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<br /> NOVEMBER 2014 VOL. 20 ISSUE 11<br /> Boating<br /> roars back!<br /> What sales<br /> managers<br /> earn<br /> TAP INTO A SUPPLY<br /> THAT'S BEEN GROWING<br /> FOR DECADES.<br /> A family of specialty base oils, from a family owned company.<br /> Each dependable, versatile and consistent to spec.<br /> Reliable supply from a company you trust.<br /> Because, well… that's just the way we were raised.<br /> ergonnsa.com/HyGold | 601-933-3000<br /> ergoneurope.com | + 32 2 351 23 75<br /> ergonasia.com | + 32 2 351 23 75<br /> PUBLISHER'S LETTER<br /> Your Picks: Chevron, Daubert<br /> and ExxonMobil Chemical<br /> T<br /> op-scoring ads in our July 2014 adver-<br /> tising readership survey are Chevron<br /> Base Oils, most believable and tied<br /> for most informative; ExxonMobil<br /> Chemical, most attention-getting; and<br /> Daubert Chemical Co., tied for most infor-<br /> mative.<br /> Congratulations to the<a title="2014_11 - November 2014 - LNG page 1" href="http://viewer.zmags.com/publication/b1cc937c?page=1"> NOVEMBER 2014 VOL. 20 ISSUE 11 </a> <a title="2014_11 - November 2014 - LNG page 2" href="http://viewer.zmags.com/publication/b1cc937c?page=2"> TAP INTO A SUPPLY THAT'S BEEN GROWING FOR DECADES</a> <a title="2014_11 - November 2014 - LNG page 3" href="http://viewer.zmags.com/publication/b1cc937c?page=3"> PUBLISHER'S LETTER Your Picks: Chevron, Dauber</a> <a title="2014_11 - November 2014 - LNG page 4" href="http://viewer.zmags.com/publication/b1cc937c?page=4"> NOVEMBER 2014 VOL. 20 ISSUE 11 TABLE OF </a> <a title="2014_11 - November 2014 - LNG page 5" href="http://viewer.zmags.com/publication/b1cc937c?page=5"> To help differentiate your PC-11 products. </a> <a title="2014_11 - November 2014 - LNG page 6" href="http://viewer.zmags.com/publication/b1cc937c?page=6"> AUTOMOTIVE What Price Motor Oil? R </a> <a title="2014_11 - November 2014 - LNG page 7" href="http://viewer.zmags.com/publication/b1cc937c?page=7"> ADVERTISEMENT ExxonMobil Bas</a> <a title="2014_11 - November 2014 - LNG page 8" href="http://viewer.zmags.com/publication/b1cc937c?page=8"> AUTOMOTIVE How much does motor oi</a> <a title="2014_11 - November 2014 - LNG page 9" href="http://viewer.zmags.com/publication/b1cc937c?page=9"> </a> <a title="2014_11 - November 2014 - LNG page 10" href="http://viewer.zmags.com/publication/b1cc937c?page=10"> AUTOMOTIVE Not including the </a> <a title="2014_11 - November 2014 - LNG page 11" href="http://viewer.zmags.com/publication/b1cc937c?page=11"> A TIMELESS BLEND OF QUALITY& COMMITMENT Fro</a> <a title="2014_11 - November 2014 - LNG page 12" href="http://viewer.zmags.com/publication/b1cc937c?page=12"> Nevertheless, there are still consum</a> <a title="2014_11 - November 2014 - LNG page 13" href="http://viewer.zmags.com/publication/b1cc937c?page=13"> We create chemistry that makes commercial vehicle</a> <a title="2014_11 - November 2014 - LNG page 14" href="http://viewer.zmags.com/publication/b1cc937c?page=14"> NEED TO KNOW An Industry in Transition </a> <a title="2014_11 - November 2014 - LNG page 15" href="http://viewer.zmags.com/publication/b1cc937c?page=15"> destabilize prices, crush margins, rat- tle suppl</a> <a title="2014_11 - November 2014 - LNG page 16" href="http://viewer.zmags.com/publication/b1cc937c?page=16"> BEST PRACTICES Set the Right Goals W </a> <a title="2014_11 - November 2014 - LNG page 17" href="http://viewer.zmags.com/publication/b1cc937c?page=17"> </a> <a title="2014_11 - November 2014 - LNG page 18" href="http://viewer.zmags.com/publication/b1cc937c?page=18"> Continued from page 16 you set about doing it. On</a> <a title="2014_11 - November 2014 - LNG page 19" href="http://viewer.zmags.com/publication/b1cc937c?page=19"> </a> <a title="2014_11 - November 2014 - LNG page 20" href="http://viewer.zmags.com/publication/b1cc937c?page=20"> Lubes'n'Greases has completed its Lubricants Indu</a> <a title="2014_11 - November 2014 - LNG page 