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Best regards
Zmags
NOVEMBER 2014 VOL. 20 ISSUE 11
Boating
roars back!
What sales
managers
earn
TAP INTO A SUPPLY
THAT'S BEEN GROWING
FOR DECADES.
A family of specialty base oils, from a family owned company.
Each dependable, versatile and consistent to spec.
Reliable supply from a company you trust.
Because, well… that's just the way we were raised.
ergonnsa.com/HyGold | 601-933-3000
ergoneurope.com | + 32 2 351 23 75
ergonasia.com | + 32 2 351 23 75
PUBLISHER'S LETTER
Your Picks: Chevron, Daubert
and ExxonMobil Chemical
T
op-scoring ads in our July 2014 adver-
tising readership survey are Chevron
Base Oils, most believable and tied
for most informative; ExxonMobil
Chemical, most attention-getting; and
Daubert Chemical Co., tied for most infor-
mative.
Congratulations to the
NOVEMBER 2014 VOL. 20 ISSUE 11
TAP INTO A SUPPLY THAT'S BEEN GROWING FOR DECADES
PUBLISHER'S LETTER Your Picks: Chevron, Dauber
NOVEMBER 2014 VOL. 20 ISSUE 11 TABLE OF
To help differentiate your PC-11 products.
AUTOMOTIVE What Price Motor Oil? R
ADVERTISEMENT ExxonMobil Bas
AUTOMOTIVE How much does motor oi
AUTOMOTIVE Not including the
A TIMELESS BLEND OF QUALITY& COMMITMENT Fro
Nevertheless, there are still consum
We create chemistry that makes commercial vehicle
NEED TO KNOW An Industry in Transition
destabilize prices, crush margins, rat- tle suppl
BEST PRACTICES Set the Right Goals W
Continued from page 16 you set about doing it. On
Lubes'n'Greases has completed its Lubricants Indu
© Nomad_Soul - Fotolia koo_mikko LUBES'N'GREASE
Sales/Marketing Execs' Compensation by Company Si
CHEVRON GROUP II PREMIUM BASE OILS WE'RE BRINGI
It Adds Up Sixty percent of respondents got a pa
Did You Get a Raise? 100 Percent who got a rais
Your Next Move Where should job seekers go to fin
Pure Advantage Performance now and in the future.
Average Sales/Marketing Compensation 150K Total
fluids, PCMO, fleet opera- tions, industrial plan
than-4-mW sector is dominated by origi- nal equip
Sullair Argentina supplied these gas burning unit
THE CATALYST MAKES ALL THE DIFFERENCE MSDW™
Continued from page 32 or contract it to an inde
Janeiro. We don't have an exclusive sales team fo
It's in our DNA Developing partnerships is what w
Ordinary Partnering Interested Sharing Coopera
38 NOVEMBER 2014
Keeping Powerboats Afloat BY TOM MARHEVKO AND
NMMA Registered Oils 13% FC-W Catalyst Compatible
Clean Results. Refiners worldwide use our ISODE
Fatty Acids Fatty Alcohols Fractionated Me
BUILD FROM A STRONGER BASE Strengthen your busin
BY BORIS KAMCHEV Europe Wakes
LUBES'N'GREASES 45
Nobody goes deeper to unlock the science of addit
American markets. These are decisive fac- tors fo
The Best Industrial Lubricants Start With HollyFr
Lopal Strives for Reinvention BY WANG FANGQING F
Lopal's headquarters in Nanjing, China, include
Shi revealed the company has attracted a large
PRODUCT NEWS PRODUCT NEWS Delo 400's new 15W-3
PRODUCT NEWS Continued from page 54 Wes
Here we grow again! Heritage-Crystal Clean, alrea
PLACES'N'FACES PLACES'N'FACES HCCI Buys FCC Envi
It doesn't matter if you drive, fly, sail, pedal,
Open the door to Asia. THE NEW LUBE REPORT ASI
Continued from page 58 to make 13,000 barrels a
Big Wheels Keep on Turnin' And Small Ones
Continued from page 62 Georgia Acts on Bad Oils
Performance you can rely on. To be the best, yo
I N D E X O F A D V E R T I S E R S 2014 Lubri
MORE FACTS. MORE SUCCESS. SEE THE BIG PICTURE AND
BASE OIL REPORT A Self-fulfilling Prophecy?
YOUR BUSINESS The Wasteful Pursuit of Perfecti
INTRODUCING METALWORKING
Rise to New Heights Motiva STAR Base O