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<br /> <br /> GUITAR ISSUE GUITAR ISSUE GUITAR ISSUE GUITAR ISSUE GUITAR ISSUE GUITAR ISSUE GUITAR ISSUE<br /> THE NEWS MAGAZINE FOR MUSIC PRODUCTS RETAILERS<br /> GUITARS<br /> April 2018<br /> Volume 35, No. 4<br /> BE SURE TO WATCH<br /> TURN IN<br /> SOLID<br /> 2017,<br /> LED BY<br /> ELECTRICS<br /> It’s Electric!<br /> By Brian Berk<br /> Reports of the steep decline of the electric guitar have been greatly exaggerated. In<br /> a June story titled “Why My Guitar Gently Weeps,” a Washington Post reporter alleged,<br /> “the slow, secret death of the six-string electric” was currently taking place. This story re-<br /> ceived plenty of attention, and perhaps was the stor y about electric guitars that ever yone<br /> has talked about for the past 10 months.<br /> As they say, the proof is in the pudding. Not only did electric guitars not suffer a de-<br /> cline, but overall guitar sales increased by 2.2 percent during 2017, accord<a title="MSR 04 2018 (April) page 1" href="http://viewer.zmags.com/publication/e432acea?page=1"> </a> <a title="MSR 04 2018 (April) page 2" href="http://viewer.zmags.com/publication/e432acea?page=2"> GUITAR ISSUE GUITAR ISSUE GUITAR ISSUE GUITAR </a> <a title="MSR 04 2018 (April) page 3" href="http://viewer.zmags.com/publication/e432acea?page=3"> Meet the the flagship of the new CT-X series </a> <a title="MSR 04 2018 (April) page 4" href="http://viewer.zmags.com/publication/e432acea?page=4"> (From left) RCF Group CEO Arturo Vicari, RCF VP o</a> <a title="MSR 04 2018 (April) page 5" href="http://viewer.zmags.com/publication/e432acea?page=5"> VOLUME 35 NO.4 Features ON THE COVER It</a> <a title="MSR 04 2018 (April) page 6" href="http://viewer.zmags.com/publication/e432acea?page=6"> </a> <a title="MSR 04 2018 (April) page 7" href="http://viewer.zmags.com/publication/e432acea?page=7"> EDITORIAL Alive and Well “It’s the end of the</a> <a title="MSR 04 2018 (April) page 8" href="http://viewer.zmags.com/publication/e432acea?page=8"> </a> <a title="MSR 04 2018 (April) page 9" href="http://viewer.zmags.com/publication/e432acea?page=9"> LATEST z Buz Guitar Center Relaunches Music Fo</a> <a title="MSR 04 2018 (April) page 10" href="http://viewer.zmags.com/publication/e432acea?page=10"> P L AY DEAR BOY SOMET</a> <a title="MSR 04 2018 (April) page 11" href="http://viewer.zmags.com/publication/e432acea?page=11"> LATEST z Buz Yamaha Raises Money for Type 1 Di</a> <a title="MSR 04 2018 (April) page 12" href="http://viewer.zmags.com/publication/e432acea?page=12"> LEVEL SET BUFFER | THE BENDS COMPRESSOR | SANTA A</a> <a title="MSR 04 2018 (April) page 13" href="http://viewer.zmags.com/publication/e432acea?page=13"> LATEST z Buz KHS Announces $1K Scholarship Win</a> <a title="MSR 04 2018 (April) page 14" href="http://viewer.zmags.com/publication/e432acea?page=14"> LATEST z Buz Yamaha Announces Dealer of the Ye</a> <a title="MSR 04 2018 (April) page 15" href="http://viewer.zmags.com/publication/e432acea?page=15"> ADVERTORIAL • APRIL 2018 • NAMM.ORG Note From Ca</a> <a title="MSR 04 2018 (April) page 16" href="http://viewer.zmags.com/publication/e432acea?page=16"> 06.29.2018 DAVIDSON BALLROOM MUSIC CITY CENTE</a> <a title="MSR 04 2018 (April) page 17" href="http://viewer.zmags.com/publication/e432acea?page=17"> PEOPLE z Buz Bill McGloine John Page McGloine</a> <a title="MSR 04 2018 (April) page 18" href="http://viewer.zmags.com/publication/e432acea?page=18"> Sumner Reaches the Summit Tom Sumner was name</a> <a title="MSR 04 2018 (April) page 19" href="http://viewer.zmags.com/publication/e432acea?page=19"> PRODUCT z Buz Case Closed Gator Cases’ GC-</a> <a title="MSR 04 2018 (April) page 20" href="http://viewer.zmags.com/publication/e432acea?page=20"> </a> <a title="MSR 04 2018 (April) page 21" href="http://viewer.zmags.com/publication/e432acea?page=21"> PRODUCT z Buz Jasmine Money Jasmine introd</a> <a title="MSR 04 2018 (April) page 22" href="http://viewer.zmags.com/publication/e432acea?page=22"> PRODUCT z Buz Weighted Hammer Time Korg in</a> <a title="MSR 04 2018 (April) page 23" href="http://viewer.zmags.com/publication/e432acea?page=23"> PRODUCT z Buz Uptown Funk The Avedis Zildj</a> <a title="MSR 04 2018 (April) page 24" href="http://viewer.zmags.com/publication/e432acea?page=24"> PRODUCT z Buz Get the LED Out ADJ introdu</a> <a title="MSR 04 2018 (April) page 25" href="http://viewer.zmags.com/publication/e432acea?page=25"> IT’S ELECTRIC!: GUITARS TURN IN SOLID 2017, LED B</a> <a title="MSR 04 2018 (April) page 26" href="http://viewer.zmags.com/publication/e432acea?page=26"> experience. This is quite different than having t</a> <a title="MSR 04 2018 (April) page 27" href="http://viewer.zmags.com/publication/e432acea?page=27"> Ben Parker, Chesbro </a> <a title="MSR 04 2018 (April) page 28" href="http://viewer.zmags.com/publication/e432acea?page=28"> Courtland Gray, Peavey see much of an impact beca</a> <a title="MSR 04 2018 (April) page 29" href="http://viewer.zmags.com/publication/e432acea?page=29"> this growth. First, the industr y as a whole expe</a> <a title="MSR 04 2018 (April) page 30" href="http://viewer.zmags.com/publication/e432acea?page=30"> that No. 1 spot. Our exotic-wood guitars also did</a> <a title="MSR 04 2018 (April) page 31" href="http://viewer.zmags.com/publication/e432acea?page=31"> MI SalesTrak </a> <a title="MSR 04 2018 (April) page 32" href="http://viewer.zmags.com/publication/e432acea?page=32"> certainly can’t hurt. We asked our panel to provi</a> <a title="MSR 04 2018 (April) page 33" href="http://viewer.zmags.com/publication/e432acea?page=33"> Jeff Slingluff, BOSS and Roland </a> <a title="MSR 04 2018 (April) page 34" href="http://viewer.zmags.com/publication/e432acea?page=34"> Jim Cullen, PRS Guitars </a> <a title="MSR 04 2018 (April) page 35" href="http://viewer.zmags.com/publication/e432acea?page=35"> S P E C I A L T O T H E R E TA I L E R </a> <a title="MSR 04 2018 (April) page 36" href="http://viewer.zmags.com/publication/e432acea?page=36"> KALA UKULELE MORE THAN A BRAND. FROM BEGINNERS A</a> <a title="MSR 04 2018 (April) page 37" href="http://viewer.zmags.com/publication/e432acea?page=37"> FIVE MINUTES WITH DAVID KAL</a> <a title="MSR 04 2018 (April) page 38" href="http://viewer.zmags.com/publication/e432acea?page=38"> or how to cultivate the talent you have. Along th</a> <a title="MSR 04 2018 (April) page 39" href="http://viewer.zmags.com/publication/e432acea?page=39"> when I look at the young profes- sionals that wor</a> <a title="MSR 04 2018 (April) page 40" href="http://viewer.zmags.com/publication/e432acea?page=40"> our employees are musicians and there is a lot of</a> <a title="MSR 04 2018 (April) page 41" href="http://viewer.zmags.com/publication/e432acea?page=41"> MI SPY Like lots of visitors