21" href="http://viewer.zmags.com/publication/b1cc937c?page=21"> © Nomad_Soul - Fotolia koo_mikko LUBES'N'GREASE</a> <a title="2014_11 - November 2014 - LNG page 22" href="http://viewer.zmags.com/publication/b1cc937c?page=22"> Sales/Marketing Execs' Compensation by Company Si</a> <a title="2014_11 - November 2014 - LNG page 23" href="http://viewer.zmags.com/publication/b1cc937c?page=23"> CHEVRON GROUP II PREMIUM BASE OILS WE'RE BRINGI</a> <a title="2014_11 - November 2014 - LNG page 24" href="http://viewer.zmags.com/publication/b1cc937c?page=24"> It Adds Up Sixty percent of respondents got a pa</a> <a title="2014_11 - November 2014 - LNG page 25" href="http://viewer.zmags.com/publication/b1cc937c?page=25"> Did You Get a Raise? 100 Percent who got a rais</a> <a title="2014_11 - November 2014 - LNG page 26" href="http://viewer.zmags.com/publication/b1cc937c?page=26"> Your Next Move Where should job seekers go to fin</a> <a title="2014_11 - November 2014 - LNG page 27" href="http://viewer.zmags.com/publication/b1cc937c?page=27"> Pure Advantage Performance now and in the future.</a> <a title="2014_11 - November 2014 - LNG page 28" href="http://viewer.zmags.com/publication/b1cc937c?page=28"> Average Sales/Marketing Compensation 150K Total </a> <a title="2014_11 - November 2014 - LNG page 29" href="http://viewer.zmags.com/publication/b1cc937c?page=29"> fluids, PCMO, fleet opera- tions, industrial plan</a> <a title="2014_11 - November 2014 - LNG page 30" href="http://viewer.zmags.com/publication/b1cc937c?page=30"> </a> <a title="2014_11 - November 2014 - LNG page 31" href="http://viewer.zmags.com/publication/b1cc937c?page=31"> than-4-mW sector is dominated by origi- nal equip</a> <a title="2014_11 - November 2014 - LNG page 32" href="http://viewer.zmags.com/publication/b1cc937c?page=32"> Sullair Argentina supplied these gas burning unit</a> <a title="2014_11 - November 2014 - LNG page 33" href="http://viewer.zmags.com/publication/b1cc937c?page=33"> THE CATALYST MAKES ALL THE DIFFERENCE MSDW™</a> <a title="2014_11 - November 2014 - LNG page 34" href="http://viewer.zmags.com/publication/b1cc937c?page=34"> Continued from page 32 or contract it to an inde</a> <a title="2014_11 - November 2014 - LNG page 35" href="http://viewer.zmags.com/publication/b1cc937c?page=35"> Janeiro. We don't have an exclusive sales team fo</a> <a title="2014_11 - November 2014 - LNG page 36" href="http://viewer.zmags.com/publication/b1cc937c?page=36"> It's in our DNA Developing partnerships is what w</a> <a title="2014_11 - November 2014 - LNG page 37" href="http://viewer.zmags.com/publication/b1cc937c?page=37"> Ordinary Partnering Interested Sharing Coopera</a> <a title="2014_11 - November 2014 - LNG page 38" href="http://viewer.zmags.com/publication/b1cc937c?page=38"> 38 NOVEMBER 2014</a> <a title="2014_11 - November 2014 - LNG page 39" href="http://viewer.zmags.com/publication/b1cc937c?page=39"> Keeping Powerboats Afloat BY TOM MARHEVKO AND</a> <a title="2014_11 - November 2014 - LNG page 40" href="http://viewer.zmags.com/publication/b1cc937c?page=40"> NMMA Registered Oils 13% FC-W Catalyst Compatible</a> <a title="2014_11 - November 2014 - LNG page 41" href="http://viewer.zmags.com/publication/b1cc937c?page=41"> Clean Results. Refiners worldwide use our ISODE</a> <a title="2014_11 - November 2014 - LNG page 42" href="http://viewer.zmags.com/publication/b1cc937c?page=42"> Fatty Acids Fatty Alcohols Fractionated Me</a> <a title="2014_11 - November 2014 - LNG page 43" href="http://viewer.zmags.com/publication/b1cc937c?page=43"> BUILD FROM A STRONGER BASE Strengthen your busin</a> <a title="2014_11 - November 2014 - LNG page 44" href="http://viewer.zmags.com/publication/b1cc937c?page=44"> BY BORIS KAMCHEV Europe Wakes </a> <a title="2014_11 - November 2014 - LNG page 45" href="http://viewer.zmags.com/publication/b1cc937c?page=45"> LUBES'N'GREASES 45</a> <a title="2014_11 - November 2014 - LNG page 46" href="http://viewer.zmags.com/publication/b1cc937c?page=46"> </a> <a