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<br /> OCTOBER 2011 VOL. 17 ISSUE 10<br /> Can Blenders<br /> Go Lean?<br /> Get Current with<br /> Connector Lubes<br /> In an uncertain<br /> ocean of supply,<br /> we're in calm waters.<br /> Ergon.Global.<br /> &ULHVRIRLOVKRUWDJHVFRPHDQGJREXWQRWIURPRXUFXVWRPHUV<br /> (UJRQ5HILQLQJGUDZVIURPGHFDGHVRIDFFHVVLEOHDSSURYHG<br /> QDSKWKHQLFFUXGHUHVHUYHV:KLOHZHFRQWLQXHWRVHDUFKIRU<br /> PRUHWRGD\WRPRUURZORRNVPRUHSURPLVLQJWKDQHYHU<br /> ergonlubes.com | 601-933-3000 (+1 outside US)<br /> ergoneurope.com | + 32 2 351 23 75<br /> PUBLISHER'S LETTER<br /> 16,688 100% Qualified Subscribers!<br /> S<br /> heryl Unangst just slipped me our hot-<br /> off-the-press BPA audit report, and it's<br /> mighty impressive. Lubes'n'Greases'<br /> average qualified circulation for January<br /> through June numbered 16,688. That does<br /> not include any pass-along readers or even<br /> our significant extra distributions at dozens<br /> of indust<a title="2011_10 - October 2011 - LNG page 1" href="http://viewer.zmags.com/publication/f0e4e42f?page=1"> OCTOBER 2011 VOL. 17 ISSUE 10 Ca</a> <a title="2011_10 - October 2011 - LNG page 2" href="http://viewer.zmags.com/publication/f0e4e42f?page=2"> In an uncertain ocean of supply, we're in calm wa</a> <a title="2011_10 - October 2011 - LNG page 3" href="http://viewer.zmags.com/publication/f0e4e42f?page=3"> PUBLISHER'S LETTER 16,688 100% Qualified Subsc</a> <a title="2011_10 - October 2011 - LNG page 4" href="http://viewer.zmags.com/publication/f0e4e42f?page=4"> OCTOBER 2011 VOL. 17 ISSUE 10 TABLE OF</a> <a title="2011_10 - October 2011 - LNG page 5" href="http://viewer.zmags.com/publication/f0e4e42f?page=5"> every challenge is an opportunity to innovate S</a> <a title="2011_10 - October 2011 - LNG page 6" href="http://viewer.zmags.com/publication/f0e4e42f?page=6"> AUTOMOTIVE Fuel Economy Targets for Trucks </a> <a title="2011_10 - October 2011 - LNG page 7" href="http://viewer.zmags.com/publication/f0e4e42f?page=7"> !7D[LFDEWHVWLQJJRHVWRGHVHUWH[WUHPHV !3URYHQSHUIR</a> <a title="2011_10 - October 2011 - LNG page 8" href="http://viewer.zmags.com/publication/f0e4e42f?page=8"> AUTOMOTIVE billion in net “societal”</a> <a title="2011_10 - October 2011 - LNG page 9" href="http://viewer.zmags.com/publication/f0e4e42f?page=9"> www.nynas.com Our specialty oils open up n</a> <a title="2011_10 - October 2011 - LNG page 10" href="http://viewer.zmags.com/publication/f0e4e42f?page=10"> AUTOMOTIVE Continued from page 8 </a> <a title="2011_10 - October 2011 - LNG page 11" href="http://viewer.zmags.com/publication/f0e4e42f?page=11"> Rigorous Testing, Proven Performance Metalworkin</a> <a title="2011_10 - October 2011 - LNG page 12" href="http://viewer.zmags.com/publication/f0e4e42f?page=12"> Continued from page 10 the way to another 15 perc</a> <a title="2011_10 - October 2011 - LNG page 13" href="http://viewer.zmags.com/publication/f0e4e42f?page=13"> A PURE BASE. A COMPLETE SOLUTION. </a> <a title="2011_10 - October 2011 - LNG page 14" href="http://viewer.zmags.com/publication/f0e4e42f?page=14"> NEED TO KNOW Breaking Links The pr</a> <a title="2011_10 - October 2011 - LNG page 15" href="http://viewer.zmags.com/publication/f0e4e42f?page=15"> to have started dancing to the beat of a differen</a> <a title="2011_10 - October 2011 - LNG page 16" href="http://viewer.zmags.com/publication/f0e4e42f?page=16"> After a long hard look at their op</a> <a title="2011_10 - October 2011 - LNG page 17" href="http://viewer.zmags.com/publication/f0e4e42f?page=17"> lubricants, including its well-known Havoline and</a> <a title="2011_10 - October 2011 - LNG page 18" href="http://viewer.zmags.com/publication/f0e4e42f?page=18"> Chevron's Richmond Lube Oil Plant </a> <a title="2011_10 - October 2011 - LNG page 19" href="http://viewer.zmags.com/publication/f0e4e42f?page=19"> It's a small world & a smooth ride with globally </a> <a title="2011_10 - October 2011 - LNG page 