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<br /> INTRODUCTION<br /> TO ZMAGS<br /> Analytics<br /> Digital publications have<br /> a distinct advantage over<br /> other publishing formats<br /> because they make it<br /> possible to precisely track<br /> the behavior and progress<br /> of different kinds of readers.<br /> The data you collect is<br /> extremely valuable - if<br /> you know how to use it.<br /> 1 Introduction<br /> KNOWLEDGE IS POWER<br /> For example, page views, time spent and heat map ana-<br /> lytics will help you identify popular products/content as<br /> well as any problem areas. Then, next time you can<br /> emphasize things that work well and enhance or expand<br /> others. When specific products prove especially popular,<br /> they can be given more space and/or prime locations.<br /> Click-through rate is another important metric. The visibility<br /> of external links, size and placement of advertisements on<br /> screen, and the call-to-<a title="Zmags Metrics page 1" href="http://viewer.zmags.com/publication/a048b3f9?page=1"> INTRODUCTION TO ZMAGS Analytics Digital pu</a> <a title="Zmags Metrics page 2" href="http://viewer.zmags.com/publication/a048b3f9?page=2"> KNOWLEDGE IS POWER For example, page views, ti</a> <a title="Zmags Metrics page 3" href="http://viewer.zmags.com/publication/a048b3f9?page=3"> ZMAGS Introduction to Analytics ZMAGS METRICS A</a> <a title="Zmags Metrics page 4" href="http://viewer.zmags.com/publication/a048b3f9?page=4"> RELEVANCY Bounce rate, page-one drop off rate, re</a> <a title="Zmags Metrics page 5" href="http://viewer.zmags.com/publication/a048b3f9?page=5"> ZMAGS Introduction to Analytics ZMAGS OFFERS UN</a> <a title="Zmags Metrics page 6" href="http://viewer.zmags.com/publication/a048b3f9?page=6"> HOW TO EXTRACT THIS DATA FROM ZMAGS PUBLICATOR A</a> <a title="Zmags Metrics page 7" href="http://viewer.zmags.com/publication/a048b3f9?page=7"> ZMAGS Introduction to Analytics Most Rea</a> <a title="Zmags Metrics page 8" href="http://viewer.zmags.com/publication/a048b3f9?page=8"> 8</a> <a title="Zmags Metrics page 9" href="http://viewer.zmags.com/publication/a048b3f9?page=9"> ZMAGS Introduction to Analytics PUBLICATION OV</a> <a title="Zmags Metrics page 10" href="http://viewer.zmags.com/publication/a048b3f9?page=10"> How can you use this information? One key point </a> <a title="Zmags Metrics page 11" href="http://viewer.zmags.com/publication/a048b3f9?page=11"> ZMAGS Introduction to Analytics TIME Time spe</a> <a title="Zmags Metrics page 12" href="http://viewer.zmags.com/publication/a048b3f9?page=12"> How can you use this information? Put your most </a> <a title="Zmags Metrics page 13" href="http://viewer.zmags.com/publication/a048b3f9?page=13"> ZMAGS Introduction to Analytics USE CASE: TIME</a> <a title="Zmags Metrics page 14" href="http://viewer.zmags.com/publication/a048b3f9?page=14"> Lenovo knows more about its leads based on the ti</a> <a title="Zmags Metrics page 15" href="http://viewer.zmags.com/publication/a048b3f9?page=15"> ZMAGS Introduction to Analytics ZOOM The Zoom</a> <a title="Zmags Metrics page 16" href="http://viewer.zmags.com/publication/a048b3f9?page=16"> HEAT MAPS Heat maps can be accessed from either </a> <a title="Zmags Metrics page 17" href="http://viewer.zmags.com/publication/a048b3f9?page=17"> ZMAGS Introduction to Analytics Consolid</a> <a title="Zmags Metrics page 18" href="http://viewer.zmags.com/publication/a048b3f9?page=18"> USE CASE: HEAT MAP A direct seller / MLM used le</a> <a title="Zmags Metrics page 19" href="http://viewer.zmags.com/publication/a048b3f9?page=19"> ZMAGS Introduction to Analytics Before: </a> <a title="Zmags Metrics page 20" href="http://viewer.zmags.com/publication/a048b3f9?page=20"> PERIOD The Period tab shows detailed information</a> <a title="Zmags Metrics page 21" href="http://viewer.zmags.com/publication/a048b3f9?page=21"> ZMAGS Introduction to Analytics REFERRER The R</a> <a title="Zmags Metrics page 22" href="http://viewer.zmags.com/publication/a048b3f9?page=22"> LINK The Link tab shows the external links click</a> <a title="Zmags Metrics page 23" href="http://viewer.zmags.com/publication/a048b3f9?page=23"> ZMAGS Introduction to Analytics SEARCH The Sea</a> <a title="Zmags Metrics page 24" href="http://viewer.zmags.com/publication/a048b3f9?page=24"> GEOGRAPHICS The Geographics tab highlights where</a> <a title="Zmags Metrics page 25" href="http://viewer.zmags.com/publication/a048b3f9?page=25"> ZMAGS Introduction to Analytics COMMERCE The C</a> <a title="Zmags Metrics page 26" href="http://viewer.zmags.com/publication/a048b3f9?page=26"> How can you use this information? Assess whether</a> <a title="Zmags Metrics page 27" href="http://viewer.zmags.com/publication/a048b3f9?page=27"> ZMAGS Introduction to Analytics MOBILE The Mob</a> <a title="Zmags Metrics page 28" href="http://viewer.zmags.com/publication/a048b3f9?page=28"> MISC. The Misc. tab includes data about social m</a> <a title="Zmags Metrics page 29" href="http://viewer.zmags.com/publication/a048b3f9?page=29"> ZMAGS Introduction to Analytics How can yo</a> <a title="Zmags Metrics page 30" href="http://viewer.zmags.com/publication/a048b3f9?page=30"> HOW TO EXTRACT ZMAGS DATA FROM YOUR GOOGLE ANALYT</a> <a title="Zmags Metrics page 31" href="http://viewer.zmags.com/publication/a048b3f9?page=31"> ZMAGS Introduction to Analytics TAGGING ZMAGS </a> <a title="Zmags Metrics page 32" href="http://viewer.zmags.com/publication/a048b3f9?page=32"> CUSTOM VIEWERS: ZMAGS EVENTS CAN ALSO BE CONFIGUR</a> <a title="Zmags Metrics page 33" href="http://viewer.zmags.com/publication/a048b3f9?page=33"> ZMAGS Introduction to Analytics ZMAGS GA EVENT</a> <a title="Zmags Metrics page 34" href="http://viewer.zmags.com/publication/a048b3f9?page=34"> Boston – HQ 321 Summer Street, sales@zmags.c</a>