<br />
J O U R N A L I S M W E E K LY<br />
www.pressgazette.co.uk 24 May 2013<br />
Telegraph figures<br />
show `no downside'<br />
to metered paywall<br />
DOMINIC PONSFORD<br />
The first website figures for the Telegraph<br />
since it went behind a metered paywall<br />
suggest there is “no downside” to their<br />
approach.<br />
This is the view of media analyst<br />
Douglas McCabe of Enders Analysis who<br />
suggested other publishers could now<br />
follow suit.<br />
April was the first full month Telegraph.<br />
co.uk had set a 20-article limit for readers.<br />
After that is reached, readers are invited to<br />
take out a free trial subscription, and then<br />
a paid one (from a cost of £2 a week).<br />
According to ABC, in April Telegraph.<br />
co.uk remained the UK's third most<br />
popular national newspaper website with<br />
just over 3m unique browsers a day (up<br />
5.8 per cent month on month).<br />
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