20" href="http://viewer.zmags.com/publication/f0e4e42f?page=20"> Continued from page 18 4) Produce a focused p</a> <a title="2011_10 - October 2011 - LNG page 21" href="http://viewer.zmags.com/publication/f0e4e42f?page=21"> </a> <a title="2011_10 - October 2011 - LNG page 22" href="http://viewer.zmags.com/publication/f0e4e42f?page=22"> Connector Lubes Keep the Current Flowing Phot</a> <a title="2011_10 - October 2011 - LNG page 23" href="http://viewer.zmags.com/publication/f0e4e42f?page=23"> At about a penny per connection, connector lubric</a> <a title="2011_10 - October 2011 - LNG page 24" href="http://viewer.zmags.com/publication/f0e4e42f?page=24"> Photo: GM Connector Lubricant Myths & Realities </a> <a title="2011_10 - October 2011 - LNG page 25" href="http://viewer.zmags.com/publication/f0e4e42f?page=25"> HERE'S TO THE PURSUIT OF: Stocking what I trust i</a> <a title="2011_10 - October 2011 - LNG page 26" href="http://viewer.zmags.com/publication/f0e4e42f?page=26"> Continued from page 23 the contacts with an anti-</a> <a title="2011_10 - October 2011 - LNG page 27" href="http://viewer.zmags.com/publication/f0e4e42f?page=27"> Contact lubricants reduce gold metal wear duri</a> <a title="2011_10 - October 2011 - LNG page 28" href="http://viewer.zmags.com/publication/f0e4e42f?page=28"> Looking for better performance? Choose Inolex for</a> <a title="2011_10 - October 2011 - LNG page 29" href="http://viewer.zmags.com/publication/f0e4e42f?page=29"> Connecting formulators and blenders in the lubric</a> <a title="2011_10 - October 2011 - LNG page 30" href="http://viewer.zmags.com/publication/f0e4e42f?page=30"> ON THE LINE IN C O N G O 30 OCTOBER 2011</a> <a title="2011_10 - October 2011 - LNG page 31" href="http://viewer.zmags.com/publication/f0e4e42f?page=31"> F For a gl</a> <a title="2011_10 - October 2011 - LNG page 32" href="http://viewer.zmags.com/publication/f0e4e42f?page=32"> Formulate Green With Fruits & Beans Palm Based </a> <a title="2011_10 - October 2011 - LNG page 33" href="http://viewer.zmags.com/publication/f0e4e42f?page=33"> </a> <a title="2011_10 - October 2011 - LNG page 34" href="http://viewer.zmags.com/publication/f0e4e42f?page=34"> Continued from page 32 get a flashing red light.”</a> <a title="2011_10 - October 2011 - LNG page 35" href="http://viewer.zmags.com/publication/f0e4e42f?page=35"> be running these lines every day, involved up-fro</a> <a title="2011_10 - October 2011 - LNG page 36" href="http://viewer.zmags.com/publication/f0e4e42f?page=36"> M any peo- </a> <a title="2011_10 - October 2011 - LNG page 37" href="http://viewer.zmags.com/publication/f0e4e42f?page=37"> What is Lean? From the 1950s through the 1980s, T</a> <a title="2011_10 - October 2011 - LNG page 38" href="http://viewer.zmags.com/publication/f0e4e42f?page=38"> · Map the value stream. The “value stream” is </a> <a title="2011_10 - October 2011 - LNG page 39" href="http://viewer.zmags.com/publication/f0e4e42f?page=39"> Excellence is built on a foundation of commitment</a> <a title="2011_10 - October 2011 - LNG page 40" href="http://viewer.zmags.com/publication/f0e4e42f?page=40"> Continued from page 38 the most noxious wastes o</a> <a title="2011_10 - October 2011 - LNG page 41" href="http://viewer.zmags.com/publication/f0e4e42f?page=41"> be continuous, such as oil refining, or batch, su</a> <a title="2011_10 - October 2011 - LNG page 42" href="http://viewer.zmags.com/publication/f0e4e42f?page=42"> HERE'S TO THE PURSUIT OF: A warranty that helps </a> <a title="2011_10 - October 2011 - LNG page 43" href="http://viewer.zmags.com/publication/f0e4e42f?page=43"> </a> <a title="2011_10 - October 2011 - LNG page 44" href="http://viewer.zmags.com/publication/f0e4e42f?page=44"> Encouraged by robust demand and fat margins, U.S.