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INTRODUCTION
TO ZMAGS
Analytics
Digital publications have
a distinct advantage over
other publishing formats
because they make it
possible to precisely track
the behavior and progress
of different kinds of readers.
The data you collect is
extremely valuable - if
you know how to use it.
1 Introduction
KNOWLEDGE IS POWER
For example, page views, time spent and heat map ana-
lytics will help you identify popular products/content as
well as any problem areas. Then, next time you can
emphasize things that work well and enhance or expand
others. When specific products prove especially popular,
they can be given more space and/or prime locations.
Click-through rate is another important metric. The visibility
of external links, size and placement of advertisements on
screen, and the call-to-
INTRODUCTION TO ZMAGS Analytics Digital pu
KNOWLEDGE IS POWER For example, page views, ti
ZMAGS Introduction to Analytics ZMAGS METRICS A
RELEVANCY Bounce rate, page-one drop off rate, re
ZMAGS Introduction to Analytics ZMAGS OFFERS UN
HOW TO EXTRACT THIS DATA FROM ZMAGS PUBLICATOR A
ZMAGS Introduction to Analytics Most Rea
8
ZMAGS Introduction to Analytics PUBLICATION OV
How can you use this information? One key point
ZMAGS Introduction to Analytics TIME Time spe
How can you use this information? Put your most
ZMAGS Introduction to Analytics USE CASE: TIME
Lenovo knows more about its leads based on the ti
ZMAGS Introduction to Analytics ZOOM The Zoom
HEAT MAPS Heat maps can be accessed from either
ZMAGS Introduction to Analytics Consolid
USE CASE: HEAT MAP A direct seller / MLM used le
ZMAGS Introduction to Analytics Before:
PERIOD The Period tab shows detailed information
ZMAGS Introduction to Analytics REFERRER The R
LINK The Link tab shows the external links click
ZMAGS Introduction to Analytics SEARCH The Sea
GEOGRAPHICS The Geographics tab highlights where
ZMAGS Introduction to Analytics COMMERCE The C
How can you use this information? Assess whether
ZMAGS Introduction to Analytics MOBILE The Mob
MISC. The Misc. tab includes data about social m
ZMAGS Introduction to Analytics How can yo
HOW TO EXTRACT ZMAGS DATA FROM YOUR GOOGLE ANALYT
ZMAGS Introduction to Analytics TAGGING ZMAGS
CUSTOM VIEWERS: ZMAGS EVENTS CAN ALSO BE CONFIGUR
ZMAGS Introduction to Analytics ZMAGS GA EVENT
Boston – HQ 321 Summer Street, sales@zmags.c