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The magazine for marketing intelligence & decision making No 2 | October 2008<br />
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The great HTalokiwngptrooinpfleuretnytriailgehtsna<br />
The magazine for marketing intelligence & decision making<br />
<br />
Publisher<br />
esOMaR<br />
Editor-in-chief<br />
simon Chadwick<br />
Editor<br />
Kathy Joe<br />
Editorial Board<br />
Vinay ahuja of P&g<br />
Rex Briggs of Marketing evolution<br />
ansgar<br />
October 2008<br />
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30 cOver stOry<br />
the great<br />
global dream<br />
Gallup’s World Poll finds that it’s jobs that matter most<br />
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12 tHe reseArcH cHALLeNGe<br />
Measuring the shadows<br />
Hernando de soto on<a title="Research World | Issue 02 | October 2008 page 1" href="http://www.zmag.dk/showmag.php?mid=wwtwfs&pageid=1"> The magazine for marketing intelligence & decisio</a>n making No 2 | October 2008 The great HTalokiwngptrooinpfleuretnytriailgehtsna
<a title="Research World | Issue 02 | October 2008 page 2" href="http://www.zmag.dk/showmag.php?mid=wwtwfs&pageid=2"> The magazine for marketing intelligence & decisio</a>n making Publisher esOMaR Editor-in-chief simon Chadwick Editor Kathy Joe Editorial Board Vinay ahuja of P&g Rex Briggs of Marketing evolution ansgar
<a title="Research World | Issue 02 | October 2008 page 3" href="http://www.zmag.dk/showmag.php?mid=wwtwfs&pageid=3"> October 2008 30 cOver stOry the great glo</a>bal dream Gallup’s World Poll finds that it’s jobs that matter most 12 tHe reseArcH cHALLeNGe Measuring the shadows Hernando de soto on
<a title="Research World | Issue 02 | October 2008 page 4" href="http://www.zmag.dk/showmag.php?mid=wwtwfs&pageid=4"> Patrice Bondurand 12 Research World |Oct</a>ober 2008
<a title="Research World | Issue 02 | October 2008 page 5" href="http://www.zmag.dk/showmag.php?mid=wwtwfs&pageid=5"> the research challenge Measuring the shadows </a>influential economist hernando de sotobelievesmanyoftheworld’sills– fromthirdworldpovertytothe economiccrisisinthewest–arerooted in the absence of pro
<a title="Research World | Issue 02 | October 2008 page 6" href="http://www.zmag.dk/showmag.php?mid=wwtwfs&pageid=6"> In Westernised economies, the industrial revoluti</a>on brought about standardisation of a range of systems – from home ownership to the kind of electricity that’s used. In the US, there used to be 300 t
<a title="Research World | Issue 02 | October 2008 page 7" href="http://www.zmag.dk/showmag.php?mid=wwtwfs&pageid=7"> year, he says, there were more than 60,000 revolt</a>s in western China, where the boom in the legal economy has yet to make its way from the east of the country. The same thing is happening in Latin Ame
<a title="Research World | Issue 02 | October 2008 page 8" href="http://www.zmag.dk/showmag.php?mid=wwtwfs&pageid=8"> hOt tOpic Polls aPart Demographic shifts and ahi</a>storicUSelection haveplacedtraditional pollingmethodsunder the microscope. By Jack Neff 22 Research W
<a title="Research World | Issue 02 | October 2008 page 9" href="http://www.zmag.dk/showmag.php?mid=wwtwfs&pageid=9"> Research World | October 2008 23</a>
<a title="Research World | Issue 02 | October 2008 page 10" href="http://www.zmag.dk/showmag.php?mid=wwtwfs&pageid=10"> Cell phone surge One of the biggest methodologica</a>l questions comes from the rapid growth of cell-phone-only households. Such households made up roughly 4% of the US population in 2004, but that propo
<a title="Research World | Issue 02 | October 2008 page 11" href="http://www.zmag.dk/showmag.php?mid=wwtwfs&pageid=11"> cOver stOry The greaT global dream 30 </a> Research World |October 2008
<a title="Research World | Issue 02 | October 2008 page 12" href="http://www.zmag.dk/showmag.php?mid=wwtwfs&pageid=12"> Gallup’sWorldPollrevealsnew The shift </a>in importance to ‘a good job’ leads to a findings on global migration sairgeneifincdalenstscihnadnicgaetoinrst,hbeuetvtohleutmionstofevc
<a title="Research World | Issue 02 | October 2008 page 13" href="http://www.zmag.dk/showmag.php?mid=wwtwfs&pageid=13"> closer you are to the stars, the stronger the mon</a>ey have an informal group of Super Mentors who have currents are. These stars juice their immediate as much or more access to m
<a title="Research World | Issue 02 | October 2008 page 14" href="http://www.zmag.dk/showmag.php?mid=wwtwfs&pageid=14"> Health Healthy people create more vibrant communi</a>ties and more productive workplaces, which contribute to productivity, brain gain, and quality GDP growth. Well-Being This reports the presence of su
<a title="Research World | Issue 02 | October 2008 page 15" href="http://www.zmag.dk/showmag.php?mid=wwtwfs&pageid=15"> </a>
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