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<br /> 2 DATA<br /> Is it bad if dealers<br /> know customers?<br /> 35 UNDER FIRE<br /> Auto financing reserve<br /> system misunderstood.<br /> 40ATTRACT BUYERS<br /> Informed customers are<br /> more than just shoppers.<br /> April 2013<br /> Planet Honda's Bill Feinstein<br /> and 99 other Internet-savvy<br /> dealers shoot for the moon.<br /> PAGE 24<br /> A PENTON MEDIA PUBLICATION<br /> “We increased $150<br /> profit per vehicle.”<br /> Part of Reynolds Retail Management System…<br /> transforming the way consumers experience your dealership.<br /> reyrey.com/rms | 888.853.2614<br /> © 2013 The Reynolds and Reynolds Company. All rights reserved. 1006517 3/13<br /> docuPAD is protected by patents 8,194,045 and 8,228,299, with other patents pending.<br /> Mylas Copeland<br /> General Manager<br /> Green Toyota, Scion,<br /> Audi, Volkswagen<br /> Springfield, IL<br /> Volume 47, Number 4<br<a title="April 2013 page 1" href="http://viewer.zmags.com/publication/7accf26d?page=1"> 2 DATA Is it bad if dealers </a> <a title="April 2013 page 2" href="http://viewer.zmags.com/publication/7accf26d?page=2"> “We increased $150 profit per vehicle.” Part of </a> <a title="April 2013 page 3" href="http://viewer.zmags.com/publication/7accf26d?page=3"> Volume 47, Number 4 10 Students on dealers</a> <a title="April 2013 page 4" href="http://viewer.zmags.com/publication/7accf26d?page=4"> EDITOR'S FORUM BY STEVE FINLAY We welcome readers</a> <a title="April 2013 page 5" href="http://viewer.zmags.com/publication/7accf26d?page=5"> Whoa. Introducing the single tool to imp</a> <a title="April 2013 page 6" href="http://viewer.zmags.com/publication/7accf26d?page=6"> THE WAY I SEE IT BY JIM ZIEGLER We welcome reader</a> <a title="April 2013 page 7" href="http://viewer.zmags.com/publication/7accf26d?page=7"> In this economy, oils that save gas and protect e</a> <a title="April 2013 page 8" href="http://viewer.zmags.com/publication/7accf26d?page=8"> OWNERSHIP COSTS High insurance for this CL65</a> <a title="April 2013 page 9" href="http://viewer.zmags.com/publication/7accf26d?page=9"> WARD'S TOP 500 DEALER PROFILE Dealership Ge</a> <a title="April 2013 page 10" href="http://viewer.zmags.com/publication/7accf26d?page=10"> Ed Barlow President, Barlow Auto Group </a> <a title="April 2013 page 11" href="http://viewer.zmags.com/publication/7accf26d?page=11"> Chapman BMW on Camelback was once a Toys “R” Us s</a> <a title="April 2013 page 12" href="http://viewer.zmags.com/publication/7accf26d?page=12"> COMMUNITY INVOLVEMENT Keen on `Crowdfunding</a> <a title="April 2013 page 13" href="http://viewer.zmags.com/publication/7accf26d?page=13"> WOULD YOU BUY A CAR FROM A DEALERSHIP WITH REVIEW</a> <a title="April 2013 page 14" href="http://viewer.zmags.com/publication/7accf26d?page=14"> COMMUNITY INVOLVEMENT Both Ford and </a> <a title="April 2013 page 15" href="http://viewer.zmags.com/publication/7accf26d?page=15"> Signing up for test drive. Kia has exp</a> <a title="April 2013 page 16" href="http://viewer.zmags.com/publication/7accf26d?page=16"> LEGAL MATTERS Too Many Days in Court Toyota</a> <a title="April 2013 page 17" href="http://viewer.zmags.com/publication/7accf26d?page=17"> “Every Used Car has a Story, but if you </a> <a title="April 2013 page 18" href="http://viewer.zmags.com/publication/7accf26d?page=18"> ENERGY Stop Arguing Electric-vehicle infigh</a> <a title="April 2013 page 19" href="http://viewer.zmags.com/publication/7accf26d?page=19"> Pumped Up Making case for diesel, yet `man is an </a> <a title="April 2013 page 20" href="http://viewer.zmags.com/publication/7accf26d?page=20"> MEGADEALERS AutoNation's Long Road Home It </a> <a title="April 2013 page 21" href="http://viewer.zmags.com/publication/7accf26d?page=21"> as I see 'em,” he tells the audience when describ</a> <a title="April 2013 page 22" href="http://viewer.zmags.com/publication/7accf26d?page=22"> MARKETPLACE Mitsubishi Determined to Stay D</a> <a title="April 2013 page 