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Best regards
Zmags
2 DATA
Is it bad if dealers
know customers?
35 UNDER FIRE
Auto financing reserve
system misunderstood.
40ATTRACT BUYERS
Informed customers are
more than just shoppers.
April 2013
Planet Honda's Bill Feinstein
and 99 other Internet-savvy
dealers shoot for the moon.
PAGE 24
A PENTON MEDIA PUBLICATION
“We increased $150
profit per vehicle.”
Part of Reynolds Retail Management System…
transforming the way consumers experience your dealership.
reyrey.com/rms | 888.853.2614
© 2013 The Reynolds and Reynolds Company. All rights reserved. 1006517 3/13
docuPAD is protected by patents 8,194,045 and 8,228,299, with other patents pending.
Mylas Copeland
General Manager
Green Toyota, Scion,
Audi, Volkswagen
Springfield, IL
Volume 47, Number 4
2 DATA Is it bad if dealers
“We increased $150 profit per vehicle.” Part of
Volume 47, Number 4 10 Students on dealers
EDITOR'S FORUM BY STEVE FINLAY We welcome readers
Whoa. Introducing the single tool to imp
THE WAY I SEE IT BY JIM ZIEGLER We welcome reader
In this economy, oils that save gas and protect e
OWNERSHIP COSTS High insurance for this CL65
WARD'S TOP 500 DEALER PROFILE Dealership Ge
Ed Barlow President, Barlow Auto Group
Chapman BMW on Camelback was once a Toys “R” Us s
COMMUNITY INVOLVEMENT Keen on `Crowdfunding
WOULD YOU BUY A CAR FROM A DEALERSHIP WITH REVIEW
COMMUNITY INVOLVEMENT Both Ford and
Signing up for test drive. Kia has exp
LEGAL MATTERS Too Many Days in Court Toyota
“Every Used Car has a Story, but if you
ENERGY Stop Arguing Electric-vehicle infigh
Pumped Up Making case for diesel, yet `man is an
MEGADEALERS AutoNation's Long Road Home It
as I see 'em,” he tells the audience when describ
MARKETPLACE Mitsubishi Determined to Stay D
cles in the U.S. last year compared with 79,020 i
BRANDS Race Sunday, Sell Monday? Ford hopes
Jeep Owned by Cadillac? Hack attack briefly captu
Internet Sales Keep Growing Dealers sharpen skill
Fitzgerald's director-digital sales and marketing
Challenge is recognizing importance of e-leads, s
able to go out on the lot, take a pic- ture of a
What We Do Your full-service, dat
remain unanswered after 24 hours, unchanged from
2013 LIST Some deal
2013 LIST Some deal
DEALER MANAGEMENT Host a Check-Signing Party Asse
Blind Leading Sighted Auto financing's reserve sy
PROFITCENTER: INTERNET MARKETING The Gap Ha
has a CRM phone system like that. When I call, th
PROFITCENTER: INTERNET MARKETING `Save This
PROFITCENTER: REMARKETING Physical Auctions Hold
PROFITCENTER: SALES Attract Buyers, Not Shoppers
Comparisons and Contrasts Panel discussion shows
PROFITCENTER: FINANCE & INSURANCE New Term Enters
Loyalty Isn't What It Once Was Experian exec says
PROFITCENTER: FINANCE & INSURANCE Trying to
Ally Positions for Strong Year Top automotive len
PROFITCENTER: FIXED OPERATIONS Learn From Guy in
use at time of delivery. A number of the OEMs are
END GAME BY DREW WINTER Tesla Vs. New Yo
Where are YOU on