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<br /> H<br /> TTP://WWW.ANALYTICS-MAGAZINE.ORG<br /> D<br /> RIVING BETTER BUSINESS DECISIONS<br /> J<br /> ULY/AUGUST 2018<br /> Supply chain &<br /> manufacturing<br /> how to avoid chaos<br /> When optimization models fail:<br /> ALSO INSIDE:<br /> · AI: Path to intelligent<br /> enterprise<br /> · How to truly listen to<br /> customers<br /> · The power of<br /> personalization<br /> · Bridging the data<br /> science gap<br /> · The amazing analytics<br /> journey<br /> · Forecasting software<br /> survey<br /> Executive Edge<br /> Jeff Terry, Healthcare<br /> Command Centers CEO,<br /> on how analytics can<br /> revolutionize healthcare<br /> INSIDE STORY<br /> Hot, sexy and in demand<br /> More than seven years ago, McKinsey<br /> & Company famously predicted that<br /> by 2018 there would be a shortage of<br /> 140,000-190,000 people with “deep<br /> analytical skills” (i.e., data scientists) in<br /> the United States. A <a title="Analytics - JulyAugust 2018 page 1" href="http://viewer.zmags.com/publication/cd04e7ab?page=1"> H TTP://WWW.ANALYTICS-MAGAZINE.ORG D RIVI</a> <a title="Analytics - JulyAugust 2018 page 2" href="http://viewer.zmags.com/publication/cd04e7ab?page=2"> INSIDE STORY Hot, sexy and in demand </a> <a title="Analytics - JulyAugust 2018 page 3" href="http://viewer.zmags.com/publication/cd04e7ab?page=3"> n C (x, y) =∑ I can</a> <a title="Analytics - JulyAugust 2018 page 4" href="http://viewer.zmags.com/publication/cd04e7ab?page=4"> CONTENTS DRIVING BETTER BUSINESS DECISIONS </a> <a title="Analytics - JulyAugust 2018 page 5" href="http://viewer.zmags.com/publication/cd04e7ab?page=5"> Solver – Re-Imagined for the Future Cloud-First O</a> <a title="Analytics - JulyAugust 2018 page 6" href="http://viewer.zmags.com/publication/cd04e7ab?page=6"> 18 64 DEPARTMENTS 2 Inside Story 8 </a> <a title="Analytics - JulyAugust 2018 page 7" href="http://viewer.zmags.com/publication/cd04e7ab?page=7"> Welcome to Analytic Solver® Cloud-based Optimiza</a> <a title="Analytics - JulyAugust 2018 page 8" href="http://viewer.zmags.com/publication/cd04e7ab?page=8"> EXECUTIVE EDGE Command center analytics revoluti</a> <a title="Analytics - JulyAugust 2018 page 9" href="http://viewer.zmags.com/publication/cd04e7ab?page=9"> These step-function improvements occurred at l</a> <a title="Analytics - JulyAugust 2018 page 10" href="http://viewer.zmags.com/publication/cd04e7ab?page=10"> EXECUTIVE EDGE Fig</a> <a title="Analytics - JulyAugust 2018 page 11" href="http://viewer.zmags.com/publication/cd04e7ab?page=11"> cancelled tomorrow due to a patient’s changing co</a> <a title="Analytics - JulyAugust 2018 page 12" href="http://viewer.zmags.com/publication/cd04e7ab?page=12"> EXECUTIVE EDGE Figure </a> <a title="Analytics - JulyAugust 2018 page 13" href="http://viewer.zmags.com/publication/cd04e7ab?page=13"> Partners has analytics that help im- help more</a> <a title="Analytics - JulyAugust 2018 page 14" href="http://viewer.zmags.com/publication/cd04e7ab?page=14"> A N A LY Z E T H I S ! Fail fast and forward The</a> <a title="Analytics - JulyAugust 2018 page 15" href="http://viewer.zmags.com/publication/cd04e7ab?page=15"> help me make stencils with his laser cutting mach</a> <a title="Analytics - JulyAugust 2018 page 16" href="http://viewer.zmags.com/publication/cd04e7ab?page=16"> A N A LY Z E T H I S ! to “pivot” as needed). E</a> <a title="Analytics - JulyAugust 2018 page 17" href="http://viewer.zmags.com/publication/cd04e7ab?page=17"> There is a famous quote from Steve Jobs that I</a> <a title="Analytics - JulyAugust 2018 page 18" href="http://viewer.zmags.com/publication/cd04e7ab?page=18"> HEALTHCARE ANALYTICS AI, blockchain expected to </a> <a title="Analytics - JulyAugust 2018 page 19" href="http://viewer.zmags.com/publication/cd04e7ab?page=19"> Will the DOJ’s deci- sion negatively impact t</a> <a title="Analytics - JulyAugust 2018 page 20" href="http://viewer.zmags.com/publication/cd04e7ab?page=20"> HEALTHCARE ANALYTICS </a> <a title="Analytics - JulyAugust 