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<br /> The Purpose<br /> of Cows<br /> Gain that return on your investment<br /> Maternal, Adaptable, Efficient<br /> Beefmasters – the necessary anchor<br /> for commercial herds<br /> Winners Tapped at<br /> Live Oak Graded Sale<br /> BBU Standing<br /> Committees<br /> 2 The Beefmaster Cowman / February 2023<br /> February 2023 / The Beefmaster Cowman 3<br /> Volume 45, Number 2 February 2023<br /> Purposeful<br /> Performance<br /> – What’s the Purpose of Cows?<br /> She’s a return on your investment and<br /> should add value to the herd .................14<br /> Live Oak BBA Graded Bull Sale: Collier, Bowman Tapped Winners<br /> Top genetics recognized at the year’s first big sale ................................................. 16<br /> Cattlemen’s Congress Beefmaster Show<br /> Congratulations to Junior members on an excellent turnout..<a title="Feb2023TBC page 1" href="http://viewer.zmags.com/publication/ec03f62a?page=1"> The Purpose of Cows Gain that return on your inve</a> <a title="Feb2023TBC page 2" href="http://viewer.zmags.com/publication/ec03f62a?page=2"> 2 The Beefmaster Cowman / February 2023</a> <a title="Feb2023TBC page 3" href="http://viewer.zmags.com/publication/ec03f62a?page=3"> February 2023 / The Beefmaster Cowman 3</a> <a title="Feb2023TBC page 4" href="http://viewer.zmags.com/publication/ec03f62a?page=4"> Volume 45, Number 2 </a> <a title="Feb2023TBC page 5" href="http://viewer.zmags.com/publication/ec03f62a?page=5"> February 2023 / The Beefmaster Cowman 5</a> <a title="Feb2023TBC page 6" href="http://viewer.zmags.com/publication/ec03f62a?page=6"> HOUSTON 2023 — TWO GREAT SALES –– XXIII </a> <a title="Feb2023TBC page 7" href="http://viewer.zmags.com/publication/ec03f62a?page=7"> –– ONE GRAND EVENT — HOUSTON 2023 Friday,</a> <a title="Feb2023TBC page 8" href="http://viewer.zmags.com/publication/ec03f62a?page=8"> Board of Directors PO Box 3790 • Bryan, TX 7780</a> <a title="Feb2023TBC page 9" href="http://viewer.zmags.com/publication/ec03f62a?page=9"> February 2023 / The Beefmaster Cowman 9</a> <a title="Feb2023TBC page 10" href="http://viewer.zmags.com/publication/ec03f62a?page=10"> Beefmaster Business Let’s Move Forward TOGETHER!</a> <a title="Feb2023TBC page 11" href="http://viewer.zmags.com/publication/ec03f62a?page=11"> From the President’s Desk by Derek Thompson, B</a> <a title="Feb2023TBC page 12" href="http://viewer.zmags.com/publication/ec03f62a?page=12"> Unclassified Old Bull A not too serious visit wi</a> <a title="Feb2023TBC page 13" href="http://viewer.zmags.com/publication/ec03f62a?page=13"> Junior Breeder News Keep It Mooovin! by Maggi</a> <a title="Feb2023TBC page 14" href="http://viewer.zmags.com/publication/ec03f62a?page=14"> ➤➤ Purposeful Performance ➤➤ ➤➤ What’s the Pur</a> <a title="Feb2023TBC page 15" href="http://viewer.zmags.com/publication/ec03f62a?page=15"> February 2023 / The Beefmaster Cowman 15</a> <a title="Feb2023TBC page 16" href="http://viewer.zmags.com/publication/ec03f62a?page=16"> Collier, Bowman Tapped Winners Jan. 14 – Three</a> <a title="Feb2023TBC page 17" href="http://viewer.zmags.com/publication/ec03f62a?page=17"> HERD BULL Central 7TH EMMONS RANCH BEEFMAST</a> <a title="Feb2023TBC page 18" href="http://viewer.zmags.com/publication/ec03f62a?page=18"> Cattlemen’s Congress Beefmaster Show Hagan, Tassi</a> <a title="Feb2023TBC page 19" href="http://viewer.zmags.com/publication/ec03f62a?page=19"> </a> <a title="Feb2023TBC page 20" href="http://viewer.zmags.com/publication/ec03f62a?page=20"> Scenes & Reports Among the special internationa</a> <a title="Feb2023TBC page 21" href="http://viewer.zmags.com/publication/ec03f62a?page=21"> All Access Frozen Genetics Sale HOSTED BY: SALE O</a> <a title="Feb2023TBC page 22" href="http://viewer.zmags.com/publication/ec03f62a?page=22"> Welcome new BBU Members! C Watson Farm </a> <a title="Feb2023TBC page 23" href="http://viewer.zmags.com/publication/ec03f62a?page=23"> B.E.E.F. by the Numbers The Beefmaster Edu</a> <a title="Feb2023TBC page 24" href="http://viewer.zmags.com/publication/ec03f62a?page=24"> Contact These Breeders </a> <a title="Feb2023TBC page 25" href="http://viewer.zmags.com/publication/ec03f62a?page=25"> 2023 BBU Standing Committees Thank You to These V</a> <a title="Feb2023TBC page 26" href="http://viewer.zmags.com/publication/ec03f62a?page=26"> ARKANSAS White Rock Ranch beefmasters Polled Merc</a> <a title="Feb2023TBC page 27" href="http://viewer.zmags.com/publication/ec03f62a?page=27"> TEXAS FARM & RANCH BEEFMASTERS </a> <a title="Feb2023TBC page 28" href="http://viewer.zmags.com/publication/ec03f62a?page=28"> TEXAS Bill Carr Hilltop Ranch Beefmasters Where</a> <a title="Feb2023TBC page 29" href="http://viewer.zmags.com/publication/ec03f62a?page=29"> TEXAS beefmasters Jim and Pam Colvin </a> <a title="Feb2023TBC page 30" href="http://viewer.zmags.com/publication/ec03f62a?page=30"> Join us on February 18, 2023 fo</a> <a title="Feb2023TBC page 31" href="http://viewer.zmags.com/publication/ec03f62a?page=31"> Join us for the</a> <a title="Feb2023TBC page 32" href="http://viewer.zmags.com/publication/ec03f62a?page=32"> Beefmaster Calendar EDITOR’S NOTE: Bold face list</a> <a title="Feb2023TBC page 33" href="http://viewer.zmags.com/publication/ec03f62a?page=33"> Record Keeping Made Easy! </a> <a title="Feb2023TBC page 34" href="http://viewer.zmags.com/publication/ec03f62a?page=34"> Advertisers’ Index Advantage Plus Sale ..........</a> <a title="Feb2023TBC page 35" href="http://viewer.zmags.com/publication/ec03f62a?page=35"> APRIL MARK YOUR CALENDARS FOR OUR 2O2</a> <a title="Feb2023TBC page 36" href="http://viewer.zmags.com/publication/ec03f62a?page=36"> </a>