONLINE PERFORMANCE IN A TOUGHECONOMY Matthew Tod, CEO of digital consultancy Logan Tod, looks at how online performance can be improved in a tough economy and how etailers can learn
and then deliver them. By adding all these marginal gains together, you can have a greater impact than placing all your focus on one area, and then struggling to achieve a 50% gain. So, how do yo
How well do you actually know your customers? Purchase Behaviour - Brand Loyalty - Human Interaction the problem Yakult is the original probiotic, with over 70 years of research & devel
ANALYTICS CREDIT CRUNCH CRUNCH TIME FOR WEB ANALYTICS THE 2008 Online Measurement & Strategy report commissioned by Lynchpin and E-consultancy surveyed over 700 businesses on their usage o
ARE YOU READY FOR THE RETAIL MAIN EVENT? THE RETAIL BUSINESS SHOW AWARDS 2009 ACKNOWLEDGING THE VERY FINEST IN MULTI CHANNEL RETAILING 4(*!.5!29s'2/36%./2 (/53%(/4%,s0!2+,!.%s,/.$/.
ANALYTICS CREDIT CRUNCH internal strategy that ties collection and analysis t business objectives? 60% 50% 40% 30% 20% 10% Not quite, bu
INSIGHT INTERNET RETAILING INSIGHT FROM AR AS companies look to expand into growth markets where consumers increasingly aspire to niche and global brands, Internet Retailing is extending its c
INTERNET RETAILING INSIGHT OUND THE WORLD retailers using the internet as their main channel. Ecommerce has been particularly strong in Estonia, Lativia, the Czech Republic and Poland where DS
THE MOBILE PAGE MOBILE ANDROIDS AND IPHONES THINGS seem to be hotting up in the mobile commerce space so Sarah Clark, Internet Retailing.net web editor, takes a go
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BACKCHAT INTERNET RETAILING BACK CHAT WHAT IS THE LAST THING YOU BOUGHT ONLINE? Graham & Green embossed,metal table. Beautiful and great value in the sales! M N O C O m N
GET IT direct e-retail intelligence Sales through online channels are rocketing, up 25% in 2005 and 40% in 2006. That’s nearly €100 billion in Europe alone. And in three years that fi
Open an account with our new lower volumes. We’ve learnt, one size doesn’t fit all Your home shopping deliveries to every postcode … every day • Our delivery services are available throughout the
Zmags improved online publishingInternet Retailing Nov 08
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