2018 page 21" href="http://viewer.zmags.com/publication/cd04e7ab?page=21"> perhaps, but it’s terrible for the true own- ers </a> <a title="Analytics - JulyAugust 2018 page 22" href="http://viewer.zmags.com/publication/cd04e7ab?page=22"> HEALTHCARE ANALYTICS </a> <a title="Analytics - JulyAugust 2018 page 23" href="http://viewer.zmags.com/publication/cd04e7ab?page=23"> WE HAVE </a> <a title="Analytics - JulyAugust 2018 page 24" href="http://viewer.zmags.com/publication/cd04e7ab?page=24"> INFORMS INITIATIVES INFORMS launches Recognition</a> <a title="Analytics - JulyAugust 2018 page 25" href="http://viewer.zmags.com/publication/cd04e7ab?page=25"> predecessor organizations, the Opera- tions Resea</a> <a title="Analytics - JulyAugust 2018 page 26" href="http://viewer.zmags.com/publication/cd04e7ab?page=26"> SUPPLY CHAIN AND MANUFACTURING Why optimizati</a> <a title="Analytics - JulyAugust 2018 page 27" href="http://viewer.zmags.com/publication/cd04e7ab?page=27"> an extended period with agents that interact and </a> <a title="Analytics - JulyAugust 2018 page 28" href="http://viewer.zmags.com/publication/cd04e7ab?page=28"> WHY OPTIMIZATION MODELS FAIL identify the best </a> <a title="Analytics - JulyAugust 2018 page 29" href="http://viewer.zmags.com/publication/cd04e7ab?page=29"> these events to the scheduling model, so it can r</a> <a title="Analytics - JulyAugust 2018 page 30" href="http://viewer.zmags.com/publication/cd04e7ab?page=30"> WHY OPTIMIZATION MODELS FAIL a case, the produc</a> <a title="Analytics - JulyAugust 2018 page 31" href="http://viewer.zmags.com/publication/cd04e7ab?page=31"> MAXIMIZE YOUR ORGANIZATION S VISIBILITY IN </a> <a title="Analytics - JulyAugust 2018 page 32" href="http://viewer.zmags.com/publication/cd04e7ab?page=32"> ARTIFICIAL INTELLIGENCE AI: The path to the i</a> <a title="Analytics - JulyAugust 2018 page 33" href="http://viewer.zmags.com/publication/cd04e7ab?page=33"> AI has developed over several decades as a means </a> <a title="Analytics - JulyAugust 2018 page 34" href="http://viewer.zmags.com/publication/cd04e7ab?page=34"> ARTIFICIAL INTELLIGENCE a dot. That was what ga</a> <a title="Analytics - JulyAugust 2018 page 35" href="http://viewer.zmags.com/publication/cd04e7ab?page=35"> the processes of the business with an eye toward </a> <a title="Analytics - JulyAugust 2018 page 36" href="http://viewer.zmags.com/publication/cd04e7ab?page=36"> ARTIFICIAL INTELLIGENCE filter down and influen</a> <a title="Analytics - JulyAugust 2018 page 37" href="http://viewer.zmags.com/publication/cd04e7ab?page=37"> SAVE THE DATE EXHIBIT & SPONSOR </a> <a title="Analytics - JulyAugust 2018 page 38" href="http://viewer.zmags.com/publication/cd04e7ab?page=38"> CASE STUDY Listening to the customer Using </a> <a title="Analytics - JulyAugust 2018 page 39" href="http://viewer.zmags.com/publication/cd04e7ab?page=39"> combined insights from interviews to construct </a> <a title="Analytics - JulyAugust 2018 page 40" href="http://viewer.zmags.com/publication/cd04e7ab?page=40"> CUSTOMER BEHAVIOR entire base, which is simply </a> <a title="Analytics - JulyAugust 2018 page 41" href="http://viewer.zmags.com/publication/cd04e7ab?page=41"> they provide an understanding of how and why peop</a> <a title="Analytics - JulyAugust 2018 page 42" href="http://viewer.zmags.com/publication/cd04e7ab?page=42"> MARKETING & TARGETING Personalization: How to</a> <a title="Analytics - JulyAugust 2018 page 43" href="http://viewer.zmags.com/publication/cd04e7ab?page=43"> Nearly 100 percent of marketers understand the ne</a> <a title="Analytics - JulyAugust 2018 page 44" href="http://viewer.zmags.com/publication/cd04e7ab?page=44"> MARKETING & TARGETING well, as the saying goes,</a> <a title="Analytics - JulyAugust 2018 page 45" href="http://viewer.zmags.com/publication/cd04e7ab?page=45"> what technologies they are currently us- ing. For</a> <a title="Analytics - JulyAugust 2018 page 46" href="http://viewer.zmags.com/publication/cd04e7ab?page=46"> DOMAIN EXPERTISE Bridging the data science ga</a> <a title="Analytics - JulyAugust 