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<br /> HTTP://WWW.ANALYTICS-MAGAZINE.ORG<br /> D<br /> RIVING BETTER BUSINESS DECISIONS<br /> MARCH/APRIL 2017<br /> · Disarming `Weapons of Math Destruction'<br /> · Account-based marketing and lead scoring<br /> · Software survey: joys and perils of statistics<br /> · Human resources: talent acquisition strategy<br /> Getting down to<br /> business<br /> ALSO INSIDE:<br /> · Elections & analytics<br /> · Analytics in action<br /> · Five-minute analyst<br /> · Healthcare analytics<br /> · Analytics conference<br /> Executive Edge<br /> Emil Eifrem, Neo Technology<br /> CEO, on graph databases and<br /> the ability to make sense of<br /> terabytes of connected data<br /> INSIDE STORY<br /> Weapons of mass instruction<br /> Cathy O’Neil’s provocative book,<br /> “Weapons of Math Destruction: How big<br /> data increases inequality and threatens<br /> democracy,” created quite a stir in the<br /> analytics community when it was released<br /> last <a title="Analytics, March/April 2017 page 1" href="http://viewer.zmags.com/publication/ac71f839?page=1"> HTTP://WWW.ANALYTICS-MAGAZINE.ORG D RIVIN</a> <a title="Analytics, March/April 2017 page 2" href="http://viewer.zmags.com/publication/ac71f839?page=2"> INSIDE STORY Weapons of mass instruction Cat</a> <a title="Analytics, March/April 2017 page 3" href="http://viewer.zmags.com/publication/ac71f839?page=3"> Ready for more robust analytics and optimizat</a> <a title="Analytics, March/April 2017 page 4" href="http://viewer.zmags.com/publication/ac71f839?page=4"> CONTENTS DRIVING BETTER BUSINESS DECISIONS </a> <a title="Analytics, March/April 2017 page 5" href="http://viewer.zmags.com/publication/ac71f839?page=5"> Welcome to Analytic Solver® Cloud-based Optimiza</a> <a title="Analytics, March/April 2017 page 6" href="http://viewer.zmags.com/publication/ac71f839?page=6"> 28 60 DEPARTMENTS 2 Inside Story 8</a> <a title="Analytics, March/April 2017 page 7" href="http://viewer.zmags.com/publication/ac71f839?page=7"> Welcome to Analytic Solver® Cloud-based Data and </a> <a title="Analytics, March/April 2017 page 8" href="http://viewer.zmags.com/publication/ac71f839?page=8"> EXECUTIVE EDGE Graph databases, journalists & th</a> <a title="Analytics, March/April 2017 page 9" href="http://viewer.zmags.com/publication/ac71f839?page=9"> scale. As part of its endeavors, the ICIJ also re</a> <a title="Analytics, March/April 2017 page 10" href="http://viewer.zmags.com/publication/ac71f839?page=10"> EXECUTIVE EDGE connected data analysis is avail</a> <a title="Analytics, March/April 2017 page 11" href="http://viewer.zmags.com/publication/ac71f839?page=11"> CPLEX Optimization Studio . </a> <a title="Analytics, March/April 2017 page 12" href="http://viewer.zmags.com/publication/ac71f839?page=12"> A N A LY Z E T H I S ! Victimized by WMD “The</a> <a title="Analytics, March/April 2017 page 13" href="http://viewer.zmags.com/publication/ac71f839?page=13"> When I woke up the next morning, however, I h</a> <a title="Analytics, March/April 2017 page 14" href="http://viewer.zmags.com/publication/ac71f839?page=14"> A N A LY Z E T H I S ! Threatens Democracy”). </a> <a title="Analytics, March/April 2017 page 15" href="http://viewer.zmags.com/publication/ac71f839?page=15"> Ultimately, O’Neil clearly believes that these</a> <a title="Analytics, March/April 2017 page 16" href="http://viewer.zmags.com/publication/ac71f839?page=16"> HEALTHCARE ANALYTICS Analytics in the post-ACA e</a> <a title="Analytics, March/April 2017 page 17" href="http://viewer.zmags.com/publication/ac71f839?page=17"> The latter change