<br />
J O U R N A L I S M W E E K LY<br />
www.pressgazette.co.uk 19 April 2013<br />
Rothermere reveals<br />
Mail Online growth<br />
and paid-for plans<br />
PICTURE: REUTERS/Olivia Harris<br />
DOMINIC PONSFORD<br />
Daily Mail and General Trust proprietor<br />
Lord Rothermere has revealed plans<br />
to double the size of the Mail Online<br />
audience and start charging for premium<br />
online content.<br />
The Daily Mail already charges for its<br />
Daily Mail Plus iPad and Kindle edition<br />
which includes an increasing amount of<br />
unique content – including a daily digital<br />
nostalgia magazine which was launched<br />
this week.<br />
While Mail Online attracts more than<br />
100m unique browsers a month worldwide<br />
(according to ABC) it has very different<br />
news values from the Daily Mail print<br />
edition.<br />
Press Gazette understands that Daily<br />
Mail Plus is seen as a way of providing a<br />
digital fu<a title="PGW (19th April 2013) page 1" href="http://viewer.zmags.com/publication/7be1c0a9?page=1"> J O U R N A L I S M W E E K LY www.pressgazette.c</a>
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