J O U R N A L I S M W E E K LY
www.pressgazette.co.uk 24 May 2013
show `no downside'
to metered paywall
The ﬁrst website ﬁgures for the Telegraph
since it went behind a metered paywall
suggest there is “no downside” to their
This is the view of media analyst
Douglas McCabe of Enders Analysis who
suggested other publishers could now
April was the ﬁrst full month Telegraph.
co.uk had set a 20-article limit for readers.
After that is reached, readers are invited to
take out a free trial subscription, and then
a paid one (from a cost of £2 a week).
According to ABC, in April Telegraph.
co.uk remained the UK's third most
popular national newspaper website with
just over 3m unique browsers a day (up
5.8 per cent month on month).
Year on year it wa J O U R N A L I S M W E E K LY www.pressgazette.c
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