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D
RIVING BETTER BUSINESS DECISIONS
MARCH/APRIL 2017
· Disarming `Weapons of Math Destruction'
· Account-based marketing and lead scoring
· Software survey: joys and perils of statistics
· Human resources: talent acquisition strategy
Getting down to
business
ALSO INSIDE:
· Elections & analytics
· Analytics in action
· Five-minute analyst
· Healthcare analytics
· Analytics conference
Executive Edge
Emil Eifrem, Neo Technology
CEO, on graph databases and
the ability to make sense of
terabytes of connected data
INSIDE STORY
Weapons of mass instruction
Cathy O’Neil’s provocative book,
“Weapons of Math Destruction: How big
data increases inequality and threatens
democracy,” created quite a stir in the
analytics community when it was released
last
HTTP://WWW.ANALYTICS-MAGAZINE.ORG D RIVIN
INSIDE STORY Weapons of mass instruction Cat
Ready for more robust analytics and optimizat
CONTENTS DRIVING BETTER BUSINESS DECISIONS
Welcome to Analytic Solver® Cloud-based Optimiza
28 60 DEPARTMENTS 2 Inside Story 8
Welcome to Analytic Solver® Cloud-based Data and
EXECUTIVE EDGE Graph databases, journalists & th
scale. As part of its endeavors, the ICIJ also re
EXECUTIVE EDGE connected data analysis is avail
CPLEX Optimization Studio .
A N A LY Z E T H I S ! Victimized by WMD “The
When I woke up the next morning, however, I h
A N A LY Z E T H I S ! Threatens Democracy”).
Ultimately, O’Neil clearly believes that these
HEALTHCARE ANALYTICS Analytics in the post-ACA e
The latter change particu- larly could have a pro
HEALTHCARE ANALYTICS augment their revenue str
wellness will need a renewed focus in the near te
INFORMS INITIATIVES Edelman Award, IAAA, Wagner
of independent senior living communities in the U
INFORMS INITIATIVES conjunction with an applica
Want to deploy more applications in 2017? Now, yo
NEWSMAKERS NAE electees, Electoral College, soci
Sridhar R. Tay
NEWSMAKERS less-populated states, which was one
DELMAN INALISTS CONGRATULATIONS TO
ANALYTICS IN ACTION Illinois Tech hoopsters get
plus/minus,” Kelly says. “Plus/ minus basically c
ANALYTICS IN ACTION plan. Seeing that many Divi
SALES & MARKETING ABM and predictive lead scor
ABM and related technology: “You’re going after f
SALES & MARKETING I don’t intend to lead
and predictive lead scoring company will be the b
SURVEY: STATISTICAL ANALYSIS SOFTWARE The joys
The goal in any statistical investigation is to b
SURVEY: STATISTICAL ANALYSIS SOFTWARE occur, as
best software provides the interactive ability to
SURVEY: STATISTICAL ANALYSIS SOFTWARE the produ
DATA ANALYTICA CEREBRUM understanding the un
VIEWPOINT Disarming ‘Weapons of Math Destructi
Magnifying the social divide. Predicting a po
VIEWPOINT of examples that will sound to many r
absolute terms. By painting it completely black,
ANALYTICS & HUMAN RESOURCES Predictive talent
For most companies, current pre-hire talent asses
ANALYTICS & HUMAN RESOURCES real results.”
with those data alone. The process looks for fac
ANALYTICS & HUMAN RESOURCES areas of your busin
Healthcare 2017 OPTIMIZING OPERATIONS & OUTCOMES
HUMAN BEHAVIOR MODELS Voter motives and messag
Models of human behavior provide a basis for powe
VOTER MOTIVES & MESSAGES many-to-many access. T
Motive based on: CONFLICT JOY NEED
VOTER MOTIVES & MESSAGES policies presented. Mo
assess what messaging would work, was a key aspec
VOTER MOTIVES & MESSAGES Last but not l
CONFERENCE PREVIEW Business Analytics Conference
Caesars Palace, site of the 2017 INFORMS Conferen
CONFERENCE PREVIEW Google, Netflix, UPS and man
Conference venue. The conference will be held
CONFERENCE PREVIEW specialty stores, fine res-
B U S I N E S S A N A LY T I C S & O . R . Con
CONFERENCE CHAIR Q&A organizations. Whether it
Obviously, meeting these expecta- tions requ
CONFERENCE CHAIR Q&A available for consumption
Ready for Rotterdam: 20
FIVE-MINUTE ANALYST Voter fraud No, it
PILOTS AND STATISTICIANS Before all this happen
FIVE-MINUTE ANALYST Figure 2
Do I think that car No. 17 received an abno
THINKING ANALYTICALLY Any port in a storm
OPTIM ZAT ON I I