particu- larly could have a pro</a> <a title="Analytics, March/April 2017 page 18" href="http://viewer.zmags.com/publication/ac71f839?page=18"> HEALTHCARE ANALYTICS augment their revenue str</a> <a title="Analytics, March/April 2017 page 19" href="http://viewer.zmags.com/publication/ac71f839?page=19"> wellness will need a renewed focus in the near te</a> <a title="Analytics, March/April 2017 page 20" href="http://viewer.zmags.com/publication/ac71f839?page=20"> INFORMS INITIATIVES Edelman Award, IAAA, Wagner </a> <a title="Analytics, March/April 2017 page 21" href="http://viewer.zmags.com/publication/ac71f839?page=21"> of independent senior living communities in the U</a> <a title="Analytics, March/April 2017 page 22" href="http://viewer.zmags.com/publication/ac71f839?page=22"> INFORMS INITIATIVES conjunction with an applica</a> <a title="Analytics, March/April 2017 page 23" href="http://viewer.zmags.com/publication/ac71f839?page=23"> Want to deploy more applications in 2017? Now, yo</a> <a title="Analytics, March/April 2017 page 24" href="http://viewer.zmags.com/publication/ac71f839?page=24"> NEWSMAKERS NAE electees, Electoral College, soci</a> <a title="Analytics, March/April 2017 page 25" href="http://viewer.zmags.com/publication/ac71f839?page=25"> Sridhar R. Tay</a> <a title="Analytics, March/April 2017 page 26" href="http://viewer.zmags.com/publication/ac71f839?page=26"> NEWSMAKERS less-populated states, which was one</a> <a title="Analytics, March/April 2017 page 27" href="http://viewer.zmags.com/publication/ac71f839?page=27"> DELMAN INALISTS CONGRATULATIONS TO </a> <a title="Analytics, March/April 2017 page 28" href="http://viewer.zmags.com/publication/ac71f839?page=28"> ANALYTICS IN ACTION Illinois Tech hoopsters get </a> <a title="Analytics, March/April 2017 page 29" href="http://viewer.zmags.com/publication/ac71f839?page=29"> plus/minus,” Kelly says. “Plus/ minus basically c</a> <a title="Analytics, March/April 2017 page 30" href="http://viewer.zmags.com/publication/ac71f839?page=30"> ANALYTICS IN ACTION plan. Seeing that many Divi</a> <a title="Analytics, March/April 2017 page 31" href="http://viewer.zmags.com/publication/ac71f839?page=31"> </a> <a title="Analytics, March/April 2017 page 32" href="http://viewer.zmags.com/publication/ac71f839?page=32"> SALES & MARKETING ABM and predictive lead scor</a> <a title="Analytics, March/April 2017 page 33" href="http://viewer.zmags.com/publication/ac71f839?page=33"> ABM and related technology: “You’re going after f</a> <a title="Analytics, March/April 2017 page 34" href="http://viewer.zmags.com/publication/ac71f839?page=34"> SALES & MARKETING I don’t intend to lead </a> <a title="Analytics, March/April 2017 page 35" href="http://viewer.zmags.com/publication/ac71f839?page=35"> and predictive lead scoring company will be the b</a> <a title="Analytics, March/April 2017 page 36" href="http://viewer.zmags.com/publication/ac71f839?page=36"> SURVEY: STATISTICAL ANALYSIS SOFTWARE The joys</a> <a title="Analytics, March/April 2017 page 37" href="http://viewer.zmags.com/publication/ac71f839?page=37"> The goal in any statistical investigation is to b</a> <a title="Analytics, March/April 2017 page 38" href="http://viewer.zmags.com/publication/ac71f839?page=38"> SURVEY: STATISTICAL ANALYSIS SOFTWARE occur, as</a> <a title="Analytics, March/April 2017 page 39" href="http://viewer.zmags.com/publication/ac71f839?page=39"> best software provides the interactive ability to</a> <a title="Analytics, March/April 2017 page 40" href="http://viewer.zmags.com/publication/ac71f839?page=40"> SURVEY: STATISTICAL ANALYSIS SOFTWARE the produ</a> <a