to New Orle</a> <a title="MSR 04 2018 (April) page 42" href="http://viewer.zmags.com/publication/e432acea?page=42"> past this establishment toward another musical in</a> <a title="MSR 04 2018 (April) page 43" href="http://viewer.zmags.com/publication/e432acea?page=43"> make it workable for a practice guitar or maybe e</a> <a title="MSR 04 2018 (April) page 44" href="http://viewer.zmags.com/publication/e432acea?page=44"> AUGMENTED IMPULSE RESPONSE DYNAMICS </a> <a title="MSR 04 2018 (April) page 45" href="http://viewer.zmags.com/publication/e432acea?page=45"> IN THE TRENCHES THE By Allen McBroom </a> <a title="MSR 04 2018 (April) page 46" href="http://viewer.zmags.com/publication/e432acea?page=46"> lars, so when they encountered a counterfeit, the</a> <a title="MSR 04 2018 (April) page 47" href="http://viewer.zmags.com/publication/e432acea?page=47"> SHINE A LIGHT Recession- Proof Business? By Miche</a> <a title="MSR 04 2018 (April) page 48" href="http://viewer.zmags.com/publication/e432acea?page=48"> baseball cards of musical instruments.” Rock </a> <a title="MSR 04 2018 (April) page 49" href="http://viewer.zmags.com/publication/e432acea?page=49"> R E TA I L E R R E B E L </a> <a title="MSR 04 2018 (April) page 50" href="http://viewer.zmags.com/publication/e432acea?page=50"> women, only one of whom actually plays a Gibson g</a> <a title="MSR 04 2018 (April) page 51" href="http://viewer.zmags.com/publication/e432acea?page=51"> HIRE LEARNING </a> <a title="MSR 04 2018 (April) page 52" href="http://viewer.zmags.com/publication/e432acea?page=52"> SCAN. SYNC. PLAY!™ Audix Performance Series Wire</a> <a title="MSR 04 2018 (April) page 53" href="http://viewer.zmags.com/publication/e432acea?page=53"> VEDDATORIAL By Dan Vedda We hear all sorts </a> <a title="MSR 04 2018 (April) page 54" href="http://viewer.zmags.com/publication/e432acea?page=54"> THIS CHANGES EVERYTHING DOWNLOAD TO YOUR PHONE LI</a> <a title="MSR 04 2018 (April) page 55" href="http://viewer.zmags.com/publication/e432acea?page=55"> UNDER THE HOOD PRS GUITARS’ MT 15 Mark Tremonti </a> <a title="MSR 04 2018 (April) page 56" href="http://viewer.zmags.com/publication/e432acea?page=56"> U 16 </a> <a title="MSR 04 2018 (April) page 57" href="http://viewer.zmags.com/publication/e432acea?page=57"> TheRetailer's Mall </a> <a title="MSR 04 2018 (April) page 58" href="http://viewer.zmags.com/publication/e432acea?page=58"> TheRetailer's Mall </a> <a title="MSR 04 2018 (April) page 59" href="http://viewer.zmags.com/publication/e432acea?page=59"> PRINT MANIA: THE INDUSTRY CONTINUES TO THRIVE Ad </a> <a title="MSR 04 2018 (April) page 60" href="http://viewer.zmags.com/publication/e432acea?page=60"> ‘The combination of print and technology gives us</a> <a title="MSR 04 2018 (April) page 61" href="http://viewer.zmags.com/publication/e432acea?page=61"> tick we are seeing in total school enrollment and</a> <a title="MSR 04 2018 (April) page 62" href="http://viewer.zmags.com/publication/e432acea?page=62"> THE FINAL NOTE: GIL SOUCY, VICE PRESIDENT AND GEN</a> <a title="MSR 04 2018 (April) page 63" href="http://viewer.zmags.com/publication/e432acea?page=63"> THE FINAL NOTE GIL SOUCY Vice President & Gener</a> <a title="MSR 04 2018 (April) page 64" href="http://viewer.zmags.com/publication/e432acea?page=64"> </a> <a title="MSR 04 2018 (April) page 65" href="http://viewer.zmags.com/publication/e432acea?page=65"> </a>