2018 page 47" href="http://viewer.zmags.com/publication/cd04e7ab?page=47"> data science programs that fit the unique anatomy</a> <a title="Analytics - JulyAugust 2018 page 48" href="http://viewer.zmags.com/publication/cd04e7ab?page=48"> DATA SCIENCE GAP most profitable, while deliver</a> <a title="Analytics - JulyAugust 2018 page 49" href="http://viewer.zmags.com/publication/cd04e7ab?page=49"> As with big data, software modeling tools addr</a> <a title="Analytics - JulyAugust 2018 page 50" href="http://viewer.zmags.com/publication/cd04e7ab?page=50"> ILLUSTRATIVE SCENARIO The amazing analytics jo</a> <a title="Analytics - JulyAugust 2018 page 51" href="http://viewer.zmags.com/publication/cd04e7ab?page=51"> The future looks bright for companies that comple</a> <a title="Analytics - JulyAugust 2018 page 52" href="http://viewer.zmags.com/publication/cd04e7ab?page=52"> T H E A N A LY T I C S J O U R N E Y TALE OF </a> <a title="Analytics - JulyAugust 2018 page 53" href="http://viewer.zmags.com/publication/cd04e7ab?page=53"> • Which promotions should the hotel chain</a> <a title="Analytics - JulyAugust 2018 page 54" href="http://viewer.zmags.com/publication/cd04e7ab?page=54"> T H E A N A LY T I C S J O U R N E Y future. Th</a> <a title="Analytics - JulyAugust 2018 page 55" href="http://viewer.zmags.com/publication/cd04e7ab?page=55"> CALL FOR 2019 NOMINATIONS FRANZ EDELMAN AWARD Ac</a> <a title="Analytics - JulyAugust 2018 page 56" href="http://viewer.zmags.com/publication/cd04e7ab?page=56"> SOFTWARE SURVEY Forecasting 2018 Survey r</a> <a title="Analytics - JulyAugust 2018 page 57" href="http://viewer.zmags.com/publication/cd04e7ab?page=57"> A core principle of forecasting is to look at pas</a> <a title="Analytics - JulyAugust 2018 page 58" href="http://viewer.zmags.com/publication/cd04e7ab?page=58"> FORECASTING SOFTWARE SURVEY </a> <a title="Analytics - JulyAugust 2018 page 59" href="http://viewer.zmags.com/publication/cd04e7ab?page=59"> Specialized forecasting software. These may f</a> <a title="Analytics - JulyAugust 2018 page 60" href="http://viewer.zmags.com/publication/cd04e7ab?page=60"> FORECASTING SOFTWARE SURVEY Econometr</a> <a title="Analytics - JulyAugust 2018 page 61" href="http://viewer.zmags.com/publication/cd04e7ab?page=61"> About the survey Editor’s note: INFORMS attem</a> <a title="Analytics - JulyAugust 2018 page 62" href="http://viewer.zmags.com/publication/cd04e7ab?page=62"> FORECASTING SOFTWARE SURVEY Two other</a> <a title="Analytics - JulyAugust 2018 page 63" href="http://viewer.zmags.com/publication/cd04e7ab?page=63"> INFORMS ANNUAL MEETING NOVEMBER 4–7 | PHOENIX, AR</a> <a title="Analytics - JulyAugust 2018 page 64" href="http://viewer.zmags.com/publication/cd04e7ab?page=64"> CONFERENCE PREVIEW Phoenix to host 2018 INFORMS </a> <a title="Analytics - JulyAugust 2018 page 65" href="http://viewer.zmags.com/publication/cd04e7ab?page=65"> The theme of this year’s annual meeting is “Smart</a> <a title="Analytics - JulyAugust 2018 page 66" href="http://viewer.zmags.com/publication/cd04e7ab?page=66"> CONFERENCE PREVIEW Kestrel Hawk Consulting, Inc</a> <a title="Analytics - JulyAugust 2018 page 67" href="http://viewer.zmags.com/publication/cd04e7ab?page=67"> the QSR 20th Anniversary Celebration Workshop and</a> <a title="Analytics - JulyAugust 2018 page 68" href="http://viewer.zmags.com/publication/cd04e7ab?page=68"> FIVE-MINUTE ANALYST Public television’s deadlies</a> <a title="Analytics - JulyAugust 2018 page 69" href="http://viewer.zmags.com/publication/cd04e7ab?page=69"> overworked Detective Inspector Geordie Keating so</a> <a title="Analytics - JulyAugust 2018 page 70" href="http://viewer.zmags.com/publication/cd04e7ab?page=70"> FIVE-MINUTE ANALYST Figure 1: H</a> <a title="Analytics - JulyAugust 2018 page 71" href="http://viewer.zmags.com/publication/cd04e7ab?page=71"> Figure 3: Homicide rate in Morse’s Oxford (1965).</a> <a title="Analytics - JulyAugust 2018 page 72" href="http://viewer.zmags.com/publication/cd04e7ab?page=72"> STUDIO GAMS Studio is a completely new integrate</a>