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<br /> Making An Impact<br /> Live Oak Legend honoree supports<br /> Beefmaster growth in the industry<br /> Setting Goals<br /> Make plans for the future<br /> Special Recognition<br /> Thank you volunteers<br /> and sponsors!<br /> 2 The Beefmaster Cowman / January 2024<br /> 20242.24.2024<br /> 12:00 Noon<br /> Washington County Fairgrounds<br /> Brenham, Texas<br /> For more information contact<br /> the Advantage Plus Sales Team:<br /> Trey Scherer 979-203-1656<br /> Anthony Mihalski 210-415-0888<br /> Bruce Robbins 210-861-5136<br /> Clay Howell 830-591-4497<br /> January 2024 / The Beefmaster Cowman 3<br /> Volume 46, Number 1 January 2024<br /> Making an<br /> Impact<br /> Live Oak BBA Legend Award winner shares<br /> vision, outlook for breed’s success...................20<br /> Purposeful Performance: Setting Goals<br /> Set short- an<a title="Jan2024TBC page 1" href="http://viewer.zmags.com/publication/542a28e3?page=1"> Making An Impact Live Oak Legend honoree supports</a> <a title="Jan2024TBC page 2" href="http://viewer.zmags.com/publication/542a28e3?page=2"> 2 The Beefmaster Cowman / January 2024</a> <a title="Jan2024TBC page 3" href="http://viewer.zmags.com/publication/542a28e3?page=3"> 20242.24.2024 12:00 Noon Washin</a> <a title="Jan2024TBC page 4" href="http://viewer.zmags.com/publication/542a28e3?page=4"> Volume 46, Number 1 </a> <a title="Jan2024TBC page 5" href="http://viewer.zmags.com/publication/542a28e3?page=5"> January 2024 / The Beefmaster Cowman 5</a> <a title="Jan2024TBC page 6" href="http://viewer.zmags.com/publication/542a28e3?page=6"> Happy New Year! Wishing you 12 Months </a> <a title="Jan2024TBC page 7" href="http://viewer.zmags.com/publication/542a28e3?page=7"> BEEFMASTER WINTER CLASSIC SALE SATURDAY, JANUARY </a> <a title="Jan2024TBC page 8" href="http://viewer.zmags.com/publication/542a28e3?page=8"> Board of Directors PO Box 3790 • Bryan, TX 7780</a> <a title="Jan2024TBC page 9" href="http://viewer.zmags.com/publication/542a28e3?page=9"> • 3N1s & Pairs • Bred Heifers • Open Heifers • Ha</a> <a title="Jan2024TBC page 10" href="http://viewer.zmags.com/publication/542a28e3?page=10"> Beefmaster Business Kicking Off a New Year! b</a> <a title="Jan2024TBC page 11" href="http://viewer.zmags.com/publication/542a28e3?page=11"> Join us for the</a> <a title="Jan2024TBC page 12" href="http://viewer.zmags.com/publication/542a28e3?page=12"> Exotic Sugar Hall & Tate’s donor, Exotic</a> <a title="Jan2024TBC page 13" href="http://viewer.zmags.com/publication/542a28e3?page=13"> J&T Farms Premiere Frozen Ge</a> <a title="Jan2024TBC page 14" href="http://viewer.zmags.com/publication/542a28e3?page=14"> From The President’s Desk A Year of Unprecedente</a> <a title="Jan2024TBC page 15" href="http://viewer.zmags.com/publication/542a28e3?page=15"> Join or Renew TODAY ! Support your BBU Satellite </a> <a title="Jan2024TBC page 16" href="http://viewer.zmags.com/publication/542a28e3?page=16"> Unclassified Old Bull A not too serious visit wi</a> <a title="Jan2024TBC page 17" href="http://viewer.zmags.com/publication/542a28e3?page=17"> </a> <a title="Jan2024TBC page 18" href="http://viewer.zmags.com/publication/542a28e3?page=18"> HOUSTON 2024 — TWO GREAT SALES –– XXIV </a> <a title="Jan2024TBC page 19" href="http://viewer.zmags.com/publication/542a28e3?page=19"> –– ONE GRAND EVENT — HOUSTON 2024 Friday,</a> <a title="Jan2024TBC page 20" href="http://viewer.zmags.com/publication/542a28e3?page=20"> Making an Impact Live Oak BBA Legend Award recipi</a> <a title="Jan2024TBC page 21" href="http://viewer.zmags.com/publication/542a28e3?page=21"> large breeds like Angus and Hereford had been col</a> <a title="Jan2024TBC page 22" href="http://viewer.zmags.com/publication/542a28e3?page=22"> ➤➤ Purposeful Performance ➤➤ SETTING GOALS Make</a> <a title="Jan2024TBC page 23" href="http://viewer.zmags.com/publication/542a28e3?page=23"> ❖Special ❖ </a> <a title="Jan2024TBC page 24" href="http://viewer.zmags.com/publication/542a28e3?page=24"> ❖Thank You ❖ SPONSORS ❖ Beefmaster Education End</a> <a title="Jan2024TBC page 25" href="http://viewer.zmags.com/publication/542a28e3?page=25"> Let’s give a big shout out to these</a> <a title="Jan2024TBC page 26" href="http://viewer.zmags.com/publication/542a28e3?page=26"> Junior Breeder News Genetically Advanced Alterat</a> <a title="Jan2024TBC page 27" href="http://viewer.zmags.com/publication/542a28e3?page=27"> desirable genetics. This also gives the producer </a> <a title="Jan2024TBC page 28" href="http://viewer.zmags.com/publication/542a28e3?page=28"> ALABAMA Since 1982 Flying</a> <a title="Jan2024TBC page 29" href="http://viewer.zmags.com/publication/542a28e3?page=29"> TEXAS FARM & RANCH BEEFMASTERS </a> <a title="Jan2024TBC page 30" href="http://viewer.zmags.com/publication/542a28e3?page=30"> TEXAS Bill Carr Hilltop Ranch Beefmasters Where</a> <a title="Jan2024TBC page 31" href="http://viewer.zmags.com/publication/542a28e3?page=31"> Obituary Dr. David C. Brown III Dr. David Cha</a> <a title="Jan2024TBC page 32" href="http://viewer.zmags.com/publication/542a28e3?page=32"> Beefmaster Calendar EDITOR’S NOTE: Bold face list</a> <a title="Jan2024TBC page 33" href="http://viewer.zmags.com/publication/542a28e3?page=33"> PRESENT S: All Access Online Sale hosted by: MA</a> <a title="Jan2024TBC page 34" href="http://viewer.zmags.com/publication/542a28e3?page=34"> Advertisers’ Index Advantage Plus Sale ..........</a> <a title="Jan2024TBC page 35" href="http://viewer.zmags.com/publication/542a28e3?page=35"> DEREK THOMPSON | 785-213-1753 OWNER | DEREK@NEX</a> <a title="Jan2024TBC page 36" href="http://viewer.zmags.com/publication/542a28e3?page=36"> Quality is a Powerful Thing (C10</a>