</a> <a title="2011_10 - October 2011 - LNG page 45" href="http://viewer.zmags.com/publication/f0e4e42f?page=45"> One small addition enhances the big picture Evon</a> <a title="2011_10 - October 2011 - LNG page 46" href="http://viewer.zmags.com/publication/f0e4e42f?page=46"> Continued from page 44 market early on was floode</a> <a title="2011_10 - October 2011 - LNG page 47" href="http://viewer.zmags.com/publication/f0e4e42f?page=47"> </a> <a title="2011_10 - October 2011 - LNG page 48" href="http://viewer.zmags.com/publication/f0e4e42f?page=48"> Continued from page 46 motor oils,” he said. “Fi</a> <a title="2011_10 - October 2011 - LNG page 49" href="http://viewer.zmags.com/publication/f0e4e42f?page=49"> Meeting all your additive requireme</a> <a title="2011_10 - October 2011 - LNG page 50" href="http://viewer.zmags.com/publication/f0e4e42f?page=50"> Continued from page 48 cally between 10 million a</a> <a title="2011_10 - October 2011 - LNG page 51" href="http://viewer.zmags.com/publication/f0e4e42f?page=51"> First-half U.S. Base Oil Production (000 Barrels,</a> <a title="2011_10 - October 2011 - LNG page 52" href="http://viewer.zmags.com/publication/f0e4e42f?page=52"> PRODUCT NEWS PRODUCT NEWS Amyris' industrial l</a> <a title="2011_10 - October 2011 - LNG page 53" href="http://viewer.zmags.com/publication/f0e4e42f?page=53"> Rock Steady. At Infineum, we deliver performance</a> <a title="2011_10 - October 2011 - LNG page 54" href="http://viewer.zmags.com/publication/f0e4e42f?page=54"> C</a> <a title="2011_10 - October 2011 - LNG page 55" href="http://viewer.zmags.com/publication/f0e4e42f?page=55"> </a> <a title="2011_10 - October 2011 - LNG page 56" href="http://viewer.zmags.com/publication/f0e4e42f?page=56"> Continued from page 54 Roll Without Regreasing </a> <a title="2011_10 - October 2011 - LNG page 57" href="http://viewer.zmags.com/publication/f0e4e42f?page=57"> When We Doubled Our Name We Doubled Our Size. T</a> <a title="2011_10 - October 2011 - LNG page 58" href="http://viewer.zmags.com/publication/f0e4e42f?page=58"> PLACES'N'FACES PLACES'N'FACES Petrobras Getting </a> <a title="2011_10 - October 2011 - LNG page 59" href="http://viewer.zmags.com/publication/f0e4e42f?page=59"> </a> <a title="2011_10 - October 2011 - LNG page 60" href="http://viewer.zmags.com/publication/f0e4e42f?page=60"> Your Single Source for Versatile Petroleu</a> <a title="2011_10 - October 2011 - LNG page 61" href="http://viewer.zmags.com/publication/f0e4e42f?page=61"> </a> <a title="2011_10 - October 2011 - LNG page 62" href="http://viewer.zmags.com/publication/f0e4e42f?page=62"> Continued from page 60 sidiary of the German spec</a> <a title="2011_10 - October 2011 - LNG page 63" href="http://viewer.zmags.com/publication/f0e4e42f?page=63"> Wherever you are in the world – local or global –</a> <a title="2011_10 - October 2011 - LNG page 64" href="http://viewer.zmags.com/publication/f0e4e42f?page=64"> Continued from page 62 warehouse later this year.</a> <a title="2011_10 - October 2011 - LNG page 65" href="http://viewer.zmags.com/publication/f0e4e42f?page=65"> </a> <a title="2011_10 - October 2011 - LNG page 66" href="http://viewer.zmags.com/publication/f0e4e42f?page=66"> The 7th ICIS Pan-American Base Oils & Lubricants </a> <a title="2011_10 - October 2011 - LNG page 67" href="http://viewer.zmags.com/publication/f0e4e42f?page=67"> Continued from page 64 operations manager. Both r</a> <a title="2011_10 - October 2011 - LNG page 68" href="http://viewer.zmags.com/publication/f0e4e42f?page=68"> BASE OIL REPORT Finessing the Feedstock Questi</a> <a title="2011_10 - October 2011 - LNG page 69" href="http://viewer.zmags.com/publication/f0e4e42f?page=69"> </a> <a title="2011_10 - October 2011 - LNG page 70" href="http://viewer.zmags.com/publication/f0e4e42f?page=70"> YOUR BUSINESS Making Decisions and Getting the</a> <a title="2011_10 - October 2011 - LNG page 71" href="http://viewer.zmags.com/publication/f0e4e42f?page=71"> Equipment may be getting smaller, but pe</a> <a title="2011_10 - October 2011 - LNG page 72" href="http://viewer.zmags.com/publication/f0e4e42f?page=72"> “Battenfeld strives to deliver on our `Quality Wi</a>