23" href="http://viewer.zmags.com/publication/7accf26d?page=23"> cles in the U.S. last year compared with 79,020 i</a> <a title="April 2013 page 24" href="http://viewer.zmags.com/publication/7accf26d?page=24"> BRANDS Race Sunday, Sell Monday? Ford hopes</a> <a title="April 2013 page 25" href="http://viewer.zmags.com/publication/7accf26d?page=25"> Jeep Owned by Cadillac? Hack attack briefly captu</a> <a title="April 2013 page 26" href="http://viewer.zmags.com/publication/7accf26d?page=26"> Internet Sales Keep Growing Dealers sharpen skill</a> <a title="April 2013 page 27" href="http://viewer.zmags.com/publication/7accf26d?page=27"> Fitzgerald's director-digital sales and marketing</a> <a title="April 2013 page 28" href="http://viewer.zmags.com/publication/7accf26d?page=28"> Challenge is recognizing importance of e-leads, s</a> <a title="April 2013 page 29" href="http://viewer.zmags.com/publication/7accf26d?page=29"> </a> <a title="April 2013 page 30" href="http://viewer.zmags.com/publication/7accf26d?page=30"> able to go out on the lot, take a pic- ture of a </a> <a title="April 2013 page 31" href="http://viewer.zmags.com/publication/7accf26d?page=31"> What We Do Your full-service, dat</a> <a title="April 2013 page 32" href="http://viewer.zmags.com/publication/7accf26d?page=32"> remain unanswered after 24 hours, unchanged from </a> <a title="April 2013 page 33" href="http://viewer.zmags.com/publication/7accf26d?page=33"> 2013 LIST Some deal</a> <a title="April 2013 page 34" href="http://viewer.zmags.com/publication/7accf26d?page=34"> 2013 LIST Some deal</a> <a title="April 2013 page 35" href="http://viewer.zmags.com/publication/7accf26d?page=35"> </a> <a title="April 2013 page 36" href="http://viewer.zmags.com/publication/7accf26d?page=36"> DEALER MANAGEMENT Host a Check-Signing Party Asse</a> <a title="April 2013 page 37" href="http://viewer.zmags.com/publication/7accf26d?page=37"> Blind Leading Sighted Auto financing's reserve sy</a> <a title="April 2013 page 38" href="http://viewer.zmags.com/publication/7accf26d?page=38"> PROFITCENTER: INTERNET MARKETING The Gap Ha</a> <a title="April 2013 page 39" href="http://viewer.zmags.com/publication/7accf26d?page=39"> has a CRM phone system like that. When I call, th</a> <a title="April 2013 page 40" href="http://viewer.zmags.com/publication/7accf26d?page=40"> PROFITCENTER: INTERNET MARKETING `Save This</a> <a title="April 2013 page 41" href="http://viewer.zmags.com/publication/7accf26d?page=41"> PROFITCENTER: REMARKETING Physical Auctions Hold </a> <a title="April 2013 page 42" href="http://viewer.zmags.com/publication/7accf26d?page=42"> PROFITCENTER: SALES Attract Buyers, Not Shoppers </a> <a title="April 2013 page 43" href="http://viewer.zmags.com/publication/7accf26d?page=43"> Comparisons and Contrasts Panel discussion shows </a> <a title="April 2013 page 44" href="http://viewer.zmags.com/publication/7accf26d?page=44"> PROFITCENTER: FINANCE & INSURANCE New Term Enters</a> <a title="April 2013 page 45" href="http://viewer.zmags.com/publication/7accf26d?page=45"> Loyalty Isn't What It Once Was Experian exec says</a> <a title="April 2013 page 46" href="http://viewer.zmags.com/publication/7accf26d?page=46"> PROFITCENTER: FINANCE & INSURANCE Trying to</a> <a title="April 2013 page 47" href="http://viewer.zmags.com/publication/7accf26d?page=47"> Ally Positions for Strong Year Top automotive len</a> <a title="April 2013 page 48" href="http://viewer.zmags.com/publication/7accf26d?page=48"> PROFITCENTER: FIXED OPERATIONS Learn From Guy in </a> <a title="April 2013 page 49" href="http://viewer.zmags.com/publication/7accf26d?page=49"> use at time of delivery. A number of the OEMs are</a> <a title="April 2013 page 50" href="http://viewer.zmags.com/publication/7accf26d?page=50"> END GAME BY DREW WINTER Tesla Vs. New Yo</a> <a title="April 2013 page 51" href="http://viewer.zmags.com/publication/7accf26d?page=51"> Where are YOU on </a> <a title="April 2013 page 52" href="http://viewer.zmags.com/publication/7accf26d?page=52"> </a>