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<br /> Live Oak<br /> Legend Award<br /> Focused on functional,<br /> hard-working Beefmasters<br /> Marketing Bulls<br /> Meeting Progressive<br /> Commercial Buyer Demands<br /> 2 The Beefmaster Cowman / January 2017<br /> January 2017 / The Beefmaster Cowman 3<br /> Volume 39, Number 1 January 2017<br /> Committed<br /> to<br /> Quality<br /> Live Oak BBA honors Chapman with 2017 Legend Award....................10<br /> Nominate Your Bull for the 2017 JBBA AI Program<br /> Take this opportunity to help young breeders further develop a quality breeding<br /> program .....................................................................................................................30<br /> Columns<br /> Executive Notes......................................................................................................... 12<br /> From The President’s Desk...............<a title="Jan2017TBC page 1" href="http://viewer.zmags.com/publication/d93cb76b?page=1"> Live Oak Legend Award Focused on fu</a> <a title="Jan2017TBC page 2" href="http://viewer.zmags.com/publication/d93cb76b?page=2"> 2 The Beefmaster Cowman / January 2017</a> <a title="Jan2017TBC page 3" href="http://viewer.zmags.com/publication/d93cb76b?page=3"> January 2017 / The Beefmaster Cowman 3</a> <a title="Jan2017TBC page 4" href="http://viewer.zmags.com/publication/d93cb76b?page=4"> Volume 39, Number 1 </a> <a title="Jan2017TBC page 5" href="http://viewer.zmags.com/publication/d93cb76b?page=5"> MARCH 17 & 18, 2017 - TUNICA, MISSISSIPPI Tun</a> <a title="Jan2017TBC page 6" href="http://viewer.zmags.com/publication/d93cb76b?page=6"> JONES BEEFMASTERS Where Quality is a POW</a> <a title="Jan2017TBC page 7" href="http://viewer.zmags.com/publication/d93cb76b?page=7"> January 2017 / The Beefmaster Cowman 7</a> <a title="Jan2017TBC page 8" href="http://viewer.zmags.com/publication/d93cb76b?page=8"> 118 W. 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