title="Analytics, March/April 2017 page 41" href="http://viewer.zmags.com/publication/ac71f839?page=41"> DATA ANALYTICA CEREBRUM understanding the un</a> <a title="Analytics, March/April 2017 page 42" href="http://viewer.zmags.com/publication/ac71f839?page=42"> VIEWPOINT Disarming ‘Weapons of Math Destructi</a> <a title="Analytics, March/April 2017 page 43" href="http://viewer.zmags.com/publication/ac71f839?page=43"> Magnifying the social divide. Predicting a po</a> <a title="Analytics, March/April 2017 page 44" href="http://viewer.zmags.com/publication/ac71f839?page=44"> VIEWPOINT of examples that will sound to many r</a> <a title="Analytics, March/April 2017 page 45" href="http://viewer.zmags.com/publication/ac71f839?page=45"> absolute terms. By painting it completely black, </a> <a title="Analytics, March/April 2017 page 46" href="http://viewer.zmags.com/publication/ac71f839?page=46"> ANALYTICS & HUMAN RESOURCES Predictive talent </a> <a title="Analytics, March/April 2017 page 47" href="http://viewer.zmags.com/publication/ac71f839?page=47"> For most companies, current pre-hire talent asses</a> <a title="Analytics, March/April 2017 page 48" href="http://viewer.zmags.com/publication/ac71f839?page=48"> ANALYTICS & HUMAN RESOURCES real results.” </a> <a title="Analytics, March/April 2017 page 49" href="http://viewer.zmags.com/publication/ac71f839?page=49"> with those data alone. The process looks for fac</a> <a title="Analytics, March/April 2017 page 50" href="http://viewer.zmags.com/publication/ac71f839?page=50"> ANALYTICS & HUMAN RESOURCES areas of your busin</a> <a title="Analytics, March/April 2017 page 51" href="http://viewer.zmags.com/publication/ac71f839?page=51"> Healthcare 2017 OPTIMIZING OPERATIONS & OUTCOMES </a> <a title="Analytics, March/April 2017 page 52" href="http://viewer.zmags.com/publication/ac71f839?page=52"> HUMAN BEHAVIOR MODELS Voter motives and messag</a> <a title="Analytics, March/April 2017 page 53" href="http://viewer.zmags.com/publication/ac71f839?page=53"> Models of human behavior provide a basis for powe</a> <a title="Analytics, March/April 2017 page 54" href="http://viewer.zmags.com/publication/ac71f839?page=54"> VOTER MOTIVES & MESSAGES many-to-many access. T</a> <a title="Analytics, March/April 2017 page 55" href="http://viewer.zmags.com/publication/ac71f839?page=55"> Motive based on: CONFLICT JOY NEED </a> <a title="Analytics, March/April 2017 page 56" href="http://viewer.zmags.com/publication/ac71f839?page=56"> VOTER MOTIVES & MESSAGES policies presented. Mo</a> <a title="Analytics, March/April 2017 page 57" href="http://viewer.zmags.com/publication/ac71f839?page=57"> assess what messaging would work, was a key aspec</a> <a title="Analytics, March/April 2017 page 58" href="http://viewer.zmags.com/publication/ac71f839?page=58"> VOTER MOTIVES & MESSAGES Last but not l</a> <a title="Analytics, March/April 2017 page 59" href="http://viewer.zmags.com/publication/ac71f839?page=59"> </a> <a title="Analytics, March/April 2017 page 60" href="http://viewer.zmags.com/publication/ac71f839?page=60"> CONFERENCE PREVIEW Business Analytics Conference</a> <a title="Analytics, March/April 2017 page 61" href="http://viewer.zmags.com/publication/ac71f839?page=61"> Caesars Palace, site of the 2017 INFORMS Conferen</a> <a title="Analytics, March/April 2017 page 62" href="http://viewer.zmags.com/publication/ac71f839?page=62"> CONFERENCE PREVIEW Google, Netflix, UPS and man</a> <a title="Analytics, March/April 2017 page 63" href="http://viewer.zmags.com/publication/ac71f839?page=63"> Conference venue. 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