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Best regards
Zmags
Autumn 2013
AWARDS2013
Adapt and thrive
Gilbert Chow of Associated British Foods
on matching packaging to different markets
Embrace the new
Unilever's Marika Lindstrom: consistency across the supply chain
Euro vision
Thomas Delory of Carlsberg: brand recognition in a saturated market
FOOD & BEVERAGE | INKS & PRINTING | LABELS & LABELLING | SUSTAINABILITY
Attraction. Attention.
MediaLiner, the bright-white
graphic liner for eye-catching
corrugated packaging and displays.
www.storaenso.com/medialiner
Foreword
On the web...
Keep up with the latest developments
across the packaging industry by visiting
www.pci-mag.com
Packaging & Converting Intelligence
Autumn 2013
EDITORIAL
Acting editor Carl Friedmann
carl.friedmann@progressivemediagroup.com
Chief sub-editor Gemma Smelt
Sub-editors Elli
Autumn 2013 AWARDS2013 Adapt and thrive G
Attraction. Attention. Me
Foreword On the web... Keep up with the latest d
Contents 8 In this issue... We announce the w
Contents 36 The wow factor: Carlsberg's Th
The intelligence > Market research Changing demo
The intelligence > Market research populations
The intelligence > Packaging & Converting Intelli
The intelligence > Packaging & Converting Intelli
Company insight Boost flexible packaging product
Company insight A striking feature of the p
Insight > Sustainability Active packaging has r
In such a competitive market, how are you differe
Company insight > Sustainability Bio-based poly
Insight > Paper & board The innovation toolkit
Insight > Paper & board S u
Insight > Paper & board indicators including ca
Company insight > Paper & board Aqueous lacquer
Company insight > Paper & board Visibly superio
CHROMOLUX DIGITAL FOR INDIGO
Company insight > Paper & board Graphic liner f
Company insight > Paper & board Surprise and de
extended possibilities isit us at
Company insight > Paper & board Lift-off for th
Insight > Inks & printing Setting the offset rec
Insight > Inks & printing technology. The C18 l
Insight > Inks & printing press MachineS, a sis
15 2013 Go ahead – lighten up. CLARIANT MASTERBA
feeling the squeeze? Shorter run lengths More f
Company insight > Inks & printing Join the web
Company insight > Inks & printing Meet the chal
energycuring@rahn-group.com www.rahn-group.com W
RESULTS THAT MAKE YOU SMILE “Since we use Esko s
Company insight > Inks & printing Managing the
Insight > Food & beverage Front and centre Beer h
Insight > Food & beverage However, accord
Insight > Food & beverage More bottle needed De
Company insight > Food & beverage Tap into a wo
Insight > Food & beverage Adapt and thrive Pac
Insight > Food & beverage as working with suppl
customer; they must be able to apply any innovati
Company insight > Food & beverages Integrated p
Company insight > Food & beverage Truly flexible
Insight > Labels & labelling Consumer food packa
Insight > Labels & labelling in Germany, Belgiu
Company insight > Labels & labelling The leadin
Company insight > Labels & labelling The sweet
Embrace the new Insight > Personal care
Insight > Personal care 50 targets spanning hea
Company insight > Personal care The ultimate ha
Insight > Pharmaceuticals Boxing clever Phar
Insight > Pharmaceuticals “It is a much la
Insight > Pharmaceuticals Perhaps most not
Company insight > Security software Absolute br
Directory > Product showcase Where profitability
Directory > Product showcase/Index Bespoke laser
don't want to throw it away, can we eat it