title="2014_11 - November 2014 - LNG page 47" href="http://viewer.zmags.com/publication/b1cc937c?page=47"> Nobody goes deeper to unlock the science of addit</a> <a title="2014_11 - November 2014 - LNG page 48" href="http://viewer.zmags.com/publication/b1cc937c?page=48"> American markets. These are decisive fac- tors fo</a> <a title="2014_11 - November 2014 - LNG page 49" href="http://viewer.zmags.com/publication/b1cc937c?page=49"> The Best Industrial Lubricants Start With HollyFr</a> <a title="2014_11 - November 2014 - LNG page 50" href="http://viewer.zmags.com/publication/b1cc937c?page=50"> Lopal Strives for Reinvention BY WANG FANGQING F </a> <a title="2014_11 - November 2014 - LNG page 51" href="http://viewer.zmags.com/publication/b1cc937c?page=51"> Lopal's headquarters in Nanjing, China, include </a> <a title="2014_11 - November 2014 - LNG page 52" href="http://viewer.zmags.com/publication/b1cc937c?page=52"> Shi revealed the company has attracted a large</a> <a title="2014_11 - November 2014 - LNG page 53" href="http://viewer.zmags.com/publication/b1cc937c?page=53"> </a> <a title="2014_11 - November 2014 - LNG page 54" href="http://viewer.zmags.com/publication/b1cc937c?page=54"> PRODUCT NEWS PRODUCT NEWS Delo 400's new 15W-3</a> <a title="2014_11 - November 2014 - LNG page 55" href="http://viewer.zmags.com/publication/b1cc937c?page=55"> </a> <a title="2014_11 - November 2014 - LNG page 56" href="http://viewer.zmags.com/publication/b1cc937c?page=56"> PRODUCT NEWS Continued from page 54 Wes</a> <a title="2014_11 - November 2014 - LNG page 57" href="http://viewer.zmags.com/publication/b1cc937c?page=57"> Here we grow again! Heritage-Crystal Clean, alrea</a> <a title="2014_11 - November 2014 - LNG page 58" href="http://viewer.zmags.com/publication/b1cc937c?page=58"> PLACES'N'FACES PLACES'N'FACES HCCI Buys FCC Envi</a> <a title="2014_11 - November 2014 - LNG page 59" href="http://viewer.zmags.com/publication/b1cc937c?page=59"> It doesn't matter if you drive, fly, sail, pedal, </a> <a title="2014_11 - November 2014 - LNG page 60" href="http://viewer.zmags.com/publication/b1cc937c?page=60"> Open the door to Asia. THE NEW LUBE REPORT ASI</a> <a title="2014_11 - November 2014 - LNG page 61" href="http://viewer.zmags.com/publication/b1cc937c?page=61"> Continued from page 58 to make 13,000 barrels a </a> <a title="2014_11 - November 2014 - LNG page 62" href="http://viewer.zmags.com/publication/b1cc937c?page=62"> Big Wheels Keep on Turnin' And Small Ones</a> <a title="2014_11 - November 2014 - LNG page 63" href="http://viewer.zmags.com/publication/b1cc937c?page=63"> </a> <a title="2014_11 - November 2014 - LNG page 64" href="http://viewer.zmags.com/publication/b1cc937c?page=64"> Continued from page 62 Georgia Acts on Bad Oils </a> <a title="2014_11 - November 2014 - LNG page 65" href="http://viewer.zmags.com/publication/b1cc937c?page=65"> Performance you can rely on. To be the best, yo</a> <a title="2014_11 - November 2014 - LNG page 66" href="http://viewer.zmags.com/publication/b1cc937c?page=66"> I N D E X O F A D V E R T I S E R S 2014 Lubri</a> <a title="2014_11 - November 2014 - LNG page 67" href="http://viewer.zmags.com/publication/b1cc937c?page=67"> MORE FACTS. MORE SUCCESS. SEE THE BIG PICTURE AND</a> <a title="2014_11 - November 2014 - LNG page 68" href="http://viewer.zmags.com/publication/b1cc937c?page=68"> BASE OIL REPORT A Self-fulfilling Prophecy? </a> <a title="2014_11 - November 2014 - LNG page 69" href="http://viewer.zmags.com/publication/b1cc937c?page=69"> </a> <a title="2014_11 - November 2014 - LNG page 70" href="http://viewer.zmags.com/publication/b1cc937c?page=70"> YOUR BUSINESS The Wasteful Pursuit of Perfecti</a> <a title="2014_11 - November 2014 - LNG page 71" href="http://viewer.zmags.com/publication/b1cc937c?page=71"> INTRODUCING METALWORKING </a> <a title="2014_11 - November 2014 - LNG page 72" href="http://viewer.zmags.com/publication/b1cc937c?page=72"> Rise to New Heights Motiva STAR Base O</a>