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<br /> 4 SELF-DRIVEN<br /> John Krafcik rethinks<br /> Google cars.<br /> 6<br /> POWERED BY PENTON<br /> CHANGING COLORS<br /> Black is the new orange at<br /> Mazda stores.<br /> 8 ADVERTISING<br /> FTC prowls for<br /> deceptive ads.<br /> September 2015<br /> More<br /> Women<br /> Want to Be<br /> Auto Techs<br /> “That surprised me,”<br /> says Celeste Briggs who<br /> heads GM dealership-<br /> career initiative.<br /> PLUS: WardsAuto Service<br /> 150 ranking<br /> SEPTEMBER 2015<br /> Volume 47, Number 9<br /> ON THE COVER<br /> Women Auto<br /> 14<br /> Techs-to-Be<br /> GM program encourages females<br /> to pursue dealership careers.<br /> BY STEVE FINLAY<br /> 2 | WARDSAUTO DEALER BUSINESS | SEPTEMBER 2015<br /> 6 8 10<br /> FACILITIES ADVERTISING WARD'S TOP<br /> 500 DEALER<br /> PROFILE<br /> Changing FT<a title="September 2015 page 1" href="http://viewer.zmags.com/publication/bdbdb76b?page=1"> 4 SELF-DRIVEN John Krafcik rethinks </a> <a title="September 2015 page 2" href="http://viewer.zmags.com/publication/bdbdb76b?page=2"> SEPTEMBER 2015 Volume 47, Number 9 </a> <a title="September 2015 page 3" href="http://viewer.zmags.com/publication/bdbdb76b?page=3"> 6 8 10 FACILITIES ADVERTISING </a> <a title="September 2015 page 4" href="http://viewer.zmags.com/publication/bdbdb76b?page=4"> EDITOR'S FORUM Search for Self Krafcik rethinks t</a> <a title="September 2015 page 5" href="http://viewer.zmags.com/publication/bdbdb76b?page=5"> We welcome readers' feedback, insights and commen</a> <a title="September 2015 page 6" href="http://viewer.zmags.com/publication/bdbdb76b?page=6"> FACILITIES Changing Colors Mazda stores go </a> <a title="September 2015 page 7" href="http://viewer.zmags.com/publication/bdbdb76b?page=7"> and chrome Mazda signage. Mazda boasts of its str</a> <a title="September 2015 page 8" href="http://viewer.zmags.com/publication/bdbdb76b?page=8"> ADVERTISING FTC Prowls for Shady Ads Regula</a> <a title="September 2015 page 9" href="http://viewer.zmags.com/publication/bdbdb76b?page=9"> down for a disclosure, that's a problem,” she say</a> <a title="September 2015 page 10" href="http://viewer.zmags.com/publication/bdbdb76b?page=10"> WARD'S TOP 500 DEALER PROFILE Dealer Trains</a> <a title="September 2015 page 11" href="http://viewer.zmags.com/publication/bdbdb76b?page=11"> Exotic cars, great friends, high speeds — what's </a> <a title="September 2015 page 12" href="http://viewer.zmags.com/publication/bdbdb76b?page=12"> WARD'S TOP 500 DEALER PROFILE Ferraez is finance </a> <a title="September 2015 page 13" href="http://viewer.zmags.com/publication/bdbdb76b?page=13"> Company Profile </a> <a title="September 2015 page 14" href="http://viewer.zmags.com/publication/bdbdb76b?page=14"> COVER STORY: SERVICE Women Auto Techs-to-Be</a> <a title="September 2015 page 15" href="http://viewer.zmags.com/publication/bdbdb76b?page=15"> the sales floor. We're doing what we can to attra</a> <a title="September 2015 page 16" href="http://viewer.zmags.com/publication/bdbdb76b?page=16"> 2015 © Copyright 2015, WardsAut</a> <a title="September 2015 page 17" href="http://viewer.zmags.com/publication/bdbdb76b?page=17"> 2015 © Copyright 2015, WardsAut</a> <a title="September 2015 page 18" href="http://viewer.zmags.com/publication/bdbdb76b?page=18"> 2015 © Copyright 2015, WardsAut</a> <a title="September 2015 page 19" href="http://viewer.zmags.com/publication/bdbdb76b?page=19"> 2015 © Copyright 2015, WardsAut</a> <a title="September 2015 page 20" href="http://viewer.zmags.com/publication/bdbdb76b?page=20"> PROFIT CENTERS TAP BOX TO READ STORY ONLINE.</a>